GREEN HILL SPORTS LTD

What GREEN HILL SPORTS LTD does

Green Hill Sports Ltd is a Dubai-headquartered manufacturer and direct-to-consumer retailer of combat sports equipment and apparel, founded in 1965 by the late Mr. Jahangir Riaz. The company produces gloves, head guards, hand wraps, competition rings, training gear, and uniforms spanning boxing, MMA, judo, sambo, kickboxing, karate, and general fitness. Its core product technology centers on proprietary material specifications — notably Injection Molded Technology (IMT) padding for boxing gloves, cow hide leather construction for competition gloves, and waterproof leather lining for head guards — designed to satisfy federation-level safety and durability requirements.

The company holds approvals from the International Boxing Association (IBA), AIBA, the International MMA Federation (IMMAF), the International Judo Federation (IJF), the International Sambo Federation (FIAS), and FIFA, covering products from competition gloves to soccer balls. These certifications form the regulatory backbone of the business and enable sale into official competitions. The product portfolio extends to broader categories including the Gladiator Fight Series line and Padel equipment.

Green Hill operates a dual-channel go-to-market: (1) direct-to-consumer e-commerce through greenhillsports.com and six regional storefronts (Germany, UK, Italy, Russia, Serbia, Bosnia), with global shipping and free shipping thresholds at $300+, and (2) a wholesale/B2B partnership program serving gyms, sports clubs, and combat sports organizations. Pricing is per-unit (pay-as-you-go) and spans from accessory pricing (e.g., $25.99 for IBA-approved polyester bandages, pack of 3) to capital equipment pricing ($12,500 for an AIBA-approved competition boxing ring). Physical offices are maintained in Dubai (HQ), Moscow, Tostedt (Germany), Kyiv, and Incheon (Korea). The company has 100+ employees, no disclosed institutional funding or revenue, and notable brand exposure via Connor McGregor's appearance in the 2023 Netflix documentary 'McGregor Forever' wearing Green Hill gear.

Name

GREEN HILL SPORTS LTD

Legal name

Green Hill Sports Ltd.

Website

https://greenhillsports.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Green Hill Sports Ltd is a Dubai-based manufacturer and direct-to-consumer retailer of combat sports equipment and apparel, founded in 1965, serving boxers, MMA fighters, and judoka globally with federation-approved (IBA, IMMAF, IJF, FIAS) gloves, uniforms, and gear.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Combat sports equipment
• Martial arts apparel
• Boxing gloves
• Judo uniforms
• MMA gear

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via greenhillsports.com and regional domain sites. Customers purchase products individually with global shipping available.
2. Wholesale/B2B: Wholesale partnership program for bulk orders targeting gyms, sports clubs, and combat sports organizations through dedicated partner registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Green Hill Sports manufactures and sells combat sports equipment, martial arts uniforms, and athletic apparel across multiple disciplines including amateur and professional boxing (AIBA/IBA approved), MMA (IMMAF approved), judo (IJF approved), sambo (FIAS approved), kick boxing, karate, and general fitness. The company operates a global direct-to-consumer e-commerce platform complemented by a wholesale partnership program for gyms, clubs, and combat sports organizations.

Product overview

Green Hill Sports Ltd is a sports equipment and apparel manufacturer founded in 1965, offering a comprehensive portfolio of combat sports and fitness products. The company provides equipment across multiple disciplines including amateur and professional boxing (with AIBA/IBA approved competition and training gloves, head guards, protective gear), MMA (with IMMAF-approved gear), Sambo (FIAS-approved suits and equipment), Judo (IJF-approved competition suits and training gear), kick boxing, karate, and general fitness. Their product lineup includes specialized items like punching bags, training rings, jumping ropes, and boxing accessories. The company holds approvals from major international sports federations including IBA, IMMAF, IJF, FIAS, and FIFA, demonstrating their focus on competition-grade equipment for serious athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxing Gloves SUPER STAR IBA Approved IBA-approved competition boxing gloves made from high-quality cow hide leather with Injection Molded Technology (IMT) padding. Features breathable front palm and velcro closure; available in 10-oz and 12-oz sizes in red and blue. Intended for amateur and professional boxers competing in IBA-sanctioned events.
• Boxing Gloves TIGER IBA Approved IBA-approved competition boxing gloves made from cow hide leather with IMT padding for better fitting and safety. Includes breathable front palm, thumb lock, and velcro closure; available in 10-oz and 12-oz sizes in red and blue. Designed for amateur and professional boxing competition.
• Head Guard Five Star IBA Approved Amateur competition head guard made of high-quality leather with waterproof leather lining for better head fitting. Features velcro closure with adjustable stripes and laces closure, with raised ear protection and durable stripes. Available in S, M, L, XL sizes in red and blue for amateur boxers.
• IBA Approved Bandages Polyester (Pack of 3) IBA-approved polyester hand wraps sold in packs of three pairs. Available in lengths from 2.5m to 5.0m and in red, blue, and black colors. Designed for boxers requiring federation-compliant hand protection during training and competition.
• Boxing Ring Competition AIBA Approved AIBA-approved professional competition boxing ring with steel pipe frame, powder painting finish, wooden board platform with flexible layer, and PU leather-covered ropes. Outer size 7.8m x 7.8m with 1m height; competition area 6.1m x 6.1m. Sold 2 pieces per container. Intended for gyms, federations, and event organizers hosting sanctioned professional boxing events.
• Jumping Rope Nylon Durable nylon jumping rope with polished wooden handles, 270 cm length, available in blue with brown handle. Designed for fitness training and combat sports conditioning use.
• MMA Gear (IMMAF Approved Range) Mixed martial arts equipment including IMMAF-approved gloves, shin instep pads, shorts, and rashguards. Targeted at MMA practitioners and competitors requiring federation-approved gear for sanctioned IMMAF competitions.
• Sambo Equipment (FIAS Approved) Sambo combat sports equipment including FIAS-approved competition suits, training and junior suits, gloves, protective gear, and shoes. Designed for sambo athletes competing at sanctioned FIAS events.
• Judo Equipment (IJF Approved) Judo equipment including IJF-approved competition suits, training and junior GIS, belts, tracksuits, and training accessories. Intended for judo athletes competing in IJF-sanctioned events.
• Kick Boxing Gear Kick boxing equipment including gloves, semi-contact gloves, kick shields, groin support, shin guards, shoes, shorts, and trousers. Targeted at kick boxers and martial arts practitioners.
• Fitness Equipment and Apparel Fitness equipment including fitness gloves, skipping ropes, fitness belts, accessories, and apparel. Targeted at general fitness consumers engaging in combat sports-inspired workouts.
• Training and Coaching Equipment Training equipment including punching mitts, focus pads, belly guards, and other coaching accessories. Targeted at coaches and training partners supporting boxers and combat sports athletes.
• Punching Accessories Punching accessories including punching bags, wall pads, speed and double end balls, swivels, medicine balls, and boxing rings. Targeted at gyms and individual athletes needing full training setups.
• Karate Suits Karate training suits for adults and juniors. Targeted at karate practitioners requiring standard training uniforms.
• Padel Equipment Padel sports equipment and apparel. Targeted at padel sport participants.
• Wholesale/B2B Partner Program Dedicated wholesale partnership program for gyms, sports clubs, and combat sports organizations to purchase Green Hill products in bulk. Registration via 'Become a Partner' page; targets B2B buyers outfitting teams, venues, and members.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Connor McGregorcoreGTM or Marketing Partner · 1 January 2023Connor McGregor, legendary mixed martial artist and former UFC champion, chose to wear Green Hill boxing gear in his Netflix documentary 'McGregor Forever' (Episode 3, 19 min). This celebrity endorsement serves as a significant milestone for the brand, enhancing credibility and exposure in the professional sports gear market through McGregor's massive global fanbase.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fairtex: Thai-based manufacturer of Muay Thai, MMA, and boxing equipment with strong global DTC and gym wholesale presence. Comparable to Green Hill as a multi-discipline combat sports brand with federation approvals, premium positioning, and training-camp heritage.
• Title Boxing: US-based manufacturer and retailer of boxing, MMA, and combat sports equipment operating both DTC e-commerce and a chain of branded gyms. Closely comparable to Green Hill on product range, federation-approved gear, and dual DTC/wholesale GTM, but with stronger North American distribution.
• Hayabusa: Premium combat sports equipment brand specializing in boxing, MMA, kickboxing, and BJJ gloves and gear. Directly comparable to Green Hill on premium materials, federation approvals, and a technology-forward product narrative, with strong North American DTC presence.
• Twins Special: Thai manufacturer of Muay Thai, MMA, and boxing equipment sold globally through DTC and distributors. Comparable to Green Hill on multi-discipline combat sports manufacturing, premium leather gloves, and a global wholesale network serving gyms and academies.
• Cleto Reyes: Mexico-based heritage manufacturer of handcrafted leather boxing gloves, widely regarded as a premium choice for professional fighters. Comparable to Green Hill on leather craftsmanship, pro-tier positioning, and a boxing-gloves-led product range.
• Venum: Premium MMA, boxing, and fitness equipment brand headquartered in France with strong UFC affiliation and global DTC reach. Comparable to Green Hill as a federation-approved combat sports equipment maker with international e-commerce and apparel-led brand building.
• Ringside: Established US boxing and combat sports equipment brand offering gloves, punching bags, rings, and training gear via DTC and wholesale. Directly comparable to Green Hill on boxing equipment breadth, B2B/wholesale focus, and federation-aligned competition gear.
• Combat Sports International (CSI): Manufacturer of competition-grade combat sports equipment including MMA cages, boxing rings, and approved gloves/headgear. Comparable to Green Hill on federation-approved competition equipment and B2B sales to gyms, federations, and event organizers.

Broad incumbents

• Adidas (Combat Sports line): Global sportswear incumbent with a dedicated boxing and combat sports equipment range (gloves, apparel, footwear). Overlaps with Green Hill on boxing gloves, training apparel, and IBA/AIBA-aligned products, but as part of a much larger mass-market portfolio.
• Everlast: Iconic global boxing and combat sports equipment brand with a much broader lifestyle/fitness portfolio and US-rooted distribution. Directly comparable as a boxing gloves, training gear, and apparel competitor, but at significantly larger scale and with broader consumer positioning than Green Hill.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenhill-sports-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN HILL SPORTS LTD