LOOMADE HOIUPAIK
- Company typePrivate
- Founded2011
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
LOOMADE HOIUPAIK firmographics
Firmographics- Name
- LOOMADE HOIUPAIK
- Legal name
- MTÜ HOIUPAIGA LOOMAD
- Website
- https://pets.ee
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LOOMADE HOIUPAIK industry classification
Industry- Product category
- Animal Shelter Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Animal Shelters & Adoption ServicesAnimal Shelters & Rescue OperationsAgriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)Mixed-Species Boarding Kennel (Dogs & Cats)Low-Cost & Community Veterinary ClinicsHealthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)
Keywords
Where LOOMADE HOIUPAIK is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
LOOMADE HOIUPAIK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Municipal Government Contracts: Local municipalities pay for the first 14 days of animal sheltering per Estonian law. Beyond that period, the shelter relies on donations and other revenue sources.
- Adoption Fees: New owners pay fees covering vaccination, microchipping, and spay/neuter costs for adopted animals.
- Veterinary Clinic Services: On-site veterinary clinic at Tallinn location offering consultations, surgeries, vaccinations, microchipping, and other pet medical services for external customers.
- Animal Boarding/Hotel Services: Dog and cat hotel/boarding services with feeding, walking, and grooming for pet owners traveling.
- Public Donations: Phone donation lines (9006580 for €10, 9006590 for €20) and bank transfers. Most animals beyond 14 days are funded entirely by public donations.
- Pet Food and Supplies Sales: Sale of pet food (APPLAWS brand) and supplies in shelter lobby.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog boarding includes feeding, walking, and cleaning |
| Unit Pricing | Pay-as-you-go | Cat boarding requires comprehensive health documentation |
| Unit Pricing | Pay-as-you-go | Dog boarding additional procedures |
| Other | One-time | Donation phone lines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
LOOMADE HOIUPAIK product offering
Product offeringCore offering
Loomade Hoiupaik operates two licensed animal shelter locations in Tallinn and Narva, Estonia, providing rescue, rehabilitation, and rehoming services for abandoned and stray cats and dogs under contracts with 19 Estonian municipalities. The organization runs an on-site veterinary clinic (Hoiupaiga Loomakliinik) offering surgeries, diagnostics, vaccinations, microchipping, and emergency services for shelter animals and private clients, plus an animal hotel providing boarding with feeding, walking, and grooming for cats and dogs.
Product overview
Loomade Hoiupaik (MTÜ HOIUPAIGA LOOMAD) is a nonprofit animal shelter operating in Tallinn and Narva, Estonia. The organization offers a portfolio of animal welfare services centered around its core shelter operations, providing care and rehoming for cats, dogs, and other animals. The shelter is complemented by an on-site veterinary clinic (Hoiupaiga Loomakliinik) offering professional medical services, an animal hotel for temporary boarding, and a live webcam service (Kassi TV) for remote viewing of cats. An online search tool enables prospective adopters to filter animals by location, type, gender, and size.
Differentiator
Problem solved
Functional benefit
Brands
- Hoiupaiga Loomakliinik: On-site veterinary clinic operating at Sinirebase 24, Tallinn, offering various veterinary services including surgeries, clinical examinations, diagnostics, and emergency services.
- Hoiupaiga SPA
- Kassi TV
- Hotelliteenused
Products and services
- Animal Shelter Services Core rescue, rehabilitation, and rehoming services for abandoned and stray cats and dogs (plus other animals), delivered from licensed locations in Tallinn (Sinirebase 24, license EE44390 - VP019) and Narva (Joala 6, license EE45287 - VP018). Includes adoption matching with fees covering vaccination, microchipping, and spay/neuter, plus surrender intake and 24/7 stray animal dispatch.
- Hoiupaiga Loomakliinik (Veterinary Clinic) On-site veterinary clinic at the Tallinn location (Sinirebase 24) offering surgeries, clinical examinations, diagnostics, vaccinations, microchipping, and emergency care for both shelter animals and external pet-owner clients. Open daily 08:00-00:00.
- Animal Hotel (Hotelliteenused) Boarding services for cats and dogs during owner travel, including feeding, walking, and cleaning. Cat boarding requires specific health documentation (FIV, FeLV, Cov tests, vaccinations, flea/worm treatment, spay/neuter, and microchip). Pay-as-you-go billing.
Companies that use LOOMADE HOIUPAIK
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
LOOMADE HOIUPAIK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LOOMADE HOIUPAIK partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor and core.
- Ragn-SellsminorWaste management company offering 2.5x cost reduction through waste sorting program
- AlexelaminorFuel provider offering good discounts on fuel; collection boxes for shelter donations placed at all Alexela gas stations
- G4SminorSecurity services provider offering 25% discount on all security services for the shelter
- Selecta EestiminorCoffee equipment rental provider offering 30% discount on coffee machine rental
- KontaktikeskusminorDispatch services provider offering 53% discount on 24-hour shelter telephone dispatch services as part of social project
- SEBminorBank partner waiving all fees for debit/credit card transactions, with full amounts going to shelter account without commission
- ZoovetvaruminorVeterinary supplies sponsor offering very good discounts on medications for shelter animals
- Luisa Translation BureauminorTranslation services provider for translating all website texts into Estonian and English
- Harku valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Jõelähtme valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Kehtna valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Keila linncoreMunicipal government contract partner for stray animal capture and shelter services
- Kiili valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Kohila valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Kose valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Lääne-Harju valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Maardu linncoreMunicipal government contract partner for stray animal capture and shelter services
- Märjamaa valdcoreMunicipal government contract partner for stray animal capture and shelter services
- NarvacoreMunicipal government contract partner and host of shelter's Narva branch location
- Paide linncoreMunicipal government contract partner for stray animal capture and shelter services
- Rae valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Rapla valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Saku valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Saue valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Tapa valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Türi valdcoreMunicipal government contract partner for stray animal capture and shelter services
- Viimsi valdcoreMunicipal government contract partner for stray animal capture and shelter services
Scale indicators8 records
Recent moves1 record
Expansion highlights4 records
LOOMADE HOIUPAIK competitors and assessment
Company assessmentRegional players
- Eesti Loomakaitse Liit: National Estonian animal welfare advocacy organization and shelter operator. Comparable as a regional umbrella body that influences municipal animal-care policy and shapes the same donor and adopter landscape as Loomade Hoiupaik.
Broad incumbents
- Battersea Dogs & Cats Home: Established UK animal shelter operating rehoming, veterinary, and community education services. Comparable as a large incumbent operating the same integrated shelter-plus-vet-clinic model with strong brand recognition in its market.
- Humane Society International: Global animal welfare nonprofit running shelter, advocacy, and rescue programs across multiple countries. Comparable as a broader incumbent with overlapping mission, donation-funding model, and shelter operating expertise.
- ASPCA: US-based animal welfare organization with shelter, veterinary, and rescue operations. Comparable as a broad incumbent with diversified revenue streams (donations, veterinary services, grants) similar to Loomade Hoiupaik's mix.
- RSPCA: UK animal welfare charity operating shelters, veterinary services, and animal rescue with a long-established municipal/local-authority relationship structure. Comparable as a mature incumbent demonstrating the scaled version of Loomade Hoiupaik's integrated shelter-plus-clinic model.
Others
- Maddie's Fund: US-based animal welfare foundation funding shelter innovation, veterinary care, and adoption programs. Comparable as an adjacent ecosystem player and potential funding/knowledge partner relevant to Loomade Hoiupaik's donation-dependent operating model.
Direct peers
- Varjupaikade MTÜ: Estonian animal shelter nonprofit operating stray animal intake, adoption, and sheltering services. Direct regional peer sharing the same operating model, municipal contracting dynamics, and donor base in Estonia.
- MTÜ Pesaleidja: Estonian non-profit cat-focused animal shelter operating adoption and rehoming services across Estonia. Directly comparable to Loomade Hoiupaik as a fellow Estonian nonprofit shelter competing for the same adopter, donor, and municipal-contract pool.
Emerging players
- Best Friends Animal Society: US no-kill animal welfare network operating sanctuaries, adoption centers, and pet care services. Comparable as a leader in innovative shelter programming and adoption-promotion technology that mirrors Loomade Hoiupaik's digital tools like Kassi TV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LOOMADE HOIUPAIK social profiles
Digital presenceLOOMADE HOIUPAIK financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOMADE HOIUPAIK leadership team
Management profileNumber of profiles
Profiles1 record
LOOMADE HOIUPAIK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOMADE HOIUPAIK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOMADE HOIUPAIK
What does LOOMADE HOIUPAIK do?
Loomade Hoiupaik operates two licensed animal shelter locations in Tallinn and Narva, Estonia, providing rescue, rehabilitation, and rehoming services for abandoned and stray cats and dogs under contracts with 19 Estonian municipalities. The organization runs an on-site veterinary clinic (Hoiupaiga Loomakliinik) offering surgeries, diagnostics, vaccinations, microchipping, and emergency services for shelter animals and private clients, plus an animal hotel providing boarding with feeding, walking, and grooming for cats and dogs.
Is LOOMADE HOIUPAIK a public or private company?
LOOMADE HOIUPAIK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LOOMADE HOIUPAIK founded?
LOOMADE HOIUPAIK was founded in 2011. It employs 1 to 10 people.
Where is LOOMADE HOIUPAIK based?
LOOMADE HOIUPAIK is headquartered in Tallinn, Estonia, in the Europe region.
How does LOOMADE HOIUPAIK make money?
Six revenue lines are on record. Municipal Government Contracts are the primary driver. The others are adoption Fees, veterinary Clinic Services, animal Boarding/Hotel Services, public Donations and pet Food and Supplies Sales.
Who are LOOMADE HOIUPAIK's main competitors?
Eesti Loomakaitse Liit is listed as a regional player. Broad incumbents are Battersea Dogs & Cats Home, Humane Society International, ASPCA and RSPCA. Maddie's Fund is listed as an others. Direct peers are Varjupaikade MTÜ and MTÜ Pesaleidja. Best Friends Animal Society is listed as an emerging player.
Does LOOMADE HOIUPAIK have an API?
No public API is recorded for LOOMADE HOIUPAIK.
What industry is LOOMADE HOIUPAIK in?
LOOMADE HOIUPAIK's product category is Animal Shelter Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 81291 and its SIC code is 8300.