What JOIN UP does

JOIN UP (legal entity JOINUP GREEN INTELLIGENCE S.L.) is a Madrid-headquartered B2B corporate mobility platform founded in 2012 that unifies taxi booking, parking reservation, electric vehicle charging, automated mileage tracking, corporate carpooling, and MICE event transportation into a single mobile and web application backed by corporate and events back-office dashboards. The platform sits as an intermediary between corporate clients and fragmented supply networks of more than 25,000 corporate taxis, 40,000+ EV charging points across major European operators, and 2,300+ parking facilities, exposing a public API for ERP and CRM integration and using GPS geolocation to verify mileage trips and carpool commutes. Revenue is generated primarily through per-transaction fees on taxi, parking, and EV charging services; recurring corporate subscriptions for mileage tracking; and managed-services pricing for event mobility, with quote-based enterprise contracts, dedicated personal account managers, and centralized billing organized by cost center. The company sells sales-led to 900+ enterprise clients across seven European countries (Spain, France, Portugal, Belgium, Italy, Germany, the Netherlands), with marquee customers including IKEA, Telefónica, Iberdrola Inmobiliaria, Pascual, Orange, Nissan, Meliá, Abbott, FCC, American Express, MCI, and GEBTA, and differentiates through sustainability credentials including UN Global Compact membership, >85% ECO taxi fleet, near-100% ECO in Madrid, and integration with Spain's CAES system for monetizing Energy Saving Certificates at €0.04/km/passenger. JOIN UP remains privately held and founder-led by co-founder and Managing Director Alberto López, with no disclosed external funding, parent company, or M&A activity.

Name

JOIN UP

Legal name

JOINUP GREEN INTELLIGENCE S.L.

Website

https://joinup.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

JOIN UP is a Madrid-based B2B corporate mobility platform that unifies taxi, parking, EV charging, mileage tracking, carpooling, and event transportation into a single app serving 900+ enterprise clients across seven European countries.

Ownership category

akta.pro rank

Product category

Corporate Mobility Management Platform

NAICS

Taxi and Ridesharing Services (485310), Passenger Car Rental and Leasing (53211), Transit and Ground Passenger Transportation (485), Other Support Activities for Transportation (4889)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industries

Ride-Hailing for Corporate & Business Accounts (THADADAE), Corporate/University/Fleet-Based Carsharing (TLAFAMAD), Ground Transportation & Transfers Coordination (HSACAKAD)

Keywords

• Corporate mobility platform
• Business travel transport
• Electric vehicle charging
• Event transportation management
• Carpooling and mileage tracking

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Taxi Services: Companies pay for taxi rides ordered by their employees through the platform. Payment is facilitated via the app (credit card) or through corporate billing agreements between Joinup and the employer. Revenue accrues per transaction.
2. Parking Reservations: Companies and employees reserve parking spots through the app. Revenue is generated on a per-transaction basis, with monthly/quarterly/semi-annual/annual subscription parking passes also available.
3. Electric Vehicle Charging: Access to 40,000+ EV charging points via a single app. A registration fee applies on first charge (not for employees). Pricing is set by each energy operator; Joinup adds management fees. Billing is centralized for corporate clients.
4. Mileage Control: Companies subscribe to mileage tracking for employees using personal or company vehicles. The service digitizes trip recording and reporting, reducing administrative overhead and enabling tax savings. Billed as part of the corporate mobility contract.
5. Event Mobility (MICE): End-to-end mobility management for corporate events including transfers, fleet coordination, and dedicated drivers. Companies pay based on the scope and duration of the event, managed through the events back office.
6. Corporate Carpooling: Platform enables commuting carpooling with Energy Saving Certificates (EACs) monetized at €0.04/km/passenger. Drivers receive digital wallet payouts; Joinup retains a portion or charges a platform fee to the employer.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Joinup operates a unified corporate mobility platform that aggregates taxi booking, parking reservations, electric vehicle charging access, automated mileage tracking, corporate carpooling, and MICE/event group transportation into a single mobile and web app for employees. Enterprises access a dedicated back-office dashboard for real-time visibility into mobility spend, carbon footprint, cost-center reporting, and centralized billing, while Joinup acts as the intermediary connecting corporate clients with a network of over 25,000 taxis, 2,300+ parking facilities, and 40,000+ EV charging points across seven European countries.

Product overview

Joinup is a B2B corporate mobility platform offering a unified portfolio of nine interconnected products: Taxi Service, Parking Service, Electric Charging Service, Mileage Control Service, Corporate Carpooling Service, and Group Mobility / MICE Service — all accessed through a single consumer-facing mobile and web app. Enterprise clients manage their fleets, users, invoices, and sustainability data via two dedicated back-office platforms: the Corporate Back Office for ongoing employee mobility management and the Events Back Office tailored for MICE operations. Joinup acts as an intermediary platform connecting corporate clients with taxi providers, parking operators, EV charging networks, and mileage tracking participants. The company also exposes a public API for ERP and CRM system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Taxi Service Corporate taxi booking service providing access to over 25,000 trained taxis across Spain, France, Portugal, Belgium, Italy, Germany, and the Netherlands, with options for ECO, electric, premium, six-passenger, and accessible vehicles, transparent pricing without dynamic surge pricing, and centralized corporate billing.
• Corporate Parking Service Parking reservation platform offering corporate employees access to over 2,300 parking facilities across multiple countries, including valet parking options at airports and train stations, with real-time booking and VAT recovery through centralized billing.
• Electric Vehicle Charging Service Electric vehicle charging aggregation service providing access to over 40,000 charging points from major energy operators in a single app, with real-time session tracking, cost visibility, ability to pause sessions, and centralized billing for corporate clients.
• Mileage Control Service Automated business mileage tracking for employees using personal or company vehicles, using GPS geolocation to verify and record trips in real time, eliminating manual receipt collection and enabling tax-compliant reporting with over 20% cost savings.
• Corporate Carpooling Service Corporate carpooling solution that enables employees to share commute trips with geolocation verification, converts verified shared kilometers into Energy Saving Certificates (EACs) monetized at €0.04/km per passenger, and supports Spanish Sustainable Mobility Law compliance for companies with 200+ employees.
• Group Mobility / MICE Service Specialized event mobility service providing end-to-end transportation management for conferences and corporate events, including high-end taxis, coaches, premium vehicles with drivers, and minibuses, with 24/7 support and post-event carbon footprint reporting.

Quantifiable outcome

• 30% cost savings on mobility expenses for corporate clients
• +9 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• PascualcoreStrategic or Co-development Partner · 1 January 2019Pascual partnered with Joinup in 2019 for corporate taxi services, later adding EV charging. The collaboration achieved 52.6% carbon reduction in taxi services in 2022 and near-100% ECO fleet deployment in Madrid, supporting Pascual's sustainability strategy.
• IberdrolacoreStrategic or Co-development PartnerIberdrola Inmobiliaria partnered with Joinup in 2016 for taxi and event mobility services, with dedicated drivers, 24/7 support, and broad coverage across locations. The partnership has expanded to support Iberdrola's sustainability-driven mobility agenda.
• IKEAcoreStrategic or Co-development PartnerIKEA uses Joinup for unified taxi, parking, EV charging, and event mobility. The partnership achieved over 50% emissions reduction and €114,000 in savings for IKEA, demonstrating Joinup's ability to scale across multiple service lines.
• TelefónicacoreStrategic or Co-development PartnerTelefónica uses Joinup for centralized taxi and parking management for thousands of employees. The partnership focuses on quality, punctuality, and frictionless management across multiple locations.
• Energy Operators (EV Charging)coreTechnology or IntegrationJoinup aggregates access to 40,000+ EV charging points from multiple major energy operators. These operators provide the charging infrastructure; Joinup provides the unified app, billing, and management layer. Joinup has agreements with operators who are responsible for the service corresponding to the EV charging product.
• MCI GroupmajorChannel Partner/ Reseller/ DistributorMCI, a global MICE agency, uses Joinup for event mobility with worldwide coverage. MCI resells/distributes Joinup's event mobility services to their corporate event clients.
• GEBTAmajorChannel Partner/ Reseller/ DistributorGEBTA, a travel management association/agency, uses Joinup's platform to access real-time transfer data. GEBTA acts as a distribution channel for Joinup's services to their member agencies and corporate clients.
• Parking OperatorscoreTechnology or IntegrationJoinup works with independent parking operators across 7 countries for its parking reservation service. Joinup acts as the digital platform intermediary, providing online payment security and booking management while operators manage physical parking operations.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ChargePoint: EV charging network operator with a corporate/fleet charging product and software platform. Comparable to Joinup's EV charging aggregation but as a primary network rather than an aggregator.

Direct peers

• Uber for Business: Uber's corporate division offering business ride-hailing, meal delivery, and centralized billing to enterprises. Directly competes for the same corporate mobility wallet with global coverage and stronger brand recognition.
• FreeNow (FREENOW): European multi-mobility app combining taxi, ride-hailing, carsharing, and corporate accounts across 9 European countries. Most direct geographic and product overlap with Joinup's taxi and corporate offering.
• Bolt Business: Bolt's enterprise mobility product covering ride-hailing, scooters, and food delivery across European and African markets. Targets the same corporate mobility procurement budget with aggressive pricing.
• Cabify: Spanish-founded ride-hailing platform with strong Iberian and Latin American presence and a Cabify Empresas corporate offering. Competes head-to-head with Joinup for Spanish corporate taxi accounts.
• Lyft Business: Lyft's corporate ride-hailing and commuting platform serving North American enterprises with centralized billing and sustainability reporting. Comparable B2B model though geographically complementary rather than overlapping.
• SpotHero: Digital parking reservation marketplace aggregating thousands of parking facilities with corporate accounts and centralized billing. Most directly comparable to Joinup's parking module.

Broad incumbents

• TravelPerk: Corporate travel and expense management platform offering ground transportation alongside flights and hotels. Larger incumbent that competes for the same corporate mobility procurement slot with broader scope.
• Navan (formerly TripActions): All-in-one corporate travel, expense, and card platform with global ground-transport booking. Overlaps with Joinup's corporate back-office and expense-elimination positioning.

Others

• PTV Group: Mobility software provider offering route optimization, fleet, and mobility management for enterprises and public agencies. Adjacent to Joinup's back-office analytics and corporate mobility management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JoinUpTaxi
• LinkedInlinkedin.com/company/joinup-green-intelligence
• Instagraminstagram.com/joinup.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOIN UP