HYGGELIG LTD
Hyggelig Ltd. (DBA Turnkey London) is a London-based boutique property services firm serving international investors with bundled buy-side advisory, interior design and furnishing, lettings, and property management services.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HYGGELIG LTD does
Hyggelig Ltd. is a privately held English company (Company No. 14171758) incorporated in 2023 and operating under the trade name Turnkey London from a registered office at 71-75 Shelton Street, Covent Garden. The company is a boutique property services firm with a headcount of 1–10 employees that targets international buyers seeking to invest in London residential property. Its offering bundles four integrated service lines: Invest (buy-side advisory covering property sourcing, negotiation, due diligence, and introductions to solicitors and tax advisors), Design & Furnishing (interior design and furniture installation), Lettings (tenant finding, referencing, contracts, and deposit protection), and Property Management (ongoing maintenance, safety checks, rent collection, and financial reporting).
The business operates on a hybrid revenue model. One-time design and furnishing fees are structured as three tiered packages for a one-bedroom apartment — Basic at £4,000, Standard at £6,000, and Premium at £8,000 — covering furniture, installation, curtains, light fixtures, accessories, and (at the premium tier) customised design and premium furniture. Recurring revenue is generated through a Let & Manage service priced at 12% including VAT, deducted monthly from rental income, which covers tenant search, contract preparation, maintenance, repairs, and financial reporting. Buy-side advisory pricing is not publicly disclosed.
The go-to-market motion is sales-led and consultative: the company offers free initial consultations via website form, phone, email, and WhatsApp, supported by multilingual staff, and captures top-of-funnel demand through organic content marketing on its own website and LinkedIn/Instagram/Facebook profiles. Distribution is augmented by listings and enquiry routing through the three dominant UK property portals — Rightmove, Zoopla, and OnTheMarket. The firm holds four compliance memberships relevant to UK residential letting: Client Money Protection (CMP), Property Redress Scheme (PRS), Deposit Protection Service (DPS), and ICO Data Controller registration (ZB409509). No external funding rounds, acquisitions, or institutional investors are disclosed.
HYGGELIG LTD firmographics
Firmographics- Name
- HYGGELIG LTD
- Legal name
- Hyggelig Ltd.
- Website
- https://turnkey.london
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hyggelig Ltd. (DBA Turnkey London) is a London-based boutique property services firm serving international investors with bundled buy-side advisory, interior design and furnishing, lettings, and property management services.
- Ownership category
- akta.pro rank
HYGGELIG LTD industry classification
Industry- Product category
- Property Investment Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where HYGGELIG LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HYGGELIG LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Design and Furnishing Services: One-time fees for interior design and furniture installation services, with three pricing tiers (Basic £4,000, Standard £6,000, Premium £8,000) for one-bedroom apartments. Services include standard furniture packs, installation, curtains, light fixtures, accessories, customised design, and premium furniture.
- Letting and Management Services: Recurring monthly management fees at 12% including VAT, charged as a flat fee deducted from rental payments. Covers tenant search, contract preparation, property maintenance, repairs, financial reporting, and ongoing management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic furniture pack for rental properties |
| Unit Pricing | Pay-as-you-go | Mid-range furnishing package with accessories |
| Unit Pricing | Pay-as-you-go | Premium furnishing with custom design |
| Subscription | Monthly | Full letting and property management service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HYGGELIG LTD product offering
Product offeringCore offering
Hyggelig Ltd. (trading as Turnkey London) provides end-to-end property services for international investors in London, covering buy-side investment advisory, interior design and furnishing, tenant-finding lettings, and ongoing property management. Furnishing is sold in tiered packages (Basic £4,000, Standard £6,000, Premium £8,000 for a one-bedroom apartment), and ongoing management is charged at a flat 12% (incl. VAT) monthly fee deducted from rental income.
Product overview
Turnkey London is a boutique property services company offering a unified platform of four integrated services for international investors in London property: Buy-side Advisory (Invest), Interior Design & Furnishing, Lettings, and Property Management. The service portfolio ranges from identifying investment opportunities and facilitating purchases through to renovation, furnishing, tenant finding, and ongoing property management. Design & Furnishing is available in three tiered packages (Basic at £4,000, Standard at £6,000, Premium at £8,000 for one-bedroom apartments), while Let & Manage operates on a 12% incl. VAT monthly fee deducted from rental income.
Differentiator
Problem solved
Functional benefit
Products and services
- Invest (Buy-side Advisory)
Quantifiable outcome
- Impressively short period for letting apartments
- +1 more outcomes
Companies that use HYGGELIG LTD
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HYGGELIG LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HYGGELIG LTD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Property Portals (Rightmove, Zoopla, OnTheMarket)minorTurnkey London receives enquiries through major UK property portals including Rightmove, Zoopla, and OnTheMarket when users request further information on properties or contact the company.
- Referencing CompaniesminorThird-party referencing companies used to assess tenant suitability for renting properties, working with current and previous landlords and employers.
- Energy AssessorsminorAccredited Energy Assessors engaged to carry out energy efficiency assessments of properties as required for lettings and sales.
- Surveying CompaniesminorSurveying companies engaged for surveying services required for property sales and purchases to ensure proper due diligence.
- Tenancy Deposit Protection SchemesminorGovernment-approved tenancy deposit protection schemes (including DPS) used to register and protect tenant deposits as required by regulations.
- Credit Reference AgenciesminorCredit reference agencies engaged to conduct financial referencing for prospective tenants as part of the tenant screening process.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
HYGGELIG LTD competitors and assessment
Company assessmentDirect peers
- Chestertons: London-focused estate agency offering sales, lettings, and property management, with a strong international investor desk. Closely mirrors Turnkey London's full-service positioning toward overseas buyers, though with a far larger headcount and longer track record.
- Winkworth: London-headquartered estate agency franchisor covering sales, lettings, and management. Overlaps directly with Turnkey London on the buy-to-let landlord and investor segments, particularly in central London postcodes.
- Domus Nova: Boutique London real estate agency specializing in design-led sales, lettings, and interiors in prime London postcodes. Comparable to Turnkey London on the combination of property services and interior design, with an overlapping international HNW client base.
- John D Wood & Co. Long-established London estate agency covering sales, lettings, and property management across prime and mid-prime London. A direct competitor for Turnkey London's investor-led service mix, with a comparable focus on landlord and investor clients.
- Strutt & Parker: Premium UK estate agency with deep London residential presence and a dedicated international buyers desk. Comparable to Turnkey London on high-end investor advisory and integrated lettings/management.
- Marsh & Parsons: London-focused estate agency offering sales, lettings, and management across prime London. Comparable to Turnkey London on the integrated investor service model and central-London geographic focus.
Broad incumbents
- Savills: Global real estate firm with a London-centric residential practice and dedicated international investor support. Overlaps with Turnkey London on buy-side advisory, lettings, and property management for overseas clients, but offers a much wider portfolio of services.
- Knight Frank: Global real estate consultancy with a substantial London residential division covering sales, lettings, and management. Comparable to Turnkey London on international investor advisory and full-service delivery, but at much greater scale and broader geographic reach.
- Foxtons: London's largest dedicated estate agency with deep coverage of sales, lettings, and property management. Directly comparable to Turnkey London on the lettings and management layer, but operates at much greater scale and broader geography.
Emerging players
- OpenRent: Online UK lettings platform that connects landlords directly with tenants, reducing reliance on traditional high-street agents. An emerging competitor to Turnkey London's lettings and management offering for cost-conscious buy-to-let landlords.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HYGGELIG LTD social profiles
Digital presenceHYGGELIG LTD compliance and trust
Trust signalCompliance4 records
HYGGELIG LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYGGELIG LTD leadership team
Management profileNumber of profiles
HYGGELIG LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYGGELIG LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYGGELIG LTD
What does HYGGELIG LTD do?
Hyggelig Ltd. (trading as Turnkey London) provides end-to-end property services for international investors in London, covering buy-side investment advisory, interior design and furnishing, tenant-finding lettings, and ongoing property management. Furnishing is sold in tiered packages (Basic £4,000, Standard £6,000, Premium £8,000 for a one-bedroom apartment), and ongoing management is charged at a flat 12% (incl. VAT) monthly fee deducted from rental income.
Is HYGGELIG LTD a public or private company?
HYGGELIG LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HYGGELIG LTD founded?
HYGGELIG LTD was founded in 2023. It employs 1 to 10 people.
Where is HYGGELIG LTD based?
HYGGELIG LTD is headquartered in London, United Kingdom, in the Europe region.
How does HYGGELIG LTD make money?
Two revenue lines are on record. Design and Furnishing Services are the primary driver. The others are letting and Management Services.
Who are HYGGELIG LTD's main competitors?
Direct peers on record are Chestertons, Winkworth, Domus Nova, John D Wood & Co., Strutt & Parker and Marsh & Parsons. Broad incumbents are Savills, Knight Frank and Foxtons. OpenRent is listed as an emerging player.
Does HYGGELIG LTD have an API?
No public API is recorded for HYGGELIG LTD.
What industry is HYGGELIG LTD in?
HYGGELIG LTD's product category is Property Investment Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.