HABLE LIMITED

What HABLE LIMITED does

Hable (legal name Hable Education Ltd) is a UK-based, privately-held Microsoft 365 Adoption and Change Management (ACM) services company founded in January 2015 in Radley, Oxfordshire by Mark Reynolds, a former member of Microsoft's Education team. The company is remote-first with 11-50 employees distributed across the United Kingdom, plus a Middle East operation launched in 2021, and holds Microsoft Partner ACM Specialist status (the highest Microsoft partner competency for ACM) together with Microsoft Global Training Partner accreditation and G-Cloud 14 supplier status. Hable's customer base spans hundreds of organisations across UK central and local government, higher education, the NHS and healthcare, and selected commercial enterprises including Nissan, Boots, and CEMEX.

Hable's product surface is a portfolio of interconnected professional and managed services rather than a single software product. The core methodology combines PROSCI's ADKAR change management framework with Hable's proprietary Copilot Adoption Framework, Digital Maturity Assessment (12-topic analytics with persona profiling and re-assessment for ROI measurement), Change Dimensions methodology, and the Change Desk managed Teams-based support service typically delivered over 3 to 12 months. The technology stack spans Microsoft Copilot, Power Platform (Power BI, Power Automate, Power Apps), Teams, SharePoint, OneDrive, and Windows 11, with accessibility built in by default. Cumulative scale metrics disclosed by Hable include over 110,000 people trained on Microsoft 365, 7,000 trained on Microsoft Copilot, and quantified case-study outcomes such as Copilot confidence rising from 19% to 94% at the University of Manchester and digital confidence rising 86% at Kingston University.

Hable generates revenue through project-based professional services engagements (multi-month to multi-year contracts, quote-driven and not publicly priced) and managed services. Go-to-market combines direct enterprise field sales with channel partnerships: Microsoft account teams and Microsoft ISD co-deliver on strategic accounts, while Computacenter, Telefonica Tech, and Cloud Direct refer projects for the people-side of Microsoft 365 and Copilot deployments. UK public sector is reached directly via the G-Cloud 14 procurement framework. Hable also acts as an approved delivery partner for Microsoft's ECIF and MCI funding programmes, which can subsidise or fully cover customer engagements and function as a quasi-affiliate revenue stream. Customer logos cover over 20 named organisations across government, education, healthcare, and commercial sectors, with marquee engagements including NHS Scotland's Teams rollout to 160,000 staff and multi-quarter programmes at the University of Manchester and Historic England.

Name

HABLE LIMITED

Legal name

Hable Education Ltd

Website

https://hable.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hable is a UK-based Microsoft 365 and Copilot adoption consultancy that helps public sector, education, healthcare, and enterprise organisations close digital skills gaps and embed Microsoft technology through PROSCI-based change management, learning programmes, and managed support.

Ownership category

akta.pro rank

Product category

IT Adoption and Change Management Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Change management services
• Digital adoption consulting
• Microsoft 365 training
• Copilot implementation services
• Digital skills assessment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Adoption and Change Management: Hable delivers structured adoption and change management programmes including Digital Maturity Assessments, Digital Champions programmes, Digital Skills training, New Device Rollout support, Cloud Migration, and Microsoft Copilot Adoption. These are project-based professional services engagements with public and private sector organisations. Engagements typically span multiple months with defined deliverables, workshops, coaching, and ongoing support options.
2. Managed Services - Change Desk: Hable offers a managed Change Desk service delivered via Microsoft Teams, typically spanning 3-12 months. Provides ongoing reactive support, coaching sessions, masterclasses and top tips, with in-depth analysis of questions, trends and themes.
3. Microsoft Funding Facilitation (ECIF and MCI): Hable helps organisations identify, unlock, and maximise Microsoft ECIF (End Customer Investment Funds) and MCI (Microsoft Commerce Incentives) funding for devices, Copilot licensing, and adoption programmes. Hable acts as an approved delivery partner for Microsoft-funded programmes, which can subsidise or fully fund customer engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Hable delivers Microsoft 365 Adoption and Change Management (ACM) services that focus on the people side of technology rollouts. Core offerings include structured adoption programmes for Microsoft Copilot and Microsoft 365, Digital Maturity Assessments, Digital Champions networks, New Device Rollout support, Cloud Migration, and ongoing managed support via the Change Desk. Services are delivered by PROSCI-accredited change managers and learning consultants to UK government, education, healthcare, and commercial organisations.

Product overview

HABLE LIMITED is a Microsoft 365 Adoption and Change Management (ACM) services company offering a portfolio of interconnected service offerings rather than a single software product. The core portfolio centers on the Copilot Adoption Framework and Digital Maturity Assessment, supplemented by managed Digital Champions Programmes, New Device Rollout, Digital Skills and Learning, Change Desk, Cloud Migration, Apps and Automation (built on Microsoft Power Platform), Google to Microsoft 365 Migration, and Microsoft 365 ACM programmes grounded in PROSCI's ADKAR methodology. All solutions incorporate Accessibility Services by default. The company operates as a Microsoft partner with Advanced Specialism in Adoption & Change Management, helping organizations close digital skills gaps, adopt AI tools like Microsoft Copilot, and achieve lasting behavioral change.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Confidence in using Microsoft 365 Copilot increased from 19% to 94% (75 percentage point increase) at University of Manchester
• +9 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Cloud DirectminorChannel Partner/ Reseller/ Distributor · 1 January 2026New partnership for 2026 with Cloud Direct, one of the first ever Azure Expert MSPs. The initial focus is on Microsoft Copilot adoption. Cloud Direct provides technical foundations, governance, and Copilot readiness; Hable delivers change management and adoption. Targets medium to large organisations seeking Copilot deployment.
• ComputacentercoreChannel Partner/ Reseller/ Distributor · 1 January 2022Computacenter is the UK's largest VAR with a Microsoft relationship spanning over three decades. Hable has been added to Microsoft 365 and Windows 11 projects with organisations from professional services, government, and retail. Hable handles the post-deployment people support while Computacenter delivers the technical solution.
• Telefónica Tech (formerly CANCOM UK&I)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership built in 2020 with CANCOM UK&I before its acquisition by Telefónica Tech in July 2021. Telefónica Tech is one of Microsoft's largest UK partners with 16 Gold Competencies and 5 Advanced Specialisations. Hable partners with Telefónica on digital transformation projects across public and private sectors, providing the people side of change while Telefónica handles technical delivery.
• MicrosoftflagshipStrategic or Co-development Partner · 1 January 2015Hable and Microsoft have been intrinsically linked since Hable's founding in 2015. Founder Mark Reynolds left Microsoft's Education team to start Hable. Hable holds Microsoft Modern Work Solutions Partner status with Advanced Specialism in Adoption & Change Management and Microsoft Global Training Partner accreditation. They co-deliver large Microsoft 365 and Copilot adoption programmes with Microsoft account teams and Microsoft ISD. The relationship is deeply strategic and dates to the company's origin.
• Microsoft ISDcoreStrategic or Co-development PartnerHable has developed a strong partnership with Microsoft ISD over the years, providing Adoption and Change Management services as an integrated part of some of ISD's most large-scale and strategic Microsoft projects across the UK public and private sectors.
• World Land TrustminorOthersCSR partnership for The Hable Forest environmental initiative. For every learning day delivered, Hable plants 1 tree. For every feedback survey submitted, Hable donates £1 towards land purchase. Since launching in 2021, Hable has donated £20,853, protected 80 acres of land, planted 2,021 native trees, and raised £655 for local rangers. This is an environmental CSR partnership rather than a commercial or technology relationship.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Computacenter: UK's largest VAR and a long-standing Hable channel partner. Delivers Microsoft 365 and Windows 11 rollouts and increasingly bundles ACM-adjacent services; competes for the same enterprise and public-sector wallet but with a technical-led rather than people-led proposition.
• Contentive: UK-headquartered digital adoption and change management firm serving similar enterprise and public-sector clients. Comparable in size and Microsoft 365/Copilot adoption focus, making it a close functional peer to Hable.
• Telefónica Tech (UK&I): Major Microsoft partner (16 Gold Competencies) and another Hable channel partner. Delivers end-to-end Microsoft 365 / Copilot transformations including adoption and change work, often in partnership with — or in competition to — Hable.
• New Signature: Microsoft-focused digital transformation consultancy with deep Microsoft 365 and Azure practice. Comparable size and similar focus on Microsoft-centric adoption, modernisation, and change management services.

Emerging players

• QA (training): UK-based technology training provider with Microsoft curriculum and corporate learning offerings. Overlaps with Hable on the digital skills and Microsoft 365 training side, though less focused on end-to-end change management.
• Firebrand Training: Accelerated IT training company in the UK with Microsoft-authorised courses. Comparable delivery of technical learning for enterprise and public-sector workforces, including Copilot-adjacent training.

Broad incumbents

• Accenture (Microsoft Business Group): Global SI with one of the largest Microsoft-aligned delivery practices. Delivers large-scale Microsoft 365, Copilot, and change management programmes at a scale and geographic reach Hable cannot match.
• Avanade: Joint Accenture-Microsoft venture and largest pure-play Microsoft SI globally. Overlaps with Hable in Microsoft 365 adoption, Copilot readiness, and change management engagements, but at vastly larger scale and with broader geographic reach.

Regional players

• Prosperon Networks: UK Microsoft partner focused on Modern Workplace, Microsoft 365, and end-user adoption. Comparable UK-centric Microsoft partner profile and enterprise/public-sector customer overlap with Hable.
• Agile IT (UK): UK Microsoft Gold Partner delivering Microsoft 365, Azure, and Modern Workplace transformation with adoption and training components. Comparable size, geographic focus, and Microsoft partner tiering to Hable.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hable

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HABLE LIMITED