DEWAR GREEN LIMITED

What DEWAR GREEN LIMITED does

DEWAR GREEN LIMITED operates the GPsurgery.net digital platform through its subsidiary GPsurgerynet Limited (UK company number 12112987), a vertical SaaS provider serving NHS GP practices and Primary Care Networks (PCNs) across the United Kingdom. The platform offers two website tiers — Navigator (advanced, customiser-based editing) and Flexi/Classic (standard, widget-based) — alongside a dedicated PCN offering that lets network administrators broadcast pages, news items and alerts to all member practice websites simultaneously from a central eHub. Underlying technology is built on WordPress with WP Engine as the managed hosting layer, supplemented by Cloudflare for DNS and security, Google Analytics for usage insights, Freshworks (Freshdesk) for support ticketing, Mailchimp for newsletters, and Maze for accessibility testing. Differentiated proprietary features include an in-editor WCAG 2.1 AA accessibility checker, a clinically safety-checked form library (FFT, PPG sign-up, patient detail updates) reviewed by a clinical safety officer, NHS-style content templates aligned to the NHS Digital service manual, automatic encryption with 7/60-day form data auto-deletion, and a built-in multilingual translator.

The business operates on an annual SaaS subscription model with two tiers: a Standard plan including the pre-approved form library, broadcast system, and templates; and a higher Managed plan that layers custom form setup by the GPsurgery.net team. Customer acquisition is sales-led: direct demos requested via an Airtable form, supported by GTM motions through official UK government procurement frameworks (G-Cloud 14, Digital Outcomes 6) and the Practice Index approved-supplier marketplace, complemented by content marketing via a free NHS content library, customer newsletters, and a modest organic social presence on Facebook and LinkedIn.

The company holds a concentrated stack of NHS-relevant accreditations — G-Cloud 14 supplier, Digital Outcomes 6 supplier, DSP Toolkit approved, DCB 0129 assured (via Safehand), Cyber Essentials Plus, and ICO registration — making it qualified for procurement by UK public-sector bodies. It is a small private UK limited company with 1–10 employees, a Haywards Heath registered address and a Tenterden business correspondence address, no disclosed external funding, and trading history tied to the 2020 platform launch.

Name

DEWAR GREEN LIMITED

Legal name

GPsurgerynet Limited

Website

https://dewargreen.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Dewar Green, via subsidiary GPsurgerynet Limited, operates GPsurgery.net — a vertical SaaS platform delivering compliant, WCAG 2.1 AA-accessible websites for NHS GP practices and Primary Care Networks across the United Kingdom, sold as recurring annual subscriptions.

Ownership category

akta.pro rank

Product category

Healthcare Website Platform

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• GP practice websites
• NHS website platform
• Primary care websites
• Healthcare digital platform
• PCN broadcast system

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. SaaS Subscription (Standard Plan): Subscription-based SaaS providing a library of clinical safety officer-approved forms for GP practice websites, including standard templates, the broadcast system, and core platform features.
2. SaaS Subscription (Managed Plan): Higher-tier managed subscription plan that includes the option to have custom forms set up by the GPsurgery.net team, as well as all standard plan features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dewar Green Limited, through its subsidiary GPsurgerynet Limited, operates the GPsurgery.net SaaS platform, providing accessible, NHS-compliant website solutions for NHS GP practices and Primary Care Networks (PCNs) in the United Kingdom. The platform offers two website tiers — Navigator (advanced) and Flexi/Classic (standard) — with built-in clinical-safety-checked forms, PCN-wide content broadcasting, in-editor WCAG 2.1 AA accessibility checking, and NHS-style content templates.

Product overview

GPsurgery.net operates as a unified digital platform for primary care, offering two distinct website platforms: Navigator (advanced) and Flexi/Classic (standard), alongside dedicated PCN website services. The core offering is a GP website platform that provides standardised, accessible websites for NHS GP practices with built-in forms, content management, and network broadcast capabilities. The platform is designed to transform digital patient experiences by enabling self-service, clear communication, and reduced administrative burden for practices.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Surgery Websites SaaS website platform for NHS GP practices enabling creation and management of patient-facing websites with secure forms, accessible navigation and key task prioritisation. Targets Practice Managers and GP Partners.
• Navigator Advanced website platform tier for GP practices with customisation tools, service management, team pages, alerts, integrated in-editor accessibility checking for WCAG 2.1 AA compliance and the clinical-safety-checked form library.
• Flexi/Classic

Quantifiable outcome

• Response to support requests within 120 minutes during normal working hours (8:30am–5:30pm Monday to Friday)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Crown Commercial ServicecoreChannel Partner/ Reseller/ DistributorGPsurgery.net is listed as an approved supplier on G-Cloud 14 and Digital Outcomes 6 procurement frameworks managed by the Crown Commercial Service (CCS), enabling UK public sector bodies to procure through official government channels.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Push Doctor: UK telehealth platform offering remote GP appointments integrated with NHS services. Comparable as a UK digital GP service provider operating in the NHS primary-care channel, though its focus is on virtual consultations rather than practice websites.
• LIVI: European telehealth provider operating in the UK through NHS partnerships, offering digital GP consultations and patient-facing digital services. Comparable as a broader incumbent delivering digital GP services to NHS patients, but its core offering is video consultations rather than websites.
• Babylon Health (eMed): Former UK-headquartered digital health company that offered NHS GP consultations via GP at Hand and is now part of eMed. Comparable as a UK digital GP services incumbent serving NHS patients, though its scale and capital base are vastly larger than GPsurgery.net.
• eConsult / Huma: eConsult was the leading UK NHS online triage platform for GP practices and has been integrated into Huma. Comparable as an NHS GP-facing digital workflow platform with overlapping integration points to GP practice websites and patient front doors.

Others

• Webflow: Generic professional website builder increasingly used by healthcare organisations. Comparable as the underlying enabling technology category that GPsurgery.net competes against for non-NHS-compliance-sensitive healthcare sites.
• Tebra (formerly PatientPop): US-based healthcare practice growth platform combining websites, patient communication and reputation management. Comparable as a healthcare-specialised website and digital front-office platform, though US-focused rather than NHS-focused.
• Wix: Mass-market website builder with healthcare-specific templates and booking features. Comparable as an alternative enabling platform for healthcare practice websites and a potential substitute when full NHS compliance is not required.

Emerging players

• Lantum: UK platform focused on GP practice workforce management, including locum staffing and clinical rotas. Comparable as an emerging NHS GP practice SaaS vendor with overlapping customer base and similar direct-sales motion to UK primary care.
• Doctify: UK-based healthcare platform helping patients find and book clinicians, with a practice-facing SaaS layer. Comparable as an adjacent UK healthcare SaaS platform targeting patient acquisition and practice digital presence, though with a private-market focus.

Direct peers

• accuRx: UK-based platform purpose-built for NHS GP practices, providing patient messaging, online consultations and digital workflow tools. It targets the same NHS GP practice customer base as GPsurgery.net and is widely embedded in UK primary care, making it the closest UK GP digital platform peer despite differing in product focus (clinical communications vs websites).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gpsurgerynet
• Facebookfacebook.com/gpsurgery.net
• LinkedInlinkedin.com/company/dewar-green-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEWAR GREEN LIMITED