What Protrude Inc. does

PROTRUDE is the IT integration and digital transformation brand of BREXA Technology (formerly Outsourcing Technology), a Japanese IT services firm headquartered in the Marunouchi Trust Tower in Tokyo. Launched as a brand on April 1, 2024 to reposition the parent beyond traditional engineering staffing, PROTRUDE consolidates IT integration services — infrastructure construction, core system development, web/mobile application development, web consulting, embedded development, and hardware engineering — under a single platform targeting enterprise digital transformation across five vertical markets: Manufacturing, Construction, Logistics/Transportation, Wholesale/Retail, and Pharmaceutical.

The company's core offering is a curated portfolio of 71 advanced technologies sourced from global vendors and developed in-house, structured around four proprietary frameworks: a Circular Solutions model providing one-stop support from strategy planning through operational improvement; an AI Technology Ecosystem bundling image recognition, vital sensing, generative AI, and AI agents; vertical-specific Manufacturing Solutions; and an integrated data/analytics stack including Snowflake, Spotfire, and dbSheet. Proprietary or branded products include the SAVVY enterprise full-text search engine combined with Azure OpenAI, HACARUS-based AI visual inspection, the hakaru-cloud non-contact vital sensing SaaS, the Miraiya Links conversational AI agent, CX-Bot voice/chatbot, AURO noise-canceling earphone microphone, the SR-AMR 150 autonomous mobile robot, and the AdRobot digital signage robot. Logistics vertical products — 運びま専科 (fleet management, 3,500 deployments), 倉しま専科 (warehouse management), 労務しま専科 (labor management), and Logi Learn (e-learning) — anchor recurring revenue in transportation.

Revenue is generated through three streams: project-based IT integration professional services, technology resale and distribution agreements with global vendors (Nishika, Kikuvi, Sensing, TeamViewer, RealWear, Zebra, enstem), and custom software/robotics development. Go-to-market is enterprise field sales combined with channel co-marketing (seminar co-hosting with device vendors), supported by content marketing, email newsletters, gated downloadable resources, and a dense trade show calendar (Japan IT Week, Smart Factory EXPO, AI Inspection World, Construction DX Expo, Manufacturing DX). The parent BREXA Technology group employs 25,861 technical personnel and reports 4,000+ enterprise customer engagements across Japan.

Name

Protrude Inc.

Legal name

株式会社BREXA Technology

Website

https://protrude.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

PROTRUDE is the IT integration and digital transformation brand of BREXA Technology (formerly Outsourcing Technology), providing enterprise IT services, AI-powered SaaS products, and 71 advanced technologies across Manufacturing, Construction, Logistics, Retail, and Pharma verticals in Japan.

Ownership category

akta.pro rank

Product category

IT Services & Digital Transformation

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• IT integration services
• Digital transformation solutions
• Enterprise software solutions
• AI business solutions
• Manufacturing DX services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IT Integration Services: Provides comprehensive IT integration services including infrastructure development, core system development, application development (web/mobile), web consulting, embedded development, and hardware engineering. Revenue generated through project-based engagements and ongoing service contracts.
2. Technology Solutions Sales: Resells and distributes third-party technology products and solutions including AI, robotics, and enterprise software. Revenue generated through reseller agreements and distribution partnerships.
3. Custom Software Development: Provides custom software development services for robotics, IoT devices, and enterprise applications. One-stop service from planning to manufacturing and operation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Protrude provides IT integration, digital transformation, and AI-driven software and infrastructure solutions for Japanese enterprises. The company delivers a portfolio of six service lines (infrastructure, core systems, web/mobile applications, embedded systems, hardware engineering, and consulting) combined with a suite of industry-specific SaaS products and resold third-party technologies targeting manufacturing, construction, logistics, retail, and pharmaceutical verticals. The offering bundles a 25,861-engineer talent pool with access to 71 curated advanced technologies to deliver end-to-end DX support from strategy planning through operational improvement.

Product overview

PROTRUDE (株式会社BREXA Technology, formerly Outbound Technology) is a Japanese IT solutions and technology integration provider offering a multi-product portfolio organized around five core industry verticals (Manufacturing, Construction, Logistics/Transportation, Retail/Wholesale, Pharma) and six service lines. The product portfolio is structured as a platform-plus-solutions model: it combines IT integration services (infrastructure, core systems, applications, web, embedded, hardware engineering) with a growing suite of SaaS and hardware products targeting industry-specific workflows. Key proprietary products include: logistics management systems (運びま専科 fleet management, 倉しま専科 warehouse management, 労務しま専科 labor management, Logi Learn e-learning); AI-powered solutions (SAVVY generative AI search, AI image recognition suite, HACARUS visual inspection, hakaru-cloud vital sensing SaaS, CX-Bot voice/chatbot, AI wellbeing suite, drawing search AI); robotics products (SR-AMR 150 autonomous mobile robot, AdRobot digital signage robot, custom robotics development); productivity tools (dbSheet Excel UI platform, Snowflake data cloud, kintone services); and manufacturing tools (AIM MES, TPiCS production management, FLEXSCHE scheduling, Spotfire analytics, Timekettle translation devices). The company also offers professional robotics development services and technology sourcing from 71 partner technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Logi Learn (Logi Learn E-learning System) E-learning system for the transportation industry covering the 12 legally required training items for drivers, enabling training during loading/unloading waits and between runs.
• hakaru-cloud Original PROTRUDE SaaS product using non-contact vital sensing technology for workplace health monitoring, safety management, and worker wellbeing in industrial environments.
• Miraiya Links (BREXA AI CONCIERGE) Conversational AI agent platform, the first product in the BREXA AI CONCIERGE series, providing AI-driven dialogue and consultation assistance capabilities.
• SAVVY (Full-text Search Engine + Generative AI)

Quantifiable outcome

• 3,500社引入実績 - Fleet management system 運びま専科 deployed at 3,500 companies
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability15 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Nishika株式会社coreChannel Partner/ Reseller/ Distributor · 26 December 2025Reseller agreement for AI meeting minutes solution 'SecureMemo' and 'SecureMemoCloud' - Japan highest accuracy 96.2% meeting transcription AI. These products are sold through the PROTRUDE platform as part of the AI technology ecosystem.
• 株式会社KikuvicoreChannel Partner/ Reseller/ Distributor · 28 November 2025Sales agent agreement for AI hearing agent 'Kikuvi' starting December 1, 2025. Product sold through PROTRUDE platform as part of AI technology solutions portfolio.
• TeamViewerジャパン株式会社coreStrategic or Co-development Partner · 2 July 2025Co-hosts wearable device utilization seminars. TeamViewer provides remote support and collaboration technology that complements Protrude's wearable solutions for manufacturing and construction sites.
• RealWear Japan合同会社coreStrategic or Co-development Partner · 2 July 2025Co-hosts wearable device utilization seminars. RealWear provides industrial wearable computers that integrate with Protrude's solutions for hands-free operations in manufacturing and logistics environments.
• ゼブラ・テクノロジーズ・ジャパン株式会社coreStrategic or Co-development Partner · 2 July 2025Co-hosts wearable device utilization seminars. Zebra provides enterprise mobile computers, scanners, and wearable technology that complement Protrude's IoT and automation solutions.
• 株式会社enstemminorStrategic or Co-development Partner · 2 July 2025Co-hosts wearable device utilization seminars. Technology partner contributing to Protrude's wearable device ecosystem for workplace solutions.
• BREXA TechnologyflagshipStrategic or Co-development Partner · 1 April 2025BREXA Technology is the parent company and brand that encompasses Protrude. Protrude was launched as the IT integration brand under BREXA Technology (formerly Outsourcing Technology). The brand represents BREXA's commitment to being an innovation partner that breaks through the framework of staffing companies to solve customer challenges together.
• 株式会社センシングcoreStrategic or Co-development Partner · 5 August 2021Strategic partnership with vital sensing technology leader. Protrude resells 'hakaru-cloud', a non-contact vital sensing SaaS product launched in October 2025, originally developed through partnership with Sensing.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• NTT Data Group: Japan's largest IT services group offering system integration, consulting, and data center services across all major verticals. Comparable to PROTRUDE at the broad industry level but with vastly greater scale, global reach, and enterprise relationships.
• Fujitsu: Global Japanese-headquartered IT services and hardware provider with extensive manufacturing, retail, and logistics solutions. Comparable to PROTRUDE as a broad incumbent in the same industrial DX verticals but at significantly larger scale.
• BayCurrent Consulting: Japanese management and technology consulting firm serving large enterprises on digital and business transformation. Comparable to PROTRUDE's DX consulting layer, particularly the strategic-to-operational "circular solution" value proposition.

Emerging players

• PKSHA Technology: Japanese AI software company focused on natural language processing and machine learning solutions for enterprise customers. Comparable to PROTRUDE's AI capability layer (NLP, knowledge retrieval, generative AI) but with a pure-play AI product model versus PROTRUDE's services-plus-products model.

Direct peers

• Change Holdings: Japanese DX-focused IT consulting and engineering services company. Closely comparable to PROTRUDE's positioning around digital transformation, IT engineering talent, and enterprise modernization.
• Otsuka Corporation: Large Japanese IT services and distribution company offering system integration, packaged software resale, and managed services. Comparable to PROTRUDE's mix of IT integration services and third-party technology distribution to Japanese enterprise customers.
• Future Corporation: Japanese DX and IT consulting firm with strong focus on industrial, retail, and logistics digital transformation. Closely comparable to PROTRUDE in vertical specialization and DX project delivery to mid-tier and large Japanese enterprises.
• NRI (Nomura Research Institute): Leading Japanese IT consulting and systems integrator with strong financial services and industrial DX practices. Comparable to PROTRUDE in enterprise IT integration and DX consulting delivery across multiple Japanese industry verticals.
• ULS Group (ULS Consulting): Japanese IT consulting and systems integration firm serving financial services, manufacturing, and public sector. Comparable to PROTRUDE in enterprise IT integration positioning with similar mid-cap Japanese customer base.
• TIS Inc. Japanese IT services company offering system integration, consulting, and outsourcing across multiple industries. Directly comparable to PROTRUDE as a domestic IT integration provider serving enterprise clients with project-based and managed services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protrude Inc.