What Matogard OÜ does

Matogard OÜ is an Estonian privately-held, family-owned soil manufacturer founded in 1994 and headquartered in Tori municipality, Pärnu county. The company produces approximately 20 specialized soil mixtures and substrates — all enriched with proprietary BIO-Compost derived from biotechnologically processed horse manure — across indoor plant soils (cacti, orchids, houseplants at varying pH), outdoor and garden soils (roses, rhododendrons, vegetables, greenhouse, cemetery), BIO/organic-certified products permitted under EU regulation (EC) 2021/1165 and (EC) 834/2007, vermicompost, perlite, light expanded clay, and specialized roof greening substrates for both extensive and intensive applications. Underlying technology centers on in-house biotechnological compost production integrating beneficial microorganisms, Trichoderma fungi, humic substances, vermicompost, and pH-tailored nutrient formulations.

Name

Matogard OÜ

Legal name

Matogard OÜ

Website

https://matogard.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Matogard OÜ is an Estonian family-owned manufacturer producing BIO-Compost enriched soil mixtures, substrates, and specialized roof greening products for home gardeners, professional landscapers, agricultural producers, and organic farmers across Estonia.

Ownership category

akta.pro rank

Product category

Gardening Soils and Growing Substrates

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Compost & Vermicompost (AFABAKAC), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)

Keywords

• Soil mixtures
• BIO-compost substrates
• Potting soils
• Roof greening substrates
• Vermicompost products

Headquarters

HQ city

Randivälja küla, Tori vald

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Soil Products: Sale of packaged soil products (1-60 liters) through reseller stores across Estonia. Products include various soil mixtures, composts, perlite, and light gravel.
2. Bulk BigBag Soil Sales: Direct sale of large-quantity soil mixtures (1 m³ BigBag) from production facility with delivery to customer addresses throughout Estonia. Unloading via forklift on hard surfaces.
3. Roof Greening Substrates: Custom substrate solutions for rooftop greening projects, both extensive (thin substrate) and intensive (thick substrate) applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Matogard OÜ manufactures and sells BIO-compost-enriched soil mixtures, substrates, and growing media for home gardening, professional landscaping, agriculture, organic farming, and roof greening. The product range includes packaged retail soils (1–60 L bags), perlite, light gravel, BIO-compost, vermicompost, cemetery soil, and specialized roof greening substrates, with bulk BigBag (1 m³) delivery available for larger projects.

Product overview

Matogard OÜ is an Estonian company (established 1994, based in Tori municipality, Pärnu county) that produces high-quality soil mixtures enriched with BIO-Compost. The product portfolio consists of approximately 20 distinct soil products organized into three main categories: (1) Outdoor soils (Õues) including garden soil, rose soil, rhododendron/conifer soil, greenhouse soil, and cemetery soil; (2) Indoor/plant soils (Toas) including summer flower soil, mildly acidic and moderately acidic house plant soils, cacti soils (two pH variants), orchid soil, perlite, light gravel, and compost products; (3) BIO/organic products meeting EU organic production standards including BIO garden soil, BIO greenhouse soil, BIO sowing soil, BIO vegetable soil, BIO compost, and BIO vermicompost. The company also offers bulk BigBag soil mixtures (1 m³) for large-scale buyers with delivery across Estonia, as well as specialized roof garden substrates for green roofing applications. All products feature biologically active compositions enriched with horse manure-based compost, biohumus, and humin preparations. Core product differentiators include 2-in-1 soil and soil improvement functionality, different acidity levels (pH), organic certification (EU regulation EC 2021/1165 and EC 834/2007), and beneficial microbiological mixes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nutrients from composts remain in soil for extended periods and are tightly bound to soil particles, not washed out by irrigation water
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Kekkilä (Kekkilä-BVB): Kekkilä is a leading Northern European producer of professional and consumer growing media, peat substrates, and compost-based products. Directly comparable as a regional competitor serving the same Northern European gardening and horticultural markets with overlapping product categories (potting soils, composts, soil amendments).
• Klasmann-Deilmann: Klasmann-Deilmann is one of Europe's largest producers of growing media and substrates for horticulture and gardening. Comparable as a broad-incumbent peat- and compost-based substrate manufacturer with significant European market share in the same product category.
• Compo GmbH: Compo is a major European brand of consumer and professional gardening products including potting soils, composts, fertilizers, and lawn care products. Comparable as a broad-incumbent offering overlapping BIO/organic-certified soil products across multiple European retail channels.
• Pindstrup Mosebrug: Pindstrup is a Danish producer of peat-based and sustainable growing media for professional horticulture and consumer gardening. Comparable as a Northern European substrate manufacturer with overlapping soil and soil-amendment product lines.

Direct peers

• Floragard Vertriebs-GmbH:
• Hawita Gruppe: Hawita is a German family-owned manufacturer of growing media, substrates, and soil mixes for horticulture and landscaping. Comparable as a mid-sized European producer with a similar product mix (specialty soil mixtures, organic substrates) and family-business character.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matogard OÜ