ReStage Inc.

What ReStage Inc. does

ReStage Inc. (operating as Restage Home Staging) is a privately held home staging services provider founded in 2002 by Steve and Kim Hanson in Calgary, Alberta. The company delivers interior staging, design consultation, furniture delivery and installation, and removal services for residential properties, builder show homes, and short-term rental properties. Its core asset is a 25,000+ to 40,000+ square foot warehouse of designer staging furniture and décor that is deployed to client properties across Calgary and Alberta. ReStage has positioned itself around premium and luxury staging, with media exposure on HGTV's Property Brothers and Holmes on Homes and claims of more than 14,000 properties staged over its 20+ year history.

The company's revenue model is primarily project-based, with free in-home estimates and quote-based pricing tied to property size, scope, and staging duration. It also generates revenue from the sale and rental of customized furniture packages, including zero-interest financing for Airbnb/vacation property clients. It serves five primary customer segments: luxury home sellers, home builders (show homes), realtors, Airbnb/short-term rental hosts, and landlords, with a loyalty program offering volume discounts to realtor and builder partners. Marketing is driven by organic social media (Instagram, Facebook), an extensive portfolio website, HGTV media exposure, and word-of-mouth referrals from the realtor and builder ecosystem.

ReStage operates with a small team (1-10 employees) and has remained founder-owned since inception, with no external funding or institutional investment on record. Distribution is entirely regional and direct, with field sales teams conducting in-home consultations and managing logistics from consultation through removal. The business is fundamentally a services-plus-physical-inventory operation with no disclosed software platform, AI/ML capabilities, or technology partnerships.

Name

ReStage Inc.

Legal name

Restage Home Staging

Website

https://restagehomestaging.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ReStage Inc. is a Calgary-based home staging company founded in 2002 that provides interior staging, furniture rental, and design services to luxury home sellers, home builders, realtors, landlords, and Airbnb/vacation property owners across Alberta.

Ownership category

akta.pro rank

Product category

Home Staging Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

akta.pro secondary industry

New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Home staging services
• Furniture rental packages
• Interior property styling
• Builder show home staging
• Vacation rental staging

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Staging Services: One-time staging service for residential properties including consultation, design, delivery, and installation. Revenue is project-based with free estimates provided upfront.
2. Staging Furniture Packages: Sale and rental of customized high-end staging furniture and décor accessory packages to property owners, landlords, and Airbnb hosts
3. Airbnb/Vacation Property Staging: Specialized staging and design solutions for short-term rental properties to increase occupancy rates and rental income

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ReStage Inc. is a Calgary-based home staging company that furnishes, decorates, and styles vacant or occupied residential properties for sale, rental, or short-term hospitality use. The company delivers consultation, design, delivery, installation, and removal of curated furniture and décor, and also sells or rents customized staging furniture packages drawn from its 25,000+ square foot warehouse of designer inventory.

Product overview

ReStage Inc. is a home staging services company offering a portfolio of interconnected staging services. The core offerings include Luxury Home Staging for high-end properties, Home Builders services for show homes, Airbnb/Rental/Vacation Property staging, Realtor-focused staging, and Staging Furniture Packages. The company operates from a 25,000+ square foot warehouse and provides customized furniture solutions. All services are delivered by professional staging experts and are designed to help properties sell faster (86% faster) and for more money (8% higher on average).

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Home Staging Premium home staging service for high-end, multi-million-dollar residential properties in Calgary and Alberta, delivered in partnership with top realtors to showcase luxury homes and maximize selling price.
• Home Builders Staging Award-winning staging for builder show homes, model homes, and spec homes across Calgary, designed to create lasting buyer impact and lower carrying costs.
• Airbnb, Rental, and Vacation Property Staging Staging and design solutions for Airbnb, VRBO, and vacation rental properties to increase occupancy rates and rental income, with adapted aesthetics to local market trends.
• Realtor Staging Service Staging and design strategy service for real estate agents to provide a competitive advantage for their listings, with over 5,000 properties staged and a loyalty program for repeat partners.
• Staging Furniture Packages Customized high-end staging furniture and décor accessory packages, drawn from a 25,000+ square foot warehouse of designer staging inventory, available for sale or rental.
• Landlord Staging Service Staging services for residential landlords and rental property owners aimed at attracting quality tenants and maximizing rental rates.
• Airbnb / Vacation Staging Furniture supply and staging design service for Airbnb hosts and vacation property owners, offering functional and stylish furniture packages with zero-interest financing options.

Quantifiable outcome

• Staged homes sell 86% faster than non-staged homes
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• HGTV - Property BrothersflagshipStrategic or Co-development PartnerRestage has worked on multi-million-dollar homes featured on HGTV's Property Brothers television show, showcasing their luxury home staging capabilities to a national audience. This media partnership serves as significant credibility and brand visibility for the company.
• HGTV - Holmes on HomesflagshipStrategic or Co-development PartnerRestage is proud to partner with Holmes on Homes, one of Canada's most popular home renovation and design television shows, for home staging collaborations that reach Canadian homeowners nationwide.
• Calgary's Top RealtorscoreGTM or Marketing PartnerLong-term partnerships with Calgary's top real estate agents who consistently refer clients for staging services. The company offers a loyalty program with volume discounts for trusted realtor partners, creating an ongoing referral relationship.
• Calgary's Top Home BuilderscoreGTM or Marketing PartnerEstablished relationships with Calgary's top home builders for show home staging and new construction projects. Volume discount loyalty program rewards ongoing builder partnerships.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• West Elm: West Elm is a national furniture and home furnishings retailer with a modern, design-forward aesthetic aligned with staging buyers. Its furniture and décor are frequently used by stagers and directly competes with ReStage's curated furniture packages for the same buyer.
• Decorilla: Decorilla is an online interior design marketplace connecting customers with professional designers for room makeovers and partial furnishing. It overlaps with ReStage on the design and furniture-sourcing side, particularly for Airbnb hosts and homeowners, but operates nationally rather than as a local staging service.
• Crate & Barrel: Crate & Barrel is a national home furnishings retailer offering design-forward furniture and décor. Its products overlap with ReStage's staging inventory and are commonly purchased by DIY home stagers and homeowners, making it an indirect competitor to ReStage's package business.
• Pottery Barn: Pottery Barn is a national home furnishings retailer whose classic, high-quality furniture line is a staple for home stagers. It competes with ReStage's furniture package offering and shapes the aesthetic baseline against which ReStage's premium inventory is differentiated.
• Wayfair: Wayfair is a large online home furnishings retailer with deep selection across furniture and décor categories. It is an alternative sourcing channel for stagers and end-customers, and competes with ReStage's direct furniture package sales for the same wallet share.
• Havenly: Havenly is an online interior design platform offering access to professional designers and curated furnishings. It is adjacent to ReStage's staging furniture package business, serving a similar end-customer need for styled, furnished interiors but without on-site staging logistics.
• IKEA: IKEA is a global home furnishings retailer offering affordable, modern furniture widely used by DIY stagers and short-term rental hosts. It represents the low-cost alternative to ReStage's premium, design-forward staging packages, particularly for Airbnb and landlord customers.
• CB2: CB2 is Crate & Barrel's modern, design-forward sister brand, popular with stagers and property stylists. Its contemporary aesthetic and accessible pricing overlap with the buyer ReStage serves through its furniture packages and Airbnb staging segment.

Others

• Houzz: Houzz is a home design platform and marketplace connecting homeowners with design professionals, stagers, and furniture vendors. It is an enabling ecosystem for ReStage's customer acquisition and an indirect channel through which competing stagers reach the same Calgary real estate audience.

Direct peers

• Showhomes: Showhomes is the largest home staging franchise in North America, offering vacant-home staging, occupied-home redesign, and builder model-home services across the US and Canada. It directly mirrors ReStage's core offering of staging residential properties for faster, higher-price sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/RestageStaging/?_rdc=1&_rdr
• Instagraminstagram.com/restagestaging/?hl=en
• LinkedInlinkedin.com/company/restage-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReStage Inc.