Serrano Media

Name

Serrano Media

Legal name

Serrano Media

Website

https://serrano.media

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Graphic design services
• Brand identity design
• Social media management
• Marketing strategy consulting
• Digital marketing workshops

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand & Graphic Design Services: Custom brand design and graphic design services including logo creation, brand guidelines, social media templates, marketing materials. Revenue generated through project-based pricing.
2. Social Media Management: Ongoing social media management services for small businesses. Tailored solutions to align with client budget and business needs.
3. Marketing Strategy Sessions: Strategy sessions including Marketing Basics Session, Social Media Strategy Session, and Social Media Management Sessions. Also includes contracted marketing support for companies looking to outsource marketing.
4. Digital Products/Workshops: Shop products including Private Canva Basics Workshop (£80), Private Marketing Fundamentals Workshop (£50-£80), and 1:1 Business Support Sessions (£40).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Serrano Media is a boutique creative agency that provides graphic design, brand design (logo, color palette, typography, brand guidelines), social media management, and marketing strategy services for small businesses. The agency is operated by founder Sophie Allen and also sells standalone digital educational products such as private Canva workshops, marketing fundamentals workshops, and 1:1 business support sessions via its website shop.

Product overview

Serrano Media is a design and social media agency run by Sophie Allen offering a portfolio of services centered around graphic design, brand design, social media management, and marketing strategy. The core offering consists of three main service pillars: Graphic Design & Brand Design (including logo creation, brand guidelines, and visual identity development), Social Media Management (tailored management solutions for small businesses), and Marketing Strategy (including strategy sessions and outsourced marketing support). These are complemented by a shop of digital educational products including Canva workshops, marketing fundamentals workshops, and one-on-one business support sessions priced between £40-£80. The company primarily serves small businesses seeking affordable branding and social media solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design & Brand Design Graphic design and brand design services for small businesses, including logo creation, brand guidelines, colour palettes, typography selection, social media templates, and asset design for print and digital channels. Delivered as project-based engagements by founder Sophie Allen.
• Social Media Management Full-service, ongoing social media management tailored to small businesses, including content creation, post scheduling, and strategy development to maintain an effective online presence. Sold on a subscription/recurring basis.
• Marketing Strategy Strategic marketing consulting for small businesses, including tailored strategy sessions, social media strategy development, marketing basics education, and outsourced marketing support for companies seeking to elevate their brand and reach target audiences.
• Private Canva Basics Workshop A private workshop teaching the fundamentals of Canva design software, sold as a standalone digital product on the Serrano Media shop at £80.00.
• Private Marketing Fundamentals Workshop + Tailored 1:1 Session A combined marketing fundamentals workshop with a personalised one-on-one session, sold as a standalone digital product on the Serrano Media shop at £80.00.
• Private Marketing Fundamentals Workshop A one-hour private marketing fundamentals workshop covering key marketing areas to provide a basic understanding and help plan next steps, sold as a standalone digital product on the Serrano Media shop at £50.00.
• 1:1 Business Support Session (1 Hour) A focused one-hour one-on-one advisory session covering brand identity, marketing strategy, social media guidance, creative direction, tutorials, and walk-throughs, sold as a standalone digital product on the Serrano Media shop at £40.00.

Quantifiable outcome

• Raised over £200 for Ladies Fighting Breast Cancer through Wonky Candles campaign

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SARACcoreStrategic or Co-development PartnerSerrano Media serves as an official ambassador for SARAC, a charity providing trauma-informed services. The ongoing partnership focuses on strengthening fundraising, social media and community awareness for the charity. Sophie supports SARAC's mission through strategic marketing and design work.
• The National ForestminorStrategic or Co-development PartnerFor every brand design project undertaken, Serrano Media plants a tree on behalf of the client within The National Forest. This environmental initiative supports the local environment and demonstrates Serrano Media's commitment to sustainability and giving back.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Exposure Ninja: UK-based digital marketing agency serving small and medium-sized businesses with SEO, content, and marketing services. Most directly comparable to Serrano Media by geography, customer segment (SMBs), and full-funnel service model.
• KOTA: UK creative digital agency offering branding, web design, and digital marketing services. Comparable by UK boutique-agency positioning, creative-led offering, and SMB-to-midmarket client base.
• Graphite Digital: UK-based digital agency providing web design, branding, and digital marketing services. Comparable as a UK full-service creative agency competing for similar SME and startup clients.

Broad incumbents

• Sprout Social: Established social media management platform serving SMBs and enterprises with scheduling, analytics, and engagement tools. Comparable as a scaled, technology-led alternative to Serrano Media's social media management service for small businesses.
• Hootsuite: Global social media management platform with scheduling, monitoring, and analytics for businesses of all sizes. Serves the same end-customer pain points as Serrano Media's social media management offering but at platform scale.
• Canva: Mass-market design platform that democratizes the graphic and brand design work Serrano Media offers. Direct overlap with Serrano Media's Canva Basics Workshop product and a structural threat to DIY brand design revenue.
• Buffer: SMB-focused social media publishing and analytics platform with a strong small-business customer base. Competes for the same 'simple, affordable social media' value proposition Serrano Media offers to small business owners.

Others

• 99designs: Global freelance design marketplace connecting SMBs with graphic designers for logo, brand, and graphic design projects. Represents a marketplace alternative for the exact same design customers Serrano Media targets.
• Fiverr: Global freelance services marketplace where SMBs can purchase graphic design, social media management, and marketing services at low entry prices. Represents a price-anchored alternative to boutique agency offerings like Serrano Media's.

Emerging players

• Bonsai: SMB-focused business and marketing toolkit offering templates, contracts, and lightweight marketing resources to solo creators and small businesses. Comparable as a tech-enabled, low-cost alternative for the same 'DIY marketing support' customer Serrano Media serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100089768514019
• LinkedInlinkedin.com/company/serrano-media
• Instagraminstagram.com/serrano_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serrano Media