ANAVILA GROUP LTD
Anavila is a luxury Indian handwoven textile brand founded in 2010, specializing in saris, ready-to-wear apparel, and home textiles sold direct-to-consumer globally. The company pioneered the linen sari and serves affluent women seeking traditional craftsmanship with contemporary design.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ANAVILA GROUP LTD does
Anavila is a luxury Indian handwoven textile brand founded in 2010 by designer Anavila Misra, headquartered operationally in India with customer reach into the United States. The company designs, produces, and sells premium saris, ready-to-wear apparel, accessories, and home textiles through a direct-to-consumer e-commerce channel at anavila.com. Its signature innovation is the linen sari, introduced in 2010 and now a recognized category in contemporary Indian wardrobes, alongside collections in khadi, zari, wool, and jamdani handwoven fabrics using traditional artisanal techniques.
The core product platform spans 1,256+ SKUs across saris, blouses, kurtas, co-ord sets, dresses, tunics, dupattas, shirts, bottoms, overlays, lehengas, and home goods (cushions, bedcovers, table linens). Pricing ranges from approximately ₹12,100 ($155) for entry khadi saris to ₹3,42,720 ($4,394) for premium silver zari saris, positioning the brand in the luxury segment. A 'Celebrity Closet' resale platform for pre-owned Anavila pieces and a Home & Spaces category extend the brand into circular fashion and lifestyle verticals.
Revenue is generated through one-time unit sales via the DTC website, with dual INR/USD currency support and global shipping. Marketing relies on the brand website, email newsletter, WhatsApp commerce, and celebrity endorsements featured on a dedicated section of the site. The company operates with a 1-10 employee headcount as a private, founder-owned business with no external funding rounds disclosed.
ANAVILA GROUP LTD firmographics
Firmographics- Name
- ANAVILA GROUP LTD
- Website
- https://anavila.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anavila is a luxury Indian handwoven textile brand founded in 2010, specializing in saris, ready-to-wear apparel, and home textiles sold direct-to-consumer globally. The company pioneered the linen sari and serves affluent women seeking traditional craftsmanship with contemporary design.
- Ownership category
- akta.pro rank
ANAVILA GROUP LTD industry classification
Industry- Product category
- Luxury Handwoven Indian Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811), Broadwoven Fabric Mills (313210)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Greige Woven Fabric Mills (IMAOABAA)
- akta.pro secondary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where ANAVILA GROUP LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ANAVILA GROUP LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Anavila generates revenue through direct e-commerce sales of handwoven clothing items including saris, blouses, kurtas, dupattas, and home textiles. Products are sold as one-time purchases with no subscription model. The brand operates a direct-to-consumer model through its website with prices displayed in both INR and USD currencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Linen sari collection with prices ranging from ₹14,400 to ₹51,750 (approximately $185 to $663) |
| Unit Pricing | Pay-as-you-go | Khadi sari collection with prices ranging from ₹12,100 to ₹63,800 (approximately $155 to $818) |
| Unit Pricing | Pay-as-you-go | Zari sari collection with prices ranging from $509 to $4,394 (approximately ₹39,700 to ₹3,42,720) |
| Unit Pricing | Pay-as-you-go | Woolen sari collection with prices starting from $472 |
| Unit Pricing | Pay-as-you-go | Blouses, kurtas, and ready-to-wear accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ANAVILA GROUP LTD product offering
Product offeringCore offering
Anavila designs and sells luxury handwoven Indian textiles and apparel, most notably the linen sari (pioneered by the brand in 2010), along with khadi, zari, and woolen saris, ready-to-wear garments (blouses, kurtas, dresses, tunics, shirts, bottoms, overlays), lehengas, accessories, and home textiles. The brand operates a direct-to-consumer e-commerce model selling its own designed and artisan-produced products to individual consumers across India and internationally.
Product overview
Anavila is a luxury Indian fashion brand that redefines comfort, luxury, and elegance for today's women. Founded in 2010, the brand pioneered the linen sari, creating a signature product that combines traditional Indian craftsmanship with modern design. The core offerings include handwoven saris (in linen, khadi, wool, and zari), ready-to-wear garments (blouses, kurtas, dresses, tunics, shirts, bottoms, overlays), and accessories. The brand operates seasonal collections including Malli Kili, Oh Bonita!, Sarmast, Payanam, ÉTÉ, Aamod, Saar, Dabu, Kagaj Baha, Quiet, and various seasonal fashion lines, alongside a Home & Spaces collection featuring home décor and lifestyle products. Anavila also maintains a Celebrity Closet platform for pre-owned pieces and offers made-to-order production emphasizing sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Saris Handwoven saris in linen, khadi, zari, and wool fabrics combining traditional Indian craftsmanship with modern aesthetics, targeted at women seeking luxury Indian wear for everyday, festive, and bridal occasions.
- Blouses
Companies that use ANAVILA GROUP LTD
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ANAVILA GROUP LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANAVILA GROUP LTD partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ANAVILA GROUP LTD competitors and assessment
Company assessmentDirect peers
- Pero: Indian designer label focused on hand-block printing, handwoven fabrics, and traditional craft techniques for womenswear. Comparable to Anavila on artisanal craft heritage, indigenous textile use, and contemporary Indian wear market.
- Sabyasachi: India's leading luxury fashion house known for handcrafted saris, lehengas, and bridal wear. Directly comparable to Anavila as a designer-led Indian luxury brand selling handwoven occasion wear at premium price points to affluent women.
- Anita Dongre: Indian luxury designer brand offering handwoven saris, lehengas, and contemporary wear with a sustainability focus. Comparable to Anavila across product category (saris, RTW), target customer (affluent Indian women), and DTC/premium positioning.
- Raw Mango: Indian fashion label built around handwoven chanderi, muga, and other heritage textiles for saris and contemporary apparel. Highly comparable to Anavila on artisanal textile focus, handwoven craft, and modern Indian wear positioning.
Broad incumbents
- Ritu Kumar: Pioneering Indian designer brand offering handcrafted traditional and contemporary apparel across price points. Comparable to Anavila on handloom heritage and Indian women's wear, though with a much broader portfolio spanning couture, pret, and home.
- Good Earth: Indian luxury lifestyle brand spanning apparel, home, and accessories with craft-driven aesthetic. Comparable to Anavila on premium Indian positioning, artisanal sensibility, and cross-category lifestyle extension into home textiles.
- W for Woman: Established Indian women's wear brand with kurtas, ethnic, and fusion wear across India retail. Comparable to Anavila on Indian women's wear category targeting modern women, though at mid-market scale rather than luxury handwoven positioning.
- Biba: Large Indian ethnic wear brand offering kurtas, saris, and suits at mid-market price points. Tangentially comparable to Anavila on Indian women's wear category, though operating at mass-premium scale rather than luxury artisanal niche.
- Manish Malhotra: Established Indian luxury couture house with broader portfolio spanning bridal couture, diffusion lines, and accessories. Comparable to Anavila as a designer-led luxury Indian fashion brand targeting affluent women, though operating at significantly larger scale and broader category scope.
Emerging players
- Eka: Independent Indian designer label focused on handwoven textiles and slow fashion for women. Closely comparable to Anavila on artisanal textile focus, handcrafted construction, and DTC premium positioning for contemporary Indian wear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ANAVILA GROUP LTD social profiles
Digital presenceANAVILA GROUP LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANAVILA GROUP LTD leadership team
Management profileNumber of profiles
Profiles1 record
ANAVILA GROUP LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANAVILA GROUP LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANAVILA GROUP LTD
What does ANAVILA GROUP LTD do?
Anavila designs and sells luxury handwoven Indian textiles and apparel, most notably the linen sari (pioneered by the brand in 2010), along with khadi, zari, and woolen saris, ready-to-wear garments (blouses, kurtas, dresses, tunics, shirts, bottoms, overlays), lehengas, accessories, and home textiles. The brand operates a direct-to-consumer e-commerce model selling its own designed and artisan-produced products to individual consumers across India and internationally.
Is ANAVILA GROUP LTD a public or private company?
ANAVILA GROUP LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANAVILA GROUP LTD founded?
ANAVILA GROUP LTD was founded in 2010. It employs 1 to 10 people.
Where is ANAVILA GROUP LTD based?
ANAVILA GROUP LTD is headquartered in London, United Kingdom, in the Europe region.
How does ANAVILA GROUP LTD make money?
One revenue line is on record: direct Product Sales.
Who are ANAVILA GROUP LTD's main competitors?
Direct peers on record are Pero, Sabyasachi, Anita Dongre and Raw Mango. Broad incumbents are Ritu Kumar, Good Earth, W for Woman, Biba and Manish Malhotra. Eka is listed as an emerging player.
Does ANAVILA GROUP LTD have an API?
No public API is recorded for ANAVILA GROUP LTD.
What industry is ANAVILA GROUP LTD in?
ANAVILA GROUP LTD's product category is Luxury Handwoven Indian Apparel. Its primary akta.pro industry code is IMAOABAA, Greige Woven Fabric Mills, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 315 and its SIC code is 2300.