Osaühing Extrafix

What Osaühing Extrafix does

Extrafix OÜ is an Estonian private limited company operating as Keila Rehvikeskus / Rehvimeistrid.ee, a tire and wheel retailer and service workshop headquartered at Tallinna mnt 14, Keila, Estonia. The company sells new, used, and retreaded tires from 300+ international and value brands (Michelin, Continental, Goodyear, Bridgestone, Pirelli, Nokian, Hankook, Yokohama, Falken, Kumho, Nexen, and others including the Wolf Nord retread series), as well as new, replica, and used wheels/rims (alloy and steel) across 14,955+ catalog SKUs. Its core technology is a WooCommerce-style e-commerce platform (rehvimeistrid.ee) featuring vehicle make/model fitment search, online inventory, booking, and nationwide fulfillment integrated with three logistics carriers (Schenker, Omniva, Cargobus).

The business operates a hybrid physical-plus-digital model. Customers can purchase online for home delivery or visit the Keila workshop for same-day tire fitting/changing, wheel straightening, wheel restoration (welding, sandblasting, powder coating), tire repair, TPMS sensor installation, and balancing. Pricing is unit-based per tire (€40–200+), per wheel (€57–467), and per service (wheel straightening €20–30 per wheel), with installment financing available via Esto and Liisi and payment processing by Maksekeskus AS. Shipping is free for orders of 4+ new items, with smaller-order and used-item shipping fees. The customer base is fragmented Estonian B2C individual car owners (primary) with a smaller secondary segment of commercial fleet operators.

Revenue is not disclosed and the company has no funding rounds, no M&A activity, no management team disclosures, and operates entirely within Estonia. The company generates revenue through one-time product sales (tire retail, wheel retail), professional services (tire change, wheel repair/restoration), and ancillary transaction fees from installment financing partners.

Name

Osaühing Extrafix

Legal name

Extrafix OÜ

Website

https://rehvimeistrid.ee

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Extrafix OÜ operates Keila Rehvikeskus, an Estonian tire and wheel retailer and service center in Keila, selling new, used, and retreaded tires and wheels online and in-store, with nationwide delivery and professional fitting, wheel straightening, and TPMS services for Estonian car owners and small commercial fleets.

Ownership category

akta.pro rank

Product category

Tire and Wheel Retail Services

NAICS

Tire Dealers (441340)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel & Rim Repair/Refurbishment (TLAKADAG), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire retail
• Wheel sales
• Wheel straightening
• Tire fitting
• Automotive services

Headquarters

HQ city

Keila

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire retail: Sale of new, used, and restored tires (summer, winter, all-season) at various price points. Tire sales range from approximately €40 to over €200 per tire depending on brand and condition. New tire orders ship directly from supplier; used tires checked for availability before billing.
2. Wheel retail: Sale of new replica wheels and used/original wheels. Per-unit pricing ranges from approximately €57 to €467 per wheel depending on brand, material, and size. Also offers complete wheel-and-tire packages.
3. Tire change service: On-site tire change/replacement service at the Keila workshop. Includes tire fitting, balancing, and TPMS sensor services. Provides professional advice on tire selection and seasonal requirements.
4. Wheel repair and restoration: Wheel straightening, welding, and restoration services. Pricing approximately €20–30 per wheel depending on damage severity. Includes powder coating, sandblasting, and renovation to restore wheels to near-new condition.
5. Installment financing: Offers Esto and Liisi installment payment plans to enable customers to spread tire and wheel purchase costs over time. Company earns a portion of financing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Extrafix OÜ (Keila Rehvikeskus / Rehvimeistrid.ee) sells new, used, and retreaded tires and alloy, steel, and replica wheels for passenger cars, SUVs, vans, and commercial vehicles, with a catalog of over 14,955 SKUs across 300+ brands. The company operates a physical workshop in Keila and a nationwide Estonian e-commerce platform that delivers via Schenker, Omniva, and Cargobus, while offering on-site services such as tire fitting and changing, wheel balancing, professional wheel straightening and restoration (welding, sandblasting, powder coating), tire repair, and Autel TPMS sensor sales, programming, and installation.

Product overview

Osaühing Extrafix operates Keila Rehvikeskus (Rehvimeistrid), a tire and wheel service company in Keila, Estonia. The business offers a comprehensive portfolio centered around tires and wheels: new, used, and retreaded tires (with brands like Michelin, Continental, Nokian, Hankook, Bridgestone, Pirelli, and Wolf); new, replica, and used wheels/rims; and related services including professional tire fitting/changing, wheel straightening, wheel restoration (welding, sandblasting, powder coating), tire repair, and TPMS products. The e-commerce platform enables online ordering with delivery across Estonia via Schenker, Omniva, and Cargobus, and offers installment payment options through Esto and Liisi.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14,955+ tire and wheel product SKUs available online
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Maksekeskus AScoreTechnology or IntegrationMaksekeskus AS serves as the authorized payment processor for the company's e-commerce platform. Handles secure payment transaction processing including bank link payments. Extrafix OÜ (Rehvimeistrid.ee) transmits customer payment data to Maksekeskus AS for payment processing as a data controller-to-processor relationship under Estonian and EU privacy regulations.
• SchenkercoreChannel Partner/ Reseller/ DistributorSchenker is used as the primary logistics partner for delivering new tires and wheels to customers throughout Estonia. Orders of new products are shipped via Schenker courier service directly to the customer's specified address.
• OmnivacoreChannel Partner/ Reseller/ DistributorOmniva serves as an additional logistics partner for delivering new tires and wheels across Estonia. Omniva's courier service is used alongside Schenker for order fulfillment.
• CargobuscoreChannel Partner/ Reseller/ DistributorCargobus is used for shipping used tires and wheels throughout Estonia. Customers can also send their damaged wheels to the workshop for straightening via Cargobus service from anywhere in Estonia. Products can be delivered to Cargobus terminals for customer pickup.
• Liisi (AS Liisi), EstocoreChannel Partner/ Reseller/ DistributorLiisi and Esto are installment payment service providers enabling customers to spread the cost of tire and wheel purchases over time. These financing partners allow customers to pay in installments, making higher-value purchases more accessible. The company advertises these options on the website and in-store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allopneus: Leading French online tire and wheel retailer with home delivery and partner fitting centers. Directly comparable online catalog + nationwide delivery model serving a similar B2C tire buyer.
• 123pneus.fr: French online tire and wheel retailer with multi-brand catalog and home delivery. Comparable pure-play digital tire retail model relevant for benchmarking Extrafix's e-commerce performance.
• Vianor: Continental-owned Nordic and Baltic tire retail and service chain with physical workshops and online booking across Estonia. Directly competes with Extrafix in seasonal tire changes, tire sales, and wheel services, and operates at significantly larger scale.
• Blackcircles.com: UK-based online tire retailer (Michelin subsidiary) with a fitter network for installation. Closely comparable to Extrafix's hybrid online-tire-sales + partner-installation approach.
• Rehviliider: Estonian tire and wheel retailer with online ordering and workshop services operating in the same domestic market. Direct domestic competitor for tire sales, fitting, and seasonal changeovers.

Broad incumbents

• Euromaster: Michelin-owned European tire service and retail network with hundreds of centers. Overlaps with Extrafix on tire fitting, balancing, and TPMS services; broader geographic footprint and corporate backing make it a benchmark incumbent.
• Point S: International tire and auto-service retail cooperative operating across Europe. Comparable integrated tire-retail + workshop offering; relevant scale and supplier-leverage benchmark for Extrafix.
• Midas: European automotive service chain offering tires, brakes, and maintenance through franchised workshops. Overlaps with Extrafix on tire fitting and seasonal service demand; larger corporate scale.
• Delticom AG: Europe's largest online tire retailer operating brands such as tirendo, 123reifen, and mytyres.co.uk. Competitor in the e-commerce tire and wheel segment across Europe; relevant as a pan-European benchmark for Extrafix's online catalog and logistics model.
• First Stop: European tire and automotive service network (Bridgestone partnership) operating across multiple countries. Comparable service model and brand alignment with Extrafix's Bridgestone distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rehvimeistrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osaühing Extrafix