The Self-Love Knowing

What The Self-Love Knowing does

The Self-Love Knowing is a solo entrepreneurial coaching practice founded by Lindsey Maza in Los Angeles, targeting professional women experiencing burnout, imposter syndrome, and leadership friction. The firm sells 1:1 leadership coaching, a group program, corporate training workshops, and a small catalog of self-paced digital products (notably a $24 Guided Self-Love Journal and a self-care mini-course), supplemented by free resources used as lead magnets and a weekly podcast called 'Not Your Dad's Leadership.' All offerings are built on the founder's trademarked Self-Skills™ methodology, a seven-competency framework (Self-Awareness, Self-Compassion, Self-Acceptance, Self-Worth, Self-Care, Self-Regulation, Self-Trust) positioned as the internal layer beneath traditional leadership skills.

The business is a privately held, bootstrapped, founder-operated practice with no external funding, no disclosed revenue, and headcount in the 1–10 range. The go-to-market is sales-led and direct: prospects book a free 20-minute connection call via Calendly or initiate corporate training via direct email outreach, while content marketing (blog, podcast, guest appearances, free challenges) drives top-of-funnel demand. Revenue comes from three streams — 1:1 coaching (quote-based multi-week packages), corporate training (custom B2B engagements), and low-ticket digital products (one-time purchases) — with 1:1 coaching as the primary driver. As of January 2026, the founder had coached 41 one-on-one clients across a mix of geographies (US, UK, India) and industries (fashion, beauty, digital marketing, government, medical, education, retail), with several reported career outcomes (promotions, salary increases up to 57%) used as social proof.

Name

The Self-Love Knowing

Website

https://theselfloveknowing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Self-Love Knowing is a Los Angeles-based, founder-operated coaching practice that delivers 1:1 leadership coaching, corporate training, and self-paced digital products to professional women, built on the founder's trademarked Self-Skills™ methodology.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABANAM

Founder/Entrepreneur & Family Business Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Leadership coaching services
• Professional development coaching
• Executive coaching for women
• Corporate wellness training
• Self-paced personal development courses

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1:1 Leadership Coaching: Personalized one-on-one coaching sessions for professional women. Sold as weekly, bi-weekly, or monthly packages with flexible session counts. Primary revenue driver.
2. Digital Products: Digital downloadable products including Guided Self-Love Journal ($24) and Self-Care mini-course. One-time purchase model.
3. Corporate Training & Workshops: Custom organizational training programs for HR departments, teams, and companies. Quote-based pricing based on scope, duration, and delivery format.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Self-Love Knowing sells personalized leadership coaching and self-paced learning products for professional women, built on its trademarked Self-Skills™ framework. Its core commercial offerings are 1:1 leadership coaching (sold as flexible session packages via Calendly), a group coaching program, and customized corporate training for HR departments and organizations. Secondary offerings include a Self-Care mini-course, an $87-page digital Guided Self-Love Journal ($24), and downloadable guides such as the Feminine Leadership Guide.

Product overview

The Self-Love Knowing is a coaching and educational platform for professional women offering a portfolio of services centered on Self-Skills™ methodology and feminine leadership. The core offerings include 1:1 Leadership Coaching and Group Programs for individual clients, supplemented by self-paced digital products including the Self-Care Mini Course, Guided Self-Love Journal ($24), and Feminine Leadership Guide. Free resources include the 7-day Leading With Self-Love Challenge and Leadership Reset Guide. The company also offers a Podcast ('Not Your Dad's Leadership') and enterprise/corporate training services for organizations through the HR/For HR division. The Self-Skills™ framework—comprising 7 internal competencies—is the proprietary methodology underpinning all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• 1:1 Leadership Coaching: Personalized, one-on-one coaching for professional women focused on reclaiming power, reigniting soul, and applying sustainable strategies
• Corporate Coaching
• Self-Care Isn't Selfish Mini Course
• Guided Self-Love Journal
• Feminine Leadership Guide

Products and services

• 1:1 Leadership Coaching Personalized one-on-one coaching for professional women who know what they're doing but want leadership to feel better. Builds self-skills alongside leadership strategy to close the gap between knowing what to do and being able to do it without spiraling. Sold as flexible weekly, bi-weekly, or monthly session packages with quote-based pricing via Calendly booking.
• Group Program Hybrid group leadership program crafted for women by women. Focuses on emotional intelligence, time and stress management, and leading with authentic integrity, intuition, and intention. Designed to help participants inspire their team while managing their own energy and stress effectively.
• Self-Care Mini Course (Go at Your Own Pace) Self-paced course helping women build Self-Care practices for mind, body, and soul. Covers meditation, self-compassion, gratitude, and mindful eating as tools for burnout recovery and stress reduction. Delivered as an instant-access digital course.
• Guided Self-Love Journal An 87-page digital journal with thought-provoking prompts, wellness tracker, goal-setting pages, gratitude lists, affirmations, and a vision board. Focused on building self-worth, self-care, and self-trust. Sold as a one-time digital download for $24.00 with 74 journal pages of exercises.
• Feminine Leadership Guide Guide containing 30 empowering questions and actionable steps covering feminine leadership principles including celebrating success, emotional compassion, energy management, and holistic care. Designed to help women embrace leadership with heart and confidence.
• Corporate Coaching / HR Training Customized workshops, courses, retreats, and training programs for organizations covering stress management, burnout prevention, mindfulness, self-care, confidence, self-trust, and active listening. Available at organizational, department, team, or individual level and includes 1:1 coaching, group coaching, workshops, courses, and retreats. Quote-based pricing per engagement scope.

Quantifiable outcome

• 57% salary increase and Director-level promotion within 2 months of completing coaching program
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Let's Be Diverse PodcastminorGTM or Marketing Partner · 1 January 2024Lindsey appeared as a guest on the Let's Be Diverse Podcast discussing Self-Love. Her episode ranked #7 out of 135 episodes, demonstrating audience reach and credibility building through podcast guesting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Venture-backed enterprise coaching and leadership-development platform with a large coach marketplace. Represents the scaled incumbent version of what Lindsey's corporate training line could become — overlapping corporate HR buyers and leadership development outcomes.
• CoachHub: Global digital coaching platform serving enterprises with leadership and development coaching programs. Comparable target buyer (corporate L&D/HR) and overlapping coaching content categories including women's leadership and wellbeing.

Direct peers

• Jenna Kutcher: Founder-led women's business/life coaching brand built on courses, podcast, and Instagram. Very comparable GTM (content-to-coaching funnel) and ICP.
• Amy Porterfield: Online educator/coach selling courses and masterminds to female entrepreneurs and professionals. Comparable audience, course-product portfolio, and podcast-driven GTM.
• Christy Wright (Business Made Simple): Women's business/life coaching brand offering courses, books, and live events for female professionals and founders. Comparable model and customer segment.
• Rachel Hollis: Built a women's leadership/empowerment content platform with books, courses, podcast, and events. Direct competitor for the same ICP of high-achieving professional women seeking self-leadership content.
• Brené Brown: Researcher, author, and educator whose leadership/daring/content work overlaps Self-Skills™ themes (vulnerability, self-worth, self-compassion). Sells books, courses, and corporate keynotes to similar HR buyers as Lindsey.
• Marie Forleo / MarieTV: Personal-brand coaching business targeting women in leadership/career transitions with courses, a flagship podcast/show, and paid programs. Highly comparable GTM and audience overlap.
• The Life Coach School: Founder-led (Brooke Castillo) coaching business built on a proprietary methodology, podcast, online courses, and large 1:1/group coach client base — structurally the closest analog to The Self-Love Knowing's model of branded method + courses + coaching.

Emerging players

• Tara Brach: MBSR-aligned mindfulness teacher offering courses, retreats, and live teachings. Comparable overlap on mindfulness/self-compassion framing and on professional women seeking self-leadership work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-self-love-knowing
• Facebookfacebook.com/theselfloveknowing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Self-Love Knowing