FITZROY-IT LTD

Name

FITZROY-IT LTD

Legal name

FITZROY-IT LTD

Website

https://fitzroyit.com

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cloud Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Cloud DR, Backup & Business Continuity (BPAEACAJ), Cloud Security Posture Management (CSPM) (HDABAHAA)

Keywords

• AWS managed services
• Cloud infrastructure management
• Managed IT support
• Cloud migration services
• AWS consulting partner

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Managed Cloud Operations (FIT4ALL Cloud MSP): Fixed monthly fee for AWS environment management including cost optimisation, security hardening, CI/CD pipelines, IaC, and continuous improvement reviews. Targets businesses running AWS infrastructure who need expert team managing, optimising, and securing their environment.
2. Fixed-Fee Managed IT (FIT4ALL IT Support MSP): Flat monthly fee for IT support covering unlimited remote support, Microsoft 365 management, device management, security strategy, and business continuity. One predictable monthly cost with no surprise invoices.
3. Project & Consulting Work: Project-based services including Modernise (refactoring, re-platforming, CI/CD), Optimise (cost, performance, security reviews), and Rebuild (greenfield cloud-native architecture, AI, software development). Natural pipeline into managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fitzroy IT is an AWS Advanced Consulting Partner that delivers managed cloud operations and fixed-fee managed IT support services. Its FIT4ALL Cloud MSP manages AWS environments including cost optimisation, security hardening, CI/CD pipelines and Infrastructure as Code, while FIT4ALL IT Support MSP provides unlimited remote support, Microsoft 365 management and security compliance. The firm also delivers project and consulting engagements under Modernise, Optimise and Rebuild models.

Product overview

Fitzroy IT is an AWS Advanced Consulting Partner offering two core managed service products under the FIT4ALL brand: FIT4ALL Cloud MSP for AWS infrastructure management, and FIT4ALL IT Support MSP for fixed-fee IT support. The portfolio also includes project and consulting services delivered through three engagement models: Modernise (refactoring and CI/CD), Optimise (cost optimisation and Datadog observability), and Rebuild (cloud-native architecture and AI). Services span cloud engineering, security and compliance, application modernisation, and AI and automation, with the MSP products serving as ongoing operational platforms while consulting engagements deliver specific outcomes. The company also provides Datadog observability services as a certified Advanced Partner.

Differentiator

Problem solved

Functional benefit

Brands

• FIT4ALL Cloud MSP: Managed Cloud Operations for businesses running AWS infrastructure who need an expert team managing, optimising, and securing their environment.
• FIT4ALL IT Support MSP

Products and services

• FIT4ALL Cloud MSP
• FIT4ALL IT Support MSP
• Modernise (Project & Consulting)
• Optimise (Project & Consulting)
• Rebuild (Project & Consulting)
• Datadog Observability
• Security & Compliance

Quantifiable outcome

• 65% faster batch processing for Lovisa (30-90% improvement range)
• +5 more outcomes

Named customers5 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered primary and core.

• Amazon Web Services (AWS)primaryTechnology or IntegrationAWS Advanced Consulting Partner with specialisation in Microsoft Windows Migrations. Primary cloud platform for managed services delivery. Partner since 2011 with Rising Star Partner of the Year APAC 2021 recognition. AWS Migration Factory utilisation for seamless migrations.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365, Co-Pilot, and InTune management capabilities. Specialisation in Microsoft Windows Migrations with AWS Well-Architected Framework alignment.
• DatadogcoreTechnology or IntegrationDatadog Advanced Partner providing observability and monitoring services. Fitzroy IT certified as Advanced Datadog partner for consulting and implementation services.
• ctrl (Cyber Security)coreTechnology or IntegrationCyber security partnership providing Essential Eight compliance and security hardening services.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• CMD Solutions: Australian IT consultancy delivering cloud, managed services, and digital transformation with a comparable SMB-to-mid-market customer base and direct overlap in AWS-led engagements.
• Servian: ANZ-based cloud and data consultancy (now part of Deloitte) with AWS capabilities across migration, modernisation, and managed services, comparable in scope and customer profile.
• DiUS: Australian AWS Premier Tier Partner specialising in cloud engineering, data platforms, and IoT, competing for the same AWS-centric project and managed services work.
• Versent: Australian AWS Premier Tier Consulting Partner offering AWS migrations, managed services, and cloud engineering to enterprise and mid-market clients, directly comparable to Fitzroy IT's FIT4ALL Cloud MSP offering.
• Cevo: Australian AWS Premier Tier Partner providing cloud migration, modernisation, and managed services across ANZ, competing for the same AWS-focused mid-market and enterprise engagements.
• Parallo: AWS Advanced Partner offering cloud managed services, modernisation, and platform engineering to Australian enterprises, with a similar boutique-to-mid-market positioning.

Broad incumbents

• Slalom: Global consultancy with strong AWS partnership delivering cloud strategy, migration, and managed services to mid-market and enterprise clients in overlapping verticals.
• Datacom: Large Australasian IT services provider with broader managed services, cloud, and infrastructure offerings, including cloud managed services that overlap with Fitzroy IT's FIT4ALL portfolio.
• Accenture: Global systems integrator with extensive AWS cloud migration and managed services practice, competing for enterprise cloud engagements and pressuring boutique partners on larger deals.

Regional players

• Onix: US-based AWS Premier Tier Partner offering cloud migration, AI, and managed services, comparable in service portfolio but operating primarily in North America rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitzroy-it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITZROY-IT LTD