ELURA HARVEST LTD

What ELURA HARVEST LTD does

ELURA HARVEST LTD is a UK private limited company founded in 2025 and headquartered in Hounslow, London, that produces Moroccan-inspired Amlou and gourmet nut spreads for direct-to-consumer sale. The company is founder-led by Deeksha A., who established the brand after discovering Amlou during travel, and operates with a single incorporated entity under UK law (Company Number 16468349). The product range comprises six small-batch Amlou varieties — Cashew Gold, Classic Harmony, Cocoa Bliss, Light Touch, Pistachio Dream, and ChocoHazel Delight — plus Discovery Packs for sampling and gifting. Each variant is built on toasted argan oil and roasted nuts, sweetened with dates, and positioned around a clean-label formulation (no palm oil, no artificial flavours, no preservatives); two variants incorporate Valrhona chocolate.

The core technology is artisanal rather than digital: small-batch production methods, premium ingredient sourcing, and recipe development combining traditional Moroccan Amlou technique with modern quality controls. Pricing is set at £12.99–£15.49 per jar across 90gm, 190gm, and 350gm sizes, with a free-shipping threshold of £25 and a 10% first-order discount (EH10WELCOME). There is no subscription model and no disclosed API, SDK, or software platform. All products are fulfilled directly to UK customers from the Hounslow warehouse address.

The business model is a single-channel DTC e-commerce operation running on Shopify at eluraharvest.co.uk. The go-to-market motion is product-led, leveraging Instagram organic social, a six-recipe blog for content marketing, and an email newsletter ("Join the Ritual") for retention. There are no third-party retail, marketplace, or distributor relationships, no disclosed funding rounds, no enterprise customers, and no partnerships beyond informal in-person sampling at Maltby St. Market with named early tasters. The company serves health-conscious food enthusiasts and premium/artisanal food buyers seeking natural, heritage-based everyday products, and self-describes as being at the beginning of its journey with plans to broaden into additional natural gourmet products.

Name

ELURA HARVEST LTD

Legal name

ELURA HARVEST LTD

Website

https://eluraharvest.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

ELURA HARVEST LTD is a UK-based, founder-led DTC food brand that produces and sells six small-batch Moroccan Amlou nut-spread varieties via a single Shopify storefront to health-conscious and premium artisanal food consumers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Artisan Nut Spreads

NAICS

Other Specialty Food Retailers (44529)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

Keywords

• Artisan nut spreads
• Moroccan amlou
• Gourmet food brand
• Clean label spreads
• Argan oil products

Headquarters

HQ city

Hounslow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling Amlou nut spread products directly to consumers through the e-commerce website. Products available in three jar sizes (90gm, 190gm, 350gm) with unit-based pricing. No subscription model detected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elura Harvest produces and sells six small-batch Moroccan Amlou nut spreads (Cashew Gold, ChocoHazel Delight, Classic Harmony, Cocoa Bliss, Light Touch, Pistachio Dream) plus Discovery Packs, made with toasted argan oil, roasted nuts, natural date sweeteners, and Valrhona chocolate. Products are sold exclusively through the company's own Shopify e-commerce storefront to UK consumers, supported by a recipe blog, Instagram presence, and email newsletter.

Product overview

Elura Harvest is a UK-based food company specializing in premium Moroccan Amlou and gourmet nut spreads. The product portfolio consists of six distinct Amlou varieties: Amlou Cashew Gold (cashew-based), Amlou Classic Harmony (signature almond blend), Amlou Light Touch (unsweetened almond blend), Amlou Cocoa Bliss (almond with Valrhona chocolate), Amlou ChocoHazel Delight (hazelnut with Valrhona chocolate), and Amlou Pistachio Dream (pistachio-based). All varieties feature toasted argan oil as a core ingredient and are sweetened with dates. The company also offers Discovery Packs for sampling multiple varieties. All products are small-batch crafted, 100% natural with no additives, preservatives, or artificial flavors, and are free from palm oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Amlou Cashew Gold Smooth, mellow, and creamy cashew-based spread blending roasted cashews with toasted argan oil, powdered dates, and natural date syrup. Available in 90gm, 190gm, and 350gm jars.¹ [Inferred from £14.99 GBP starting price] Targeted at UK consumers seeking premium, natural nut spreads for everyday rituals.
• Amlou ChocoHazel Delight Rich and velvety spread combining roasted hazelnuts, toasted argan oil, Valrhona dark chocolate, and natural date syrup. Features deep, nutty, chocolate-forward flavour with balanced date sweetness. Targeted at UK consumers seeking premium chocolate-nut spreads.
• Amlou Classic Harmony Signature almond and argan blend bringing together roasted almonds, silky toasted argan oil, and gentle date syrup sweetness. Creates a balanced, velvety spread representing the company's core Amlou offering. Priced at £13.49 GBP per jar.
• Amlou Cocoa Bliss Refined chocolate indulgence blending roasted almonds and toasted argan oil with premium sugar-free Valrhona dark chocolate and natural date syrup. Smooth, decadent alternative to traditional chocolate spreads. Priced at £13.99 GBP per jar.
• Amlou Light Touch Minimalist pure almond and argan blend with no added sweetness. Made with only roasted almonds and toasted argan oil, showcasing the authentic taste of Moroccan craftsmanship with a clean, unsweetened flavour profile. Priced at £12.99 GBP per jar.
• Amlou Pistachio Dream Vibrant, creamy, naturally green spread made from roasted pistachios, toasted argan oil, and smooth date syrup. Aromatic and velvety gourmet blend celebrating pistachio flavour and colour. Priced at £15.49 GBP per jar as the premium-priced specialty variant.
• Discovery Packs Curated selection packs allowing customers to sample multiple Amlou varieties. Designed for discovery and gifting purposes, listed as a dedicated collection on the Shopify storefront.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• 88 Acres: US artisanal seed- and nut-spread brand with multiple flavored SKUs and clean-label positioning; comparable on small-batch craft narrative and multi-flavor portfolio targeting everyday use occasions.
• Meridian Foods: UK manufacturer of nut butters including almond, hazelnut and peanut spreads sold across mainstream UK grocery; comparable core product category with broader retail distribution.
• Fix & Fogg: New Zealand-based premium nut butter brand selling small-batch spreads globally via DTC e-commerce; highly comparable on small-batch, clean-label, multi-SKU premium nut spread positioning.
• Artisana Organics: Organic nut and seed butter brand with single-ingredient and blended spreads sold through natural and specialty channels; comparable on organic, small-batch artisan spread positioning.
• Pip & Nut: UK-founded premium nut butter brand selling almond, hazelnut and cashew butters direct-to-consumer and through UK retail; closest direct comparable on premium nut-spread DTC model in the UK.

Broad incumbents

• Ferrero (Nutella): Global incumbent behind Nutella, the dominant chocolate-hazelnut spread; Elura's Cocoa Bliss and ChocoHazel Delight directly compete for the same toast-and-snack occasion with a premium, clean-label alternative.
• Biona Organic: UK natural and organic grocery brand with a broad specialty food portfolio including nut butters; comparable on clean-label, organic-leaning positioning but at much broader category scale.
• Tiptree (Wilkin & Sons): Established UK premium preserves and spreads brand with strong UK grocery and gift-channel presence; comparable as a UK premium spread brand and benchmark for retail and gifting distribution.

Regional players

• Carley's Organic: UK maker of organic nut butters and spreads sold via health-food retail and DTC; comparable UK-based organic spread brand competing for the same health-conscious shopper.
• Just Wholefoods: UK plant-based, natural-ingredient pantry brand selling spreads and meal helpers; comparable on natural, additive-free UK pantry positioning, though broader in category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/eluraharvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELURA HARVEST LTD