What CLOUD ASSIST GROUP LTD does

Cloud Assist Group Ltd is a UK-based, privately-held enterprise consulting firm incorporated in 2021 and registered in England and Wales, operating from Leatherhead, Surrey. The company specialises in the implementation, transformation, and ongoing support of major enterprise SaaS platforms — principally Workday, Dayforce, and ServiceNow — alongside enterprise financial planning (Pigment) and AI-powered intelligent automation. It serves large organisations undertaking HR transformation, workforce management optimisation, and digital transformation initiatives, with a publicly listed customer set that includes IBM, Spotify, Glencore, Air Liquide, Avast, PPL, and Zoopla Group across mining, energy, utilities, music/streaming, cybersecurity, automotive, industrial gases, and real estate.

The firm's delivery is organised under four branded sub-practices: WD Assist (Workday), DF Assist (Dayforce), NOW Assist (ServiceNow), and AI Assist (intelligent automation), which collectively constitute its "Service-as-a-Software" offering. These sub-brands operate as wholly-owned operating arms under the parent entity and are supported by strategic partnerships with Workday, Dayforce, Pigment, TORI Global, and Virgil HR, which together provide channel referral flow and capability extension into financial services advisory and HR compliance tooling.

Cloud Assist monetises through enterprise consulting engagements (professional services) and recurring SaaS implementation and support contracts, sold via direct enterprise field sales with a consultative orientation-call entry point and 24-hour enquiry response. Pricing is quote-based and not publicly disclosed. The firm is founder-led, with Chris Healey as CEO, Andy Henderson as COO, and a small team of 1-10 employees carrying over 60 years of combined consulting experience. No funding rounds, parent entities, or institutional investors have been disclosed.

Name

CLOUD ASSIST GROUP LTD

Legal name

Cloud Assist Group Ltd

Website

https://thecloudassist.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CLOUD ASSIST GROUP LTD is a UK-based boutique enterprise consulting firm that implements and supports Workday, Dayforce, ServiceNow, and Pigment platforms for large organisations pursuing HR transformation and digital transformation, operating through four branded sub-practices including an AI automation arm.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), All Other Business Support Services (561499)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Enterprise SaaS consulting
• HR transformation services
• Workday implementation
• Dayforce consulting
• ServiceNow advisory

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Enterprise Consulting Services: Comprehensive enterprise solutions and support services tailored to client needs, ensuring seamless transitions, increased efficiency, and long-term success. The company partners with clients to deliver HR transformation and advisory services.
2. SaaS Implementation & Support: Transformative SaaS solutions and ongoing support services for enterprise customers, including implementation of Workday, Dayforce, ServiceNow, and Pigment platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cloud Assist Group provides enterprise transformation consulting and implementation services for major SaaS platforms through four specialized sub-brands: WD Assist (Workday), DF Assist (Dayforce), NOW Assist (ServiceNow), and AI Assist (AI-powered automation). The firm delivers white-glove enterprise support, governance, and assurance services to help large organizations achieve seamless SaaS implementations, HR transformation, and long-term digital success.

Product overview

Cloud Assist Group operates as a unified enterprise transformation platform comprising four distinct sub-brands: WD Assist (specializing in Workday consulting), DF Assist (specializing in Dayforce/Ceridian consulting), NOW Assist (specializing in ServiceNow consulting), and AI Assist (providing AI-powered intelligent automation solutions). The company positions itself as delivering 'Service-as-a-Software' powered white-glove enterprise support, with a focus on HR transformation, cloud infrastructure optimization, and digital transformation advisory services. The sub-brands operate under the Cloud Assist parent to provide comprehensive enterprise solutions tailored to client needs.

Differentiator

Problem solved

Functional benefit

Brands

• WD Assist: Workday consulting and implementation partner with deep-rooted expertise in strategic partnership and Workday implementation.
• DF Assist
• NOW Assist
• AI Assist

Products and services

• WD Assist Workday consulting and implementation services for enterprises, providing deep-rooted expertise and strategic partnership to ensure seamless Workday transformation journeys for clients.
• DF Assist Dayforce consulting and implementation services creating innovative and sustainable solutions combining payroll, HR, benefits, talent and workforce management for enterprise clients.
• NOW Assist ServiceNow consultancy services helping businesses navigate digital transformation by harnessing the full spectrum of ServiceNow capabilities to reshape the digital backbone and fuel growth.
• AI Assist AI-powered intelligent automation solutions transforming business operations, streamlining support, enhancing productivity, and delivering scalable always-on innovation for enterprise teams.
• Enterprise Transformation Consulting Comprehensive enterprise solutions and support services tailored to client needs, ensuring seamless transitions, increased efficiency, and long-term success through governance, assurance, and strategic initiative management.

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WorkdaycoreTechnology or IntegrationWorkday is a leading cloud-based platform that transforms core business functions—integrating finance, HR, and planning into a single, user-friendly system. Cloud Assist provides Workday implementation and consulting services through its WD Assist brand, offering deep-rooted expertise and strategic partnership for seamless implementation journeys.
• DayforcecoreTechnology or IntegrationDayforce is a single source of truth that empowers businesses, engages people, and provides intelligent insights. It combines payroll, HR, benefits, talent and workforce management to power the future of work. Cloud Assist provides Dayforce implementation through its DF Assist brand with commitment to transparency, high-quality delivery, and continuous improvement.
• PigmentcoreTechnology or IntegrationPigment is an enterprise planning solution that helps businesses improve financial planning and analysis. It is a powerful and flexible platform that helps businesses save time and money, improve forecast accuracy, enhance collaboration, decision-making, and increase agility.
• TORI GlobalminorStrategic or Co-development PartnerTORI Global is a specialist Financial Services Management Consultancy providing advisory services that improve operational efficiency and reduce operating costs. Capabilities include optimizing operations, organisation transformation, regulatory & compliance advisory, IT and business strategy, and digitisation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Accenture: Global SI dominating Workday, ServiceNow, and HR transformation engagements at the largest enterprises. Competes for the same marquee logos Cloud Assist targets but at materially greater scale.
• IBM Consulting: Global SI with strong Workday, ServiceNow, and AI transformation practices. Notable as both a competitive threat and an existing Cloud Assist customer logo.
• Deloitte: Big Four with a large Human Capital and Workday/ServiceNow practice. Competes for enterprise HR transformation mandates alongside Cloud Assist's WD/NOW Assist brands.

Direct peers

• Alight Solutions: Major Workday and cloud HR transformation partner serving large enterprises. Competes directly with WD Assist on Workday implementation, AMS, and HR transformation engagements.
• Slalom: Global consulting firm with strong Workday, ServiceNow, and digital transformation practices. Comparable to Cloud Assist in breadth of multi-platform enterprise SaaS implementation.
• Huron Consulting Group: US consulting firm with a dedicated Higher Education and Enterprise Solutions practice covering Workday, ServiceNow, and HR/finance transformation. Direct overlap with Cloud Assist's NOW Assist and WD Assist offerings.
• Kainos: UK-based IT services firm with a dedicated Workday practice and a Smart employment platform. Closest geographic and specialty peer to Cloud Assist's WD Assist offering, with similar scale and Workday partnership tier.
• OneSource Virtual: Workday AMS and managed services provider focused on payroll, benefits, and HR transformation. Overlaps with Cloud Assist on Workday implementation and ongoing support.
• Intecrowd: Workday-focused consulting partner specializing in HCM, financials, and adaptive implementation. Closest Workday-pure-play peer to WD Assist in size and positioning.
• 3Sixty Strategic Solutions: Boutique Workday and HCM implementation consultancy. Similar small-scale, partnership-driven model to Cloud Assist's WD Assist brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cloud-assist-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOUD ASSIST GROUP LTD