What ORZAX LIMITED does

ORZAX LIMITED is a UK-based direct-to-consumer dietary supplement brand, established in 2021 as the UK market entry vehicle for Alyors Holding, a Turkey-rooted global health company founded in 2004 that exports to more than 50 countries. The company develops and sells a portfolio of vitamins, minerals, herbal extracts, collagens, omega-3s, and specialized formulations—including Black Seed Oil standardized to 2% thymoquinone, a triple-form Magnesium Complex, and Liposomal Iron using proprietary microencapsulation technology—through its Shopify-powered e-commerce site at orzax.co.uk and major UK online marketplaces. Manufacturing is backed by the parent group's facility producing 300+ products across capsules, tablets, soft gels, gummies, effervescent tablets, sachets, and liquid formats, with certifications including ISO 9001, ISO 22000, GMP, FDA registration, and Halal across the product range.

Orzax operates a hybrid revenue model combining one-time purchases with select subscription/recurring options, pricing products between £12.90 and £40.70 with promotional discounts, free shipping over £30, and a 30-day money-back guarantee. The go-to-market approach is DTC-led via owned e-commerce and marketplace listings, supplemented by a distributor partnership program for B2B wholesale expansion. Marketing relies on content marketing (educational blog covering supplement categories), organic social media (Instagram 12k+ followers, TikTok, YouTube, Facebook), email capture with first-order discount incentives, and customer testimonials on the owned site.

The customer base consists of health-conscious individual consumers across four primary use-case segments: immune support, sleep and relaxation, beauty and appearance, and joint and mobility support. The company reports 5,000+ customers with a 4.8/5 review rating and over 12,000 Instagram followers. As a privately held subsidiary within Alyors Holding, no standalone financials, headcount, or funding history are disclosed, and corporate-level revenue allocations for Orzax Limited are not publicly available.

Name

ORZAX LIMITED

Legal name

Orzax Limited

Website

https://orzax.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Herbal supplements
• Vitamins minerals
• Wellness products
• Collagen supplements

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Orzax generates revenue through direct-to-consumer sales of food supplements via their e-commerce website and online marketplaces. Products are sold as one-time purchases with various pricing tiers based on product type and size.
2. Subscription/Pantry Programs: Some products offer subscription options where customers can set up recurring purchases. The Black Seed Oil product page specifically mentions it as a 'deferred, subscription, or recurring purchase' option.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Orzax develops, manufactures, and sells premium food supplements including vitamins, minerals, herbal extracts, collagen peptides, omega-3, and specialty formulations through a UK-based direct-to-consumer e-commerce storefront and major online marketplaces. Products are available in multiple delivery formats (capsules, softgels, tablets, gummies, effervescent, sachets, and liquids) and leverage proprietary formulation technologies such as cold-pressed extraction and liposomal microencapsulation to support immune, sleep, beauty, joint, and general wellness needs.

Product overview

Orzax is a premium food supplement brand offering a diverse portfolio of scientifically-formulated health products. The company provides supplements across multiple categories including vitamins (D3, B Complex), minerals (Magnesium Triple Complex, Selenium, Liposomal Iron), herbal supplements (Black Seed Oil, Oregano Oil, Premium Ginseng, Milk Thistle), collagens, omegas, and specialized formulations (Immune Defense 9in1, 5-HTP Complex). Products are manufactured in capsule, tablet, softgel, gummy, effervescent, sachet, and liquid forms. The brand emphasizes clean-label formulations that are non-GMO, gluten-free, dairy-free, and Halal certified, with a focus on combining natural ingredients with advanced delivery technologies like liposomal encapsulation for enhanced bioavailability.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Seed Oil 1000mg Cold-pressed black seed oil softgels delivering 1000mg standardized to 2% thymoquinone for immune support, blood sugar regulation, digestion support, and healthy skin and hair.
• Black Seed Oil Liquid Liquid form of cold-pressed black seed oil offering flexible dosing in a traditional oil format with a distinctive peppery taste.
• Black Seed Oil 500mg Lower dosage cold-pressed black seed oil capsules for customers who require a smaller daily serving of thymoquinone.
• Oregano Oil High-potency oregano oil supplement containing carvacrol and thymol for immune support, general wellness, and intestinal flora balance.
• Magnesium Triple Complex Triple-form magnesium supplement combining magnesium citrate, magnesium malate, and magnesium bisglycinate for bone health, nerve function, heart health, sleep support, and muscle health.
• Liposomal Iron Iron supplement using microencapsulation (liposomal) technology for enhanced absorption, supporting healthy iron levels, energy production, and red blood cell formation.
• Selenium Mineral supplement providing selenium for antioxidant support and thyroid function.
• Vitamin D3 2000IU Vitamin D3 supplement supporting bone health, immune function, and overall wellness.
• B Complex B vitamin complex supplement supporting energy metabolism, nervous system function, and overall vitality.
• Elderberry Sambucus Elderberry supplement for immune support and general wellness, rich in flavonoids and anthocyanins.
• Milk Thistle Plus Milk thistle supplement containing silymarin complex for liver health support and antioxidant protection.
• Premium Ginseng Korean Panax Ginseng capsules for mental performance, energy support, and overall vitality.
• Saw Palmetto Saw palmetto supplement for prostate health and hormonal balance.
• 5-HTP Complex 5-HTP supplement for mood support and sleep regulation.
• Omega 3 Omega-3 fatty acid supplement supporting heart health, brain function, and anti-inflammatory response.
• Collagen Peptides Collagen peptide powder supplement supporting skin elasticity, hair and nail health, and joint function.
• Cycle Comfort Supplement designed to support women's health and comfort during menstrual cycles.
• Immune Defense 9in1 Comprehensive immune support supplement combining 9 key ingredients for broad-spectrum wellness support.
• Glucosamine Chondroitin MSM Complex Joint support supplement combining glucosamine, chondroitin, and MSM for mobility, flexibility, and cartilage health.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Alyors HoldingcoreOthers · 1 January 2021Orzax is part of Alyors Holding, a global health company founded in 2004 with deep roots in the pharmaceutical and medical fields. Alyors operates with a mission to deliver high-quality, reliable, and innovative health solutions. The group exports to more than 50 countries with a broad portfolio spanning food supplements, dermocosmetics, and healthcare products. Orzax expanded its operations to UK in 2021 under this parent company.
• Distributor PartnersminorChannel Partner/ Reseller/ DistributorOrzax offers a distributor partnership program inviting trusted partners to become distributors. Distributors gain access to competitive pricing and dedicated support to help them thrive in the health supplement market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterYou: UK premium supplement brand specializing in liposomal and sublingual delivery formats for vitamins and minerals. Direct competitor on delivery technology (liposomal) and UK DTC positioning, particularly overlapping with Orzax's Liposomal Iron and Vitamin D3.
• Vitabiotics: UK-headquartered vitamin and supplement manufacturer (Osteocore, Pregnacare, Wellman) selling through DTC, pharmacy, and grocery. Directly comparable as a UK-founded branded supplement company with science-positioned marketing and similar product categories.
• Healthspan: UK DTC supplement brand selling vitamins, minerals, and herbal supplements direct to consumer via its own e-commerce site. Closely comparable business model (UK DTC, premium positioning, science-backed formulations) and overlapping product set.
• Amazing Herbs: Specialist black seed oil brand offering cold-pressed capsules and liquid formulations. Direct head-to-head competitor on Orzax's flagship Black Seed Oil SKUs with similar cold-pressed extraction and standardized thymoquinone claims.

Broad incumbents

• Holland & Barrett: UK's largest health food and supplement retailer with own-brand and third-party vitamins, minerals, and herbal supplements. Highly comparable product categories and UK-centric DTC and retail footprint, but operates at massive incumbency scale with physical stores.
• Nature's Way: Established herbal and supplement brand with broad portfolio including black seed oil, elderberry, milk thistle, and magnesium. Comparable product overlap with Orzax's herbal range and similar science-positioned branding.
• Solgar: Established premium vitamin and supplement brand sold through health food retailers and DTC in the UK. Comparable on premium positioning, broad vitamin/mineral/herbal portfolio, and UK market presence, though operates at greater scale globally.
• NOW Foods: Large US-based supplement manufacturer with broad vitamins, minerals, herbal, and specialty supplement range. Comparable on product breadth, format diversity (capsules, softgels, liquids, powders), and premium science-backed positioning.

Emerging players

• Bioglan: Supplement brand offering vitamins, herbal, and specialty supplements including black seed oil ranges. Comparable product overlap and similar premium positioning, though primarily distributed in Australia/UK retail pharmacy.

Regional players

• Cytoplan: UK-based wholefood and supplement brand focused on practitioner-grade vitamins, minerals, and herbal products. Comparable on UK DTC distribution and science-backed supplement positioning, though primarily serves practitioners rather than direct consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Orzax-uk
• Facebookfacebook.com/orzaxuk
• LinkedInlinkedin.com/company/alyorsgroup
• Instagraminstagram.com/orzaxuk
• TikToktiktok.com/@orzaxuk

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORZAX LIMITED