Lasering OÜ

What Lasering OÜ does

Lasering OÜ is an Estonian private limited company (OÜ) that operates lasering.ee, a direct-to-consumer e-commerce store specializing in physical music and film media. The core catalog spans CDs, vinyl records (including colored and remastered editions), DVDs, Blu-rays, and 4K Ultra HD films, alongside fan merchandise such as band and film-themed clothing, board games, puzzles, drinkware, keychains, and accessories. The store also offers adjacent hardware categories — vinyl record players, portable CD players, and vinyl care accessories — plus calendars, creating a broader lifestyle offering around the physical-media collector niche.

The platform is built on the Magento e-commerce framework, evident from the site's frontend path structure ("frontend/ambientia/lasering"), supporting a self-serve shopping experience with multilingual capability (Estonian and English), customer accounts, wishlists, and a dedicated pre-order system offering a 10% discount on upcoming releases. Revenue mechanics are entirely transactional: unit-priced one-time sales at retail price points ranging from roughly €9 for CDs to ~€50 for premium vinyl, with a registered-customer loyalty tier providing approximately 5% off and a clearance channel with prices as low as €0.90.

Lasering operates exclusively through its own website with no marketplace or physical retail presence disclosed, and its operating geographies are limited to Estonia, though the English-language toggle suggests modest cross-border DTC intent. The company is independently owned with no disclosed parent, investors, subsidiaries, M&A activity, or leadership team information available in the source data.

Name

Lasering OÜ

Legal name

Lasering OÜ

Website

https://lasering.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Lasering OÜ is an Estonian direct-to-consumer e-commerce retailer selling physical music (CDs, vinyl) and film media (DVD, Blu-ray, 4K), plus fan merchandise and vinyl accessories, serving collectors and entertainment enthusiasts primarily in the Estonian market via its Magento-based lasering.ee storefront.

Ownership category

akta.pro rank

Product category

Physical Media Retail

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Physical media retail
• Music merchandise
• Vinyl records
• Film distribution
• Fan apparel

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Physical Media Sales: Revenue generated from the sale of physical media products including CDs, vinyl records, Blu-rays, DVDs, and related formats. Products are sold at one-time transaction prices with optional loyalty discounts for registered customers.
2. Fan Merchandise Sales: Revenue from branded merchandise including band shirts, film-themed clothing, accessories (mugs, bags, keychains), board games, puzzles, calendars, and vinyl accessories (covers, mats, boxes).
3. Pre-order Sales: Revenue from advance sales of upcoming releases with pre-order pricing discounts (typically 10% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lasering OÜ operates an Estonian direct-to-consumer e-commerce store (lasering.ee) that sells physical music media (CDs, vinyl records in various colored editions, Blu-ray audio), films on DVD/Blu-ray/4K Ultra HD, and music-and-film-themed fan merchandise including branded clothing, board games, puzzles, drinkware, calendars, and vinyl accessories. The store also offers a pre-order service for upcoming releases at a 10% discount and sells playback equipment such as vinyl and portable CD players.

Product overview

Lasering OÜ operates lasering.ee, an Estonian online retail store specializing in physical music and film media. The core offering consists of music products (CDs, vinyl records in various colored/formatted editions including double LP, colored vinyl, and remastered releases) and films (DVDs, Blu-rays, and 4K Ultra HD). The store also extends into fan merchandise including branded clothing (band shirts, film shirts, hoodies, socks, caps), board/card games, puzzles, drinkware, and accessories. Audio technology products such as vinyl players and CD players are offered alongside dedicated vinyl care accessories. The store operates a pre-order service for upcoming releases with a 10% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Music (CD, Vinyl, Blu-ray Audio) Physical music media including CDs, vinyl records (in various colors and formats such as double LP, colored vinyl, and remastered releases), and Blu-ray audio discs across genres including Estonian, Pop/Rock, Metal/Hardrock, Jazz/Blues/Soul, Hip-hop/R&B, Classical, Film Soundtracks, K-Pop, and more. Targeted at music collectors and enthusiasts.
• Films (DVD, Blu-ray, 4K Ultra HD) Physical film media including DVDs, Blu-rays, and 4K Ultra HD formats across categories such as drama, comedy, thriller, romance, adventure, sci-fi/fantasy, horror, documentaries, animation, world cinema, TV series, anime, and Estonian films. Targeted at film collectors and home video enthusiasts.
• Fan Merchandise Music and film-themed fan merchandise including card and board games, puzzles, cups/glasses, coasters, bags, bracelets, keychains, and box sets/collections. Targeted at fans of specific bands, films, and entertainment franchises.
• Clothing (Band Shirts, Film Shirts, Hoodies, Socks, Caps) Branded clothing items featuring band and film themes including T-shirts (long sleeve, unisex, women, children), band shirts, film shirts, hoodies, socks, and baseball caps. Targeted at music and film fans seeking apparel.
• Calendars Calendars including 2026 calendars and music/film themed editions. Targeted at fans seeking themed collectibles.
• Audio Technology (Vinyl Players, CD Players) Audio playback equipment including vinyl record players and portable CD players. Targeted at consumers seeking hardware to play their physical media collection.
• Pre-order Music Service Pre-order service for upcoming music releases at a 10% discount, allowing customers to order albums before their release date at reduced prices. Targeted at collectors and enthusiasts wanting early access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Indigo Books & Music: Canadian book and lifestyle retailer selling books, music, films, and related merchandise. Comparable multi-category retail format with physical media as a key category.
• Amazon: Global e-commerce giant selling physical media (CDs, vinyl, DVDs, Blu-rays) alongside massive broader merchandise catalog. Operates at vastly larger scale but competes for the same customer segment in physical media.
• HMV: Established UK media retailer selling physical music (vinyl, CDs), films (DVDs, Blu-rays), and related merchandise. Larger incumbent offering overlapping categories but as part of broader entertainment retail portfolio.
• MediaMarkt: European consumer electronics retail chain selling CDs, vinyl, DVDs, Blu-rays alongside audio equipment, vinyl players, and CD players. Comparable European footprint with overlapping product categories.
• Barnes & Noble: US bookstore chain with physical and online retail including music, films, and related merchandise. Sells physical media as part of broader book and entertainment retail portfolio.

Emerging players

• Discogs: Online music marketplace focused on physical media (vinyl, CDs) with collector-centric features including database, marketplace, and community. Comparable online-only focus on physical music retail with deep catalog.
• Vinyl Me, Please: US vinyl record subscription service offering curated monthly vinyl releases. Emerging player in vinyl retail focused on collector enthusiasts with subscription model and special edition releases.

Direct peers

• Amoeba Music: US independent record store chain with physical stores and online retail selling CDs, vinyl records, DVDs, and related merchandise. Comparable independent retailer with deep catalog and collector-focused assortment.
• Rough Trade: UK-based independent record store chain specializing in physical music media (vinyl, CDs) with strong catalog depth, fan merchandise, and online retail. Directly comparable business model focused on physical music retail for enthusiasts and collectors.

Regional players

• Apollo Kаupude AS: Estonian retail chain selling books, music, films, and multimedia. Operates in the same domestic market as Lasering with overlapping product categories including physical media and fan merchandise, but with broader retail footprint including bookstores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasering OÜ