Tartu Autokool Kiivi - B ja BE kategooria juhiload

Name

Tartu Autokool Kiivi - B ja BE kategooria juhiload

Legal name

Radiant OÜ

Website

https://kiivi.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B-category driving course: Complete driving course for Category B license including 25 theory hours and 28 driving hours. One-time course fee covering all required training components.
2. BE-category driving course: Driving course for Category BE (car with trailer) including 3 theory hours and 2 driving hours.
3. Additional driving lessons: Extra driving lessons for students needing additional practice, charged per lesson.
4. First aid course: 16-hour first aid training course for drivers and workplace first aid providers.
5. Slippery driving course: Winter driving training on artificial slippery track with theory and practical components.
6. Final stage course: Post-license completion training required within 2 years of receiving first driver's license.
7. Gift cards: Gift certificates with customizable amounts for use towards any course, driving lessons, or final stage training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tartu Autokool Kiivi is a Tartu-based driving school providing Category B (car) and Category BE (car with trailer) driver training, delivered through both traditional classroom and e-learning formats. The school also offers mandatory and supplementary training modules including a 16-hour first aid course, slippery road training, night driving on a dedicated simulator, and final stage training required within two years of receiving a first driver's license.

Product overview

Kiivi Driving School offers a unified driving education platform focused on Category B (car) and Category BE (car with trailer) driver training. The core offering consists of traditional classroom and e-learning courses (B-kategooria, BE-kategooria) supported by the E-kool online learning platform. Additional specialized training modules include Lõppastme koolitus (final stage training for new drivers), Esmaabi koolitus (first aid), Pimeda aja koolitus (night driving with simulator), and Libedasõidu koolitus (slippery road). Gift cards (Kinkekaart) provide flexible payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• B-category driving course (B-kategooria) Core Category B (car) driving course covering 25 theory hours and 28 driving lessons, including a control drive, night driving, and slippery road training. Allowed enrollment at 17.5 years old with exams possible 6 months before turning 18. Designed for individuals seeking an Estonian B-category driver's license.
• B-category e-learning course (B-kategooria E-koolitus) E-learning version of the Category B course allowing independent study of theory through online materials, videos, and module tests, with driving lessons conducted traditionally. Designed for students who prefer flexible online theory study.
• BE-category driving course (BE-kategooria) Category BE driving course for car and trailer combinations where total mass exceeds 3500 kg or trailer mass exceeds 750 kg. Includes 3 theory hours and 2 driving lessons. Designed for license holders seeking to add BE-category privilege.
• BE-category e-learning course (BE-kategooria E-koolitus) E-learning version of the Category BE course with online study materials, traffic rule review, and practical driving lessons. Designed for students who prefer flexible online theory study when adding BE-category entitlement.
• Final stage training (Lõppastme koolitus) Final stage training required within 2 years of receiving a first driver's license. Includes 3 hours theory, 1 hour economical driving, and 2 hours slippery road training to deepen safe driving skills. Aimed at recently licensed Estonian drivers.
• First aid course (Esmaabi koolitus) 16-hour first aid course for drivers and workplace first aid providers, covering emergency assessment, resuscitation, bleeding control, wound dressing, and treatment of various injuries. A mandatory component of Estonian B-category driver education.
• Night driving course (Pimeda aja koolitus) Night driving training including 1 hour theory and 1 hour driving practice on a night driving simulator, available year-round. Allows dark-driving training without weather or seasonal constraints.
• Slippery road training (Libedasõidu koolitus) Slippery road training with 2 hours theory and 1 hour practical driving on an artificial slippery road course. A mandatory component of Estonian B-category driver education, with manual and automatic transmission variants.
• Gift cards (Kinkekaart) Gift cards available in custom amounts, usable for course registration, driving lessons, or final stage training. Orderable by phone for gifting to family and friends.

Quantifiable outcome

• Driving courses available in Estonian, Russian, English, Finnish, and Spanish languages

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eesti Autokoolide Liit (Estonian Driving Schools Association)minorOthersKiivi Autokool is a member of the Estonian Driving Schools Association (Eesti Autokoolide Liit - EAKL), an industry organization for driving schools in Estonia.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AA Driving School: UK consumer driving school operated under the AA brand, providing car license lessons and theory test preparation. Comparable to Kiivi in serving learner-drivers directly with paid per-course tuition and combining online theory learning with in-vehicle practice lessons.
• BSM (British School of Motoring): The UK's largest consumer driving school, providing B-category car license lessons through a national network of instructors with paired in-car and online theory. Directly comparable to Kiivi on category focus (passenger cars), B2C paid-per-course model, and integrated e-learning — though it operates at vastly larger national scale.
• RED Driving School: UK-based consumer driving school focused on manual and automatic passenger-car license instruction with both classroom and online theory options. Comparable to Kiivi as a paid-by-the-learner B2C passenger-car driving school using a hybrid digital + in-car training delivery model, although at significantly larger scale.
• Aceable: US digital-first driver-education provider offering state-approved online courses for teen and adult learners through an app-based learning experience. Directly comparable on the e-learning-and-driver's-ed axis; serves the same B2C learner segment but with a stronger mobile/online product than Kiivi's e-kool.
• DriversEd.com: Long-standing online driver-education brand offering state-approved driver-ed and test-prep courses to teens and adults. Comparable to Kiivi in serving first-time learner drivers via blended theory/test-prep content, though primarily US-based and online-only versus Kiivi's classroom-and-in-car model.
• Coastline Academy: Online traffic-school and driver-education provider delivering state-approved courses for license and traffic-safety purposes. Comparable to Kiivi's e-kool theoretical track in addressing the same learner-driver segment with a fully online delivery model that complements, or competes with, Kiivi's on-ground driving lessons.

Others

• GoStudent: Online tutoring and live-lesson platform operating across Europe including the Baltic region. Adjacent rather than directly competitive — both serve education buyers in Estonia — but GoStudent is focused on supplemental academic tutoring rather than regulator-mandated driver licensing.

Broad incumbents

• AAA (American Automobile Association): Large US auto-club offering driver education alongside roadside assistance, insurance, and travel services. Indirectly comparable — driver training is one line in a broad membership portfolio rather than the focus — making it a broader incumbent rather than a head-to-head competitor to Kiivi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-Q4SAsfwitn6icIGaPiK_A
• Facebookfacebook.com/Kiivi-Autokool-141828679185987

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartu Autokool Kiivi - B ja BE kategooria juhiload