Sani Travel OÜ

Name

Sani Travel OÜ

Legal name

Sani Travel OÜ

Website

https://sanitravel.ee

Company type

Private

Founded year

2024

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Travel Agency & Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Bespoke travel packages
• Luxury travel agency
• Tour operator services
• Safari vacation packages
• Beach holiday packages

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales: Sani Travel OÜ acts as a tour operator (Virone Travel Agency is referenced in travel conditions as the responsible operator) and travel agency, selling bespoke all-inclusive travel packages. Packages include flights, private transfers, 4–5 star accommodation, select meals, medical insurance, and 24/7 support. Pricing ranges from ~€1,499 to ~€2,990 per person depending on destination and duration. Packages are sold as fixed-price bundles.
2. Custom Itinerary Planning: The company designs personalised itineraries and themed trips (safari, honeymoon, adventure, dental tourism, gastronomy, yoga) beyond standard package tours. These are fee-based custom planning services bundled into the overall trip cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sani Travel OÜ is a bespoke luxury travel agency and tour operator that designs and sells all-inclusive premium travel packages to eight primary destinations (Maldives, Tanzania, Zanzibar, South Africa, UAE, Sri Lanka, Mauritius, Seychelles). The company bundles flights, private transfers, 4–5 star accommodation, meals, medical insurance, and 24/7 support into fixed-price per-person packages, complemented by customised itineraries across five service categories: Adventure Travel, Business Trips, Leisure Holidays, Premium Dental Treatment, and Themed Trips. Pricing ranges from approximately €1,499 to €2,990 per person, with optional ESTO buy-now-pay-later instalments.

Product overview

Sani Travel OÜ operates as a boutique travel agency offering bespoke travel planning services with a curated portfolio of destination packages and specialized travel categories. The core service is personalized trip planning centered around 8 primary destination packages: Maldives (from €1,699), Tanzania Safari + Zanzibar (from €2,990), Zanzibar (from €1,499), South Africa (from €2,390), UAE (from €1,490), Sri Lanka (from €1,890), Mauritius (from €2,290), and Seychelles (from €2,590). These destination packages are complemented by 5 service categories: Adventure Travel (safaris, diving, expeditions), Business Trips (corporate travel management), Leisure Holidays (luxury beach vacations), Premium Dental Treatment (dental tourism), and Themed Trips (wine, gastronomy, art, yoga-focused travel). The company also offers ESTO, a buy-now-pay-later payment option. The agency positions itself around personalized service with 24/7 support, with the founder Marianna personally vetting all recommended hotels. The business model is a service-based offering without a software platform—customers contact the agency via form/phone/email and receive tailored itinerary options.

Differentiator

Problem solved

Functional benefit

Products and services

• Maldives Package 7 nights all-inclusive Maldives vacation in a 4-5 star ocean-view or overwater villa including flights, speedboat or seaplane transfers, private reef snorkeling, and a complimentary romantic dinner or sunset cruise for early bookings. Starting from €1,699 per person. Designed for couples, families, and honeymooners seeking luxury beachfront stays.
• Tanzania Safari + Zanzibar Package 8-10 days adventure combining safari in Serengeti, Ngorongoro, and Tarangire national parks with English-speaking guide and 4-5 star lodges, plus 4-5 nights beach relaxation on Zanzibar. Starting from €2,990 per person. Includes flights, transfers, meals per itinerary, and 24/7 support.
• Zanzibar Beach Holiday 7-10 nights beach vacation in a 4-5 star beachfront hotel on Zanzibar, with breakfast, half-board, or all-inclusive meal plans and beach activities. Starting from €1,499 per person. Flights may be additional depending on package.
• South Africa Safari Package 8-12 nights exploring South Africa with private transfers along the route, 4-5 star hotels and lodges, meals per itinerary, safari in private reserves and national parks, Table Mountain, Cape of Good Hope, Stellenbosch wine valleys, and the Garden Route. Starting from €2,390 per person.
• UAE Luxury Package 5-10 nights in Dubai, Abu Dhabi, or the UAE coast with desert safari and dinner, Burj Khalifa visit, Louvre Abu Dhabi, and shopping experiences. Includes flights and 4-5 star hotel. Starting from €1,490 per person. Meals and some activities not always included.
• Sri Lanka Experience Package 9-13 nights combining beaches, tea plantations, elephant safaris, scenic train rides, Sigiriya Rock, ancient temples, and Ayurveda experiences. Includes flights, private transfers, 4-5 star hotels and boutique stays, and meals per program. Starting from €1,890 per person.
• Mauritius Island Vacation Package 7-12 nights on Mauritius island with beaches, lagoons, diving, golf courses, Chamarel Waterfall, and Seven Colored Earth. Includes flights, private transfer, 4-5 star beachfront hotel, and meals (breakfast, half-board, or all-inclusive). Starting from €2,290 per person.
• Seychelles Island Package 7-12 nights in the Seychelles archipelago with a 4-5 star beachfront hotel or villa, private boat and car transfers, meals per choice, medical insurance, and round-the-clock support. Includes flights. Starting from €2,590 per person.
• Adventure Travel Adventure travel packages featuring safaris, diving, mountain climbs, and expeditions in unique locations with private guides, premium equipment, eco-lodges, and luxury resorts. Includes full insurance and 24/7 support. Designed for affluent travellers seeking thrill, safety, and style.
• Business Trips Premium business travel organisation including flights with convenient timings, business hotels and city-centre apartments, private transfers, VIP service, meeting arrangements, private venues, and negotiation support. Full confidentiality and complete control for corporate clients.
• Leisure Holidays Luxury beach and resort vacation packages with optimal flights, premium hotels and villas, private transfers, and personalised recommendations for restaurants, excursions, and leisure activities. Flexibility to combine formats such as beach + city or mountains + sea. Designed for couples, families, and individuals seeking worry-free premium holidays.
• Premium Dental Treatment Dental tourism packages partnering with a clinic offering cosmetic dentistry and implantology services with modern equipment and experienced practitioners. Travel arrangements are coordinated around clinic appointments.
• Themed Trips Specialised travel experiences built around specific interests such as wine, gastronomy, art, and yoga, featuring private masterclasses with world-class experts, access to exclusive events and venues, hotels that reflect the spirit of the journey, personal assistance, and translation. Designed for experience-driven travellers.
• Zanzibar (Service Category) Zanzibar-focused travel service category combining beach relaxation with curated excursions on the spice island. Includes 4-5 star beachfront accommodation, private transfers, and tailored activity recommendations.

Quantifiable outcome

• Price lower than Booking.com for equivalent Maldives packages, with transfers, excursions, and room upgrades included
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Turkish AirlinesminorChannel Partner/ Reseller/ DistributorTurkish Airlines is listed as a partner in the 'Our Partners' section on the Sani Travel website. As an airline, it provides flight services that are incorporated into Sani Travel's package tours, particularly for routes to destinations such as Tanzania, UAE, and the Indian Ocean islands.
• BTA Baltic Insurance Company AASminorChannel Partner/ Reseller/ DistributorBTA Baltic Insurance Company AAS is listed as a partner in the 'Our Partners' section. Sani Travel integrates BTA travel insurance into its packages as a standard inclusion (medical insurance).
• Tez TourminorChannel Partner/ Reseller/ DistributorTez Tour is listed as a partner and appears to be used as a booking/inventory source for hotel availability and pricing, particularly for Maldives, Indian Ocean, and African destinations.
• RateHawkminorChannel Partner/ Reseller/ DistributorRateHawk is a B2B hotel booking platform referenced in the partners section. Sani Travel uses RateHawk for sourcing and booking hotel inventory across its destination portfolio.
• AmadeuscoreTechnology or IntegrationAmadeus is listed as a partner. As a global GDS (Global Distribution System) provider, Amadeus enables Sani Travel to access flight availability, pricing, and booking capabilities across airlines worldwide — a foundational tool for a travel agency's operations.
• Join UPminorChannel Partner/ Reseller/ DistributorJoin UP is a Ukrainian tour operator and booking platform referenced in the partners section. Sani Travel appears to use Join UP for sourcing and booking travel services, particularly for African and Eastern European route packages.
• Melia Hotels & ResortsminorChannel Partner/ Reseller/ DistributorMelia Hotels & Resorts is listed as a partner, indicating a commercial relationship for preferred room allocations, negotiated rates, or exclusive offers for Sani Travel's clients at Melia properties across their global portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Global tourism conglomerate with tour operator brands covering long-haul premium packages; an incumbent competitor for European leisure travellers, though positioned at scale rather than in the boutique curation niche.
• Trailfinders: Large UK-headquartered travel agency offering tailor-made and package holidays worldwide; relevant as a broad incumbent competing for the same European luxury long-haul customer with comparable bespoke service.
• Booking.com: World's largest accommodation OTA, named directly by Sani Travel customers as the comparison benchmark; competes on price transparency and self-service, against which Sani Travel differentiates via bundled packages and service.
• Expedia Group: Global OTA platform whose competitive benchmark Sani Travel explicitly undercuts on price; an incumbent that competes on inventory breadth and self-service rather than curation.
• Abercrombie & Kent: Established luxury tour operator with deep Africa and Indian Ocean portfolios including private-guided safaris and beach extensions; a broader, more institutional incumbent that competes for the same high-net-worth European traveller.

Direct peers

• Original Travel: UK-based tailor-made holiday company offering personalised trips to Africa, the Indian Ocean, and beyond with country experts, mirroring Sani Travel's curated-expert model and high-touch consultation approach.
• Scott Dunn: Bespoke luxury tour operator offering tailor-made holidays to high-end destinations including the Indian Ocean and Africa, with a personal concierge-led service model closely analogous to Sani Travel's curation approach.
• Audley Travel: Tailor-made long-haul travel specialist with country-specific destination experts; directly comparable to Sani Travel in offering personalised itineraries to Africa, the Indian Ocean, and beyond for affluent European travellers.
• Black Tomato: Boutique luxury experiential travel agency designing bespoke trips with strong personal service and Instagram-led brand storytelling; comparable to Sani Travel in positioning around curated journeys rather than transactional bookings.

Emerging players

• Turquoise Holidays: UK specialist tour operator focused on Indian Ocean luxury holidays (Maldives, Mauritius, Seychelles); an emerging-niche peer with significant destination overlap to Sani Travel's Indian Ocean portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sanitravel.ee
• Facebookfacebook.com/61567468774487

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sani Travel OÜ