Càite Ltd
Càite Ltd is an Edinburgh-based private company that sells the Locàite personal GPS SOS and fall-alarm system (pendant or watch) for elderly and vulnerable individuals, paired with a free caregiver smartphone app and a £14.99/month EE-network SIM subscription.
- Company typePrivate
- Founded2019
- HeadquartersEdinburgh, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Càite Ltd does
Càite Ltd is a privately held Scottish company headquartered at 5 South Charlotte Street, Edinburgh, that develops the Locàite personal safety and location-tracking product line targeted at elderly and vulnerable individuals and their family caregivers. The core offering is a wearable GPS tracker available as either a pendant or a watch form factor, paired with a free companion smartphone application on iOS and Android that enables caregivers to view real-time location, receive fall alerts, share the tracker with multiple family members, and review location history.
The underlying technology combines GPS tracking, accelerometer-based fall detection, and cellular connectivity delivered via the EE mobile network under a monthly SIM Plan subscription priced at £14.99, which includes 100 minutes of outgoing emergency calls, 30 SMS alerts, and unlimited data, with EU roaming available on request. Differentiated features include the "Home Locàite" capability that automatically switches off GPS when the wearer is at home to conserve battery, and one-click intelligent tracking for caregivers. The hardware is sold directly through the company's own website and app store listings, while the app is free to use provided the customer holds an active SIM Plan; a demo account is available to trial the app without purchase.
Càite operates a product-led go-to-market motion with no disclosed enterprise, institutional, or channel partnerships beyond the core network operator relationship with EE. Revenue is generated through two streams: one-time hardware sales of the GPS tracker device and recurring monthly SIM Plan subscriptions, with no funding rounds, M&A activity, leadership changes, or revenue figures publicly disclosed in the available source material.
Càite Ltd firmographics
Firmographics- Name
- Càite Ltd
- Legal name
- Càite Ltd
- Website
- https://caite.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Càite Ltd is an Edinburgh-based private company that sells the Locàite personal GPS SOS and fall-alarm system (pendant or watch) for elderly and vulnerable individuals, paired with a free caregiver smartphone app and a £14.99/month EE-network SIM subscription.
- Ownership category
- akta.pro rank
Càite Ltd industry classification
Industry- Product category
- Personal Safety Monitoring / Wearable GPS Trackers
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG)
- akta.pro secondary industries
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Elder Care, Assisted Living & Fall Detection Systems (HLACAPAF)
Keywords
Where Càite Ltd is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Càite Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- SIM Plan Subscription: Monthly subscription at £14.99 including 100 minutes of emergency calls, 30 text alerts, and unlimited data. Additional usage billed at 10p per minute and 5p per message. Operates on EE network with EU roaming available.
- Hardware Sales: Personal GPS SOS and Fall Alarm pendant or Watch device sold to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Locàite SIM Plan - £14.99/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Càite Ltd product offering
Product offeringCore offering
Càite Ltd sells the Locàite personal safety system, a GPS-enabled SOS and fall alarm solution for elderly and vulnerable individuals. The system comprises a wearable tracker (pendant or watch form factor), a free caregiver smartphone app for iOS and Android, and a monthly SIM Plan subscription (£14.99/month) on the EE network that enables voice calls, SMS alerts, and unlimited data. The solution provides real-time GPS location tracking, fall detection alerts, location history, multi-user location sharing, and emergency calling.
Product overview
Càite Ltd offers a unified personal safety ecosystem centered on the Locàite SOS and Fall Alarm system. The core offering consists of a Personal GPS Tracker (available as a pendant or watch) combined with the Locàite smartphone app, which enables caregivers to monitor elderly or vulnerable relatives in real-time. The system provides fall detection both indoors and outdoors, location tracking with history, and instant smartphone notifications. The Locàite SIM Plans (add-on service) provides the necessary cellular connectivity via the EE network, enabling voice communication and data transmission between the device and the app. The app is free to use when paired with a Locàite SIM Plan, and is also available with a demo account option.
Differentiator
Problem solved
Functional benefit
Brands
- Locàite: A tracking application for monitoring elderly or vulnerable relatives. Provides GPS location tracking, fall detection alerts, and smartphone notifications. Available as a free mobile app when combined with Locàite SIM Plans.
Products and services
- Locàite SOS and Fall Alarm System Bespoke, high-end personal SOS and fall alarm system with GPS tracking designed for elderly and vulnerable individuals. Includes a wearable pendant or watch device that locates the wearer and alerts caregivers to falls both inside and outside the home. Combines the GPS tracker, companion smartphone app, and SIM Plan into a single integrated safety solution.
- Locàite Smartphone App Free iOS and Android application that allows caregivers to track the GPS tracker location, receive fall alerts, view location history, share trackers with other family members, manage device settings, and receive instant smartphone notifications. Available with a demo account for try-before-you-buy.
- Personal GPS Tracker (Pendant or Watch) Wearable GPS hardware device available as a pendant or watch form factor, providing location tracking and fall detection for elderly and vulnerable wearers. Requires a Locàite SIM Plan for cellular connectivity.
- Locàite SIM Plan Monthly cellular SIM card subscription operating on the EE network, required for the SOS and fall alarm devices. Plans cost £14.99 per month and include 100 minutes of outgoing emergency calls to standard UK mobile or landline, 30 text message alerts, and unlimited data. Additional minutes billed at 10p each and additional messages at 5p each. EU roaming available on request.
Quantifiable outcome
- GPS tracking works both inside and outside the home
Companies that use Càite Ltd
Customer profileSegments2 records
Ideal customer profiles1 record
Càite Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Càite Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EE (Everything Everywhere)coreLocàite SIM Plans connect to EE network, providing the biggest coverage of any UK network. EE provides the mobile network infrastructure for the SOS and fall alarm devices, enabling voice calls, SMS alerts, and data connectivity for GPS location tracking.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Càite Ltd competitors and assessment
Company assessmentDirect peers
- TechSilver: UK retailer and provider of elderly-focused technology including GPS trackers and personal alarms. Comparable elderly-tech specialty and caregiver-focused value proposition.
- Lifeline24: UK provider of personal alarm and fall detection pendants sold as hardware plus a monthly monitoring subscription. Closely comparable hardware-plus-subscription business model and elderly end customer.
- Buddi: UK-based provider of wearable GPS personal safety and location devices for elderly and vulnerable users. Directly competes with Locàite on the same product category (wearable GPS tracker + caregiver app) and target persona (elderly + family caregivers).
- Medical Guardian: US PERS provider offering wearable medical alert devices with GPS and fall detection on monthly subscription plans. Comparable hardware-plus-subscription model for elderly fall detection.
- Taking Care (PPP Taking Care): Major UK personal alarm service offering pendant-based fall alarms and 24/7 monitoring, including GPS-monitored options. Overlaps directly with Locàite's elderly safety use case and SIM-based subscription model.
- Skyguard (Send for Help Group): UK-based personal safety and lone-worker solution provider offering SOS devices with fall detection and GPS. Comparable offering to Càite, particularly in mobile/GSM-enabled personal alarms.
- SureSafe: UK personal alarm company selling GPS fall-alarm pendants and watches for elderly users, with subscription plans. Direct competitor on product form factor (pendant/watch) and customer segment.
- Bay Alarm Medical: US personal emergency response provider selling GPS-enabled medical alert pendants/watches on subscription. Direct comparability on product, business model and elderly end customer, despite geographic difference.
Broad incumbents
- Tunstall Healthcare: Established UK telecare and telehealth incumbent offering a broad portfolio of monitored alarm solutions including fall detection. Overlaps with Locàite on fall detection/PERS but serves a wider care-provider market rather than direct-to-consumer.
- Apple (Apple Watch): Apple Watch includes fall detection and emergency SOS, providing a broad incumbent alternative for families already in the Apple ecosystem. Competes for the same caregiver-driven safety purchase decision, particularly among mainstream consumer buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Càite Ltd social profiles
Digital presenceCàite Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Càite Ltd leadership team
Management profileNumber of profiles
Càite Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Càite Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Càite Ltd
What does Càite Ltd do?
Càite Ltd sells the Locàite personal safety system, a GPS-enabled SOS and fall alarm solution for elderly and vulnerable individuals. The system comprises a wearable tracker (pendant or watch form factor), a free caregiver smartphone app for iOS and Android, and a monthly SIM Plan subscription (£14.99/month) on the EE network that enables voice calls, SMS alerts, and unlimited data. The solution provides real-time GPS location tracking, fall detection alerts, location history, multi-user location sharing, and emergency calling.
Is Càite Ltd a public or private company?
Càite Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Càite Ltd founded?
Càite Ltd was founded in 2019.
Where is Càite Ltd based?
Càite Ltd is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Càite Ltd make money?
Two revenue lines are on record. SIM Plan Subscription is the primary driver. The others are hardware Sales.
Who are Càite Ltd's main competitors?
Direct peers on record are TechSilver, Lifeline24, Buddi, Medical Guardian, Taking Care (PPP Taking Care), Skyguard (Send for Help Group), SureSafe and Bay Alarm Medical. Broad incumbents are Tunstall Healthcare and Apple (Apple Watch).
Does Càite Ltd have an API?
No public API is recorded for Càite Ltd.
What industry is Càite Ltd in?
Càite Ltd's product category is Personal Safety Monitoring / Wearable GPS Trackers. Its primary akta.pro industry code is HLAHACAG, Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors), with a secondary code of HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands). Its NAICS code is 334510 and its SIC code is 3845.