Name

DECID LIMITED

Legal name

Decid Limited

Website

https://decidlimited.com

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Product category

Software Consultancy / Debugging Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Application Security & DevSecOps Services (BPAKAHAJ)

Keywords

• Software debugging services
• Performance auditing
• Emergency technical support
• Bug fix consulting
• Code review services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bug Fix & Debug Session: One-time fixed-fee session for diagnosing and resolving a specific software bug. Includes full codebase diagnostic scan, root-cause analysis report, and tested patch. Standard turnaround of 24–72 hours.
2. Performance Audit: One-time fixed-fee engagement for comprehensive performance profiling across frontend, backend, and database. Delivers prioritised action plan with implementation roadmap in PDF format within 3–5 business days.
3. Emergency Support Plan: Monthly subscription-style plan providing 30 days of unlimited ticket support with guaranteed 2-hour first response via WhatsApp and same-day resolution for critical issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DECID LIMITED is a London-based software consultancy that sells fixed-price debugging and performance services to software teams. Its core offerings are a Bug Fix & Debug Session, a Performance Audit, and an Emergency Support Plan, delivered via WhatsApp with senior engineers covering JavaScript, TypeScript, Python, PHP, and Go stacks.

Product overview

DECID LIMITED is a UK-registered software consultancy (Est. 2019) offering a portfolio of three professional services: Bug Fix & Debug Session (£199), Performance Audit (£349), and Emergency Support Plan (£599). These services are standalone engagements focused on debugging, performance optimisation, and emergency technical support for development teams. Clients share their codebase via WhatsApp after payment, and the company delivers patched code with written root-cause documentation within agreed timeframes.

Differentiator

Problem solved

Functional benefit

Products and services

• Bug Fix & Debug Session A fixed-fee debugging engagement priced at £199 that delivers root-cause diagnosis and resolution for software defects, targeted at software teams that need external senior-engineer help. Coverage spans JavaScript, TypeScript, Python, PHP, and Go stacks.
• Performance Audit A fixed-fee performance review engagement priced at £349 that profiles systems to identify bottlenecks and produces optimization recommendations for software teams seeking external performance expertise.
• Emergency Support Plan A 30-day on-call senior-engineer emergency support subscription priced at £599, providing priority response to production incidents for software teams that lack sufficient internal on-call capacity.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Stripe, Inc.coreTechnology or IntegrationStripe serves as the exclusive payment processing infrastructure for all transactions. Provides PCI-DSS compliant checkout, SSL encryption, and support for Visa, Mastercard, Amex, and major digital wallets. Automatic receipt delivery and professional invoice generation are handled through Stripe's platform.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Toptal: Vetted freelance engineering talent marketplace; comparable because enterprise buyers seeking ad-hoc senior engineering capacity can hire through Toptal instead of engaging a productized debugging service.
• Datadog: Broad APM/logging/monitoring incumbent whose profiling and APM products target the same performance-bottleneck pain point as Decid's Performance Audit SKU, but at enterprise scale via software.
• New Relic: Enterprise observability platform with application performance monitoring and error analytics; competes for the budget that funds services like Decid's Performance Audit.
• Upwork: Open freelance marketplace where buyers can hire individual engineers for debugging and performance work; competes with Decid for the same SMB buyer seeking flexible, on-demand engineering capacity.
• GitHub Copilot: AI pair-programmer embedded in developer tooling that increasingly resolves the routine bug-fix and code-review work Decid's engineers charge hourly fees for, representing the principal long-term substitute threat.

Direct peers

• Codeable: On-demand WordPress and web debugging/development service sold as fixed-fee engagements with vetted engineers — the closest productized-services analogue to Decid's £199/£349/£599 tier model.
• Sentry: Error monitoring and debugging platform used by development teams to trace and resolve production bugs; competing for the same customer pain point (production bugs causing downtime) via tooling rather than services.

Emerging players

• Raygun: Crash reporting and APM vendor whose error-tracking, performance-monitoring, and root-cause tooling overlaps with Decid's Bug Fix and Performance Audit services, particularly for SMB engineering teams.
• Bugsnag: Application stability and error monitoring SaaS that helps engineering teams diagnose production bugs — adjacent to Decid's "Bug Fix & Debug" wedge but delivered as software, not human services.
• Honeybadger: Error, uptime, and performance monitoring platform serving small engineering teams; comparable because it absorbs part of the manual debugging workload that Decid is paid to perform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECID LIMITED