CELLORI LIMITED
Cellori provides AI-driven financial modelling frameworks enforcing professional standards, structure, and version control within Excel for enterprise project finance teams. Its PFI Nexus platform, co-developed with the Project Finance Institute, enables AI agents to build and audit FAST-compliant models.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What CELLORI LIMITED does
Cellori Limited provides an AI-driven financial modelling framework that operates inside Microsoft Excel and is targeted at enterprise project finance and infrastructure teams. The platform enforces professional standards (FAST-compliant), structural integrity and version control within spreadsheet-based financial models, addressing recurring audit, error and governance pain points in large-scale modelling work.
The core technology integrates AI agents directly into Excel to build, audit and maintain complex financial models, layered with a library of standards-enforced templates and patterns. Product surface comprises the primary Cellori platform, the PFI Nexus offering co-developed with the Project Finance Institute (announced February 2026) which bundles the engine with PFI training, mentorship and FAST-standards enforcement, and a standalone AI Financial Modelling Training Programme sold as an adjacent educational product. Underlying AI capability is delivered via orchestration of third-party foundation models from Anthropic, Google, Mistral, OpenAI and Microsoft rather than proprietary in-house models.
The business model is bespoke enterprise licensing on multi-year contracts, with pricing not publicly disclosed and go-to-market executed through direct enterprise field sales on a demo-driven motion. The company states a current European market focus while positioning the PFI partnership as a route to global distribution. Cellori is registered as a private limited company in the United Kingdom under founder Dan Wilcockson; no funding rounds, headcount, customer logos or revenue figures have been disclosed.
CELLORI LIMITED firmographics
Firmographics- Name
- CELLORI LIMITED
- Legal name
- Cellori Limited
- Website
- https://cellori.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Cellori provides AI-driven financial modelling frameworks enforcing professional standards, structure, and version control within Excel for enterprise project finance teams. Its PFI Nexus platform, co-developed with the Project Finance Institute, enables AI agents to build and audit FAST-compliant models.
- Ownership category
- akta.pro rank
CELLORI LIMITED industry classification
Industry- Product category
- Financial Modelling Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- akta.pro primary industry
- Model Deployment, Serving & Inference Platforms (HDAAABAF)
- akta.pro secondary industries
- Infrastructure & Project Finance Advisory (BPAHADAO), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Supply Chain Security & SBOM/Model Provenance (artifacts, lineage) (HDAAAKAG)
Keywords
Where CELLORI LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CELLORI LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Framework Licensing: Cellori deploys high-performance financial modelling frameworks for enterprise on a bespoke basis. Pricing appears quote-based with tailored frameworks per organisation, suggesting an enterprise licensing or subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Bespoke enterprise framework — tailored to organisation-level standards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CELLORI LIMITED product offering
Product offeringCore offering
Cellori provides an enterprise financial modelling framework that allows AI agents to build, audit, and govern complex Excel-based financial models while structurally enforcing organisation-level standards for formatting, formulas, and layout. It layers engineering-grade version control (Git) over Excel workbooks and provides a reusable calculation library and validation layer to ensure AI-generated outputs are auditable and consistent. A domain-specialised variant, PFI Nexus, is delivered with the Project Finance Institute for project finance and PPP modelling aligned to the FAST standard.
Product overview
Cellori Limited offers a unified enterprise platform for AI-powered financial modelling. The core product is Cellori, a high-performance modelling framework that enables AI agents to build, audit, and govern complex Excel-based financial models. Built on top of Cellori is PFI Nexus, a specialised product developed in partnership with the Project Finance Institute for project finance and PPP modelling, which includes FAST-standard alignment, best-practice calculation modules, and certified training. The company also offers a 6-week AI Financial Modelling Training Programme delivered with PFI. The architecture follows a platform-plus-services model where Cellori serves as the underlying engine and PFI Nexus provides domain-specific capabilities for the project finance industry.
Differentiator
Problem solved
Functional benefit
Brands
- PFI Nexus: AI-enabled model build and review platform for project finance and PPP, powered by Cellori technology and aligned with the FAST modelling standard.
Products and services
- Cellori High-performance financial modelling framework that enables AI agents to understand, build, and audit complex Excel-based financial models while enforcing organisation-level standards, formatting, and structure. Provides engineering-grade version control via Git integration, a reusable calculation library, and a validation layer for AI-built models. Targeted at enterprise financial modelling teams.
- PFI Nexus AI-enabled model build and review platform for project finance and PPP modelling, aligned with the FAST modelling standard. Includes a maintained library of best-practice calculation modules, a validation layer enforcing best-practice rules, and FAST model templates. Co-developed with the Project Finance Institute.
- AI Financial Modelling Training Programme A 6-week online training programme led by the Project Finance Institute with Cellori as the underlying technology platform, teaching practitioners core project finance modelling concepts while actively working with AI automation. Builds skills in agent governance, AI-driven audit, and scaling analyst output.
Quantifiable outcome
- PFI Nexus completes financial modelling benchmark tasks in approximately 2 minutes vs. 4–8 minutes for leading AI tools
- +1 more outcomes
Companies that use CELLORI LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
CELLORI LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
CELLORI LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Project Finance Institute (PFI)coreCellori and PFI jointly launched PFI Nexus — an AI-powered modelling capability for project finance and infrastructure. The partnership combines Cellori's AI-native modelling technology with PFI's global leadership in project finance training, professional standards (FAST modelling), and governance. PFI integrates Cellori into its certified training programmes; Cellori gains access to PFI's global network of banks, sponsors, advisors, and public institutions. The collaboration also includes a first-of-its-kind AI-first certified training programme and a growing modular library of project finance-specific knowledge and FAST model templates.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
CELLORI LIMITED competitors and assessment
Company assessmentBroad incumbents
- Workiva: Established cloud platform for financial reporting, audit, and governance with structured-data workflows. Comparable on the audit-trail and version-control dimensions for financial documents, though broader than Cellori's modelling niche.
- Anaplan: Enterprise connected planning platform with auditable model-building, scenario management, and governance. Comparable on the enterprise modelling governance layer, though not Excel-native.
- Microsoft (Excel + Copilot): Incumbent spreadsheet platform with native AI features via Copilot and growing investments in agent-based spreadsheet automation. The most consequential strategic threat and the substrate Cellori augments.
- Pigment: Enterprise business planning platform with auditable, version-controlled financial modelling. Comparable on the governed enterprise modelling positioning, though not Excel-native.
Direct peers
- Vena Solutions: Excel-native financial planning and modelling platform that augments spreadsheet workflows with governance, version control, and process automation. Highly comparable on the 'govern Excel while keeping it Excel' positioning.
- Quantrix: Multi-dimensional financial modelling platform long used by project finance and enterprise finance teams. Comparable as a dedicated financial modelling tool with structure and audit features.
- Numeric: AI-driven accounting close and financial workflow automation platform. Comparable as an AI infrastructure layer targeting enterprise finance teams building auditable outputs in spreadsheets.
- Daloopa: AI-powered financial data extraction and modelling infrastructure for analysts. Comparable as an AI-augmentation layer for financial modelling workflows serving investment and finance teams.
- Tracelight: AI-native financial modelling platform focused on Excel-based modelling workflows. Direct competitor named in Cellori's own benchmark comparisons, serving the same enterprise financial modelling audience with AI-driven build and review capabilities.
Emerging players
- Causal: Modelling and planning platform built for financial scenarios with structured calculation engines. Comparable on the modelling-with-standards angle, though focused more on SaaS planning than Excel-governance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
CELLORI LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELLORI LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
CELLORI LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELLORI LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELLORI LIMITED
What does CELLORI LIMITED do?
Cellori provides an enterprise financial modelling framework that allows AI agents to build, audit, and govern complex Excel-based financial models while structurally enforcing organisation-level standards for formatting, formulas, and layout. It layers engineering-grade version control (Git) over Excel workbooks and provides a reusable calculation library and validation layer to ensure AI-generated outputs are auditable and consistent. A domain-specialised variant, PFI Nexus, is delivered with the Project Finance Institute for project finance and PPP modelling aligned to the FAST standard.
Is CELLORI LIMITED a public or private company?
CELLORI LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CELLORI LIMITED founded?
CELLORI LIMITED was founded in 2025.
Where is CELLORI LIMITED based?
CELLORI LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does CELLORI LIMITED make money?
One revenue line is on record: enterprise Framework Licensing.
Who are CELLORI LIMITED's main competitors?
Broad incumbents on record are Workiva, Anaplan, Microsoft (Excel + Copilot) and Pigment. Direct peers are Vena Solutions, Quantrix, Numeric, Daloopa and Tracelight. Causal is listed as an emerging player.
Does CELLORI LIMITED have an API?
No public API is recorded for CELLORI LIMITED.
What industry is CELLORI LIMITED in?
CELLORI LIMITED's product category is Financial Modelling Software. Its primary akta.pro industry code is HDAAABAF, Model Deployment, Serving & Inference Platforms, with a secondary code of BPAHADAO, Infrastructure & Project Finance Advisory. Its NAICS code is 51321.