OleMari talu OÜ

What OleMari talu OÜ does

OleMari talu OÜ is a privately-held, family-operated organic farm registered as an Estonian private limited company (OÜ) and located in Raadivere village, Jõgevamaa, Estonia. Established in 1998 when Ole and Marika Hütt purchased the property, the farm has been operated as a multi-generational family business involving the couple and their six children. The land has carried organic certification since 2001, and the small processing kitchen was certified organic in 2025, enabling full-chain organic labelling of its products. The core production is built around a herd of nine milking Thuringian Forest goats (plus two breeding males) yielding up to 3.5 L/day from the top animal under manual twice-daily milking, from which the farm handcrafts artisanal goat cheeses (frying, smoked and raw varieties), yogurt, cream, and specialty treats (creamy iris, salted caramel). A permaculture garden cultivating over 30 medicinal and aromatic plant species supports the 'Päike ja Kuu looduskosmeetika' natural cosmetics sub-brand — lip balms, soaps, salves, body oils and approximately 40 hydrosol/lillevesi variants produced through steam distillation with no alcohol or synthetic additives — as well as a portfolio of organic tea blends and individual medicinal herb teas.

The company's revenue model is direct-to-consumer with unit-pricing and pay-as-you-go billing across every stream. Pricing is small-ticket: goat cheeses retail at €25–30/kg, goat milk at €2.50/L, cosmetics at €5–21/unit, and herbal teas at €5–13/unit. Distribution is entirely within Estonia and concentrated in the Jõgeva and Tartu regions via on-farm sales, monthly presence at Jõgeva OTT farmers' market, seasonal Kääpa OTT market (Thursdays in summer, Sundays in winter), regional fairs such as Suur Paunvere Väljanäitus and Eesti Toidu Pidu, and postal delivery for online orders. Goat-sales (breeding stock with pedigree documentation and companion wethers), group farm visits (up to 20 guests at €10/person with €100 group minimum, plus optional camping), full-day 'Kogemuspäev' agritourism experience days, and seasonal Christmas-tree sales round out the revenue mix. There is no wholesale, retail, or export channel, and the operation is bootstrapped with no external funding. Customer relationships are diversified across local health-conscious consumers, regional farmers' market buyers, and agritourists, with episodic hospitality collaborations including a multi-year showcase with Uugi talu and Teearu talu at the Peipsimere Miraaž Restaurant food street event and membership in the MTÜ Jõgevamaa Maitsed regional food association.

Name

OleMari talu OÜ

Legal name

OleMari talu OÜ

Website

https://olemaritalu.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

OleMari talu OÜ is an Estonian family-owned organic farm in Jõgevamaa producing artisanal goat milk cheeses, natural cosmetics, herbal teas, and agritourism experiences directly to consumers via farmers' markets, on-farm visits, fairs, and postal delivery.

Ownership category

akta.pro rank

Product category

Artisanal Organic Farm Products

NAICS

Goat Farming (112420)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industries

Organic Sheep & Goat Production (AFAEAMAE), Goat Farming (Meat Goats) (AFAEAFAB)

Keywords

• Organic goat dairy
• Natural cosmetics
• Herbal tea blends
• Agritourism services
• Permaculture farming

Headquarters

HQ city

Raadivere

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Goat Milk Products: Fresh and aged cheeses (fry cheese, smoked cheese, raw cheese), yogurt, cream, and specialty desserts (creamy iris, salted caramel) made from organically raised goat milk. Products sold vacuum-packed in ~300g portions.
2. Natural Cosmetics: Handcrafted natural cosmetics including lip balms, soaps with medicinal herbs, hydrosols (flower waters), salves, and body oils. Products priced at 5-21€ per unit.
3. Herbal Teas and Medicinal Plants: Tea blends and medicinal herbs in 230ml and 500ml jars. Includes specialty blends like 'Õrnus', 'Kangus', and individual medicinal herb teas. Priced at 5-13€.
4. Goat Sales: Sale of goat kids (Thuringian breed), breeding animals with pedigree documentation, and wethers as companion pets. New 2025 kids available after weaning in late June.
5. Farm Experience Visits: Group farm visits including farm introductions, goat interactions, plant discussions, product tastings. Groups up to 20 guests, 10€ per person or 100€ minimum per group. Camping available for additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

OleMari talu is an organic family farm that produces handcrafted goat milk dairy products (fry cheese, smoked cheese, raw cheese, yogurt, cream, specialty desserts), a natural cosmetics line of soaps, hydrosols/floral waters, salves, and lip balms, as well as herbal teas and medicinal plants. The farm also breeds and sells Thuringian Forest goats, operates a Christmas tree plantation, and offers guided farm visits and full-day agritourism experiences.

Product overview

OleMari talu OÜ is an organic family farm in Jõgevamaa, Estonia, producing handcrafted goat milk dairy products (cheeses, yogurt, caramel), natural cosmetics (soaps, hydrosols, salves), and tea/medicinal herbs. The farm operates as a multi-product homestead with kitsepiimatooted (goat milk products) and looduskosmeetika (natural cosmetics) as the two primary product lines, supplemented by taimeteed (herbal teas), farm experience services, goat sales, and seasonal Christmas tree sales. All products are certified organic since 2025, derived from the farm's own organically certified land and livestock.

Differentiator

Problem solved

Functional benefit

Brands

• Päike ja Kuu looduskosmeetika: Natural cosmetics and herbal products line featuring hydrosols, balms, salves, and herbal teas

Products and services

• Kitsepiimatooted (Goat Milk Products) Handcrafted goat milk dairy products including frying cheeses (praejuust) in various flavors, smoked cheeses (delikatess), raw cheese (toorjuust), fresh goat milk, unsweetened yogurt, cream, and specialty desserts (creamy iris, salted caramel). All products are organically produced, vacuum-packed in ~300g portions where applicable, and priced per kilogram or liter.
• Päike ja Kuu looduskosmeetika (Natural Cosmetics) Natural cosmetics line under the Päike ja Kuu sub-brand featuring goat milk soaps with medicinal herbs, lavender soap, tar soap, 30+ hydrosols/floral waters from organically grown and wildcrafted plants (mint, St. John's wort, lemon balm, yarrow, oregano, lilac, fireweed, juniper, cowslip, sage, meadowsweet, plantain, stinging nettle, birch leaf, lavender, cornflower, rosehip, clover, oak, mock orange, blackcurrant, hemp, Amanita Muscaria, spruce, wormwood, monarda, calendula, lemon basil, rowan, thyme, chamomile, bog Labrador, ribwort plantain, borage, and red coneflower), lip balms (Tootsi mouth balm, Teele lip balm), salves (calendula salve, spruce resin salve), and body care products (body wizard, Mint foot treatment, Põsesära, Võ(a)lusalv). All products are alcohol-free and synthetic-free, labeled 100% organic.
• Tee- ja Ravimtaimed (Tea and Medicinal Plants) Organic tea blends and medicinal herbs available in 230ml and 500ml containers (made to order based on customer preference). Includes specialty blends Teesegu Õrnus and Teesegu Kangus, plus individual teas: sleep tea (oregano), yarrow tea, sage tea, lemon balm tea, monarda tea, thyme tea, wormwood tea, St. John's wort tea, meadowsweet tea, and linden blossom tea.
• Kitsed müügis (Goats for Sale) Sale of Thuringian breed goat kids (new 2025 kids available after weaning in late June), pedigree-documented breeding animals for herd improvement (including polled/nudi genetics), and wethers suitable as companion animals for other livestock or as pets (castrated males that do not emit typical buck odor).
• Kogemuspäev (Experience Day) Full-day farm experience program where visitors participate as helpers or work-shadowers in morning goat milking (machine or manual), cheese/yogurt making in the farm kitchen, goat care and feeding tasks (hoof trimming, ear tagging for kids, fence building, branch feeding), and medicinal herb collection, sorting, grinding, packaging, and labeling. Includes product tasting and offers accommodation/meal add-ons.
• Talu külastus (Farm Group Visit) Group farm visits of up to 2 hours including rural life introduction, friendly goat interactions, plant discussions, and product tasting. Available April through October by prior arrangement for groups of up to 20 guests. Priced at €10 per person with a €100 minimum per group; Estonian, Finnish, and English languages supported. Optional tea-and-cake snack available for additional fee; on-site camping option available; visitors can purchase farm products on-site.
• Kuusemüük (Christmas Tree Sales) Seasonal sale of freely grown organic Christmas trees from the farm's own plantation, available in 1-3 meter heights at a flat €10 price regardless of size. Visitors can select and cut their own trees directly on the farm.

Quantifiable outcome

• 100% organic certification achieved in 2025 for farm kitchen producing cheese, yogurt and treats
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Uugi talucoreStrategic or Co-development Partner · 21 August 2021Four-year collaboration (2021 being the latest) at Peipsimere Miraaž restaurant event. Uugi talu and OleMari talu co-presented at the food street event, with OleMari providing goat milk cheese dishes.
• Teearu talucoreStrategic or Co-development Partner · 21 August 2021Four-year collaboration (2021 being the latest) at Peipsimere Miraaž restaurant event. Teearu talu participated with OleMari talu and Uugi talu in the 2-day food experience at the restaurant.
• MTÜ Jõgevamaa MaitsedminorOthersOleMari talu is a member of MTÜ Jõgevamaa Maitsed (Jõgevamaa Flavors Association). Participated as a team in representing quality food products from Jõgevamaa at Eesti Toidu Pidu (Estonian Food Festival).
• Andri-Peedo taluminorOthersOriginal source of Thuringian Forest goat breeding stock. Ole Hütt purchased 10 Thuringian goat kids from this farm after learning about the breed at a training day. Also purchased a stud goat (breeding male) six months later to improve the herd.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vermont Creamery: Websterville, Vermont artisan dairy producing goat and cow milk cheeses, butter, and cultured products. Comparable in artisanal, farm-rooted positioning, but operates at much larger scale with broader U.S. retail footprint than OleMari talu.
• Cypress Grove Chevre: Pioneering California-based artisan goat cheese maker (now owned by a major dairy group) with broad retail distribution. Comparable as an artisanal goat cheese specialist, but operates at significantly larger scale and broader national reach than OleMari talu.
• Haystack Mountain Dairy: Longmont, Colorado artisan goat cheese maker established as a small-batch operation and now supplying national retail. Comparable production craft and artisan positioning, though at substantially larger scale than OleMari talu.

Direct peers

• Uugi talu: Estonian partner farm that has co-presented with OleMari talu at the Peipsimere Miraaž restaurant event across multiple years. Comparable as a small Estonian family farm participating in joint local-food collaborations and direct-to-consumer channels.
• Capriole Dairy: Small artisan goat cheese producer in Greenville, Kentucky focused on fresh and aged goat cheeses with farm-direct and specialty retail distribution. Direct functional peer in small-batch, family-farm-driven goat cheese craftsmanship.
• Redwood Hill Farm: Family-run, Certified Humane and organic goat dairy in Sebastopol, California producing artisanal goat milk cheeses, yogurt, and kefir. Direct functional peer as a small-batch organic goat dairy with on-farm heritage and artisanal positioning.
• Andri-Peedo talu: Original source of OleMari talu's Thuringian Forest goat breeding stock and a small Estonian goat farming operation. Directly comparable in scale, geography, and breed specialization, serving as both supplier and functional peer in Estonian artisanal goat dairy.
• Teearu talu: Estonian farm partner in the recurring Peipsimere Miraaž four-year collaboration alongside OleMari talu and Uugi talu. Comparable in being a small Estonian rural producer active in regional food events and direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OleMaritalu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OleMari talu OÜ