EUROPEAN GOLF TECH LTD

What EUROPEAN GOLF TECH LTD does

European Golf Tech Ltd (EGT) is a UK-incorporated private company founded in 2015 that sells a vertically integrated digital technology stack to golf clubs and PGA professionals across at least seven European countries (UK home nations, Spain, Germany). The company's core offering combines hardware — free-standing Wi-Fi-enabled digital screens, sanitiser kiosks and mobile screens — with a connected software platform comprising the Pro GPS App (GPS rangefinder, hybrid hole flyovers, live scoring and push-notification communications), the Pro Score and Pro Score Lite live leaderboard systems, drone-based club promotional footage, and topography-scanned hybrid course flyovers rendered in 3D modelling software. EGT also operates an in-house drone and survey capability and a graphic design function to produce and refresh on-screen content for clubs.

EGT monetises through four streams: hardware sales (screens, kiosks, mobile units), recurring software/SaaS subscriptions tied to its apps and content management, professional services for installation and survey work, and a distinctive sponsorship/advertising model in which it procures local businesses to advertise on club screens and websites. Many installations are provided at no cash cost to the club under multi-year (typically four-year) contracts in exchange for that advertising inventory; the Pro GPS App is additionally distributed free via iOS and Android stores with integration into club tee booking pages.

The company runs an enterprise field-sales motion targeting mid-market golf clubs, supported by demo-driven conversion, press releases, partner-channel social media amplification, and customer testimonials. It is privately held, headquartered at 71-75 Shelton Street, London, with operational offices in Leeds (UK) and Malaga (Spain), and reports approximately 30+ partnered venues including flagship relationships with Royal Birkdale, Woodhall Spa, Goswick Links, Pitreavie, Chevin and Ross-on-Wye. Leadership disclosures are limited; only a Data Privacy Manager and an Acquisitions Manager (Jason Smith) are named in the available data.

Name

EUROPEAN GOLF TECH LTD

Legal name

European Golf Tech.com Limited

Website

https://europeangolftech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

European Golf Tech Ltd (EGT) is a UK private company, founded 2015, that sells an integrated digital technology stack — GPS app, Wi-Fi screens, live scoring, drone flyovers and sponsorship-funded installs — to golf clubs and PGA professionals across 7 European countries, serving 30+ venues.

Ownership category

akta.pro rank

Product category

Golf Technology Solutions

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Computer Peripheral Equipment, Nec (3577), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAMAGAH

Golf Rangefinders, GPS & Wearable Tech Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMAGAG

Golf Training Aids & Swing Analytics Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Golf technology solutions
• Golf club digital displays
• Golf live scoring software
• Golf course flyovers
• Golf club mobile apps

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of digital screens, kiosks, and related hardware equipment to golf clubs
2. Software/SaaS Subscriptions: Ongoing software services including GPS app, live scoring platform, and digital content management systems
3. Professional Services: Installation, survey work, setup, and configuration services for golf club technology installations
4. Sponsorship/Advertising Model: Procurement of local business sponsors who pay to advertise on TV screens and websites at golf clubs. EGT funds projects with clubs taking allocation of golf for partners

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

European Golf Tech sells an integrated digital technology platform to golf clubs and PGA professionals, combining hardware (Wi-Fi enabled screens, sanitiser kiosks) with software (GPS app, live scoring platform, content management). The company also produces hybrid course flyovers and drone promotional footage. EGT operates a sponsorship-funded model that provides equipment and installation at no cost to clubs in exchange for advertising inventory rights sold to local businesses.

Product overview

European Golf Tech (EGT) offers a suite of technology solutions for golf course operators consisting of the Pro GPS App for golfer mobile engagement, Pro Vision Screen for in-venue digital displays, Pro Score and Pro Score Lite for live event scoring, Hybrid Course Flyovers for course visualisation, Drone Club Promos for aerial footage, and Pro Clean Screen for digital kiosks. The products work together as a connected platform—screens display app content, flyovers enhance both app and screens, and scoring integrates across digital touchpoints—to help clubs enhance member and visitor experience before, during, and after visits.

Differentiator

Problem solved

Functional benefit

Brands

• Pro GPS App: State-of-the-art on-course tool providing accurate GPS, broadcast grade hybrid hole flyovers, live scoring, and live pin positioning.
• Pro Vision Screen
• Pro Score
• Pro Score Lite
• Hybrid Course Flyovers
• Drone Club Promos
• Pro Clean Screen

Products and services

• Pro GPS App A mobile application providing golfers with GPS rangefinder functionality with distances to front, middle, and back of green, broadcast grade hybrid hole flyovers, live scoring, live pin positioning, and push notification messaging for club communications. The app integrates with club tee booking pages allowing members and visitors to book rounds directly.
• Pro Vision Screen A free-standing Wi-Fi enabled digital tower screen designed to enhance communication and engagement inside clubhouses. It displays live leaderboards, course flyovers, clubhouse menus, tutorial videos, and events/news information at the touch of a button.
• Pro Score A live scoring platform for golf events that enables real-time leaderboard updates, complete event setup by in-house experts, a scoring app for players, and micro-site landing pages for golf days.
• Pro Score Lite A flexible self-manned leaderboard system for golf events that integrates with EGT hybrid flyovers and connects to digital screen products for displaying online leaderboards.
• Hybrid Course Flyovers Golf course flyover videos combining drone topography scanning with 3D modelling software to produce accurate, high-quality course visualisations including individual hole flyovers, professional voiceovers, and course change visualisation services.
• Drone Club Promos Aerial drone footage capture services for golf courses, clubhouses, and facilities, with footage usable on websites, social media, and venue screens for marketing purposes.
• Pro Clean Screen A commercial grade digital sanitiser kiosk that provides brand awareness and displays relevant information for pro-shops and club facilities.

Quantifiable outcome

• Free equipment and installation for golf clubs through sponsorship model
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Kirkistown Castle Golf ClubcoreStrategic or Co-development Partner · 5 December 2025Kirkistown Castle Golf Club joined EGT's rapidly growing portfolio in Northern Ireland. The partnership includes enhanced communication systems, live scoring technology, and improved digital touchpoints. The club's refurbished clubhouse will use EGT's technology to expand services and communication using modern technology. Online/live scoring offers additional service to societies and can be used for large competitions.
• Middleton Hall Golf ClubcoreStrategic or Co-development Partner · 5 August 2025New partnership with Middleton Hall Golf Club in Norfolk. The club intends to use the technology for advertising and virtual scoreboard usage throughout the golf club. The partnership is expected to bring new customers and take the business to the next level.
• Alyth Golf ClubcoreStrategic or Co-development Partner · 28 March 2025Partnership with historic Alyth Golf Club in Perthshire. Club will have two digital screens for clubhouse featuring flyover playing on a loop. Great opportunity for local businesses to advertise to members and visitors as sponsors. The screens enable modern, quick and interactive advertising for club events and offers.
• Ruthin Pwllglas Golf ClubcoreStrategic or Co-development Partner · 12 December 2024Partnership with golf club in North Wales to modernise communication with members, sponsors and visitors. The club sees this as an opportunity to raise awareness of the club and beautiful course to a new audience through technology.
• Glynhir Golf ClubcoreStrategic or Co-development Partner · 5 November 2024Partnership in Wales where EGT will provide live digital platforms, scoring for visitors, app and flyover. EGT will also support the club from a design and software perspective to keep screens relevant and showcasing club news.
• Pontypridd Golf ClubcoreStrategic or Co-development Partner · 15 July 2024Partnership in South Wales to professionalise marketing and brand awareness. Club will use technology to reach members, visitors and guests for golf, meals and events with consistent brand image across screens, social media and website.
• Goswick Golf LinksflagshipStrategic or Co-development Partner · 14 June 2024Partnership with prestigious Northumberland links course ranked among top 50 in England. Installation of WiFi-enabled screens in lounge and dining room for events, offers and society golf days. Mobile screen with wheels and rechargeable battery for on-course communication. Technology aims to lift off-course experience to match exemplary on-course quality.
• Woodlake Park Golf ClubcoreStrategic or Co-development Partner · 12 June 2024Partnership with family-owned venue in South Wales to improve digital communications and advertising. Screens will enhance golfing experience for casual visitors, societies and holiday groups at the picturesque Monmouthshire countryside venue.
• Pitreavie Golf ClubflagshipStrategic or Co-development Partner · 15 May 2024First EGT club in this part of Scotland, the Scottish 'Augusta National' designed by Alister MacKenzie. Partnership includes visitor scoring app, drone overviews and electronic news board technology to enhance golfing and hospitality offer for visitors and members.
• Blackwood Golf ClubcoreStrategic or Co-development Partner · 19 April 2024Partnership in South Wales with no risk to the club. EGT provides visual advertising tool, promotes club events, enables live scoring for society and club events, facilitates working partnerships with local businesses, and helps modernise the clubhouse.
• Tadmarton Heath Golf ClubcoreStrategic or Co-development Partner · 15 February 2024Digital screens strategically placed across facilities for real-time tournament updates, club event promotion and sponsor visibility. Screens have enhanced communication and engagement within the club community.
• Bedale Golf ClubcoreStrategic or Co-development Partner · 1 November 2023Partnership with historic club formed in 1894. EGT helps maximise visitor/society experience and expand club name through new sponsorship and network contacts. Tech enables live leaderboards for internal competitions and club app for members.
• Chevin Golf ClubflagshipStrategic or Co-development Partner · 14 October 2023Groundbreaking four-year agreement to infuse next-gen golf technology, bolster market presence, entice new memberships and visitations, and usher in corporate partnerships. EGT's technology suite is positioned as catalyst for growth and innovation.
• Ross-on-Wye Golf ClubflagshipStrategic or Co-development Partner · 6 October 2023Milestone four-year agreement with historic club dating back to 1903. EGT helps modernise in-house marketing, promote events, communicate with members and visitors, and build relationships with local businesses. No financial cost to club.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/european-golf-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROPEAN GOLF TECH LTD