AdProfex
AdProfex is a Dubai-based performance advertising network operating a self-serve two-sided marketplace connecting advertisers and publishers across 60+ countries through Native, Push, and Popunder ad formats powered by a proprietary RTB engine and ML-driven auction optimization.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AdProfex does
AdProfex is a performance-focused digital advertising network operating a two-sided marketplace that connects advertisers seeking high-volume traffic with publishers monetizing their web inventory across 60+ countries. Founded in 2018 and headquartered in Dubai (legally NOTIONSSTOCK - FZCO), the company is developed by and affiliated with ProfitLab as its parent technology entity. Its platform comprises three advertiser-facing ad formats (Native Ads, Push Ads, Popunder Ads) and three publisher monetization formats (Native Banners, Push Notifications, Popunder), supplemented by an RTB Partner Program offering programmatic access to over 15,000 proprietary websites with no markup pricing.
The underlying technology stack centers on a proprietary RTB engine paired with machine learning-driven self-learning auctions that optimize bid selection across multiple business verticals, including Sweepstakes, Dating, Betting, Utilities, Nutra, News, mVAS, and Finance. An in-house anti-fraud solution claims 0% bot activity with invalid activity compensation, and a microbidding system enables bid multipliers by operator, country, browser, platform, and time-of-day. The platform processes over 3 million daily clicks and serves approximately 45+ year-old adult audiences for native advertising campaigns.
The go-to-market is primarily self-serve product-led growth through separate advertiser (advertiser.adprofex.com) and publisher (cabinet.adprofex.com) portals, with a referral program offering 5% commission on referred partners' revenue and customized enterprise terms for high-volume publishers (100,000+ daily unique visitors or 500,000+ monthly uniques). Revenue is generated through CPC/CPM advertising spreads on advertiser spend, publisher monetization commissions, and referral fees. Marketing relies on the company website, content, and partner referral channels with bilingual English/Russian localization.
AdProfex firmographics
Firmographics- Name
- AdProfex
- Legal name
- NOTIONSSTOCK - FREE ZONE COMPANY
- Website
- https://adprofex.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdProfex is a Dubai-based performance advertising network operating a self-serve two-sided marketplace connecting advertisers and publishers across 60+ countries through Native, Push, and Popunder ad formats powered by a proprietary RTB engine and ML-driven auction optimization.
- Ownership category
- akta.pro rank
AdProfex industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where AdProfex is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
AdProfex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- CPC/CPM Advertising Revenue: AdProfex generates revenue through cost-per-click and cost-per-impression pricing models for advertisers. The platform facilitates transactions between advertisers seeking traffic and publishers monetizing their inventory, taking a margin on the advertising spend flowing through its marketplace.
- Publisher Monetization Commission: Revenue share with publishers where they earn CPM for impressions or CPC for clicks on their inventory. AdProfex retains a portion of the advertising revenue generated from publisher traffic.
- Referral Commission: 5% revenue share earned from referred partners' activity, with no limit on number of invitees. Higher commission rates available for publishers with 100,000+ daily unique visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing for high-volume publishers |
| Subscription | Weekly | Standard publisher terms with weekly payouts |
| Usage-based | Pay-as-you-go | Advertiser self-serve pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
AdProfex product offering
Product offeringCore offering
AdProfex operates a performance-focused digital advertising network that connects advertisers seeking high-volume traffic with publishers monetizing their website inventory. The platform offers three primary ad formats (Native Ads, Push Ads, Popunder Ads) for advertisers and corresponding monetization formats for publishers, powered by a proprietary RTB engine spanning 15,000+ owned websites and machine learning-based auction optimization.
Product overview
AdProfex is an advertising network focused on performance and results, offering a unified platform with multiple ad formats for advertisers and monetization options for publishers. The platform comprises three main advertising products (Native Ads, Push Ads, Popunder Ads) and three publisher monetization formats (Native Banners, Push Notifications, Popunder). Additionally, AdProfex provides a proprietary RTB Partner Program enabling programmatic access to their inventory with no extra charges. The platform emphasizes ML-powered self-learning auctions, in-house anti-fraud protection, and coverage across 60+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Ads Advertising format for advertisers featuring verified websites with a relevant adult audience 45+ and guaranteed traffic quality. Offers broad geographic selection across 60+ countries and extensive targeting options for performance campaigns.
- Push Ads Push notification advertising format for advertisers featuring live audience segmented by age for specific verticals. Includes in-house anti-fraud solution and a pool of premium websites across multiple topics.
- Popunder Ads Popunder advertising format for advertisers offering minimum bids, maximum reach, and instant campaign launch. Guarantees 0% bot traffic and provides access to an exclusive pool of premium websites.
- Native Banners Native banner monetization format for publishers where all ads undergo strict moderation and are seamlessly adapted to the publisher's design. Self-learning auction technology displays only the most profitable ads while allowing unwanted topics to be disabled.
- Push Notifications Push notification monetization format for publishers where users receive notifications directly in their desktop or mobile browsers. Publishers earn passive income from every click without placing ad units on their website.
- Popunder Monetization Full-screen popunder ad format for publishers providing consistently high revenue without affecting ad inventory or website layout. Publishers are paid for every visitor who sees ad offers.
- RTB Partner Program Proprietary RTB (Real-Time Bidding) engine and technologies enabling partners to access over 15,000 proprietary websites for purchasing inventory without markups. Includes real-time statistics, integration with international trackers and verifiers, and automated creative optimization.
Quantifiable outcome
- 10% increase in publisher monetization profits when connecting AdProfex blocks throughout the entire site
- +4 more outcomes
Companies that use AdProfex
Customer profileSegments3 records
Ideal customer profiles3 records
AdProfex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
AdProfex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProfitLabminorAdProfex is developed and powered by ProfitLab, as indicated by the 'Made in ProfitLab' attribution on the website footer. ProfitLab appears to be the parent technology company behind the AdProfex advertising platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AdProfex competitors and assessment
Company assessmentBroad incumbents
- Outbrain: Outbrain is a leading native content-discovery platform distributing advertiser content across premium publisher networks. Comparable to AdProfex's Native Ads offering, but with premium publisher inventory and brand-direct advertiser relationships.
- Taboola: Taboola is a large native advertising/content-recommendation platform serving premium publisher inventory to brand and performance advertisers at global scale. Comparable to AdProfex in the Native Ads format category, but at much larger scale and with brand-tier customers.
Direct peers
- ExoClick: ExoClick is a global ad network specializing in mainstream and adult traffic with Push, Popunder, Native, and video formats. Comparable to AdProfex in vertical mix (including adult-leaning audiences), multi-format product, and global publisher base.
- Clickadu: Clickadu runs a self-serve ad network spanning Popunder, Push, Native Banner, and video formats, serving performance advertisers and web publishers worldwide. Directly comparable to AdProfex in formats, audience verticals, and PLG distribution.
- MGID: MGID operates a global native advertising network connecting advertisers with premium publisher inventory via self-serve tools. Directly comparable to AdProfex's Native Ads offering and self-serve advertiser experience.
- HilltopAds: HilltopAds is a multi-format ad network (Popunder, In-Page Push, Web Push, Banner) targeting performance advertisers and publishers across 200+ geos. Highly comparable to AdProfex in format breadth, audience verticals, and self-serve model.
- PopAds: PopAds is a popunder-specialist ad network serving performance marketers with high-volume, low-cost traffic. Directly comparable to AdProfex's Popunder format positioning and performance-advertiser customer base.
- RichAds: RichAds is a self-serve ad network focused on Push, Pop, and Direct Click formats for affiliate and performance marketers. Comparable to AdProfex in performance-focused verticals (Sweepstakes, Dating, Nutra, Finance) and self-serve onboarding.
- PropellerAds: PropellerAds is a multi-format ad network (popunder, push, native, interstitial) serving advertisers and publishers globally. It is one of the closest direct competitors to AdProfex in product mix, self-serve motion, and performance-marketer customer base.
- Adsterra: Adsterra operates a self-serve ad network offering Popunder, Social Bar, Native, and Direct Link formats with global reach. Closely comparable to AdProfex in format mix, self-serve PLG model, and SMB/mid-market publisher focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
AdProfex social profiles
Digital presenceAdProfex financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdProfex leadership team
Management profileNumber of profiles
Profiles1 record
AdProfex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdProfex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdProfex
What does AdProfex do?
AdProfex operates a performance-focused digital advertising network that connects advertisers seeking high-volume traffic with publishers monetizing their website inventory. The platform offers three primary ad formats (Native Ads, Push Ads, Popunder Ads) for advertisers and corresponding monetization formats for publishers, powered by a proprietary RTB engine spanning 15,000+ owned websites and machine learning-based auction optimization.
Is AdProfex a public or private company?
AdProfex is a private company. It is classified as corporate owned and is currently operating.
When was AdProfex founded?
AdProfex was founded in 2018. It employs 51 to 100 people.
Where is AdProfex based?
AdProfex is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does AdProfex make money?
Three revenue lines are on record. CPC/CPM Advertising Revenue is the primary driver. The others are publisher Monetization Commission and referral Commission.
Who are AdProfex's main competitors?
Broad incumbents on record are Outbrain and Taboola. Direct peers are ExoClick, Clickadu, MGID, HilltopAds, PopAds, RichAds, PropellerAds and Adsterra.
Does AdProfex have an API?
No public API is recorded for AdProfex.
What industry is AdProfex in?
AdProfex's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541890 and its SIC code is 7310.