SEIU Wisconsin

What SEIU Wisconsin does

SEIU Wisconsin (Service Employees International Union Wisconsin) is a private, nonprofit labor union local representing approximately 7,000 workers across the state of Wisconsin. Formed in 2023 through the merger of SEIU Local 152, SEIU Local 1 in Wisconsin, and SEIU Healthcare Wisconsin, the union organizes healthcare workers (nurses, CNAs, service and support staff), property services workers (janitors, security officers, maintenance staff), and public school workers. It is the Wisconsin affiliate of SEIU International, the largest healthcare union in the United States.

The union's core product is membership-based collective bargaining representation. SEIU Wisconsin negotiates and enforces collective bargaining agreements, pursues grievances on behalf of members, runs worksite organizing campaigns (currently active at UW Health, St. Mary's Hospital & SSM Dean Clinics, UnityPoint Health Meriter, and Group Health Cooperative), and maintains a digital contract repository covering 40+ represented employers. Adjunct member-facing offerings include a discount/benefits program, a retiree chapter, a Committee on Political Education (COPE) for voter engagement, and an event calendar. There is no proprietary technology, API, or AI/ML component; digital infrastructure is limited to a website, social channels, and the EveryAction membership enrollment platform.

Revenue is generated exclusively through membership dues, structured as 2% of regular wages (phased from 1.65% in 2026 to 2% in 2029), with minimum rates for low-wage workers ($20/month for those earning under $15/hour) and per-day rates for event/temp workers. Distribution occurs through three regional offices (Madison headquarters, Milwaukee, La Crosse), direct field organizing at worksites, and online enrollment. The union is governed by an elected President (Pat Raes), Executive Director (Louis Davis), Secretary-Treasurer (Crystal Martzall), sector Vice Presidents, and a 30+ member Executive Board, with new officer terms beginning January 23, 2026.

Name

SEIU Wisconsin

Legal name

SEIU Wisconsin (Service Employees International Union Wisconsin)

Website

https://seiuwi.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SEIU Wisconsin is a nonprofit labor union local representing approximately 7,000 healthcare, property services, and public school workers across Wisconsin through collective bargaining, worksite organizing, and contract enforcement, funded by membership dues.

Ownership category

akta.pro rank

Product category

Labor Union Services

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGALAB

Workforce Development & Inclusive Employment (Job Training, Placement)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAHAAAD

Employment & Labor Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Labor union representation
• Collective bargaining services
• Workplace organizing campaigns
• Union membership benefits
• Worker advocacy services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Union generates revenue through membership dues paid by workers. Dues are calculated as a percentage of wages (2% of regular wages excluding overtime and shift differentials) with phased implementation. Minimum rates apply for low-wage workers ($20/month for those earning less than $15/hour or $16,000/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SEIU Wisconsin is a labor union that provides collective bargaining representation, worksite organizing, and member benefits to approximately 7,000 healthcare, property services, and public school workers across Wisconsin. The union negotiates contracts, advocates for better wages and working conditions, resolves workplace grievances, and runs political advocacy campaigns to support its members. Revenue is generated through member dues calculated as a percentage of wages, with minimum rates and special structures for low-wage, part-time, and event/temp workers.

Product overview

SEIU Wisconsin is a labor union offering membership-based services for healthcare workers, property services workers, and public school workers. The core offering is union membership providing collective bargaining representation and worksite organizing. The union operates various organizing campaigns at healthcare facilities (UW Health Nurses, St. Mary's Hospital, Meriter Health, Group Health Cooperative) and maintains a contract repository with 40+ collective bargaining agreements. Member benefits include a discount program, retiree chapter, political advocacy (COPE), and regular newsletters. The organization is not a technology product company and has no AI/ML capabilities, public API, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• SEIU Wisconsin Union Membership Union membership for healthcare, property services, and public school workers providing collective bargaining representation, worksite advocacy, and member benefits across Wisconsin.
• Collective Bargaining Services Contract negotiation and collective bargaining representation for union members across various worksites including hospitals, schools, and property services.
• Worksite Organizing Campaigns Organizing campaigns to help workers form unions at various workplaces, including current campaigns at UW Health Nurses, St. Mary's Hospital, Meriter Health, and Group Health Cooperative.
• COPE (Committee on Political Education) Political advocacy and voter engagement program allowing members to contribute to political activities and endorse pro-worker candidates.
• Retiree Chapter Dedicated chapter for retired members providing social activities, advocacy for retiree interests including healthcare and retirement security, and access to member benefits.

Quantifiable outcome

• First successful strike in union history and record wage increases
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SEIU (Service Employees International Union)coreStrategic or Co-development Partner · 1 January 2023SEIU Wisconsin is a local union affiliated with SEIU, the largest and most effective healthcare union in America with over 80,000 RNs and one million total healthcare professionals. SEIU provides resources, support, and governance structure for the local union.
• Wisconsin Alliance for Retired AmericansminorOthersSEIU Wisconsin retirees are affiliated members of the Wisconsin Alliance for Retired Americans, which helps retirees work together to more effectively advocate for the interests of retired Wisconsinites.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AFL-CIO: National labor federation representing 12.5 million workers through 60+ affiliate unions. Comparable in mission (worker advocacy and collective action) but operates at federation scale, providing political and organizing infrastructure that parallels SEIU Wisconsin's activities.
• AFSCME International: One of the largest U.S. public-sector unions with 1.4 million members. Comparable in mission but broader in scope (state/local government, healthcare, education); competes with SEIU Wisconsin for the same Wisconsin public sector organizing targets through its Council 32 affiliate.
• SEIU International: Parent federation of SEIU Wisconsin and 24 other healthcare, property service, and public sector locals nationwide. Comparable in mission (worker representation, collective bargaining) but operates at federation scale with political and resource functions rather than direct bargaining.

Direct peers

• Wisconsin Education Association Council (WEAC): Statewide Wisconsin union representing public school teachers and education support professionals. Direct peer because SEIU Wisconsin also organizes public school workers and competes for the same K-12 collective bargaining rights limited by Act 10.
• SEIU Healthcare Illinois, Indiana, Missouri, Kansas: Sister SEIU local representing healthcare and property service workers across multiple states. Closest functional peer—same parent union, same organizing model, similar healthcare/property services membership mix, and shared bargaining templates.
• National Nurses United (NNU): Largest U.S. union of registered nurses, actively organizing hospital nurses. Direct peer in SEIU Wisconsin's nursing campaigns at UW Health, St. Mary's, and Meriter where RN representation is contested.
• 1199SEIU United Healthcare Workers East: Major SEIU-affiliated healthcare union representing hospital and home care workers on the East Coast. Same parent federation, same healthcare organizing playbook, and overlapping employer types with SEIU Wisconsin's hospital membership.
• AFT-Wisconsin: Wisconsin affiliate of the American Federation of Teachers representing nurses, healthcare workers, and public school employees. Directly comparable union with overlapping healthcare and education membership in the same Wisconsin geography.
• AFSCME Wisconsin Council 32: Wisconsin's largest state and local public employee union, directly competing with SEIU Wisconsin for organizing rights among Wisconsin public sector workers affected by Act 10. Both unions operate in the same geography with overlapping public-sector membership targets.

Regional players

• AFL-CIO Wisconsin State Federation: Statewide labor federation coordinating 250+ Wisconsin union affiliates including SEIU Wisconsin itself. Functions as peer/ecosystem participant—provides political coordination and labor council infrastructure that complements SEIU Wisconsin's direct bargaining activity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seiuwis
• Facebookfacebook.com/SEIUWIS
• Instagraminstagram.com/seiuwis
• LinkedInlinkedin.com/company/seiu-wisconsin-state-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEIU Wisconsin