What DuNord Canada Inc. does

DuNord Canada Inc. (operating as "Dunord prêts-à-cuisiner" / "Dunord") is a Montreal-based, privately held consumer packaged goods company that produces dehydrated, plant-based ready-to-cook meal kits and sells them via direct-to-consumer e-commerce, monthly subscriptions, and B2B wholesale to Quebec retailers. The company was founded by Jonathan Dumas after roughly five years of development work at Lufa Farms, with a stated mission to reduce systemic food waste in Canada by transforming surplus from local farms and ingredients from the boreal ecosystem into shelf-stable meals. The core technical foundation is food dehydration, framed as an adaptation of ancestral Quebec boreal-zone preservation practices applied to modern meal formats.

The product portfolio comprises four core SKUs — Risotto forestier (arborio rice, mushrooms, hand-picked American porcini; 21g protein), Daal boréal (red lentils, kale, sea pepper from Bas-Saint-Laurent; 20g protein), Couscous des rapides (with sea buckthorn; 44g protein, 5-minute prep), and Ramen gaspésien (miso broth, sea lettuce from the Gulf of St. Lawrence; 13g protein, 10-minute prep) — sold as 2-portion pouches at $12 each. Ancillary offerings include a 4-meal discovery bundle (Boîte découverte, $44), digital gift cards ($25/$50/$100), branded merchandise, and B2B cases of 12 with a $40 retailer sample box. Each recipe incorporates at least one wild Quebec ingredient, and the company promotes high protein content, iron and zinc density, and shelf-stable portability for camping and cottage use.

The revenue model relies on three channels: one-time DTC e-commerce purchases (with volume discounts of 10% for 6+ units and 20% for 12+ units, free shipping in Canada over $75), a monthly subscription box with customizable meal selections, and B2B wholesale sold in cases of 12 to grocers and specialty retailers. The company markets primarily through its Shopify storefront, a French/English bilingual website, Facebook and Instagram organic social, an email newsletter, content marketing on food waste, and a Quebec 'Dans l'œil des dragons' appearance. Operations are confined to a 1-10 person team, with no disclosed funding rounds, investors, or revenue figures, and a single cited research partnership with Second Harvest for food-waste data.

Name

DuNord Canada Inc.

Legal name

DuNord Canada Inc.

Website

https://dunord.club

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

DuNord Canada Inc. is a Montreal-based CPG company that produces dehydrated, plant-based ready-to-cook meal kits from Quebec farm surplus and boreal ingredients, selling them via DTC e-commerce, monthly subscriptions, and B2B wholesale to Quebec retailers.

Ownership category

akta.pro rank

Product category

Plant-based Dehydrated Ready-to-Cook Meals

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Dehydrated meal kits
• Plant-based ready-to-cook
• B2B wholesale food
• Food waste reduction
• Subscription meal boxes

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales (Individual): One-time purchase of individual ready-to-cook meal pouches. Products sold in 2-portion sizes with volume discounts for bulk purchases (6+ units = 10% off, 12+ units = 20% off). Primary revenue stream through e-commerce and retail.
2. Monthly Subscription Box: Monthly delivery of a curated box with customizable meal selections. Customers receive email notification of available meals each month and can customize until 48 hours before the 1st of the month.
3. B2B Wholesale: Bulk case sales (12 units per case) to retailers, grocers, and professional partners at wholesale pricing. Sample box option for retailers to evaluate products.
4. Gift Cards: Digital gift cards sold in denominations of $25, $50, and $100 for gifting the Dunord product range.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DuNord produces and sells plant-based dehydrated ready-to-cook meal kits (Risotto forestier, Daal boréal, Couscous des rapides, Ramen gaspésien) made from Quebec farm surplus and wild boreal ingredients, sold in 2-portion pouches individually, as a discovery bundle, in bulk cases of 12 for retailers, and via a monthly customizable subscription box. The meals are dehydrated for long shelf life and quick preparation (5-30 minutes).

Product overview

Dunord is a Canadian meal kit and dehydrated food company offering plant-based ready-to-cook meals designed from surplus of local farms and the boreal ecosystem. The core product line consists of four main dehydrated meal products (Risotto forestier, Daal boréal, Couscous des rapides, and Ramen gaspésien), each containing 2 portions per bag. These are sold individually, as a discovery bundle (Boîte découverte), and in bulk cases of 12 for B2B/retail channels. The company also offers merchandise (Dunord cap) and gift cards. All meals feature boreal and Quebec wild ingredients and are designed to reduce food waste through dehydration of surplus produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Risotto forestier (2 portions) Plant-based dehydrated risotto made with arborio rice, mushrooms, vegetable proteins, sun-dried tomatoes, and hand-picked American porcini mushrooms from Canadian forests; contains 21g protein per portion and is ready in 30 minutes.
• Daal boréal (2 portions) Plant-based dehydrated lentil dish featuring red lentils, coconut milk, kale, sun-dried tomatoes, and hand-picked sea pepper from the Bas-Saint-Laurent region; contains 20g protein per portion and is ready in 20 minutes.
• Couscous des rapides (2 portions) Quick-prep dehydrated couscous with pumpkin seeds, cranberries, carrots, and sea buckthorn from Quebec in a circular economy approach; contains 44g protein per bag and is ready in 5 minutes.
• Ramen gaspésien (2 portions) Dehydrated ramen noodles with red miso broth, vegetable proteins, mushrooms, and hand-picked sea lettuce from the Gulf of St. Lawrence; contains 13g protein per portion and is ready in 10 minutes.
• Boîte découverte (Discovery box) Discovery bundle containing all four classic ready-to-cook meals (Risotto forestier, Ramen gaspésien, Daal boréal, Couscous des rapides), with each bag providing 2 portions of main course; priced at $44.00 (regularly $48.00).
• Risotto forestier (case of 12) Bulk case of 12 units of Risotto forestier ready-to-cook meals for retail and B2B wholesale sales at wholesale pricing.
• Ramen gaspésien (case of 12) Bulk case of 12 units of Ramen gaspésien ready-to-cook meals for retail and B2B wholesale sales at wholesale pricing.
• Daal boréal (case of 12) Bulk case of 12 units of Daal boréal ready-to-cook meals for retail and B2B wholesale sales at wholesale pricing.
• Couscous des rapides (case of 12) Bulk case of 12 units of Couscous des rapides ready-to-cook meals for retail and B2B wholesale sales at wholesale pricing.
• Boîte d'échantillons (Sample box) Sample box for retailers and B2B partners to try Dunord products before bulk ordering, priced at $40.00.
• Monthly subscription box Monthly delivery of a curated box of Dunord meals with customizable meal selections; customers receive email notification of available meals each month and can customize until 48 hours before the 1st of the month. Credit card charged at the beginning of each month for the subscription amount plus shipping and applicable taxes.
• Casquette Dunord (Dunord cap) Adjustable forest green cap with Dunord logo in pale beige, made of 100% brushed cotton twill; sold at $30.00.
• Carte cadeau Dunord (Dunord gift card) Digital gift card available in $25, $50, and $100 denominations, redeemable for Dunord ready-to-cook plant-based meals.

Quantifiable outcome

• Reduces food waste by transforming surplus vegetables during peak abundance periods into shelf-stable ingredients

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Second HarvestminorOthersResearch partner providing data on Canadian food waste statistics. Dunord references Second Harvest's 2024 report on 'The Avoidable Crisis of Food Waste' to contextualize their mission.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Peak Refuel: High-protein dehydrated backpacking meals (double-serving pouches with 30–40g+ protein). Directly comparable on the high-protein, ready-to-cook dehydrated meal positioning DuNord emphasizes.
• Outdoor Herbivore: Plant-based, vegan dehydrated backpacking meals. Direct peer on the plant-based/vegan dehydrated-meal niche that DuNord also targets, with comparable lightweight, shelf-stable format for outdoor use.
• Backpacker's Pantry: Colorado-based dehydrated and freeze-dried meal brand for outdoor and adventure consumers. Directly comparable on product format, packaging, channel mix (outdoor retail + DTC), and price-point structure.
• Good To-Go: Premium gourmet dehydrated meals brand. Comparable on dehydrated-meal format, premium positioning, DTC-led distribution, and chef-driven recipes — overlaps with DuNord's recipe-development-led differentiation.
• Mountain House: Market-leading brand for freeze-dried and dehydrated backpacking/outdoor meals in North America. Closest direct comparator to DuNord on product format (dehydrated meal pouches), distribution (outdoor retailers + DTC), and target use case (camping/cottage).

Regional players

• Chefs Plate: Canadian meal-kit subscription brand. Comparable on Canadian subscription-meal category, though positioned at mass-market price points with fresh (not dehydrated) meal kits.
• Cook it: Quebec-based meal kit subscription company. Same geographic market (Quebec/Montreal), same subscription-meal GTM, but fresh (not dehydrated) format — closest Canadian regional comparator.
• Goodfood: Canada's largest meal-kit subscription company, headquartered in Montreal. Comparable on Canadian subscription-meal model and Montreal base, though operates at vastly larger scale and uses fresh (not dehydrated) meal kits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dunordmtl
• Instagraminstagram.com/dunord.club
• LinkedInlinkedin.com/company/dunordmtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuNord Canada Inc.