fashionavant

What fashionavant does

Founded in 2015 in Tallinn, Estonia, fashionavant is a boutique fashion agency that provides professional support and advisory services to emerging and established fashion brands in the Baltic region. Its core offering covers sales development, marketing, public relations, business and export plan writing, sales material creation, and arranging participation in international trade fairs, fashion shows, and showrooms. The firm operates on a sales-led, relationship-driven go-to-market model, taking a tailor-made approach to each client brand.

The company has built a portfolio of more than 60 menswear, womenswear, knitwear, and jewellery brands since inception, with public-facing relationships including August, Triinu Pungits, Kristel Kuslapuu, and Tanel Veenre Jewellery. It arranges representation and B2B sales pipelines through partnerships with major international fashion venues — Berg Paris, BMA Paris, White Milan, Premium Berlin, Revolver Copenhagen, Woman Paris, Mercedes-Benz Kiev Fashion Days, Helsinki Fashion Week, and London Fashion Week — and supplements this with earned-media activity such as an Italian press tour hosting journalists from Vogue Italia, Marie Claire Italia, and Glamour Italia.

The business model is professional services revenue, with pricing not publicly disclosed and engagement structured per brand per season. In 2021, fashionavant co-launched the International Accelerator Programme for Estonian fashion designers with Enterprise Estonia (co-funded by the European Regional Development Fund) and Fashion Scout London, extending its offering into structured, education-led development. The firm is privately held, founder-owned by co-founders Piret Rätsep and Egle Lätt-Dodge, with 1–10 employees and no external institutional investment.

Name

fashionavant

Legal name

fashionavant

Website

https://fashionavant.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

fashionavant is a Tallinn-based boutique fashion agency that represents Baltic and Estonian fashion brands at international trade shows and fashion weeks, providing sales, marketing, PR, and export advisory services across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Representation Services: Professional support and advisory services for fashion brands in the Baltic region, helping them increase sales, marketing, public relations, business and export plan writing, sales material creation, and participation in trade fairs, fashion shows and showrooms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fashionavant is a Tallinn-based fashion agency that professionally supports and advises emerging and established Baltic fashion brands. It provides brand representation, marketing and PR, business and export plan writing, sales material creation, and arranges designer participation at international trade shows, fashion weeks, and showrooms in Paris, Milan, Berlin, Copenhagen, Helsinki, Kiev, and London. It also runs the International Accelerator Programme for Estonian fashion designers in partnership with Enterprise Estonia and Fashion Scout London.

Product overview

Fashionavant is an Estonian fashion agency established in 2015 that professionally supports and advises emerging and established fashion brands in the Baltic region. The company operates both as a service provider offering business development, marketing, PR, export assistance, and trade fair coordination, as well as representing a portfolio of Estonian fashion brands including triinu pungits (womenswear), august (womenswear), kristel kuslapuu (knitwear), and tanel veenre jewellery, among others. Fashionavant takes a tailor-made approach to each brand according to their specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion brand agency representation Ongoing professional support and advisory service for emerging and established Baltic fashion brands, providing tailor-made representation including sales, marketing, public relations, business and export plan writing, and sales material creation.
• International trade show and fashion week representation Arrangement and coordination of designer participation at premium international fashion venues, including Berg Paris, BMA Paris, Woman Paris, White Milan, Premium Berlin, Revolver Copenhagen, Helsinki Fashion Week, Mercedes-Benz Kiev Fashion Days, and Fashion Scout London.
• International Accelerator Programme

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Enterprise EstoniacoreStrategic or Co-development Partner · 18 June 2021Enterprise Estonia, in collaboration with fashionavant and Fashion Scout, launched the International Accelerator Programme for Estonian fashion designers. The programme provides training on growing companies, calculating costs, trend analysis, brand positioning, strategic pricing, sales, and marketing. Supported by European Regional Development Fund.
• Fashion ScoutcoreStrategic or Co-development Partner · 18 June 2021Fashion Scout London collaborates with fashionavant and Enterprise Estonia on the International Accelerator Programme for Estonian fashion designers. Fashion Scout provides international fashion experts with experience from Harvey Nichols, London Fashion Week, Collezioni, Erdem, London College of Fashion and more.
• BMA (Brand Management Agency)coreChannel Partner/ Reseller/ DistributorBMA (Brand Management Agency) in Paris hosts Triinu Pungits' collections during Paris Fashion Week at their showroom. Fashionavant arranges for designers to showcase at BMA's showroom during Paris Fashion Week.
• BergcoreChannel Partner/ Reseller/ DistributorBerg in Paris is a prestigious showroom that hosts August's collections during Paris Fashion Week. The showroom is located at 308 rue Saint-Martin, 75003, Paris.
• White ShowcoreChannel Partner/ Reseller/ DistributorWhite in Milan is a major international trade show. Fashionavant arranges for Estonian fashion brands (August, Triinu Pungits, Kristel Kuslapuu, Guild, Liisa Soolepp) to present collections at White's basement area on Via Tortona 27.
• Mercedes-Benz Kiev Fashion DayscoreChannel Partner/ Reseller/ DistributorMercedes-Benz Kiev Fashion Days is a prestigious fashion event in Ukraine. Fashionavant arranged participation for four Estonian designers (Triinu Pungits, Kristel Kuslapuu, Äli Kargoja of August, Kätlin Kikkas of Kät) at this event.
• Revolver CopenhagencoreChannel Partner/ Reseller/ DistributorRevolver Copenhagen is a major trade fair in Scandinavia. August's SS19 collection was showcased at Revolver (event hall, stand number 168) during August 8-10.
• Woman PariscoreChannel Partner/ Reseller/ DistributorWoman Paris is one of the most prestigious trade shows during Paris Fashion Week. Fashionavant had its first multi-brand showcase at Woman Paris in February 2020, representing four Estonian brands at 7 Place Vendôme.
• Helsinki Fashion WeekcoreChannel Partner/ Reseller/ DistributorAugust launched its SS18 collection at Helsinki Fashion Week at the Amos Anderson Museum. Elements from Japan and Scandinavia inspired the collection.
• Premium Exhibitions BerlincoreChannel Partner/ Reseller/ DistributorPremium Exhibitions in Berlin is an international business platform for advanced contemporary fashion. Tanel Veenre Jewellery and August have showcased at Premium Exhibitions.
• NordicaminorOthersNordica was a cooperation partner for the Estonian designers' show at Mercedes-Benz Kiev Fashion Days.
• Estonian Embassy in KievminorOthersThe Estonian Embassy in Kiev was a cooperation partner for the Estonian designers' show at Mercedes-Benz Kiev Fashion Days.
• Portail.eeminorOthersPortail.ee was a cooperation partner for the Estonian designers' show at Mercedes-Benz Kiev Fashion Days and provided photography services.
• S2BPressminorStrategic or Co-development PartnerS2BPress helped organize the Italian Press Tour in Tallinn, hosting journalists from major Italian fashion publications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMG: IMG is a global sports, fashion, and media company that runs fashion week events, designer representation, and licensing programmes. It operates in the same international fashion representation ecosystem as Fashionavant but at much larger scale and across many more verticals.

Direct peers

• Purple PR: Purple PR is a London-based fashion and lifestyle PR agency representing designers and brands to UK and international media. It shares Fashionavant's core model of providing PR, brand development, and international exposure support to fashion clients.
• Fashion Scout: Fashion Scout is a London-based fashion platform running Ones to Watch showcases and accelerator programmes at London Fashion Week. It is a direct peer to Fashionavant, as both scout and develop emerging designers, and they jointly deliver the International Accelerator Programme with Enterprise Estonia.
• Bureau Borsche: Bureau Borsche is a Munich-based creative and brand agency with deep fashion and luxury clients. It is comparable to Fashionavant as a boutique agency serving fashion brands with strategic, brand-building, and representation services, although with a broader creative scope.
• Tomorrow London: Tomorrow London is a fashion sales, brand consultancy, and communications agency that represents designers globally through showroom showings and brand strategy. It is directly comparable to Fashionavant in offering international sales representation and brand development services to fashion designers.
• Karla Otto: Karla Otto is a Milan-based global fashion communications, PR, and brand consultancy representing luxury and contemporary designers at international fashion weeks and showrooms. Like Fashionavant, it acts as the bridge between emerging designers and international buyers, press, and trade show participation, although at much larger scale.

Others

• Premium Group: Premium Group organises Premium Exhibitions in Berlin, an international contemporary fashion trade show where Fashionavant regularly places Estonian brands. It is a partner/event relationship rather than a peer agency, but operates in the same fashion trade-show ecosystem.
• Pitti Immagine: Pitti Immagine organises Pitti Uomo and other leading international fashion trade fairs in Florence. It is adjacent to Fashionavant rather than a direct competitor, but operates in the same international fashion trade show ecosystem where Fashionavant places Baltic designers.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organisers, running textile and fashion events globally including Texprocess and Apparel Sourcing. It sits in the same trade-show infrastructure that Fashionavant leverages for designer representation rather than competing directly.
• White Shows: White Show organises the WHITE contemporary fashion trade fair in Milan. Fashionavant regularly showcases Estonian designers at White's Via Tortona location; they are an ecosystem partner in the same international fashion trade-show circuit rather than a competing agency.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fashionavant_agency
• LinkedInlinkedin.com/company/fashionavant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fashionavant