Huntsville Ballet Company

What Huntsville Ballet Company does

Huntsville Ballet Company is the professional performing arm of the Community Ballet Association, Inc., a 501(c)(3) nonprofit founded in 1964 and headquartered at 800 Regal Drive SW in Huntsville, Alabama. It operates as the only professional ballet company in North Alabama, producing mainstage productions including The Nutcracker (performed with the Huntsville Symphony Orchestra), Swan Lake, Romeo and Juliet, Cinderella, and The Firebird, alongside the contemporary Unplugged series and the Dancers' Choice Series. Performances are staged at the Von Braun Center Concert Hall, Mark C. Smith Concert Hall, and The Dream Theatre.

The organization runs Huntsville Ballet School as its training division, offering instruction from age 2 through adult across Children's, Student, and Open/Adult divisions, with supplementary disciplines in jazz, tap, modern, and contemporary dance. The school feeds a Pre-Professional Company that performs in mainstage productions. Outreach is delivered through Discover Dance, S.T.E.A.M. Residencies integrated with Alabama K-4 curriculum, and Nutcracker school shows reaching up to 4,000 students annually. Total community reach exceeds 20,000 children and adults per year.

Revenue is generated across four streams: ticket sales for professional performances, tuition and class fees (school year subscriptions plus summer intensives at $110-$750 price points), donations and grants (including a $100,000 City of Huntsville capital grant in 2016 and ongoing Alabama State Council on the Arts support), and corporate partnerships offering brand visibility and hospitality benefits. Go-to-market is community-led, driven by school outreach, social media presence (Facebook/Instagram), email marketing via Flodesk, and earned media, with no direct technology platform of its own beyond the JACKRABBIT third-party registration system.

Name

Huntsville Ballet Company

Legal name

Community Ballet Association

Website

https://huntsvilleballet.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntsville Ballet Company is a 501(c)(3) nonprofit founded in 1964 that operates North Alabama's only professional ballet company and its affiliated Huntsville Ballet School, serving 20,000+ community members annually through performances, training for ages 2 to adult, and school-based outreach programs.

Ownership category

akta.pro rank

Product category

Performing Arts and Dance Education

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Theatre (Narrative/Experimental) (MPAGADAC), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Ballet performances
• Dance education
• Ballet training
• Performing arts
• Community outreach programs

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from professional ballet performances including The Nutcracker (performed with Huntsville Symphony Orchestra), Swan Lake, Romeo and Juliet, Cinderella, and the Unplugged/Dancers' Choice series. School performance tickets priced at $5 for students/chaperones with teachers free.
2. Tuition and Class Fees: Huntsville Ballet School charges tuition for ballet instruction across Children's Division (Duets, Creative, Pre-Ballet), Student Division (Ballet 1-6, Pointe), and Open/Adult Division. Tuition is paid annually with flexible payment options. Summer intensive programs available at various price points.
3. Donations and Grants: As a 501(c)(3) nonprofit, the organization relies on individual donations, corporate sponsorships, and government grants. City of Huntsville provided $100,000 capital improvement grant. Alabama State Council on the Arts provides ongoing grant support for Discover Dance outreach programs.
4. Corporate Partnerships: Season sponsors and corporate partners receive brand awareness benefits, media exposure, entertainment/hospitality access, and community engagement opportunities in exchange for financial support.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Huntsville Ballet Company produces and performs professional classical and contemporary ballet productions (including The Nutcracker, Swan Lake, Romeo and Juliet, Cinderella, and the Unplugged and Dancers' Choice series) and operates Huntsville Ballet School, which provides comprehensive ballet training for students ages 2 through adult across Children's, Student, Pre-Professional, and Open/Adult divisions. It also delivers community outreach through Discover Dance programming, S.T.E.A.M. residencies, and school field trip performances.

Product overview

Huntsville Ballet Company is a non-profit performing arts organization encompassing two primary divisions: the professional performance company and Huntsville Ballet School (HBS). The company produces mainstage performances including The Nutcracker, Romeo and Juliet, Swan Lake, Cinderella, and the Unplugged contemporary series, while the school provides comprehensive ballet education from ages 2 through adult across Children's Division (Duets, Creative, Pre-Ballet), Student Division (Ballet 1-6 with pointe training), Open/Adult Division, and additional disciplines (Jazz, Tap, Modern, Contemporary). The organization also operates Pre-Professional Company, Discover Dance outreach programs, S.T.E.A.M. residencies, and summer intensive programs. Supplementary offerings include Brain Dance for adults, scholarship programs, corporate partnerships, and the Huntsville Ballet Guild volunteer organization. The company recently debuted its own orchestra for Swan Lake performances and introduced new productions like the Halloween Ballet and Dancers' Choice Series.

Differentiator

Problem solved

Functional benefit

Brands

• Discover Dance: Outreach program providing free classes, lesson plans and workshops to students and teachers in local schools, offering arts integration activities, lecture demonstrations, dance classes, professional development and performances for schools and underserved populations.
• Unplugged
• Dancers' Choice Series
• Huntsville Ballet Guild
• Virginia Hammill Simms Award
• Katherine & Richard Lester Emerging Arts Contribution Award

Products and services

• Huntsville Ballet Company Performances Professional ballet performances featuring classical and contemporary dance productions including The Nutcracker, Romeo and Juliet, Swan Lake, Cinderella, and the Unplugged series, for general audiences in North Alabama.
• Huntsville Ballet School
• The Nutcracker
• Children's Division Programs (Duets, Creative, Pre-Ballet)
• Student Division Programs (Ballet 1-6 and Pointe)
• Open/Adult Division
• Brain Dance
• Discover Dance Outreach
• Nutcracker School Shows
• S.T.E.A.M. Residencies
• Summer Programs
• Pre-Professional Company
• Unplugged Series Contemporary choreography series featuring innovative dance works, including performances set to classical music and world premieres.
• Dancers' Choice Series Educational in-studio performance series where professional dancers choreograph and perform their own works.
• Swan Lake with Huntsville Ballet Orchestra Major classical ballet production debuting the newly formed Huntsville Ballet Orchestra at Mark C. Smith Concert Hall.
• Halloween Ballet Spooktacular Halloween Ballet performance introduced as part of the 61st/62nd season programming.
• Scholarship Programs

Quantifiable outcome

• Reaches 20,000+ children and adults annually through performance, education, and outreach
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Huntsville Symphony OrchestracoreStrategic or Co-development PartnerProfessional partnership for live musical accompaniment during The Nutcracker and other major ballet productions. The collaboration provides audiences with full orchestral experiences featuring the Huntsville Symphony Orchestra performing Tchaikovsky's scores live.
• Village of PromiseminorStrategic or Co-development PartnerCommunity partnership integrating dance programming with Village of Promise community programs. Successful integration of dance with community outreach initiatives in underserved areas.
• Huntsville City SchoolscoreStrategic or Co-development PartnerDiscover Dance programs provide free classes and lesson plans to students in Huntsville City public schools. Programs align with Alabama Course of Study and Kindergarten-4th grade science pacing guide. Multiple grants from Alabama State Council on the Arts support these pilot programs.
• Huntsville-Madison County ChamberminorGTM or Marketing PartnerChamber membership and recognition as Best Non-Profit of the Year (2020). Provides networking, credibility, and community visibility for the organization.
• Von Braun Center / Mark C. Smith Concert HallcoreStrategic or Co-development PartnerPrimary performance venues for major productions including The Nutcracker (57 presentations), Swan Lake, and Cinderella. The Von Braun Center Concert Hall hosts school performances reaching up to 4,000 students annually.
• Academy for Academics and ArtsminorStrategic or Co-development PartnerK-8 arts magnet school in Huntsville where Director of Outreach Cathy Curry previously served as Director of Dance and founded the Academy Dance Companies. Ongoing partnership for student performances and community engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tulsa Ballet: Regional professional ballet company with a school in Tulsa, Oklahoma. Closely comparable in scale, funding model, and community-based education programs.
• Louisville Ballet: Mid-size regional professional ballet company with an affiliated school. Comparable in scope, repertoire mix, and nonprofit structure.
• Alabama Ballet: Alabama's other professional ballet company, based in Birmingham. Directly comparable as a regional professional ballet company operating a school and company in the same state, with similar repertoire (Nutcracker, Swan Lake) and educational outreach.
• Nashville Ballet: Regional professional ballet company operating a school in Nashville, Tennessee. Comparable in scale, business model (nonprofit with school + company), and Southeast US market positioning.
• Memphis Ballet: Regional professional ballet company in Memphis, Tennessee with an affiliated school. Closely comparable in size, repertoire, and Southeastern US market dynamics.
• Orlando Ballet: Regional professional ballet company with school, serving a similar mid-market US city. Comparable scope of school programming and mainstage productions.
• Ballet Memphis: Mid-size Southeastern regional ballet company with school and outreach. Comparable in geographic, demographic, and operational characteristics to Huntsville Ballet.

Emerging players

• Dayton Ballet: Smaller regional ballet company merged with Dayton Philharmonic. Comparable scale to Huntsville Ballet as a small regional professional ballet organization with educational programming.

Broad incumbents

• Kansas City Ballet: Larger regional professional ballet company with school and outreach programs. Useful benchmark for scaling operations and corporate fundraising for a regional ballet nonprofit.
• Atlanta Ballet: Larger Southeast regional ballet company with school and company. Demonstrates the upper-bound scale Huntsville could aspire to as a regional incumbent, with broader programming and commissioning capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hsvballet
• Facebookfacebook.com/HuntsvilleBalletCompany
• LinkedInlinkedin.com/company/huntsville-ballet
• Instagraminstagram.com/huntsvilleballetcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville Ballet Company