Hansacolor
- Company typePrivate
- Founded2013
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Hansacolor firmographics
Firmographics- Name
- Hansacolor
- Legal name
- OÜ Hansacolor
- Website
- https://hansacolor.ee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Hansacolor is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Hansacolor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Paint and coatings retail: Hansacolor generates revenue primarily through the retail sale of paints, coatings, wood protection products, industrial finishes, decorative paints, primers, fillers, tools, and accessories from brands including Tikkurila, Osmo, Vivacolor, Anza, Graco, and Blue Dolphin.
- Equipment rental: Hansacolor offers rental services for professional painting and finishing equipment, including spray pumps (MARK V, Mercur 30:1, Mercur ES 30:1, Tritech T5), texture/plaster pumps (T-MAX 506, Spraytec SPR8), and floor finishing equipment (Osmo Floorxentric).
- Aerosol packaging services: The company provides aerosol packaging services, including standard aerosol filling and 2K (two-component) aerosol packaging in 400ml format, serving professional and industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer paint products (interior/exterior paints, decorative paints, wood oils, fillers) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hansacolor product offering
Product offeringCore offering
Hansacolor is a paint and coatings retailer operating a physical store in Tallinn, Estonia, that sells decorative paints, industrial coatings, wood protection products, painting tools, and equipment from multiple brands (Tikkurila, Osmo, Graco, Vivacolor, Anza, Blue Dolphin, ALCEA, Antica Signoria, TESA). The company complements its retail catalog with professional equipment rental services (paint pumps, putty pumps, floor finishing equipment) and aerosol packaging services including 2K aerosol filling in 400ml format.
Product overview
Hansacolor is an Estonian paint and coating products retailer, founded approximately 10 years ago, that operates as a comprehensive product portfolio across multiple categories rather than a single unified software platform. The offering spans decorative paints (interior/exterior wall paints, decorative finishes like Tikkurila TUNTO HIENO textured paint, VIVACOLORI, Italian ANTICA SIGNORIA, and specialty products like TAIKA GLOW glow-in-the-dark lacquer and LIITU MUST chalkboard paint), industrial coatings (comprehensive Tikkurila industrial systems including wood coatings, metal coatings, polyurethane floor coatings, fire-retardant coatings like FONTEFIRE WF, and epoxy systems), wood protection and stains (Pinja Color Plus, Pinja W-Oil, Pinja Wood Stain, Merit series), marine coatings (boat paints, Merit Jahti series), painting equipment (GRACO spray equipment, ANZA tools, TESA tapes), and equipment rental services (paint pump rentals including MERCUR, TRITECH T5, MARK V models, and putty pump rentals). The company also provides aerosol packaging services and color mixing/tinting services. Products primarily carry the Tikkurila brand alongside specialty brands including ALCEA, ANZA, Blue Dolphin, GRACO, OSMO, VIVACOLORI, and TESA.
Differentiator
Problem solved
Functional benefit
Products and services
- Tikkurila Interior Paints Interior wall paints from Tikkurila for residential and commercial interior surfaces, sold as part of Hansacolor's retail catalog.
- Tikkurila Exterior Paints Exterior wall paints from Tikkurila designed for outdoor surfaces and facades.
- Tikkurila Decorative Paints Decorative paints from Tikkurila including textured and specialty finish products for interior and exterior decoration, including Taika Glow glow-in-the-dark lacquer, Liitu Must chalkboard paint, Miranol metallic finishes, and Mosaic flakes.
- Tikkurila Functional Paints Functional paints from Tikkurila providing specialized surface properties such as fire resistance, corrosion protection, and chemical resistance for industrial applications.
- Tikkurila Exterior Oils Exterior oil-based wood protection products from Tikkurila for outdoor wooden surfaces.
- Tikkurila Industrial EPO Coatings Industrial epoxy coating systems from Tikkurila for heavy-duty floor and surface protection.
- Tikkurila Industrial Solvents Industrial solvent products from Tikkurila for thinning and cleaning coating systems.
- Tikkurila Industrial Metal Coatings Industrial metal coating systems from Tikkurila including primers and topcoats for steel and metal surfaces, including zinc-rich primers, epoxy, polyurethane, and acrylic systems.
- Tikkurila Industrial Metal Primers Industrial primer products from Tikkurila specifically formulated for metal substrate preparation.
- Tikkurila Industrial Wood Coatings Industrial wood coating products from Tikkurila including primers, topcoats, and finishes for interior and exterior wood applications.
- Tikkurila Industrial Wood Primers Industrial wood primer products from Tikkurila specifically formulated for wood substrate preparation.
- Tikkurila Industrial Wood Protection Industrial wood protection products from Tikkurila including stains, lacquers, and preservatives for exterior wood surfaces.
- Tikkurila Industrial Polyurethane Coatings Industrial polyurethane coating systems from Tikkurila for high-performance floor and surface finishing.
- ALCEA Industrial Wood Coatings Industrial wood coating products from ALCEA brand.
- ANTICA SIGNORIA Decorative Paints Italian decorative paint brand featuring specialty finishes and decorative effects.
- ANZA Painting Tools Professional painting tools and equipment from ANZA brand.
- Blue Dolphin Painting Equipment Painting equipment and tools from Blue Dolphin brand.
- GRACO Painting Equipment Professional spray painting equipment from GRACO brand including paint sprayers and accessories.
- Italian Interior Paints Italian-manufactured interior wall paints.
- TESA Tapes Masking and adhesive tapes from TESA brand for painting applications.
- Varnishes (Lakid) Lacquer and varnish products for wood finishing.
- OSMO Wood Oils OSMO brand oil-based wood protection and finishing products.
- Oils (Wood Protection) Oil-based wood protection and finishing products.
- Boat Paints (Marine Coatings) Specialized paints and coatings for boat and marine applications.
- Putties (Fillers) Filling compounds for surface preparation before painting.
- VIVACOLOR Interior Paints Interior wall paints from VIVACOLOR brand.
- VIVACOLOR Exterior Paints Exterior wall paints from VIVACOLOR brand.
- Aerosol Packaging Service Aerosol can packaging service for single-component coatings, serving professional and industrial customers.
- 2K Aerosol Packaging 400ml Two-component aerosol can packaging service in 400ml format for professional coatings, serving professional and industrial customers.
- Professional Painting Equipment Rental Rental services for professional painting and finishing equipment, including paint pumps (MARK V, Mercur 30:1, Mercur ES 30:1, Tritech T5), texture/putty pumps (T-MAX 506, Spraytec SPR8), and floor finishing equipment (Osmo Floorxentric), available on 24-hour rental terms.
Companies that use Hansacolor
Customer profileSegments3 records
Ideal customer profiles3 records
Hansacolor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hansacolor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TikkurilacoreHansacolor is an authorized distributor of Tikkurila industrial and decorative coatings, selling the full range of Tikkurila products including Tikkurila Functional Paints, Tikkurila Decorative Paints, Tikkurila Interior Paints, Tikkurila Exterior Paints, Tikkurila Exterior Oils, Tikkurila Industrial EPO, Tikkurila Industrial Solvents, Tikkurila Industrial Metal coatings, Tikkurila Industrial Wood coatings, Tikkurila Industrial Wood Primers, and Tikkurila Industrial Polyurethane products. Tikkurila is Finland's largest paint manufacturer and a major brand in the Baltic region.
- OsmocoreHansacolor distributes Osmo oils and floor care products, including the Osmo Floorxentric rental service.
- GracocoreHansacolor distributes Graco professional painting equipment and products.
- VivacolorcoreHansacolor sells Vivacolor interior and exterior paint products.
- AnzacoreHansacolor distributes Anza painting tools and equipment for professional and consumer use.
- Blue DolphincoreHansacolor distributes Blue Dolphin painting tools and related products.
- TESAminorHansacolor stocks TESA tapes as part of its painting tools and accessories range.
- Antica SignoriaminorHansacolor distributes Antica Signoria decorative paints, an Italian brand for decorative finishing effects.
- ALCEAminorHansacolor distributes ALCEA industrial wood coatings.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Hansacolor competitors and assessment
Company assessmentRegional players
- K-Rauta (Kesko): Finnish-origin DIY/home improvement chain operating in Estonia with paint departments. Comparable on consumer paint retail and home-renovation customer overlap in the same Estonian market.
- Bauhof / Bauhaus (Estonia operations): Estonian DIY building-supplies retail chain carrying decorative paints, tools, and accessories. Comparable to Hansacolor on consumer paint retail side in the same geography, though positioned as a broader DIY store rather than specialty paint expert.
Broad incumbents
- Jotun: Norwegian global coatings manufacturer with decorative and protective product lines present in the Nordics and Baltic markets. Comparable industrial-coatings product portfolio against Hansacolor's metal and wood industrial offerings.
- Beckers Group: Nordic-based coatings manufacturer covering decorative and industrial segments, sold through retailers and direct channels. Functional overlap with Hansacolor's industrial coatings distribution business.
- Hempel: Danish-founded global coatings manufacturer specializing in marine, protective, and decorative coatings. Overlaps with Hansacolor's marine and industrial metal coating categories (e.g., Merit Jahti boat paints, Tikkurila industrial metal systems).
- Vivacolor: Estonian decorative paint brand owned by Tikkurila/PPG, sold through Hansacolor and competing retailers in Estonia. Directly comparable as a regional paint brand with overlapping target customers.
- Sadolin (AkzoNobel): Well-known Nordic/Baltic decorative and wood-protection paint brand within AkzoNobel, distributed through paint retailers. Comparable to Hansacolor's decorative and wood-protection product mix and customer segments.
- Tikkurila: Finland-based major paint manufacturer (part of PPG) producing decorative and industrial coatings. Hansacolor is a core distributor for Tikkurila, making the brand a commercial counterparty and partial functional comparator for its product portfolio.
Emerging players
- Crown Paints: UK-based paint manufacturer and retailer with own-brand decorative and trade coatings sold through independent retailers. Comparable specialist-paint-retail model and contractor-segment focus outside Estonia.
Direct peers
- Flügger: Nordic paint retail and distribution chain operating own-brand and third-party paints, with stores and digital channels across the Nordics and parts of the Baltics. Directly comparable to Hansacolor as a specialty paint retailer/distributor in the Nordic-Baltic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Hansacolor social profiles
Digital presenceHansacolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hansacolor leadership team
Management profileNumber of profiles
Hansacolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hansacolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hansacolor
What does Hansacolor do?
Hansacolor is a paint and coatings retailer operating a physical store in Tallinn, Estonia, that sells decorative paints, industrial coatings, wood protection products, painting tools, and equipment from multiple brands (Tikkurila, Osmo, Graco, Vivacolor, Anza, Blue Dolphin, ALCEA, Antica Signoria, TESA). The company complements its retail catalog with professional equipment rental services (paint pumps, putty pumps, floor finishing equipment) and aerosol packaging services including 2K aerosol filling in 400ml format.
Is Hansacolor a public or private company?
Hansacolor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hansacolor founded?
Hansacolor was founded in 2013. It employs 1 to 10 people.
Where is Hansacolor based?
Hansacolor is headquartered in Tallinn, Estonia, in the Europe region.
How does Hansacolor make money?
Three revenue lines are on record. Paint and coatings retail is the primary driver. The others are equipment rental and aerosol packaging services.
Who are Hansacolor's main competitors?
Regional players on record are K-Rauta (Kesko) and Bauhof / Bauhaus (Estonia operations). Broad incumbents are Jotun, Beckers Group, Hempel, Vivacolor, Sadolin (AkzoNobel) and Tikkurila. Crown Paints is listed as an emerging player. Flügger is listed as a direct peer.
Does Hansacolor have an API?
No public API is recorded for Hansacolor.