GAMES INVESTOR CONSULTING LIMITED

Name

GAMES INVESTOR CONSULTING LIMITED

Legal name

Games Investor Consulting Limited

Website

https://gamesinvestor.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Games Industry Consulting

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Corporate Finance & Capital Advisory (BPAHADAB), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Games investment consulting
• Commercial due diligence
• Games strategy advisory
• Policy research services
• Pitch deck review

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategy Consulting Services: Bespoke consultancy engagements for studios preparing for investment, investors conducting due diligence, media companies developing games strategies, and governments researching policy. Revenue generated through project-based consulting fees.
2. Research Reports and Briefings: Sale of analytical reports on games industry topics, such as the Netflix Games Strategy Briefing ($499) covering market analysis and strategic assessment.
3. Pitch Deck Review Services: 45-minute zoom consultation reviewing investment pitch decks with written feedback, priced at $399 per session.
4. Educational Resources and eBooks: Digital guides on investment preparation, commercial skills gaps, and games business topics sold through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Games Investor Consulting (GIC) is a specialist consultancy that advises video games studios, investors, acquirers, media owners, educational institutions, and governments on investment preparation, commercial due diligence, games strategy, game-based learning, and policy research. Its core offerings include bespoke consulting engagements, investment preparation advisory, due diligence assessments, market entry strategy, and policy research, complemented by transactional digital products such as pitch deck templates, eBooks, pitch review sessions, and analyst briefing reports.

Product overview

GAMES INVESTOR CONSULTING LIMITED is a specialist games investment, strategy and policy consultancy offering advisory services rather than a unified software platform. The portfolio consists of consulting services (investment preparation, due diligence, media games strategy, game-based learning advisory, policy research) complemented by digital products including the Pre-Investment Checklist, Pitch Deck Template, Art of the Pitch, Pitch Practice sessions, Plugging Commercial Skills Gaps eBook, and Pitch Deck Review service. Premium research products include the Netflix Games Strategy Briefing report. These offerings are sold separately as individual consulting engagements and digital products, with no platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Preparation & Advisory Services Bespoke consulting services for games studios preparing to raise investment, including management team assessment, investor deck review, valuation assistance, negotiation tactics, and fund guide selection.
• Due Diligence Services for Investors & Acquirers Commercial due diligence assessments for investment and acquisition targets, including analysis of commercial models, growth strategies, forecasts, and management teams, plus opportunity identification and post-transaction services.
• Media Company Games Strategy Services Bespoke consultancy, market research, and games strategy development for media companies seeking to engage with the games industry, including IP portfolio assessment, platform strategy, production partner identification, and acquisition advisory.
• Game-Based Learning Advisory Services Consultancy services for educational institutions and edtech start-ups focused on game-based learning, gamification, and generative AI, including market assessment, commercial model analysis, and partner strategy.
• Policy & Research Services Games industry research for governments and trade bodies, including the semi-annual 'Making Games in the UK' report for TIGA, economic impact analysis, M&A impact scoping, and policy development support.
• Pitch Deck Review 45-minute Zoom-based consultation reviewing investment pitch decks with written feedback and Q&A, priced at $399 per session.
• Pitch Practice Investor pitch practice sessions providing realistic, helpful feedback from veteran games investment consultants, designed to help pitches succeed in front of real investors.
• Pre-Investment Checklist Digital guide for games companies on when to seek investment, why to seek investment, and what they get and don't get from investment.
• Pitch Deck Template Customizable investment deck template prompting users to answer investors' standard questions with explanations and advice.
• Art of the Pitch Pitching checklist covering what to include and what to avoid when pitching to games investors.
• Plugging Commercial Skills Gaps eBook eBook providing 5 simple ways for games companies to demonstrate commercial skills to investors, helping plug skills gaps in management teams.
• Netflix Games Strategy Briefing Analyst briefing report (5,318 words) examining Netflix's games diversification strategy, approach, challenges, and prospects, sold as a PDF for $499.

Quantifiable outcome

• £1.1bn of government support triggered over £2.4bn in new economic growth through Video Games Tax Relief (2014-2022)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and key.

• TIGAcoreStrategic or Co-development PartnerLong-term partnership spanning over 15 years. GIC produces the semi-annual 'Making Games in the UK' report conducting the UK's largest survey of games development companies. GIC updated its database of UK games companies, surveyed hundreds of companies, and established sector growth data featured in multiple news outlets.
• British Film Institute (BFI)keyStrategic or Co-development PartnerGIC worked with Oxford Economics on a report for BFI and Creative Industries Policy and Evidence Centre investigating overseas acquisition of UK games studios.
• Creative Industries Policy and Evidence Centre (Creative PEC)keyStrategic or Co-development PartnerCommissioned scoping study on the impact of mergers and acquisitions on the UK video games industry, providing economic evidence about market impacts.
• Nesta Policy and Evidence CentrekeyStrategic or Co-development PartnerGIC conducts formal research for Nesta's Policy and Evidence Centre on games sector stimulus policy and economic impact.
• Oxford EconomicskeyStrategic or Co-development PartnerPartnership on research reports including the study on overseas acquisition of UK games studios, providing economic analysis and modeling.
• UK Government Departments (DCMS, DTI)keyStrategic or Co-development PartnerResearch on games market policy for 9 government departments in 5 countries. Originated Video Games Tax Relief and provided economic/cultural arguments through the Games Up? campaign.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Houlihan Lokey: Global investment bank with dedicated gaming, media, and telecom practices running M&A and financial due diligence. A scaled, multi-sector incumbent competing for the same games M&A advisory mandates GIC pursues.
• Newzoo: Global games market intelligence and analytics provider producing reports, consumer insights, and forecasts. Overlaps with GIC's games research and due diligence inputs at much broader scale.
• Sensor Tower: Mobile and digital app market intelligence platform serving publishers, investors, and acquirers. Provides the data layer that complements GIC's bespoke advisory and competes for the same investor and media budgets.

Direct peers

• Drake Star Partners: Independent global tech and games investment bank running M&A advisory and due diligence for games, software, and digital media. Directly comparable to GIC in providing sell-side and buy-side advisory to games companies and acquirers.
• Niko Partners: Specialist research and advisory firm focused on video games, mobile, and esports across Asia and MENA. Comparable to GIC as a games-only consultancy producing bespoke market intelligence and investment research for clients.

Others

• Hiro Capital: UK and US venture fund investing in video games, esports, and metaverse. UK-based complement to GIC's studio-side clientele and source/recipient of due diligence flows.
• Makers Fund: Global interactive entertainment and games investment fund with portfolios across content, platforms, and infrastructure. A regular counterparty for the same investment opportunities GIC assesses.
• Clairfield International: International mid-market M&A advisory firm with active digital media and games deals. Comparable broad M&A competitor for sell-side games mandates and acquisition advisory.
• London Venture Partners (LVP): London-based seed and early-stage venture fund dedicated to games and interactive entertainment. Co-located in London's games ecosystem and a natural counterpart for GIC's studio-side investment prep mandates.
• BITKRAFT Ventures: Global games-focused venture fund investing across gaming, esports, and interactive media. Adjacent ecosystem participant sharing deal flow with GIC's investor-side due diligence work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gamesinvestor
• LinkedInlinkedin.com/company/games-investor-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAMES INVESTOR CONSULTING LIMITED