ACTIVPLAY LIMITED
ACTIVPLAY LIMITED (operating as ActivPlay) sells a modular backyard playground system built around a powder-coated steel Jungle Gym Base with universal-fit connection points, serving U.S. families with children ages 4-12 via direct-to-consumer e-commerce and a dealer network under Skywalker Holdings, LLC.
- Company typePrivate
- Founded2005
- HeadquartersBrigham City, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ACTIVPLAY LIMITED does
ACTIVPLAY LIMITED operates as ActivPlay, a U.S.-based consumer hardware brand under Skywalker Holdings, LLC that designs and sells modular backyard playground equipment. The product architecture centers on the ActivPlay Jungle Gym Base — a rust-resistant powder-coated steel frame featuring proprietary universal-fit connection points that allow add-on modules (adjustable play platforms, monkey bars, swing sets, hanging bridges, jungle lines, and slides) to attach on any side of the base. The system is engineered for children ages 4-12, supports up to 315 pounds on the base, and carries ASTM F1148 certification. All connection joints include no-pinch covers, and modules are designed for reconfiguration as children grow, positioning ActivPlay as a durable, low-maintenance alternative to wooden playsets.
The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront (activplayground.com) with free shipping and 7-10 business day delivery. Individual modules are priced from $179 to $399.99, the Jungle Gym Base retails at $999.99 ($799.99 on sale), and pre-configured Base Camp Playground bundles range from $1,379.99 to $2,499.99. Distribution is supplemented by a 'Become a Dealer' program that opens third-party reseller access. Marketing emphasizes content-driven education via blog content, YouTube assembly videos, email capture, and organic social media targeted at parents.
ActivPlay is privately held with no disclosed institutional investors or funding rounds and operates exclusively in the United States, serving a single primary customer segment: families with children ages 4-12. The parent entity, Skywalker Holdings, LLC, has sold over 7 million backyard play products since 2005 across its brand umbrella. ActivPlay's product line was fully re-platformed in March 2024, with new Jungle Gym and Modular components explicitly incompatible with prior versions, signaling a strategic brand reset rather than a continuous product evolution.
ACTIVPLAY LIMITED firmographics
Firmographics- Name
- ACTIVPLAY LIMITED
- Legal name
- Skywalker Holdings, LLC
- Website
- https://activplayground.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- ACTIVPLAY LIMITED (operating as ActivPlay) sells a modular backyard playground system built around a powder-coated steel Jungle Gym Base with universal-fit connection points, serving U.S. families with children ages 4-12 via direct-to-consumer e-commerce and a dealer network under Skywalker Holdings, LLC.
- Ownership category
- akta.pro rank
ACTIVPLAY LIMITED industry classification
Industry- Product category
- Residential Playground Equipment
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
- akta.pro secondary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
Keywords
Where ACTIVPLAY LIMITED is headquartered
LocationHeadquarters
- HQ city
- Brigham City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ACTIVPLAY LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Hardware Sales - Playground Equipment: One-time purchase revenue from selling modular playground components including jungle gym bases, accessory modules, and bundled playground kits. Customers can start with a base and expand over time with additional modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Modules - prices range from $179 to $399.99 |
| Unit Pricing | Pay-as-you-go | Base Camp Bundled Kits - prices range from $1,379.99 to $2,499.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ACTIVPLAY LIMITED product offering
Product offeringCore offering
ACTIVPLAY LIMITED (operating as ActivPlay) designs and sells a modular backyard playground system for families with children ages 4-12. The product line centers on a powder-coated steel Jungle Gym Base with universal-fit connection points, to which families attach interchangeable modules including adjustable platforms, monkey bars, swing sets, hanging bridges, ninja lines, and slides. The company sells individual modules ($179–$699) and pre-bundled Base Camp Playground Kits ($1,379–$2,499) through its own e-commerce site with free shipping.
Product overview
ACTIVPLAY LIMITED offers a modular playground system built around a platform-plus-modules architecture. The ActivPlay Jungle Gym Base serves as the central core product—a powder-coated steel frame with universal-fit connection points that allows all other modules to attach on any side. Individual add-on modules include: Adjustable Play Platforms, Monkey Bars Module, Swing Set Module, Hanging Bridge Module, Jungle Line Module, and Slide Module. Pre-configured bundle kits (Base Camp Playground Kits) combine the Jungle Gym Base with various module combinations. The system is designed for children ages 4-12 and is marketed as a durable, low-maintenance alternative to wooden playsets. All products are certified to ASTM standards.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivPlay Jungle Gym Base The central modular frame of the ActivPlay system, featuring universal-fit connection points allowing all other modules to attach on any side. Constructed from rust-resistant powder-coated steel with no-pinch connection joints. Designed for children ages 4-12 with a weight capacity of 315 pounds. Dimensions: 6.2 ft W x 6.2 ft L x 7.6 ft H. Regular price $999.99; sale price $799.99.
- ActivPlay Adjustable Play Platforms (Box of 8)
Quantifiable outcome
- No yearly maintenance required - powder-coated steel eliminates staining and upkeep associated with wooden alternatives
- +1 more outcomes
Companies that use ACTIVPLAY LIMITED
Customer profileSegments1 record
Ideal customer profiles2 records
ACTIVPLAY LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ACTIVPLAY LIMITED partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
ACTIVPLAY LIMITED competitors and assessment
Company assessmentDirect peers
- Cedar Summit: Cedar Summit offers cedar wooden playsets across a wide price and feature range, sold primarily at Home Depot. They are a direct same-category competitor to ActivPlay's backyard playground offering.
- KidKraft: KidKraft (a Mattel-owned brand) makes wooden outdoor playsets and a broader children's furniture/toy line. They overlap with ActivPlay on the outdoor playground purchase occasion and bring significantly larger marketing budgets.
- Swing-N-Slide: Swing-N-Slide produces DIY-ready wooden backyard play systems, often sold through home improvement retailers. They target the same DIY/builder parent as ActivPlay, with similar bundle-pricing architectures.
- Lifetime Products: Lifetime Products manufactures and sells backyard playsets, trampolines, and outdoor recreation equipment, with steel-framed construction as a core competency. They are the most direct steel-framed modular competitor to ActivPlay's powder-coated steel system.
- Gorilla Playsets: Gorilla Playsets sells wooden backyard swing sets and play systems through major retailers. They compete for the same parents-with-young-children segment that ActivPlay targets, with comparable bundle pricing strategies.
- Backyard Discovery: Backyard Discovery is one of the largest wooden playset brands in North America, sold through big-box retailers and direct. They directly compete with ActivPlay for the same 'family backyard playground' purchase occasion, though they lead with cedar wood rather than steel.
- Big Backyard: Big Backyard is a private-label wooden playset brand sold through mass and specialty retail. They compete directly with ActivPlay for entry-level and mid-tier family playground purchases.
- Eastern Jungle Gym: Eastern Jungle Gym produces cedar wooden swing sets and play structures for residential backyards. They are a smaller-scale direct competitor with a similar bundle-based product architecture aimed at parents of children ages 3–10.
Broad incumbents
- Step2: Step2 manufactures molded plastic outdoor play products, including playhouses, climbers, and activity tables. They are a broader incumbent in outdoor children's play, with overlapping but non-identical product categories versus ActivPlay's steel modular system.
Emerging players
- Sportspower: Sportspower specializes in trampolines and outdoor play structures sold through online and retail channels. They compete for a portion of ActivPlay's backyard active-play budget, particularly for older children in the 8–12 age range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ACTIVPLAY LIMITED social profiles
Digital presenceACTIVPLAY LIMITED compliance and trust
Trust signalCompliance1 record
ACTIVPLAY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACTIVPLAY LIMITED leadership team
Management profileNumber of profiles
ACTIVPLAY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACTIVPLAY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACTIVPLAY LIMITED
What does ACTIVPLAY LIMITED do?
ACTIVPLAY LIMITED (operating as ActivPlay) designs and sells a modular backyard playground system for families with children ages 4-12. The product line centers on a powder-coated steel Jungle Gym Base with universal-fit connection points, to which families attach interchangeable modules including adjustable platforms, monkey bars, swing sets, hanging bridges, ninja lines, and slides. The company sells individual modules ($179–$699) and pre-bundled Base Camp Playground Kits ($1,379–$2,499) through its own e-commerce site with free shipping.
Is ACTIVPLAY LIMITED a public or private company?
ACTIVPLAY LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was ACTIVPLAY LIMITED founded?
ACTIVPLAY LIMITED was founded in 2005.
Where is ACTIVPLAY LIMITED based?
ACTIVPLAY LIMITED is headquartered in Brigham City, United States, in the North America region.
How does ACTIVPLAY LIMITED make money?
One revenue line is on record: hardware Sales - Playground Equipment.
Who are ACTIVPLAY LIMITED's main competitors?
Direct peers on record are Cedar Summit, KidKraft, Swing-N-Slide, Lifetime Products, Gorilla Playsets, Backyard Discovery, Big Backyard and Eastern Jungle Gym. Step2 is listed as a broad incumbent. Sportspower is listed as an emerging player.
Does ACTIVPLAY LIMITED have an API?
No public API is recorded for ACTIVPLAY LIMITED.
What industry is ACTIVPLAY LIMITED in?
ACTIVPLAY LIMITED's product category is Residential Playground Equipment. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing), with a secondary code of CRALAFAC, Outdoor & Ride-On Toys Retail. Its NAICS code is 459120 and its SIC code is 5945.