Rug N Carpet

What Rug N Carpet does

Rug N Carpet is a privately held, online-only retailer of handmade vintage rugs, kilims, and decorative textiles, registered in Newark, United States, and founded in 2016. The company operates a direct-to-consumer e-commerce storefront at rugncarpet.com, offering more than 10,000 unique one-of-a-kind pieces across categories including antique Persian rugs, vintage Turkish rugs, Oushak rugs, Kilim rugs, Moroccan Berber tribal rugs, runner rugs, and handmade silk and velvet pillow covers. The catalog is structured for browseability and SEO across style (16+ collections), shape (rectangular, round, square, runner), size (from up to 3x5 through 9x12 and larger), and color (12 categories), with each rug individually photographed and professionally cleaned before shipment.

The business model is straightforward transactional retail: one-time sales of physical goods at unit prices spanning under $500 for entry-level pieces to over $3,000 for premium antique and collectible rugs, with worldwide free shipping, a 14-day return guarantee, a Best Price Commitment, and 7/24 customer support as the primary conversion levers. No subscription pricing or recurring revenue stream is disclosed. A Trade Program targets interior designers, decorators, and hospitality industry professionals with specialized pricing and service. The underlying technology stack is commodity e-commerce (CDN-served imagery consistent with a Shopify-style storefront); no proprietary software, AI, or platform technology is disclosed.

The company is bootstrapped with no venture capital, private equity, or institutional investor involvement documented. Headcount is stated as 1-10 employees and no management team is publicly named. Marketing is digital-first, relying on content marketing (educational blog posts on rug sizes, vintage rug history, and wool rug value), organic SEO across color/size/style collection pages, and a social media presence on Facebook, Instagram, and Pinterest. Trustpilot hosts 72 customer reviews. The customer base spans individual homeowners, interior designers, and collectors, with no disclosed enterprise contracts, anchor accounts, or repeat-customer data, and products ship worldwide with no geographic restrictions stated.

Name

Rug N Carpet

Legal name

Rug N Carpet

Website

https://rugncarpet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rug N Carpet is a privately held, bootstrapped online retailer based in Newark, US, selling handmade vintage Turkish, Persian, and Kilim rugs alongside silk and velvet pillow covers to individual homeowners, interior designers, and collectors worldwide via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Online retail of handmade vintage rugs and home textiles

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Handmade vintage rugs
• Turkish Persian rugs
• Kilim area rugs
• Online rug retailer
• Silk velvet pillow covers

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time transactional sales of handmade rugs, kilims, Turkish rugs, Persian rugs, and silk/velvet pillow covers. Each product is sold at a fixed price point with worldwide free shipping. The company does not appear to use a subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rug N Carpet sells handmade Turkish and Persian rugs, vintage kilims, Moroccan Berber rugs, Oushak rugs, patchwork and overdyed rugs, runner rugs, area rugs, and silk and velvet pillow covers through its online storefront. Each rug is individually photographed and professionally cleaned before being shipped worldwide with free shipping, supported by a 14-day return guarantee, 7/24 customer support, and a Best Price Commitment.

Product overview

Rug N Carpet operates as an online rug marketplace offering a curated selection of one-of-a-kind handmade rugs. The product portfolio centers on vintage and antique rugs including Persian rugs, Turkish rugs, Oushak rugs, Kilim rugs, Moroccan rugs, and tribal rugs, complemented by a pillow covers category featuring silk and velvet handmade pillow covers. Rugs are organized by style (Antique Persian, Kilim, Oushak, Overdyed, Patchwork, Vintage, Tribal), shape (Rectangular, Round, Square), size (up to 3x5 through 9x12 and up, plus Runners), and color (12 color categories). The company also offers a Trade Program for industry professionals. All rugs are professionally cleaned, ready to use, and photographed individually. Key service offerings include Worldwide Free Shipping, Best Price Commitment, 7/24 Support, and 14 Days Return Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Antique Persian Rugs Authentic antique Persian rugs, handwoven over decades by skilled artisans using traditional techniques. Each piece is one-of-a-kind, carefully selected, professionally cleaned, and preserved with rich cultural history, intricate patterns, and natural dyes. Targeted at collectors and homeowners seeking heritage rugs.
• Persian Rugs Hand-knotted traditional Persian rugs featuring intricate patterns and craftsmanship passed down through generations. Sold for residential living rooms, bedrooms, and dining rooms.
• Vintage Rugs Premium Turkish vintage area rugs with lived-in color and artisan-crafted detail, including vintage Turkish rugs with natural patina. Sold as one-of-a-kind statement pieces for residential interiors.
• Kilim Rugs Authentic Turkish Kilim rugs featuring flatweave construction and traditional geometric patterns. Sold for homeowners and designers seeking lightweight, patterned rugs.
• Moldovan Rose Pattern Kilim Rugs Moldovan Rose Pattern Kilim rugs featuring floral rose motifs in bright living room settings. Targeted at customers seeking colorful, floral-patterned flatweave rugs.
• Moroccan Berber Tribal Area Rugs Traditional Moroccan Berber tribal area rugs with distinctive patterns and craftsmanship. Sold for bohemian and eclectic interior styles.
• Oushak Rugs Vintage Turkish Oushak rugs with natural patina and characteristic soft colors. Sold for traditional and transitional interior settings.
• Runner Rugs Vintage runner rugs designed for hallways and long spaces, including red vintage runner rugs for arched hallways. Sold for entryways and corridors.
• Patchwork Rugs Vintage patchwork overdyed area rugs created by combining vintage rug sections. Sold for eclectic and modern interiors.
• Area Rugs Handmade area rugs chosen for character, craftsmanship, natural texture, and everyday warmth, including large area rugs for open spaces. Sold for living rooms and large residential spaces.
• Silk and Velvet Pillow Covers Luxury handmade silk and velvet pillow covers designed to pair naturally with handmade rugs, adding tactile texture, rich earthy colors, and refined accents to sofas, beds, chairs, and layered living spaces.
• Trade Program Special program for trade professionals including designers, decorators, and the hospitality industry, offering access to wholesale pricing and dedicated procurement support for client projects.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Wayfair is the largest online home goods retailer with an extensive area rug assortment including Persian, vintage, and Turkish-style rugs. As a broad incumbent, it offers massive selection and reach but lacks the curated handmade vintage specialization that defines Rug N Carpet's positioning.
• Crate & Barrel: Crate & Barrel offers area rugs including Persian, vintage, and traditional designs alongside its furniture and home goods catalog. As a broader home furnishings retailer, it competes for the same homeowner segment but does not specialize in authentic handmade vintage Turkish/Persian rugs.
• West Elm: West Elm (Williams-Sonoma brand) sells area rugs alongside its furniture assortment, including Persian-inspired and vintage-style designs. As a broader home furnishings incumbent, it competes for the same homeowner segment but does not specialize in authentic handmade vintage rugs.
• Anthropologie: Anthropologie (URBN) sells area rugs with a bohemian, vintage-inspired aesthetic across Persian, kilim, and Moroccan styles. Targets a similar design-conscious customer base but as a broader lifestyle retailer rather than a rug specialist.
• Amazon Rugs & Home Decor: Amazon's marketplace includes thousands of area rug sellers with broad selection across handmade, vintage, and machine-made rugs. As a broad incumbent with massive logistics and search advantages, it competes for virtually every rug buyer, though it lacks a curated specialized brand position.
• Pottery Barn: Pottery Barn (Williams-Sonoma brand) offers area rugs including Persian, kilim, and vintage-inspired styles as part of its broader home furnishings catalog. Competes for the same customer decorating living spaces but lacks the artisanal handmade focus of Rug N Carpet.

Direct peers

• Rugs USA: Rugs USA is a leading online-direct rug retailer offering area rugs, runner rugs, and washable rugs. Directly competes with Rug N Carpet in the DTC e-commerce rug category with overlapping product types (Persian, vintage, kilim) and target customers (homeowners and designers).
• Safavieh: Safavieh is a vertically integrated rug manufacturer and retailer offering handmade, antique, and machine-made rugs across Persian, Oushak, and transitional styles. Operates both online DTC and trade channels overlapping with Rug N Carpet's customer segments and product portfolio.
• Jaipur Living: Jaipur Living is a global rug manufacturer specializing in hand-knotted and hand-woven designs including vintage-inspired and traditional patterns. Competes directly in the handmade area rug category with similar designer/trade programs and broad DTC distribution.
• Loloi Rugs: Loloi is a major designer and manufacturer of area rugs with broad style coverage including vintage, Persian-inspired, and traditional patterns. While Loloi designs and manufactures its own rugs (versus Rug N Carpet's curated vintage sourcing), both compete for the same consumer and trade customer looking for distinctive area rugs online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RugnCarpet
• Instagraminstagram.com/rugncarpetcom
• Pinterestpinterest.com/rugncarpet
• LinkedInlinkedin.com/company/rugncarpet-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rug N Carpet