Honeybadger
Honeybadger is a bootstrapped SaaS platform that provides unified error tracking, logging, APM, uptime, and cron monitoring for web developers, with SDKs for Ruby, JavaScript, Python, Elixir, PHP, and more, sold via self-serve subscriptions and an enterprise overlay.
- Company typePrivate
- Founded2012
- HeadquartersKirkland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Honeybadger does
Honeybadger Industries LLC is a privately held, bootstrapped software company founded in 2012 by Joshua Wood and Benjamin Curtis and headquartered in Kirkland, Washington. The company operates a unified cloud-native application monitoring platform that combines error tracking, logging and observability (powered by the proprietary BadgerQL query language), application performance monitoring ("Just Enough APM" with Autotuner), uptime monitoring, cron and heartbeat check-ins, and hosted status pages into a single product surface. The platform is delivered as a SaaS product with native SDKs for Ruby, JavaScript, Python, Elixir, PHP, Go, and Java, runs on AWS infrastructure with dual-region data residency (us-east-1 and eu-central-1 in Frankfurt), and is distributed via a product-led growth motion through honeybadger.io and a separate eu-app.honeybadger.io onboarding flow.
Honeybadger's go-to-market is hybrid: a self-serve, developer-centric PLG funnel with a 30-day no-credit-card free trial, SDK install via standard package managers, and community engagement through Discord, blog content, and developer documentation; complemented by a sales-assisted enterprise motion gated behind a "Book a demo" call-to-action for accounts requiring SAML/SSO, audit controls, HIPAA support, and multi-region hosting. Revenue is generated primarily through tiered monthly and annual subscriptions (team plans starting at $26/month, with documented examples up to $900/month for enterprise tiers), supplemented by a customer referral program that pays 20% of referred customer revenue as invoice credits. The customer base is horizontal and includes named accounts such as DigitalOcean, Zappos, Thoughtbot, Wistia, and Workable, alongside a long tail of small teams and individual developers.
The company is SOC2 Type II certified, GDPR compliant with Standard Contractual Clauses, and HIPAA-capable via standard BAA, allowing it to serve regulated enterprise and EU customers. Honeybadger has remained bootstrapped since inception with no external venture capital, employs 1-10 people, and explicitly differentiates on the basis of developer-led support, product simplicity, and avoidance of "VC growth targets." Operations are active, with a public status page reporting 100% uptime over the trailing 90-day window.
Honeybadger firmographics
Firmographics- Name
- Honeybadger
- Legal name
- Honeybadger Industries LLC
- Website
- https://honeybadger.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Honeybadger is a bootstrapped SaaS platform that provides unified error tracking, logging, APM, uptime, and cron monitoring for web developers, with SDKs for Ruby, JavaScript, Python, Elixir, PHP, and more, sold via self-serve subscriptions and an enterprise overlay.
- Ownership category
- akta.pro rank
Honeybadger industry classification
Industry- Product category
- Application Performance Monitoring (APM) and Error Tracking
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Observability, Monitoring & AIOps (BPAEAKAG)
- akta.pro secondary industry
- Log Management & Analytics (HDABAJAC)
Keywords
Where Honeybadger is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honeybadger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Team Plans: Monthly or annual subscription plans for teams. Pricing varies based on quota limits (error notifications per month). Team accounts start at $26/month. Plans include different feature tiers with varying API quotas.
- Subscription - Enterprise Plans: Higher-tier enterprise accounts with advanced features like SAML/SSO, audit controls, HIPAA support, multi-region hosting. Pricing at $900/month mentioned in referral program examples.
- Referral Credits: Customer referral program where referrers earn 20% of referred customer's payments as invoice credits. Credits are capped at the referrer's invoice amount and do not roll over.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Team Plan starting tier |
| Subscription | Monthly | Small team example pricing |
| Subscription | Monthly | Growing company example pricing |
| Subscription | Monthly | Enterprise account example pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Honeybadger product offering
Product offeringCore offering
Honeybadger provides a unified, all-in-one monitoring platform for web applications in production, combining Error Tracking, Logging & Observability (BadgerQL), Application Performance Monitoring (Just Enough APM™), Uptime Monitoring, Cron & Heartbeat Monitoring (Check-ins), and Status Pages. Delivered as a SaaS subscription with multi-language SDKs (Ruby, JavaScript, Python, Elixir, PHP, Go, Java, .NET) and a public REST API, the platform runs on AWS with US and EU data residency options.
Product overview
Honeybadger is a unified all-in-one platform for error tracking, logging, and application monitoring. The core platform combines Error Tracking, Logging & Observability (powered by BadgerQL), Dashboards & APM (Just Enough APM™), Uptime Monitoring, Cron & Heartbeat Monitoring (Check-ins), and Status Pages into a single interface. The platform is available for Ruby, JavaScript, Python, Elixir, PHP, Go, Java, and other languages. Honeybadger offers data residency options with dedicated infrastructure in both US (us-east-1) and EU (eu-central-1 Frankfurt) regions. The platform is complemented by a CLI tool for managing resources and supports a referral program where customers can earn credits by referring new users.
Differentiator
Problem solved
Functional benefit
Products and services
- Error Tracking Real-time error tracking with instant alerts, rich error context, smart grouping for noise reduction, and advanced search and query tools. Filters out framework noise to show exactly where code broke. Sold as part of the unified Honeybadger subscription to software developers and DevOps engineers.
- Logging & Observability Structured logs that can be queried and analyzed, with trace events across requests, jobs, and services. Powered by BadgerQL, enables instant alerts from any pattern or event. Sold as part of the unified Honeybadger subscription.
- Dashboards & APM (Just Enough APM™) Application performance monitoring with automatic dashboards for web, worker, and query performance. Includes Autotuner for automatic optimization and custom metrics creation without code. Sold as part of the unified Honeybadger subscription.
- Uptime Monitoring Real-time monitoring from multiple locations with instant alerts when sites go down. Knows exactly what is broken, not just that it is down, with smart escalation rules. Sold as part of the unified Honeybadger subscription.
- Cron & Heartbeat Monitoring (Check-ins) Alerts when background jobs fail or do not run, tracks success rates and execution over time. Simple heartbeat API works with any stack. Sold as part of the unified Honeybadger subscription.
- Status Pages Professional status pages that automatically update when issues are detected, reducing support tickets during incidents. Supports custom domain and branding. Sold as part of the unified Honeybadger subscription.
- Multi-region Data Residency (US/EU) Option to store Honeybadger platform data in the United States (us-east-1) or European Union (eu-central-1, Frankfurt, Germany) to meet data residency requirements. Sold as an Enterprise-grade deployment option, priced identically across regions with separate account purchases.
Quantifiable outcome
- Setup time under 5 minutes
- +1 more outcomes
Companies that use Honeybadger
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Honeybadger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability4 records
Feature8 records
Honeybadger partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GitHubcoreOfficial integration with GitHub for error tracking and deployment tracking. Allows linking errors to code commits and tracking deployments.
- SlackcoreSlack integration for real-time error notifications and team collaboration. Notifications routed to designated Slack channels.
- PagerDutycorePagerDuty integration for enterprise alerting and incident management workflows. Connects Honeybadger errors to PagerDuty escalation policies.
- Amazon Web Services (AWS)coreAWS-native infrastructure with network isolation, restrictive firewalls, and access controls. Primary data centers in US (us-east-1) with EU region in eu-central-1. Services used include EC2, Lambda, DynamoDB, S3, CloudFront, Route53.
- StripecorePayment processing for subscription billing. Handles credit card payments and billing management.
- Crunchy Data SolutionscorePostgreSQL data processing and storage services for Honeybadger's database infrastructure.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Honeybadger competitors and assessment
Company assessmentDirect peers
- Sentry: Sentry is the dominant application error tracking and performance monitoring platform, offering SDKs across the same language matrix as Honeybadger (Ruby, JavaScript, Python, Elixir, etc.). Sentry is publicly cited as the competitor Honeybadger explicitly positions against as a simpler, less expensive alternative.
- Bugsnag: Bugsnag (acquired by SmartBear) provides application stability and error monitoring with SDKs covering the same developer frameworks as Honeybadger. It competes directly for the same developer-led, framework-aware error tracking use case.
- Airbrake: Airbrake provides error monitoring and performance insights with strong roots in the Ruby and Rails communities — directly overlapping with Honeybadger's heritage. Both target developer teams seeking lightweight error tracking outside of enterprise APM suites.
- Rollbar: Rollbar provides error monitoring and debugging tools for web and mobile developers with similar language support (Ruby, JavaScript, Python, etc.). It is one of the closest direct competitors to Honeybadger in the SMB and mid-market developer tools segment.
- LogRocket: LogRocket provides frontend and backend error tracking with session replay, competing with Honeybadger for developer teams that need error context and observability across the application stack.
- Raygun: Raygun offers error tracking, crash reporting, and APM for web and mobile applications with comparable developer-first positioning. It targets the same mid-market application monitoring segment as Honeybadger.
Emerging players
- Better Stack: Better Stack offers a unified observability platform combining logs, uptime monitoring, incident management, and status pages — directly overlapping with several Honeybadger modules (uptime, status pages, logging). It targets the same modern developer-led buying motion.
- Highlight.io: Highlight.io is an emerging developer-focused observability platform combining error monitoring, session replay, and logging. It targets the same modern, developer-led PLG segment as Honeybadger with an open-source-friendly approach.
Broad incumbents
- Datadog: Datadog is a full-stack observability and monitoring platform spanning APM, logs, infrastructure, uptime, and synthetics. Honeybadger explicitly positions itself as complementary to Datadog rather than competitive, but Datadog's APM product overlaps with Honeybadger's Just Enough APM module.
- New Relic: New Relic is a comprehensive observability platform offering APM, infrastructure monitoring, logs, and error tracking. Like Datadog, New Relic is referenced on Honeybadger's comparison page as a complementary tool, but its APM product competes for the same developer monitoring budget.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Honeybadger social profiles
Digital presenceHoneybadger compliance and trust
Trust signalCompliance3 records
Honeybadger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honeybadger leadership team
Management profileNumber of profiles
Profiles3 records
Honeybadger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honeybadger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honeybadger
What does Honeybadger do?
Honeybadger provides a unified, all-in-one monitoring platform for web applications in production, combining Error Tracking, Logging & Observability (BadgerQL), Application Performance Monitoring (Just Enough APM™), Uptime Monitoring, Cron & Heartbeat Monitoring (Check-ins), and Status Pages. Delivered as a SaaS subscription with multi-language SDKs (Ruby, JavaScript, Python, Elixir, PHP, Go, Java, .NET) and a public REST API, the platform runs on AWS with US and EU data residency options.
Is Honeybadger a public or private company?
Honeybadger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honeybadger founded?
Honeybadger was founded in 2012. It employs 1 to 10 people.
Where is Honeybadger based?
Honeybadger is headquartered in Kirkland, United States, in the North America region.
How does Honeybadger make money?
Three revenue lines are on record. Subscription - Team Plans are the primary driver. The others are subscription - Enterprise Plans and referral Credits.
Who are Honeybadger's main competitors?
Direct peers on record are Sentry, Bugsnag, Airbrake, Rollbar, LogRocket and Raygun. Emerging players are Better Stack and Highlight.io. Broad incumbents are Datadog and New Relic.
Does Honeybadger have an API?
Yes. Honeybadger provides a public REST API for reporting errors, check-ins, deployments, source maps, events, and accessing data including faults, insights, dashboards, uptime, check-ins, comments, projects, teams, environments, accounts, and status pages. The API supports multiple authentication methods and is documented at docs.honeybadger.io/api/. Developer documentation is at docs.honeybadger.io/api.
What industry is Honeybadger in?
Honeybadger's product category is Application Performance Monitoring (APM) and Error Tracking. Its primary akta.pro industry code is BPAEAKAG, Observability, Monitoring & AIOps, with a secondary code of HDABAJAC, Log Management & Analytics. Its NAICS code is 541513 and its SIC code is 7370.