Satokausikalenteri

What Satokausikalenteri does

Satokausikalenteri (legally Satokausi Media Oy) is a Helsinki-based Finnish seasonal food content and product company founded in 2014 by Samuli Karjula and now operating as a subsidiary of the A-lehdet Group. Its core offering is the Satokausi® mobile application — launched as a unified consumer product in April 2025 — which combines a proprietary seasonal calendar covering more than 200 monthly vegetables' domestic and foreign seasons (with identification images and storage/handling tips) with the Satokausi-kartta interactive map, the first consumer-facing map showing probable occurrence areas for blueberries, lingonberries, and porcini mushrooms based on open geospatial datasets, forest-type data, and soil research. The app is distributed free via Google Play and the Apple App Store.

The company monetizes through three principal revenue streams: (1) direct-to-consumer e-commerce via satokausi.fi/kauppa selling wall calendars (Satokausikalenteri 2026, Perhekalenteri 2026, Puutarhakalenteri 2026), cookbooks (Sato, Kaikkea hyvää, Modernia Maakuntaruokaa, Satokauden Ruokaa, Halparuokakirja), children's books, kitchen towels (manufactured by Jokipiin Pellava), mushroom cloths, and seasonal cards; (2) B2B turnkey content marketing campaigns with food brands such as Minimani, Hetki, Juustoportti, and LounasHetki, covering sponsored articles, recipes, newsletter placements, Instagram posts/Reels/Stories, recipe videos, and event activations; and (3) indirect revenue from the free consumer app through brand visibility. Reported reach is nearly 700,000 Finnish consumers per month across digital channels, anchored by an Instagram-led community and a weekly newsletter. Operationally the company runs with a 1–10 person team in Helsinki, with key leaders Sami Ahonen (CEO), Niina Virtanen (Operational Director), and Janni Kitti (Commercial Partnerships and Business Accounts), supported by a strategic partnership with MTK to surface Finnish farm direct-sales points nationwide.

Name

Satokausikalenteri

Legal name

Satokausi Media Oy

Website

https://satokausi.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Satokausikalenteri operates a Finnish seasonal food platform combining a mobile app with seasonal calendar data, a berry/mushroom foraging map, recipe content, and a calendar/cookbook e-commerce store, serving Finnish consumers and food-brand B2B partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales

Revenue model

1. E-commerce product sales: Sale of physical products through the satokausi.fi online store: wall calendars (Satokausikalenteri 2026, Perhekalenteri 2026, Puutarhakalenteri 2026), recipe books (Sato - pieni reseptikirja, Kaikkea hyvää, Modernia Maakuntaruokaa, Satokauden Ruokaa, Halparuokakirja), children's books (Satokausisalsa), kitchen textiles (Satokausi towels, mushroom cloths), and seasonal cards.
2. B2B content marketing and digital campaigns: Commercial partnerships and sponsored content campaigns with food brands (e.g., Minimani, Hetki, Juustoportti, Visit Kemiönsaari). Services include Satokausi articles, recipes, targeted newsletters, Instagram posts/Reels/Stories, recipe videos, event activations, and influencer campaigns. All campaign content is delivered as a turnkey package with planning, production, publishing, and monthly reporting.
3. App distribution: The Satokausi app is distributed free to consumers via Google Play and Apple App Store. Revenue from app distribution is indirect, deriving from brand visibility and community reach.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Satokausikalenteri produces seasonal Finnish food content, recipes, and a mobile application (Satokausi®) that combines a seasonal vegetable calendar with an interactive foraging map for wild berries and mushrooms. The company operates a direct e-commerce store selling annual wall calendars, cookbooks, kitchen textiles, and branded merchandise, while also providing B2B digital content marketing campaigns to food brands.

Product overview

Satokausikalenteri operates as a seasonal produce guidance ecosystem comprising the Satokausi® mobile application (combining calendar and map), three wall calendar variants (Standard, Family, and Garden), multiple recipe books (Sato, Satokauden Ruokaa, Modernia Maakuntaruokaa, Kaikkea hyvää), seasonal merchandise (towels, cloths, Christmas cards), and B2B digital marketing services. The company leverages unique Satokausi data covering 200+ monthly vegetables' seasonal information with identification images. The mobile app integrates the original calendar (published since 2014) with an interactive map for berry/mushroom foraging, all unified in a consumer-facing product ecosystem. B2B services provide digital campaign capabilities to brand partners reaching nearly 700,000 monthly Finnish consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Satokausi®-sovellus: Mobile application launched in 2025 combining the seasonal calendar and foraging map with recipes.
• Satokausi-kartta

Products and services

• Satokausi® Mobile Application Mobile application combining the seasonal calendar content and interactive foraging map into a unified platform for seasonal vegetables, berries, and mushrooms. Includes recipe integration and user-created location markers, distributed free via Google Play and Apple App Store.
• Satokausikalenteri 2026 Wall Calendar Annual wall calendar covering over 200 monthly vegetables' domestic and foreign seasonal information with identification images and storage/handling tips, published each year since 2014.
• Perhekalenteri 2026 (Family Calendar) Annual family-oriented calendar variant featuring seasonal produce guidance for households.
• Puutarhakalenteri 2026 (Garden Calendar) Annual calendar variant focused on garden-related seasonal produce guidance for home gardeners.
• Sato – pieni reseptikirja (Small Recipe Book) Recipe book featuring seasonal vegetables with 100 pages, 13 featured vegetables, and 33 vegetable/fish recipes, including practical tips and timeless photography with open spine binding.
• Modernia Maakuntaruokaa (Modern Regional Food) Cookbook with 95 modern regional Finnish recipes following seasonal produce principles, developed in cooperation with Marttaliitto (Finnish Martha Organization), including 70 vegetarian and 16 fish recipes.
• Satokauden Ruokaa (Food of the Season) Unique cookbook combining seasonal thinking with food traditions, featuring 34 selected recipes and 16 ingredient introductions, updated for the modern kitchen.
• Kaikkea hyvää – Cookbook Cookbook with 200+ pages and 84 seasonal recipes, developed in cooperation with the Finnish Heart Association (Sydänliitto), incorporating the Heart Association's '10 steps to a good life' with Heart Symbol marked ingredients.
• Halparuokakirja – Budget Cookbook Budget-friendly cookbook with seasonal recipes, priced at 17.90 EUR.
• Satokausisalsa – Children's Storybook with CD Children's storybook with audio CD focused on seasonal produce themes, priced at 14.90 EUR.
• Satokausi Kitchen Towels Kitchen towels made from 50% linen and 50% cotton, manufactured by Jokipiin pellava, available in multiple seasonal vegetable/fruit patterns at 19.90 EUR each.
• Satokausi® Mushroom Cloths (5 pcs) Set of 5 highly absorbent and durable dish/mushroom cloths made from 70% wood cellulose and 30% cotton, biodegradable and compostable, featuring seasonal produce patterns.
• SATOKAUSI Christmas Cards Set of 8 different Christmas cards featuring illustrations from the 2022 Satokausikalenteri calendar, priced at 7.90 EUR per set.
• Satokausi Business Partnership Services B2B digital marketing campaign services for food brand partners, including sponsored articles, recipes, targeted newsletters, Instagram posts/Reels/Stories, recipe videos, event activations, and influencer campaigns delivered as turnkey packages.

Quantifiable outcome

• Nearly 700,000 Finns reached monthly through digital channels

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• MTK (Maa- ja metsätaloustuottajain Keskusliitto)flagshipStrategic or Co-development PartnerSatokausi Media and MTK (Central Union of Agricultural Producers and Forest Owners) announced a partnership bringing Finnish farm direct-sales points into the Satokausi app nationwide. This partnership represents a natural continuation of the Satokausi app's mission to first teach Finns to eat vegetables seasonally and utilize forest berry and mushroom harvests, and now to make discovering and buying from local farms easier than ever.
• Kotona (A-lehdet)coreStrategic or Co-development PartnerCollaboration with Kotona (part of A-lehdet Group) enabled the addition of a growing recipe bank to the Satokausi app. Recipes are tested and selected by Kotona's food delivery service, providing practical, family-friendly recipes searchable by ingredient keyword.
• A-lehdet Group (parent company)coreStrategic or Co-development PartnerSatokausi Media is part of the A-lehdet Group, which has transformed from a magazine publisher into a diversified multi-industry company. A-lehdet's growth is built on strong content expertise, consumer insight, digitalization, and family business agility. The Satokausi app combines consumer understanding, nutrition knowledge, forest biology, and technology.
• Martat (Finnish Martha Organization)minorStrategic or Co-development PartnerMartat were involved in the 'Modernia Maakuntaruokaa' cookbook project, contributing expertise in Finnish food culture and traditional recipes. Martat participated in selecting regional dishes, approving menu collections, and contributing traditional bread recipes.
• Food Market HerkkuminorGTM or Marketing PartnerSatokausi-koulu pop-up events held at Food Market Herkku stores (Tapiola and Itis locations), featuring live demonstrations, tastings, and education about seasonal produce. Partnership included collaborative event activations promoting both brands.
• MinimaniminorGTM or Marketing PartnerCommercial partnership featuring Minimani's produce in seasonal recipes published on the Satokausi platform. Collaborative recipe content promoting Minimani's fresh produce selection.
• HetkiminorGTM or Marketing PartnerCommercial partnership for recipe collaborations featuring Hetki's prepared salad products (Coleslaw, Burger Coleslaw, Sour Cream & Onion Coleslaw, Chili Coleslaw, Tzatziki Coleslaw). Content published as native articles and social media posts.
• JuustoporttiminorGTM or Marketing PartnerCommercial partnership featuring Juustoportti's cheese products in seasonal recipe content and social media collaborations.
• Sydänliitto (Finnish Heart Association)minorStrategic or Co-development PartnerCollaboration with the Finnish Heart Association on the 'Kaikkea hyvää' cookbook, which incorporates the Heart Association's '10 steps to a good life' with practical tips for changing eating habits. The cookbook highlights Heart-labeled ingredients.
• Jokipiin PellavaminorOEM/ Whitelabel/ Licensing PartnerSatokausipyyhkeet (kitchen towels) are manufactured by Jokipiin Pellava, a Finnish family business operating since 1920 in South Ostrobothnia. The towels are made from high-quality sustainable flax with Ökotex-certified fabrics, finished with hot steam only.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Food52: Food52 combines editorial recipe content, a curated marketplace, and branded cookware/merchandise. Like Satokausi, it monetizes a food community via content, e-commerce product sales, and partnerships — making the business model closely aligned.
• Kitchen Stories: Kitchen Stories is a recipe and seasonal cooking app with video-led content, also operating in European markets. Its mobile-first seasonal cooking focus and food brand partnerships mirror Satokausi's app-plus-content approach.
• Yummly: Yummly operates a recipe discovery app and digital food platform with personalization features. It is comparable to Satokausi as a recipe/seasonal food app distributed via app stores with content marketing monetization.
• Jamie Oliver: Jamie Oliver operates a recipe/seasonal food platform with cookbooks, branded kitchenware, and content. Like Satokausi, it monetizes via cookbooks, merchandise, and B2B brand partnerships, and produces consumer-facing seasonal cooking content.

Broad incumbents

• Tastemade: Tastemade is a food and travel media company producing video, branded content, and lifestyle commerce. Its content-and-commerce flywheel around food audiences parallels Satokausi's owned-channel B2B campaign model.
• Bon Appétit: Bon Appétit combines food editorial, video content, and a cookbook imprint. Comparable to Satokausi as a food-media brand that monetizes via content, branded products, and commercial partnerships with food brands.
• NYT Cooking: NYT Cooking is a premium recipe platform with a subscription offering and brand partnerships. Comparable to Satokausi in content structure and the recipe-discovery audience, though anchored in a much larger media parent.
• Allrecipes: Allrecipes is a large-scale recipe community with branded content partnerships and a mobile app. It competes for the same food-media-and-recipe audience as Satokausi, but at global scale and without seasonal foraging mapping.
• Epicurious: Epicurious is a recipe and food content platform with a mobile app and brand partnerships. It is comparable to Satokausi as a recipe/seasonal food destination monetizing via branded content and consumer engagement.

Others

• Honest Cooking: Honest Cooking is a global food media network producing branded content for food and beverage partners. It is thematically adjacent to Satokausi's B2B content marketing arm serving food brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/satokausikalenteri
• Xx.com/Satokausi
• Facebookfacebook.com/satokausikalenteri
• LinkedInlinkedin.com/company/satokausikalenteri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satokausikalenteri