OFFICIALS-FOR-SPORT.COM LTD

What OFFICIALS-FOR-SPORT.COM LTD does

RunSports, legally OFFICIALS-FOR-SPORT.COM LTD, is a privately held B2B SaaS company that provides a cloud-based technology ecosystem for managing sports organizations from grassroots to elite level. The platform unifies game management, officiating management, and membership management through web portals (WhosTheRef.com for referees and WhosTheUmpire.com for umpires), specialist iOS and Android mobile applications (RunSports Game Assist), and wearable tech integration for real-time game data processing. Core functional capabilities include fixture and tournament scheduling, player recruitment, league organization, and intelligent assignment of officials across multiple sports including cricket, rugby, and field hockey.

The company serves a horizontal customer base spanning grassroots sports clubs, referee and umpire associations, and enterprise-level national and international sports governing bodies. Named enterprise customers include England Rugby, Scottish Rugby, Cricket Wales, Wellington Referees (New Zealand), and the International Hockey Federation (FIH). The go-to-market combines product-led growth via self-serve web and mobile access with direct enterprise engagement for large federations, and distribution relies on organic social channels (LinkedIn, Facebook, Instagram), website content marketing, and word-of-mouth referrals within the sports officiating community.

RunSports monetizes through recurring B2B SaaS subscriptions; specific pricing is not publicly disclosed. The company has no disclosed funding rounds, no headcount data, and no management team information in the public record. Its most recent strategic action is the 2026 consolidation of the WhosTheRef.com and WhosTheUmpire.com brands under the unified RunSports identity, signaling an evolution from a point solution for officiating logistics toward a broader sports administration platform.

Name

OFFICIALS-FOR-SPORT.COM LTD

Website

https://WhosTheRef.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RunSports (OFFICIALS-FOR-SPORT.COM LTD) is a privately held B2B SaaS company providing cloud-based game management, officiating management, and membership management software to sports organizations globally, from grassroots clubs to national and international governing bodies across cricket, rugby, and field hockey.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Facilities Support Management Services (8744), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports officiating software
• Game management platform
• Referee appointment system
• League management software
• Sports organization SaaS

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: RunSports operates as a B2B SaaS platform providing game management, officiating management, and related sports technology solutions on a subscription basis to sports organizations, leagues, and governing bodies from grassroots to elite level.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RunSports (OFFICIALS-FOR-SPORT.COM LTD) provides a cloud-based technology ecosystem for managing sports operations, including game management, officiating management, and membership management systems. The platform enables sports organizations to recruit players, manage fixtures, organize leagues, schedule tournaments, and assign referees/umpires, delivered via web portals (WhosTheRef.com and WhosTheUmpire.com) and mobile applications.

Product overview

RunSports is a unified platform-plus-modules architecture offering sport management solutions. The core RunSports Platform serves as the technology eco-system, with two primary sub-branded officiating modules: WhosTheRef.com (for referees) and WhosTheUmpire.com (for umpires). Additional modules include RunSports Game Management for fixtures/league operations and RunSports Game Assist as the mobile application. These integrate to deliver game management, officiating management, and real-time data processing as either a complete solution or independent modules.

Differentiator

Problem solved

Functional benefit

Brands

• WhosTheRef.com: Officiating management platform for referees, particularly used in cricket and rugby contexts.
• WhosTheUmpire.com
• RunSports Game Management
• RunSports Officiating Management

Products and services

• RunSports Platform Core technology ecosystem for sport management encompassing game management, officiating management, membership systems, and real-time game data processing through mobile apps and wearable tech. Targeted at sports organizations ranging from grassroots to elite level.
• WhosTheRef.com Officiating management module for referees, enabling appointment scheduling, logistics management, and official assignment for cricket and rugby organizations.
• WhosTheUmpire.com Officiating management module for umpires, providing appointment management and logistics automation for sports organizations including cricket and international hockey.
• RunSports Game Management Module for managing matches, competitions, leagues, and tournaments, enabling fixture management, league organization, and player recruitment across sports at any scale.
• RunSports Game Assist Mobile application enabling organizers, participants, and officials to connect and process game data in real time on iOS and Android mobile devices.

Quantifiable outcome

• Transformed umpire appointment process - 'bringing the process into the 21st century'

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SportsEngine: SportsEngine (an NBC Sports Next company) is a broad incumbent in sports league and team management software, serving major US youth sports organizations. It is comparable to RunSports because both sell subscription SaaS to amateur sports clubs and governing bodies, but SportsEngine operates at significantly larger scale and broader scope.
• Catapult Sports: Catapult Sports provides athlete monitoring and performance analytics hardware and software to elite sports teams and federations. It is comparable to RunSports as a sports technology provider to governing bodies with wearable integration and real-time data — though Catapult focuses on athlete performance rather than officiating logistics.
• Genius Sports: Genius Sports is a global sports data and technology company providing data feeds, integrity services, and league technology to federations and sportsbooks. It is comparable to RunSports as a broad incumbent offering official data, officiating-related integrity services, and federation technology at scale.

Direct peers

• Pitchero: Pitchero provides club and league management software to grassroots sports clubs, particularly in the UK. It is directly comparable to RunSports because both target amateur sports organizations (especially rugby and cricket clubs) with subscription SaaS for fixtures, membership, and team management.
• PlayHQ: PlayHQ is a sports competition and league management platform serving federations and associations in Australia and beyond. It is directly comparable to RunSports because both deliver SaaS for fixtures, competitions, and tournament management to sports governing bodies, with similar B2B federations and grassroots go-to-market.
• Stack Sports: Stack Sports provides a suite of sports management technology products for leagues, clubs, and governing bodies, including registration, scheduling, and communication tools. It is directly comparable to RunSports because both offer subscription SaaS targeting amateur sports organizations and federations with similar core functionality.
• TeamSnap: TeamSnap is a leading sports management SaaS platform serving clubs, leagues, and governing bodies with scheduling, rostering, and communication tools. It is directly comparable to RunSports because both serve amateur and grassroots sports organizations with subscription-based management software, although TeamSnap's scope is broader and more consumer-oriented.
• Hudl: Hudl is a sports video and performance analysis platform widely adopted by teams, clubs, and federations across multiple sports. It is comparable to RunSports because both serve sports organizations with subscription software for game-day operations and integrate mobile/wearable data, though Hudl's core is video and analytics rather than officiating scheduling.

Emerging players

• JerseyWatch: JerseyWatch provides league and tournament management software primarily for youth sports organizations in North America. It is comparable to RunSports as an emerging player in the sports management SaaS space serving amateur leagues with scheduling and registration, though its scope is narrower and geographically different.
• Veo Technologies: Veo Technologies offers AI-powered sports video capture and analysis tools to amateur and professional clubs. It is comparable to RunSports as an emerging sports tech platform serving grassroots and elite clubs with subscription software and integrated hardware, though focused on video rather than officiating management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whostheref
• LinkedInlinkedin.com/company/officials-for-sport-com-ltd
• Instagraminstagram.com/runsportstech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFICIALS-FOR-SPORT.COM LTD