CARDXCHANGE INC.
CardExchange provides cloud-based and desktop ID credential management software for higher education, corporate, healthcare, and food retail organizations, integrating card production, mobile credentials, SSO, and access control workflows.
- Company typePrivate
- Founded2004
- HeadquartersBrentwood, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What CARDXCHANGE INC. does
CardExchange Inc. operates a vertically-specialized identity and credential management platform serving higher education institutions, corporate enterprises, healthcare facilities, and food retail operations globally. The company's portfolio spans two product families: a desktop ID card design and production software suite (Producer, available in five editions from GO to Enterprise) sold primarily as perpetual licenses through an e-commerce storefront and reseller network, and a cloud-native credential management platform (Cloud Suite) hosted on Microsoft Azure and sold via record-based subscription pricing.
The Cloud Suite is the company's strategic center of gravity, comprising a Controller module (required, managing full credential lifecycle from enrollment to deactivation), Admin Center (configuration, included free), Bridge (data synchronization via REST API and database connectors), Secure (SSO across SAML 2.0, OpenID Connect, Azure AD), Press (cloud ID production), ADMISSION (self-service enrollment), STAND (iOS/Android mobile credentialing), and IDENT (digital IDs to Apple and Google Wallet). The platform integrates with HID, Salto, and Paxton access control systems, seven plus student information systems, and multiple SSO providers (Okta, Azure AD, Shibboleth). CardExchange is a privately-held, family-owned company led by President Marcel Oosterhof, operating from offices in Brentwood CA, Alphen aan den Rijn Netherlands, and Ribamar Mafra Portugal, with no external institutional investment disclosed.
CARDXCHANGE INC. firmographics
Firmographics- Name
- CARDXCHANGE INC.
- Legal name
- CardExchange Solutions LLC
- Website
- https://cardexchangeid.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- CardExchange provides cloud-based and desktop ID credential management software for higher education, corporate, healthcare, and food retail organizations, integrating card production, mobile credentials, SSO, and access control workflows.
- Ownership category
- akta.pro rank
Where CARDXCHANGE INC. is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CARDXCHANGE INC. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Suite Subscriptions: SaaS subscription model for CardExchange Cloud Suite using a record-plan pricing model. Organizations pay based on the number of credential records they need to manage. The platform is hosted on Microsoft Azure and includes Controller (required), Admin Center (included free), and optional add-on services.
- Desktop Software Licenses (Producer): Perpetual desktop software licenses for CardExchange Producer with five editions (GO, Premium, Professional, Business, Enterprise) offering different feature sets and database record limits. Includes free trial and network licensing options.
- Bridge Data Plans: Transaction-based data plans for CardExchange Bridge integration service with four tiers (Starter, Basic, Pro, Power) differentiated by number of allowed connections, API request limits, file upload sizes, and synchronization frequency.
- PriceTag Software: Desktop label design and production software for food display labels, sold as perpetual license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Organizations with max 500 records |
| Subscription | Annual | Basic - Organizations with less than 10,000 records |
| Subscription | Annual | Pro - Organizations with high photo/transaction volume |
| Subscription | Annual | Power - Large organizations like Universities with 50,000+ students |
| One time/ perpetual license | Multi-year contract | Producer GO Edition |
| One time/ perpetual license | Multi-year contract | Producer Premium Edition |
| One time/ perpetual license | Multi-year contract | Producer Professional Edition |
| One time/ perpetual license | Multi-year contract | Producer Business Edition |
| One time/ perpetual license | Multi-year contract | Producer Enterprise Edition |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CARDXCHANGE INC. product offering
Product offeringCore offering
CardExchange fundamentally provides ID card design, production, and credential lifecycle management software for organizations. Its offerings span a cloud-based SaaS platform (Cloud Suite) for managing the full credential lifecycle from enrollment to deactivation—including card production, mobile/digital credentials, self-service enrollment, SSO, and data integration—and a desktop ID card design/printing application (Producer). The platform serves higher education, corporate, healthcare, and retail food operations needing to issue and secure physical and digital IDs.
Product overview
CardExchange offers a comprehensive ID solutions portfolio consisting of both desktop and cloud-based products. The CardExchange Cloud Suite is the unified SaaS platform combining credential management, card production, and mobile credentials, while CardExchange Producer is the desktop-based ID card design and production software available in five editions. Cloud Suite modules include Controller (core credential management, required), Admin Center (configuration, included free), Bridge (data integration), Secure (SSO), IDENT (digital IDs for Apple/Google Wallet), STAND (mobile credentials), ADMISSION (self-service enrollment), and Press (cloud ID production). Desktop products include Producer (ID card design/printing) and PriceTag (display labels). The platform supports physical and digital credentials with Microsoft Azure hosting and GDPR-compliant data protection.
Differentiator
Problem solved
Functional benefit
Brands
- Producer: Desktop ID card design and production software available in multiple editions (Go, Premium, Professional, Business, Enterprise).
- Controller
- Press
- PriceTag
- Stand
- IDENT
- Admission
- Admin Center
- Bridge
- Secure
Products and services
- CardExchange Cloud Suite Cloud-based credential management platform covering the entire ID lifecycle from enrollment to deactivation, integrating Controller, Admin Center, Bridge, Secure, IDENT, STAND, ADMISSION, and Press modules under a unified SaaS solution hosted on Microsoft Azure. Targets higher education institutions and enterprises managing physical and digital credentials at scale.
- CardExchange Producer Desktop ID card design and production software available in five editions (GO, Premium, Professional, Business, Enterprise), featuring wizard-driven configuration, database connectivity, advanced inline encoding (MIFARE, DESfire, magnetic stripe), auto-crop face recognition, and batch printing. Supports 30+ languages and integrates with Magicard, Evolis, and Canon hardware. Targets organizations needing on-premise card production.
- CardExchange Controller Core credential management platform and the only required service in the Cloud Suite. Manages the entire card issuance process including person profiles, photo management, workflow automation, and credential lifecycle from creation to expiration or deactivation. Includes Azure Vision API integration for face recognition and background removal.
- CardExchange Press Cloud-integrated ID production module for designing, encoding, and printing ID cards with batch and high-volume printing capabilities, real-time job tracking, multi-printer management, and compatibility with HID Fargo Connect for cloud-based printing.
- CardExchange PriceTag Professional desktop display label design and printing solution designed for food labeling applications, offering durable and hygienic label production as an alternative to handwritten labels. Targets food retail operations needing compliant labeling.
- CardExchange IDENT Digital and virtual ID solution that issues credentials directly to Apple Wallet and Google Wallet, providing instant credential issuance, real-time management, and access control integration with HID Mobile Access.
- CardExchange STAND Mobile credentialing application for issuing and managing digital credentials on iOS and Android devices, offering remote enrollment, instant credential distribution, hybrid credentialing support (mobile plus physical cards), and integration with HID and Salto access control systems.
- CardExchange ADMISSION Self-service enrollment and credential management solution for onboarding students, employees, visitors, and members. Users enroll online from anywhere, upload photos or ID documents, and track enrollment status in real time, including kiosk mode for events.
- CardExchange Bridge Data synchronization and integration service connecting credential management with external data sources, HR systems, and access control platforms. Offers REST API, database connectors, and custom integration services with four transaction-based plans (Starter, Basic, Pro, Power).
- CardExchange Admin Center Centralized configuration platform included free with every Controller subscription, providing management of Cloud Suite services, user accounts, roles, permissions, workflows, and notifications from a unified interface.
- CardExchange Secure Single Sign-On (SSO) service enabling secure access to all Cloud Suite services with one login, supporting OpenID Connect, SAML 2.0, Google SSO, Microsoft Azure AD, and Okta for centralized authentication.
Quantifiable outcome
- Automated enrollment reduces manual data entry and administrative overhead
- +1 more outcomes
Companies that use CARDXCHANGE INC.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
CARDXCHANGE INC. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability4 records
Feature9 records
CARDXCHANGE INC. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- HID GlobalcoreHID Global is a key integration partner providing HID Mobile Access for mobile credential integration, HID Fargo Connect for cloud-based card printing, and HID Proximity and iClass encoding support. CardExchange products support HID Fargo card printers, Omnikey proximity readers, and HID access control systems.
- Salto SystemscoreSalto Space integration enables CardExchange Cloud Suite users to issue digital credentials that work with Salto's smart locks and access points. SALTO KS (Keys as a Service) and SALTO Space access control platforms are supported through Bridge connectors.
- Paxton AccesscorePaxton NET2 access control integration via Bridge connector with bidirectional incoming and outgoing data flow. Full support for Paxton NET2 v7.0 and its API added in Producer v10.5.0.13.
- OktamajorOkta SSO integration enabling organizations to use Okta identity management with CardExchange Cloud Suite services.
- Microsoft Entra ID (Azure AD)majorMicrosoft Entra ID (formerly Azure AD) integration for identity management and authentication across CardExchange Cloud Suite services. Also provides Azure-hosted infrastructure.
- MagicardmajorMagicard card printer support with SDK integration (v3.2.8.2). Supported printers include Pronto, Enduro, Rio Pro series, Prima 4, Helix, Ultima, 300, and 600 series with Ethernet support.
- EvolismajorEvolis card printer support including Tattoo, Zenius, Primacy, Quantum, Securion, Pebble, Dualys, Primacy 2, Agilia, and Avansia models.
- CanonmajorCanon camera support for photo capture in ID card production. Supported models include PowerShot G5 X Mark II, G7 X Mark III, EOS Rebel series (200D-4000D), EOS 5D/1D series, EOS R series (R, RP, Ra, R3, R5, R6, R7, R8, R10, R50, R100), and EOS M series.
- Student Information System PartnersmajorExtensive connector ecosystem for student information systems including: Civica, iSams, Veracross, TASS, Arbor, Wonde, and Rollcall for seamless data integration with educational institution systems.
- Microsoft AzurecoreCloud infrastructure partner hosting CardExchange Cloud Suite on Microsoft Azure with proven security technologies, Azure Key Vault for key management, and global hosting location options.
- Channel Partners/ResellerscoreGlobal network of authorized resellers and integrators including Identisys, Color-ID, Aras, Armet, Beresford, IDCardCenter, NewBart, MultiCard, Digital-ID, Scopus, AlphaCard, and Heyden Securit.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CARDXCHANGE INC. competitors and assessment
Company assessmentDirect peers
- Identiv: Identiv provides physical security and credential solutions including uTrust credentials, RFID/NFC cards, and identity management, overlapping directly with CardExchange's badge issuance and credential lifecycle offerings.
- HID Global: HID Global (part of ASSA ABLOY) is the leading vendor of physical and mobile credential solutions, card printers (Fargo), and access control systems. It is also a key integration partner of CardExchange, but directly competes across mobile credentials, card printing, and identity management.
- Evolis: Evolis manufactures card printers (Primacy, Zenius, Agilia, etc.) that CardExchange supports and integrates with, but Evolis also sells its own card issuance software and competes at the ID production layer.
- Entrust: Entrust (formerly Datacard) supplies identity, credential issuance, and card personalization solutions for government, education, and enterprise — directly comparable to CardExchange's credential issuance and lifecycle software.
- Brivo: Brivo provides cloud-based access control and credential management for commercial real estate, competing with CardExchange Cloud Suite in cloud-first identity deployments.
- Magicard: Magicard supplies card printers (Helix, Ultima, Rio Pro, etc.) used with CardExchange Producer, but also offers its own badge issuance software — competing for the same SMB and mid-market ID production customers.
Broad incumbents
- Allegion: Allegion is a major access control and door security provider with credentialing offerings that compete with CardExchange in enterprise physical security deployments.
- Zebra Technologies: Zebra Technologies' card printing and RFID portfolio competes with CardExchange Producer and Press at the hardware and encoding layer, while also offering broader enterprise mobility solutions.
- ASSA ABLOY: ASSA ABLOY owns HID Global and a portfolio of access control, locking, and credentialing brands, providing it with scale advantages across the same customer base as CardExchange.
- Idemia: Idemia is a global identity and security provider offering credential issuance, biometric ID, and access control for government and enterprise — competing in the broader identity market that encompasses CardExchange's vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CARDXCHANGE INC. social profiles
Digital presenceCARDXCHANGE INC. compliance and trust
Trust signalCompliance3 records
CARDXCHANGE INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARDXCHANGE INC. leadership team
Management profileNumber of profiles
Profiles7 records
CARDXCHANGE INC. subsidiaries and ownership
Company hierarchySubsidiaries2 records
CARDXCHANGE INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARDXCHANGE INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARDXCHANGE INC.
What does CARDXCHANGE INC. do?
CardExchange fundamentally provides ID card design, production, and credential lifecycle management software for organizations. Its offerings span a cloud-based SaaS platform (Cloud Suite) for managing the full credential lifecycle from enrollment to deactivation—including card production, mobile/digital credentials, self-service enrollment, SSO, and data integration—and a desktop ID card design/printing application (Producer). The platform serves higher education, corporate, healthcare, and retail food operations needing to issue and secure physical and digital IDs.
Is CARDXCHANGE INC. a public or private company?
CARDXCHANGE INC. is a private company. It is classified as family owned and is currently operating.
When was CARDXCHANGE INC. founded?
CARDXCHANGE INC. was founded in 2004.
Where is CARDXCHANGE INC. based?
CARDXCHANGE INC. is headquartered in Brentwood, United States, in the North America region.
How does CARDXCHANGE INC. make money?
Four revenue lines are on record. Cloud Suite Subscriptions are the primary driver. The others are desktop Software Licenses (Producer), bridge Data Plans and priceTag Software.
Who are CARDXCHANGE INC.'s main competitors?
Direct peers on record are Identiv, HID Global, Evolis, Entrust, Brivo and Magicard. Broad incumbents are Allegion, Zebra Technologies, ASSA ABLOY and Idemia.
Does CARDXCHANGE INC. have an API?
Yes. CardExchange Bridge API is a REST API that allows existing systems to integrate and communicate directly with CardExchange Cloud applications. It is part of a certified integration program and includes API documentation and professional API integration support. Additionally, there is a Bridge SDK Program for organizations needing custom integrations tailored to their specific environment, providing tools to develop certified custom connectors. Developer documentation is at cardexchangeid.com/services/bridge-sdk.