FUZZY MARKETING S.R.L.

What FUZZY MARKETING S.R.L. does

Fuzzy Marketing S.r.l. is an Italian direct response eCommerce marketing agency founded in 2020 by Gabriele Della Croce, Filippo Lotti, and Nicolò Amodio (later joined by Alessandro Perraymond), operating from Lucca and Milan. The firm serves primarily Italian small and medium-sized businesses and entrepreneurs who run or seek to launch eCommerce operations, applying a proprietary "Direct Response eCosystem" methodology that calibrates marketing communications to customer awareness stages. Service offerings span Shopify store creation and migration, Google Ads and Meta Ads campaign management, email marketing automation via Klaviyo and Shopify Email, conversion rate optimization, and content/branding work, with the firm holding certified partner status with Google, Shopify, Meta, and Trustpilot.

The company's technology layer is a curated martech stack rather than proprietary software. The core commercial IP is the codified Direct Response methodology, packaged as a published book ('Direct Response eCom' by Gabriele Della Croce, $32.00 via the firm's own Shopify storefront) and operationalized through the team's direct response copywriting certification (Alessandro Benassi, certified by Solutzione). The firm claims to have improved the online presence of over 400 businesses, with documented case-study outcomes including €40k revenue in three months on ~€1,500/month ad spend, €18,209 in email-attributed sales from 34 emails (Carta Presa), ROAS of 46 (L'Alternativa Style), and conversion rate improvement from 0.80% to 1.88% in four days (H.home Shop).

Revenue is generated through professional service engagements structured primarily as a percentage of monthly client turnover or percentage of advertising budget managed, supplemented by hourly technical work (€100/hr assistance, €120/hr graphic design, €180/hr programming) and direct book sales. The firm operates with a team of approximately 11 members across marketing, strategy, finance, content, and technical functions, with €10,000 in registered share capital, no disclosed institutional funding, and no parent company — a founder-controlled bootstrapped structure. Named customers span luxury leather goods (Gherardini), fashion (Block60, Alysi), artisanal footwear (Di Franco Shoes), stationery (Carta Presa), and various SMB eCommerce operators.

Name

FUZZY MARKETING S.R.L.

Legal name

Fuzzy Marketing S.r.l.

Website

https://fuzzymarketing.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuzzy Marketing S.r.l. is an Italian direct response eCommerce marketing agency founded in 2020, serving Italian SMEs and entrepreneurs with Shopify builds, Google and Meta ads management, Klaviyo email automation, and conversion optimization via its proprietary Direct Response eCosystem methodology from Lucca and Milan offices.

Ownership category

akta.pro rank

Product category

eCommerce Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Ecommerce marketing services
• Direct response marketing
• Shopify development agency
• Conversion rate optimization
• Performance advertising management

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Marketing Services: Core revenue stream from providing marketing strategy, eCommerce development, advertising campaign management, and ongoing consulting services to business clients. Services include Shopify setup/migration, Google Ads and Meta Ads management, email marketing, and conversion optimization. Compensation structured as percentage of monthly turnover from campaigns or percentage of advertising budget invested.
2. Book Sales: Sale of the 'Direct Response eCom' book at $32.00 per unit through the company's Shopify storefront. The book teaches the company's proprietary direct response marketing methodology for eCommerce.
3. Hourly Technical Services: Additional hourly-rate services including Technical Assistance (€100/hour), Graphic Design (€120/hour), and Programming interventions (€180/hour) for modifications and extra services beyond contracted scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fuzzy Marketing is an Italian direct response eCommerce marketing agency that delivers strategic marketing services to businesses: Shopify store creation/migration, Google Ads and Meta Ads management, conversion page design, email marketing automation (via Klaviyo and Shopify Email), and conversion rate optimization. The agency sells the proprietary "Direct Response eCom" book through its own Shopify storefront and offers a Virtual Assistant tool for eCommerce operators. Revenue is generated primarily through professional services (consulting, advertising management), hourly technical services (Technical Assistance €100/hour, Graphic Design €120/hour, Programming €180/hour), and percentage-of-turnover/ad-spend compensation arrangements.

Product overview

Fuzzy Marketing S.R.L. is an Italian direct response eCommerce agency that operates as a single unified service offering centered on their proprietary 'Direct Response eCosystem' methodology. Their core offering includes marketing consulting, strategy development, advertising campaign management (Meta, Google, TikTok), Shopify eCommerce development and optimization, email marketing automation, and branding services. The company sells a book titled 'Direct Response eCom' as an educational product teaching their methodology. They also offer a Virtual Assistant tool as part of their instruments. Their services are delivered as consulting engagements rather than a modular software platform, with case studies demonstrating results in email marketing (via Klaviyo and Shopify Email), conversion optimization, and advertising ROAS improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Response eCommerce Marketing Services End-to-end direct response marketing agency services for Italian eCommerce businesses, including marketing strategy, conversion page design, Shopify build/migration, Google Ads and Meta Ads management, email marketing automation, and conversion rate optimization; sold as consulting engagements with percentage-of-turnover or percentage-of-ad-spend compensation models.
• Direct Response eCom Book Educational book by founder Gabriele Della Croce that teaches the agency's certified Direct Response eCommerce methodology for maximizing margins and avoiding wasted ad spend; sold at $32.00 per copy (digital or physical) via the company's own Shopify storefront with free standard shipping and 14-day returns.
• Virtual Assistant (eCommerce Assistant tool) eCommerce virtual assistant tool promoted under Fuzzy Marketing's "Instruments/Tools" collection, intended to provide online business support for Shopify operators.
• Hourly Technical Services (Technical Assistance, Graphic Design, Programming) Ancillary billable services billed hourly beyond core engagement scope: Technical Assistance at €100/hour, Graphic Design at €120/hour, and Programming services at €180/hour; all prices exclude VAT and are offered on a pay-as-you-go basis.

Quantifiable outcome

• Helped over 400 businesses improve their online presence
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google PartnercoreGTM or Marketing PartnerFuzzy Marketing is a certified Google Partner with a dedicated agency page on Google Partners. The partnership enables them to manage Google Ads campaigns for client eCommerce businesses and access Google's marketing resources and tools.
• Shopify Expert PartnercoreTechnology or IntegrationOfficial Shopify Partner with dedicated partner page in the Shopify Partner Directory. The company specializes in Shopify store creation, migration, and optimization for eCommerce clients.
• Meta Agency Business PartnercoreGTM or Marketing PartnerMeta Agency Business Partner status enables the company to manage Facebook and Instagram advertising campaigns for clients and access Meta's advertising resources and support.
• Trustpilot PartnerminorGTM or Marketing PartnerTrustpilot business partner enabling review management and social proof capabilities. Fuzzy Marketing can leverage Trustpilot for client reputation management.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company with significant presence in Italy via Publicis Italia and Leo Burnett. Represents the scaled incumbent benchmark that competes with boutique agencies like Fuzzy for enterprise eCommerce marketing budgets.
• Dept Agency: European digital agency with end-to-end capabilities in eCommerce, performance marketing, and creative. Overlaps with Fuzzy on Shopify/eCommerce execution but serves much larger enterprise clients and operates across multiple geographies.
• We Are Social: Global social media and digital marketing agency with a strong Italian presence. Overlaps with Fuzzy in Meta/social advertising execution but operates at much larger scale and broader portfolio rather than specializing in eCommerce direct response.
• Jakala: Italian-headquartered martech and data-driven marketing company serving enterprise clients across Europe. Comparable in the marketing services category but operates at significantly larger scale and with a tech/data platform orientation versus Fuzzy's pure-services model.

Direct peers

• Tobea: Italian Shopify-focused eCommerce agency offering store builds, migrations, and digital marketing services. Directly comparable as a similarly sized Italian agency targeting Italian SMEs on Shopify and paid media channels.
• Growcode: Growth marketing agency specializing in performance marketing, paid acquisition, and Shopify eCommerce. Comparable in target customer (DTC eCommerce brands), channel focus (Meta/Google Ads), and conversion-led value proposition.
• MOCA Interactive: Italian digital agency serving SMEs and mid-market brands with eCommerce, performance marketing, and conversion optimization services. Comparable in customer segment, channel mix (Meta/Google Ads), and Italian focus.
• CXL: Conversion optimization and direct response marketing education/services firm. Comparable because both emphasize direct response methodology, measurable ROAS improvements, and educational content (books, courses) alongside services.
• Antezeta: Italian digital marketing agency offering performance marketing, eCommerce strategy, and content services to Italian brands. Comparable as an Italian agency of similar scale serving overlapping SME and mid-market eCommerce clients.

Regional players

• Rebel & Soul: Italian creative and digital agency working with fashion and lifestyle brands. Comparable in serving Italian fashion/leather brands (similar to Gherardini, Di Franco Shoes) and providing performance-driven digital marketing, though with a stronger creative orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fuzzymarketing
• Instagraminstagram.com/fuzzymarketing.it
• LinkedInlinkedin.com/company/fuzzymarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUZZY MARKETING S.R.L.