KHUBA LIMITED

What KHUBA LIMITED does

Khuba Limited is a London-based, privately-held direct-to-consumer skincare brand trading as Khuba Emporium and Khuba Beauty. Founded in February 2023 by an entrepreneur with over 40 years of experience in the hair and beauty industry, the company develops and sells organic, paraben-free, sulphate-free, animal-friendly, and gender-neutral skincare and body care products. The portfolio comprises nine core SKUs spanning face, body, and feet categories — including cleansing bars, a refining cream, treatment serums (Sincerity Serum with Liquid Oxygen Technology and Organic Eyes Serum with seaweed and polypeptides), Perfect Peel (botanical hibiscus flower acids), body wash, body milk, and Soothe & Save Cream — plus digital gift cards in £25–£100 denominations. Products are priced £15–£46 and sold exclusively through the brand's own e-commerce website, with international shipping offered in addition to a seven-working-day UK delivery promise.

The core technology platform is the formulation layer rather than software: products blend Ayurvedic ingredients sourced from a scientist in Kerala, India (turmeric, neem, fenugreek, saffron, hibiscus extracts) with organic chemistry inputs from a UK supplier (botanical oils, algae gel, Liquid Oxygen / perfluorodecalin, hyaluronic acid, peptides, antioxidants). Distribution and marketing are deliberately narrow: a single DTC storefront, an Instagram presence (@khubabeauty), an email newsletter, and website content including published customer testimonials. One informal channel relationship exists with Richard Ward Hair & Metrospa in London, where Khuba products are used during in-salon treatments. The brand narrative is anchored in the founder's humanitarian work in India, with a stated commitment to donate a portion of profits to the Sneham Ashram in Kerala for village water-well drilling.

Name

KHUBA LIMITED

Legal name

Khuba Limited

Website

https://khubabeauty.com

Company type

Private

Operating status

Operating

Short description

Khuba is a London-based DTC skincare brand selling organic, gender-neutral Ayurvedic-inspired skincare and body care products through its own e-commerce website, serving individual consumers primarily in the UK market.

Ownership category

akta.pro rank

Product category

Organic Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• Organic skincare products
• Ayurvedic skincare
• Natural body care
• Facial treatment serums
• Direct-to-consumer beauty

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of skincare products through e-commerce website. Products include cleansing bars, body bars, serums, peels, body washes, body milk, and creams. One-time purchase model with optional gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KHUBA LIMITED is a UK-based skincare brand that develops, manufactures and sells organic, gender-neutral personal care products. Its range combines Ayurvedic principles with Indian botanical ingredients and UK organic chemistry, and includes facial cleansers, body care, treatment serums, peels and creams. The company retails its products directly to consumers through its own e-commerce platform.

Product overview

Khuba Emporium is a skincare brand offering a curated portfolio of organic, ethically-formulated beauty products. The portfolio includes Face and Hands Cleansing Bar and Body Bar (cleansing), F.B.F Refining Cream (exfoliation), Perfect Peel (chemical peel), Sincerity Serum and Organic Eyes Serum (treatment serums), Body Wash and Cocooning Body Milk (body care), and Soothe & Save Cream (targeted moisturiser). All products are paraben free, sulphate free, organic, animal friendly, and gender neutral, with ingredients sourced from Ayurvedic traditions in India combined with UK organic chemist formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Face and Hands Cleansing Bar 100g Organic cleansing bar sized at 100g designed for use on the face and hands as part of a daily skincare routine; sold direct-to-consumer through the KHUBA e-commerce site.
• Body Bar 100g 100g organic body cleansing bar for use in the shower or bath as part of the KHUBA body care routine.
• F.B.F Refining Cream Organic refining cream formulated as part of KHUBA's facial treatment line for consumers seeking Ayurvedic-inspired skincare.
• Sincerity Serum Organic facial treatment serum positioned within KHUBA's Ayurvedic-inspired skincare range.
• Perfect Peel 30ml 30ml organic exfoliating peel designed as a targeted facial treatment within the KHUBA product range.
• Organic Eyes Serum 30ml 30ml organic serum formulated for the eye area as part of KHUBA's facial skincare range.
• Body Wash 250ml 250ml organic body wash for daily body cleansing within the KHUBA body care range.
• Cocooning Body Milk 250ml 250ml organic body milk for moisturizing and softening skin as part of the KHUBA body care range.
• Soothe & Save Cream 150ml 150ml organic body cream positioned for soothing skincare use within the KHUBA body care range.
• Gift Card Online gift card available for purchase via the KHUBA website, enabling consumers to gift KHUBA skincare products and wellness selections.

Quantifiable outcome

• Skin smoother after 10 months of Perfect Peel use
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Richard Ward Hair & MetrospaminorChannel Partner/ Reseller/ DistributorRichard Ward Hair & Metrospa is a London salon where Khuba products are used during services. Customer Aaron mentions having a pedicure at this location where Khuba organic products (refining cream and Soothe & Save cream) were used. The partnership appears informal, based on the salon's choice to use Khuba products for treatments rather than a formal distribution agreement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• True Botanicals: True Botanicals sells clinically-tested, naturally derived skincare DTC with premium pricing. Overlaps with Khuba in ingredient-driven formulations, clean beauty positioning, and serum-led product portfolio.
• Tata Harper: Tata Harper is a premium natural and organic skincare brand built around botanical formulations, sold primarily DTC and through select retail. Highly comparable to Khuba in target consumer, clean ingredient philosophy, and premium price architecture.
• Codex Beauty: Codex combines a biotech/botanical approach with data-driven skincare, similar to Khuba's fusion of Ayurvedic tradition with organic chemistry. Comparable on formulation philosophy and premium positioning.
• Osea Malibu: Osea is a plant-based, ocean-inspired skincare and body care brand selling DTC and through spas. Directly comparable to Khuba on botanical positioning, body/face product scope, and clean ingredient ethos.
• Herbivore Botanicals: Herbivore is a botanical, naturally derived skincare brand with a strong DTC and Sephora-led retail presence. Comparable to Khuba on clean formulation ethos, gender-neutral positioning, and DTC-led brand building.

Broad incumbents

• Drunk Elephant: Drunk Elephant is a well-established, clinically-backed clean skincare brand (acquired by Shiseido). A much larger peer operating in the same clean skincare category with similar ingredient-philosophy cues as Khuba.
• Lush: Lush is a global UK-headquartered brand producing handmade, fresh, and often organic bath, body, and skincare products. Comparable to Khuba on handmade natural formulation, UK origin, and ethical positioning.
• Youth to the People: Youth to the People is a larger clean beauty brand built around superfood and plant-derived ingredients with broad DTC and retail distribution. Comparable to Khuba on natural ingredient positioning and millennial/conscious-consumer targeting.
• Sisley Paris: Sisley Paris is a high-end botanical skincare brand. Referenced in Khuba customer reviews as a comparator; overlaps with Khuba on botanical formulation and premium price positioning.
• Augustinus Bader: Augustinus Bader is a premium, science-led skincare brand. Mentioned by Khuba's customer testimonials as a higher-priced comparison; relevant competitor in the same premium skincare category targeting sensitive and ageing skin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/khubabeauty/?igshid=YmMyMTA2M2Y%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KHUBA LIMITED