MISSION RELIEF

What MISSION RELIEF does

Mission Relief is a UK-registered humanitarian charity (Charity Number 1198325) founded in March 2022 by Hamza, with operations anchored in East Africa through a wholly-owned subsidiary NGO, Mission Relief Africa, registered in Kenya in 2023. The organization delivers water, education, medical aid, livelihood support, and emergency relief projects, with Kenya as the primary operational geography and active deployments in Bangladesh, Morocco, Türkiye, Lebanon, Palestine, and Jordan. Its portfolio of 28 distinct programs spans orphan feeding (£3/meal), orphan sponsorship, water well construction (£1,300 per well serving up to 2,000 people), Build A Masjid projects (£15,000), hygiene packs, cataract surgeries (£100), Quran distribution, and the Tuktuk livelihoods project, alongside Islamic-complaint giving vehicles including Zakat, Sadaqah, Waqf, Fidyah, Kaffarah, Qurbani, and Aqiqah.

The core differentiator is the 100% donation policy: all admin and operational costs are covered by the Business Partner Circle corporate sponsorship program (Bronze £125/month through Platinum £1,000/month), supplemented by Gift Aid reclaims, recycled clothing sales, and an online charity shop. Unit-priced appeals with published completion reports minimize donor friction. Go-to-market is hybrid: direct-to-consumer via website donations and Islamic-cause giving, community-led via volunteer deployments to Kenya (gender-specific cohorts), and event-driven via the Ramadan £1k Challenge and gala dinners. Key institutional partners include UNHCR (Dadaab refugee camp), Coast General Teaching and Referral Hospital, the Fred Hollows Foundation, and Muslim Bikers.

The organization is founder-led by Hamza (CEO), governed by a board of trustees including Salman Anwar (Chairman & Head of Governance), Usman Ahmed (CFO), and several board members. The team operates on a volunteer basis with 1–10 total staff, and the registered office is in Birmingham with the primary operational hub in Kenya. Impact grew from 2022 (first water well, 15 sponsored children) to 2024 (41 wells, 10,000+ orphans fed, 1M+ litres of water delivered, 35,095 Qurbani beneficiaries) and 2025 (30+ additional wells, 8 mosques, 50 cataract surgeries, women-only deployment).

Name

MISSION RELIEF

Legal name

Mission Relief

Website

https://missionrelief.org.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission Relief is a UK-registered charity delivering water, food, medical aid, education, and emergency relief across East Africa, with a 100% donation policy funded by individual donors and a corporate Business Partner Circle covering overhead.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGAAAK

Disaster Recovery, Reconstruction & Resilience Programs

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYBPAGAAAH

Refugee, IDP & Migration Humanitarian Assistance

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYBPAGACAI

Medical Missions & Global Health NGOs

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPADADAA

Disaster Response & Search and Rescue (SAR)

Business & Public Services/International Organizations & Development/Humanitarian Relief & Emergency Response

Keywords

• Humanitarian aid services
• Emergency relief operations
• Charitable donation programs
• Clean water projects
• Orphan sponsorship services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donor donations. One-off and monthly recurring donation options available. Donors can contribute to specific appeals or general 'Where Most Needed' fund. Islamic charitable giving products including Zakat, Sadaqah, Qurbani, Aqiqah, Waqf, and Riba purification.
2. Gift Aid: UK government scheme allowing charities to reclaim 25% basic rate tax on donations from UK taxpayers. Adds 25% value to donations at no extra cost to donor. According to HMRC, Gift Aid contributed over £1.6 billion to UK charities in 2023-2024.
3. Business Partner Circle (BPC): Corporate sponsorship program where businesses pay monthly fees (£125 Bronze to £1,000 Platinum) to cover charity's overhead costs, enabling 100% donation policy. Tiers include social media recognition, event naming rights, website branding, and deployment opportunities.
4. Recycled Clothing and Charity Shop: Revenue generated from recycled clothing collection and online charity shop, used to cover overhead costs and maintain 100% donation policy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MISSION RELIEF is a UK-registered humanitarian charity (Charity Number 1198325) founded in March 2022 and headquartered in Birmingham/London. It delivers water, education, medical aid, livelihood support, and emergency relief programs primarily in Kenya and other developing regions, channeling 100% of public donations directly to beneficiaries via a Business Partner Circle that underwrites operational costs.

Product overview

Mission Relief is a UK-registered charity operating a unified donation platform that connects donors with humanitarian relief projects across East Africa and global emergency response. The organization offers a comprehensive portfolio of 28 distinct products and services organized into three interconnected categories: Direct Aid Appeals (orphan sponsorship, feeding programs, medical aid, water projects, education sponsorship, hygiene programs, and Islamic sacrifice offerings like Qurbani, Aqiqah, and Zakat), Islamic Financial Products (Zakat, Sadaqah, Waqf endowments, Fidyah/Kaffarah, and Riba disposal), and Engagement Programs (deployment/volunteer opportunities and the Business Partner Circle corporate sponsorship program). The core differentiator is the 100% donation policy, maintained through the Business Partner Circle covering all operational costs, ensuring every donor dollar reaches beneficiaries directly.

Differentiator

Problem solved

Functional benefit

Brands

• Business Partner Circle (BPC): An exclusive community of businesses that support Mission Relief's operations by covering all admin and operational costs, enabling the 100% donation policy. Offers tiered membership: Bronze Stewards (£125/month), Silver Champions (£250/month), Gold Guardians (£500/month), and Platinum Pillars (£1000/month).
• 100% Donation Policy

Products and services

• Clean Water Appeal
• Education Sponsorship
• Orphan Sponsorship
• Medical Aid
• Livelihood Support
• Emergency Relief
• Business Partner Circle

Quantifiable outcome

• 41 water wells built in 2024, each serving up to 2,000 people
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Coast General Teaching and Referral Hospital (CGTRH)coreStrategic or Co-development PartnerPartnership for eye camps in Kenya. In October 2025, partnered for World Sight Day with two eye camps offering free consultations, medication, and cataract surgeries. 50 patients received sight-restoring operations over two phases.
• Shiloh Eye Association LimitedcoreStrategic or Co-development PartnerPartner in organizing and operating eye camps in Kenya. Contributed to free cataract surgery initiative serving 50 patients in October 2025.
• CHEPs Centre for Health and Education ProgrammescoreStrategic or Co-development PartnerPartner in eye camp operations. Supported October 2025 eye camps providing consultations and surgeries at CGTRH.
• The Fred Hollows FoundationcoreStrategic or Co-development PartnerInternational eye health organization supporting Mission Relief's cataract surgery initiative. Partnership enabled 50 sight-restoring surgeries in Kenya in October 2025.
• Muslim BikerscoreStrategic or Co-development PartnerJuly 2025 partnership for two-week nationwide charity deployment across Kenya. Combined brotherhood and biking with humanitarian aid delivery. Reached Nairobi, Isiolo, Garissa, Tana River, and Mombasa. Delivered school backpacks, hygiene kits, food parcels, built community shop, and launched tuktuk project.
• UNHCR (United Nations High Commissioner for Refugees)coreStrategic or Co-development PartnerPartnership for Dadaab refugee camp operations. Mission Relief founder spoke at UNHCR compound in Dadaab. Operational base established in the camp with UNHCR partnership. Dadaab is home to over 432,000 refugees.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Direct Relief: A large-scale humanitarian medical aid organization with operations across East Africa and the Middle East. Comparable in mission (medical aid, emergency response) and geographic footprint, though structured as a US-headquartered secular NGO rather than faith-based.
• WaterAid: A large-scale UK-headquartered international NGO specializing in clean water access — Mission Relief's core water-well program (£1,300/well, 41+ wells built) overlaps directly with WaterAid's mission in East Africa. A major incumbent in the same programmatic niche, though non-faith-based.
• Médecins Sans Frontières (MSF): Mission Relief's medical camp and Gift of Sight cataract surgery programs overlap with MSF's broader emergency medical and surgical care mandate in East Africa and conflict zones. A dominant incumbent in humanitarian medical delivery.

Direct peers

• Human Concern International: A UK-based Muslim charity with similar East Africa focus, orphan sponsorship, water-well programs, and Islamic-compliant donation products. Targets the same UK Muslim donor demographic with comparable seasonal appeals.
• Islamic Relief Worldwide: The UK's largest Muslim humanitarian charity, operating in over 40 countries with full Islamic charitable product suite (Zakat, Sadaqah, Qurbani, Waqf) and major water-well, orphan sponsorship, and emergency response programs. Mission Relief's positioning, target donor base, and product portfolio are directly modeled on its playbook, making it the closest comparator.
• Human Appeal: A Manchester-based UK Muslim charity with similar Zakat/Sadaqah/Qurbani offerings and active programs in Syria, Yemen, and East Africa. Competes head-to-head for the same UK Muslim donor pool with overlapping appeals and emergency response work.
• Penny Appeal: A rapidly scaling UK Muslim charity known for "penny" unit pricing (£3 meals, £250 orphan sponsorship), deployment-style donor engagement, and 100%-style donation messaging. Closely matches Mission Relief's GTM motion, donor engagement model, and Islamic compliance posture.
• Muslim Aid: A long-established UK Muslim charity with global emergency response, orphan sponsorship, and water/sanitation programs targeting the same UK Muslim donor base. Comparable operating geographies (East Africa, Middle East, South Asia) and overlapping Islamic-charitable-giving product suite.

Others

• UNHCR (UN Refugee Agency): Formal operational partner of Mission Relief at Dadaab refugee camp. While not a competitor for individual donations, UNHCR sets the institutional standard for refugee programming and represents the type of organization Mission Relief's humanitarian ambitions are benchmarked against.

Emerging players

• The Fred Hollows Foundation: An international eye-health NGO that partnered with Mission Relief on the October 2025 cataract surgery program in Kenya. While not a direct charity-to-donor competitor, it represents a credible peer in the specific eye-care programmatic niche Mission Relief is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Missionreliefuk
• LinkedInlinkedin.com/company/mission-reliefuk
• Instagraminstagram.com/Missionreliefuk
• TikToktiktok.com/@missionreliefuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISSION RELIEF