Lasher
Lasher (Lasher OÜ) is an Estonian e-commerce retailer founded in 2020 that sells professional eyelash extension and brow lamination supplies, plus starter kits, to individual lash technicians and aspiring beauty professionals across the Baltic states, Finland, and the EU.
- Company typePrivate
- Founded2020
- HeadquartersTabasalu, Estonia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lasher does
Lasher (legal entity Lasher OÜ, registered in Estonia) is a direct-to-customer e-commerce retailer specializing in professional eyelash extension and brow lamination supplies, founded in 2020 and headquartered in Tabasalu, Estonia. The company sells through its own storefront at lasher.ee, offering a vertically organized catalog spanning volume and classic lash extensions, premade volume fans (3D/4D/5D), multiple professional adhesive formulations (Master 0.5s, Ultimate 1s, Ultra Fast 0.1s, plus UV LED adhesives), tweezers, jade stones and glass glue plates, UV LED equipment (lamps, gel pads, tapes), a full Lash Lift treatment line (perm creams, serums, silicone shields), and tiered starter kits (Starter, Pro, UV LED). Products are positioned as professional-grade, sourced directly from manufacturers, and selected by experienced lash technicians for retention, skin compatibility, and ergonomics.
The business operates on a unit-pricing, pay-as-you-go e-commerce model with same-day shipping on orders placed before 3 PM, country-specific free-shipping thresholds (e.g., €50 Estonia, €119 Finland), and delivery via Itella Smartpost/Smartkuller, Omniva, DPD, and Unisend parcel machines across Estonia, Finland, Latvia, Lithuania, and the wider EU. GTM is product-led and digital: the storefront supports Estonian, English, and Finnish, and the company markets via Instagram (@lasher_official), Facebook, SEO, and a newsletter offering a 10% first-purchase discount. Customer segments are individual professional lash technicians (primary) and aspiring/emerging technicians (secondary), with no enterprise contracts, no disclosed headcount, and no institutional investment identified.
Lasher firmographics
Firmographics- Name
- Lasher
- Legal name
- Lasher OÜ
- Website
- https://lasher.ee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Lasher (Lasher OÜ) is an Estonian e-commerce retailer founded in 2020 that sells professional eyelash extension and brow lamination supplies, plus starter kits, to individual lash technicians and aspiring beauty professionals across the Baltic states, Finland, and the EU.
- Ownership category
- akta.pro rank
Lasher industry classification
Industry- Product category
- Professional Beauty Supplies
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
- akta.pro secondary industry
- Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG)
Keywords
Where Lasher is headquartered
LocationHeadquarters
- HQ city
- Tabasalu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Lasher business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer and professional e-commerce sales of eyelash extension products including lashes, adhesives, tweezers, care products, Lash Lift supplies, and UV LED products. Customers purchase individual items or starter kits through the online storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and starter kits |
| Unit Pricing | Pay-as-you-go | Finland delivery rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lasher product offering
Product offeringCore offering
Lasher sells professional eyelash and eyebrow extension products directly to lash technicians and beauty professionals through its own e-commerce store, lasher.ee. The catalog spans eyelash extensions (volume, classic, brown, premade fans), professional adhesives (including UV LED-cured formulas), tweezers, lash lift and brow lamination systems, starter kits, and accessories like UV LED lamps. Products are sourced directly from manufacturers and curated by experienced lash technicians. Customers are primarily professional lash artists in the Baltic states, Finland, and other EU countries.
Product overview
Lasher is a B2C/B2B e-commerce company selling professional eyelash extension products exclusively through its online store (lasher.ee). The product portfolio is a single unified offering centered on professional eyelash beauty products, organized across several product categories: eyelash extensions (volume, classic, brown, and premade fans in 3D/4D/5D variants), professional lash adhesives (Master, Ultimate, Ultra Fast lines with varying drying times, plus UV LED adhesives), lash tweezers (S-Shape and Volume Boot Fiber Tip), lash lift treatment products (Step 1-3 Supreme Lift system, adhesive, silicone shields, brushes, and serums including Goccia and After Lift), starter kits (Starter, Pro, and UV LED variants), and accessories (jade stones, glass glue plates, UV lamps, gel pads, removers, tapes). The products are sourced directly from manufacturers and selected by experienced lash technicians, targeting professional lash artists in Estonia, Finland, Latvia, Lithuania, and other EU countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Volume Lash Extensions Professional volume eyelash extensions in various thicknesses (0.07mm, 0.10mm, 0.12mm) with semi-matte finish and strong adhesive ribbon, suitable for creating full-volume looks for lash extension clients.
- Classic Lash Extensions Classic eyelash extensions in 0.10mm and 0.15mm thicknesses with semi-matte finish, providing natural-looking enhancement for lash extension clients.
- Brown Lash Extensions Colored brown eyelash extensions for a softer, more natural appearance compared to black extensions, used by lash technicians for lighter-haired clients.
- Premade Volume Fans (3D, 4D, 5D) Handmade premade volume lash fans in 3D (0.07mm), 4D (0.06mm), and 5D variants for quick application with consistent symmetry, providing natural yet full appearance for volume lash extensions.
- Master Lash Adhesive 0.5 sec Professional eyelash extension glue with 0.5 second drying time lasting 6–8 weeks, operating in 18–23°C and 30–70% humidity. Latex and formaldehyde free, 5ml size for professional lash technicians.
- Ultimate Lash Adhesive 1 sec Top-selling professional eyelash extension glue with 1 second drying time lasting up to 8 weeks, medium viscosity for easy control, operating in 18–27°C and 30–70% humidity.
- Ultra Fast Lash Adhesive 0.1 sec Professional eyelash extension glue with ultra-fast 0.1 second drying time for experienced technicians, operating in 18–28°C and 20–65% humidity, 5ml size.
- UV LED Lash Adhesive System UV LED eyelash adhesive system available in black, clear, and bond variants (5ml), designed for use with the Lasher UV LED lamp for quick curing during eyelash extension application.
- S-Shape Lash Tweezers Professional S-shape tweezers for lash separation and fan creation, includes measuring ruler, priced at €16.90 for lash technicians.
- Volume Boot Fiber Tip Tweezers Professional tweezers with boot fiber tip design for volume and mega-volume eyelash extension application, priced at €23.50 for professional lash technicians.
- Supreme Lift Lash Lamination System (Steps 1–3) Multi-step eyelash and brow lamination system comprising Step 1 Supreme Lift Perm Cream, Step 2 Supreme Fix Perm Cream, and Step 3 Hydration Keratin Booster (1.5ml each) for professional lash lift treatments.
- Lash Lift Adhesive 5ml Professional lash lift adhesive for attaching lashes to silicone pads during lash lift procedures, with ideal viscosity that is not too runny or too thick, latex-free, formaldehyde-free, water-soluble, and odorless.
- Goccia Lash Care Serum (3ml and Blue Diamond variant) Lash care serum for eyelash conditioning and enhancement, including a premium Blue Diamond formula variant, sold in 3ml sizes for professional lash conditioning treatments.
- After Lift Repair Serum (5ml) Repair serum for eyelash restoration and strengthening enriched with biosilicates from bamboo, applied after Step 1 removal as a new step in the lamination procedure, 5ml size.
- Alcohol-Free Lash Shampoo (100ml) Alcohol-free eyelash shampoo for cleaning lash extensions, removing dirt, excess sebum, and makeup residue, gentle formula suitable for sensitive skin and home aftercare, 100ml size.
- UV LED Lash Lamp UV LED lamp for eyelash extension application with UV LED adhesive, featuring flexible 360° rotating arm, adjustable 180° angle, adjustable light intensity and focus for eye protection, priced at €235.00.
- Jade Stone Jade stone tool for keeping eyelash extension glue cool and preventing rapid drying during application, easy to clean, price range €2.90–€3.50.
- Glass Glue Plate Glass plate for keeping lash glue cool and preventing premature drying during eyelash treatment, 50mm diameter, can be used with glue tape or stickers.
- Starter Kits (Starter, Pro, UV LED) Bundled starter kits for entering the lash extension profession: Starter Kit Starter (€103.45), Starter Kit Pro (€143.50), and Starter Kit UV LED (€109.10), each containing essential products at a discounted bundle price.
- Silicone Eyelash Curl Shields Professional silicone pads for lash lift procedures, available in various sizes including Colibri brand and standard 4-pair packs, used to shape lashes during lash lift treatments.
- Cream Remover (Lash Extension Remover 15g) Cream-based lash extension remover in 15g size, formulated without bentonite clay, used by lash technicians to safely remove eyelash extensions.
Companies that use Lasher
Customer profileSegments2 records
Ideal customer profiles2 records
Lasher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lasher partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lasher competitors and assessment
Company assessmentBroad incumbents
- Xtreme Lashes: Established US-based professional lash brand offering lash extension products, application tools, and certified training programs — comparable product and training offering, but operating at significantly larger scale across multiple continents.
- Novalash: US-based established lash extension brand selling professional products, training and certification programs to lash technicians globally — overlapping product and training offering but at much larger scale and with broader geographic footprint.
- RefectoCil: Established global brand focused on brow and lash tinting/lamination products with professional and consumer channels — broader incumbent overlapping with Lasher's lash lift and brow lamination product lines.
Direct peers
- London Lash: UK-based e-commerce retailer of professional eyelash extension products (lashes, adhesives, tweezers, training) targeting lash technicians across Europe — directly overlapping with Lasher's product range, customer segment, and product-led GTM motion.
- LashBase: UK professional lash supplies e-commerce retailer offering lash extensions, adhesives, aftercare and tools to lash artists — direct overlap with Lasher on product, persona, and distribution channel.
- BL Lashes: UK-based professional lash supply retailer selling lash extensions, adhesives, and tools to technicians — a direct B2B/B2C e-commerce competitor with overlapping SKU mix and customer base.
- The Lash Professional: US/UK-focused professional lash supplies retailer selling extensions, adhesives, tweezers, and aftercare to lash technicians — directly overlapping SKU categories and target customer.
- Mia Adora: US-based professional lash supplies retailer offering eyelash extensions, adhesives, tools and starter kits to lash technicians — directly comparable product range and entry-level kit offering to Lasher.
- Lash Star: European-based professional lash extension supply retailer (lashes, glue, tools) targeting lash artists via e-commerce — direct competitor with overlapping product mix and European shipping footprint.
Emerging players
- Babe Lash: Lash care and lash enhancement serum brand with both professional and consumer distribution — adjacent to Lasher's lash serum products (Goccia, After Lift Repair Serum) and a potential competitor in the aftercare subcategory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lasher social profiles
Digital presenceLasher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasher leadership team
Management profileNumber of profiles
Lasher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasher
What does Lasher do?
Lasher sells professional eyelash and eyebrow extension products directly to lash technicians and beauty professionals through its own e-commerce store, lasher.ee. The catalog spans eyelash extensions (volume, classic, brown, premade fans), professional adhesives (including UV LED-cured formulas), tweezers, lash lift and brow lamination systems, starter kits, and accessories like UV LED lamps. Products are sourced directly from manufacturers and curated by experienced lash technicians. Customers are primarily professional lash artists in the Baltic states, Finland, and other EU countries.
Is Lasher a public or private company?
Lasher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lasher founded?
Lasher was founded in 2020.
Where is Lasher based?
Lasher is headquartered in Tabasalu, Estonia, in the Europe region.
How does Lasher make money?
One revenue line is on record: E-commerce Product Sales.
Who are Lasher's main competitors?
Broad incumbents on record are Xtreme Lashes, Novalash and RefectoCil. Direct peers are London Lash, LashBase, BL Lashes, The Lash Professional, Mia Adora and Lash Star. Babe Lash is listed as an emerging player.
Does Lasher have an API?
No public API is recorded for Lasher.
What industry is Lasher in?
Lasher's product category is Professional Beauty Supplies. Its primary akta.pro industry code is CRABAKAC, Eyelash Tools (Curlers, Applicators) & False Lashes, with a secondary code of HSALANAG, Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts). Its NAICS code is 456120 and its SIC code is 2844.