What ICE COMMS LTD does

ICE COMMS Ltd is a privately held UK digital consultancy registered in England and Wales (company number 7063471), founded in Devon in November 2009 by Mike Rickword. Operating from The Lower Tweed Mill in Dartington (with a registered office in Newton Abbot), the firm delivers three core service lines: responsive website design for brochure and marketing sites, customised ecommerce builds on Shopify and Magento platforms, and search engine optimisation covering local, national, and international campaigns. Supporting services include Level 1 PCI-DSS compliant hosting, ongoing content management and support, branding via a partnership with Strawberry Design, and international SEO targeting markets including the USA, Australia, Singapore, China, India, and continental Europe.

The technology stack is conventional web development — hand-coded HTML, CSS, and jQuery — augmented by the firm's official Shopify Partner status and Magento platform expertise, with integrations to payment providers (WorldPay, SagePay, PayPal), analytics (Google Analytics), and customer reviews (Feefo). The business operates on a project-based pricing model with multi-year contracts, combining one-time project fees (website and ecommerce builds) with recurring revenue from SEO retainers and hosting/maintenance subscriptions. Customer mix spans UK small businesses (craftspeople, boutique retailers, local services) and mid-market/enterprise clients (Capital Air Ambulance, Kinetik Wellbeing, Wynne-Jones IP, Beaumont & Brown, Umberto Giannini), reached primarily through direct sales via the company website, phone, and email. No funding rounds, institutional investors, parent company, or M&A activity are disclosed; the firm remains founder-owned and founder-operated.

Name

ICE COMMS LTD

Legal name

Ice Comms Ltd

Website

https://icecomms.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Totnes

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design Services: Project-based website design and development services for brochure and marketing websites, including planning, design, development, and launch
2. Ecommerce Development: Custom ecommerce website development on Shopify and Magento platforms, including design, development, and hosting
3. SEO Services: Ongoing search engine optimisation services including keyword research, technical SEO, copywriting, analytics and reporting, and international SEO
4. Website Hosting and Support: Ongoing website hosting, maintenance, and content management services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ICE COMMS LTD designs, builds, hosts, and promotes websites and ecommerce stores for UK businesses. The agency delivers results-focused digital consultancy spanning bespoke website design, ecommerce platform builds (Shopify, Magento, WordPress), search engine optimisation, secure hosting, content management and branding services.

Product overview

ICE COMMS is a Devon-based digital consultancy providing integrated website design, e-commerce, and SEO services. The core offering consists of three main services: Website Design (responsive brochure and marketing websites), Ecommerce Websites (built on Shopify and Magento platforms with PCI-compliant hosting), and SEO services (covering keyword research, technical SEO, copywriting, and international campaigns). Additional services include secure hosting (Level 1 PCI-DSS compliant), ongoing content management and support, branding, and international SEO. The company operates as a Shopify Partner and Magento developer, integrating with payment providers (WorldPay, SagePay, PayPal), analytics tools (Google Analytics, Feefo), and social media platforms. Services are offered individually or as packaged solutions, with the company emphasising flexibility, economies of scale, and support for businesses from startups to multinationals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dramatically improved customer conversion rates through good ecommerce design
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Strawberry DesigncoreStrategic or Co-development PartnerOngoing collaborative relationship for design and branding projects. Strawberry Design provides branding, packaging, and logo design services for joint client projects. ICE COMMS handles website development and SEO for these projects. Notable joint projects include Beaumont & Brown, Kinetik Wellbeing, and Jamming Station.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner providing ecommerce platform development services. ICE COMMS builds custom Shopify ecommerce websites for clients.
• MagentocoreTechnology or IntegrationExtensive experience developing custom ecommerce solutions on Magento platform for larger clients with complex requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Climb Online: UK digital marketing agency offering SEO, paid media, and web design services to SMEs and enterprise clients. Comparable as a UK full-stack digital agency competing for similar SMB and mid-market briefs.
• Cyber-Duck: UK-based digital agency offering web design, development, and digital marketing services to enterprise clients. Directly comparable as a UK full-service digital consultancy competing for similar client briefs.
• Space48: UK ecommerce agency specialising in Magento and Shopify builds for retailers, including integrations with payment providers and fulfilment. Directly comparable to ICE COMMS's Shopify/Magento ecommerce development offering.
• Screaming Frog: UK-based SEO consultancy and tool developer offering technical SEO services and audits. Comparable on the technical SEO and analytics-driven optimisation work ICE COMMS markets.
• Distilled: UK-founded SEO and digital marketing agency offering SEO consultancy, content, and training to brands globally. Directly comparable on ICE COMMS's SEO service line, particularly the international SEO capability.
• Bluegg: Cardiff-based web design and digital agency serving UK SMBs and organisations with website design and development services. Comparable as a UK regional digital agency with similar SMB customer profile.
• The Escape: UK digital agency providing web design, ecommerce, and digital marketing services to brands. Comparable in offering ecommerce builds and SEO services alongside core website design.
• Wholeheartedly: Small UK web design and branding studio serving SMBs with website design and digital services. Comparable as a similarly-sized UK regional digital agency targeting SME clients.
• Boilerplate: UK digital agency offering web design, ecommerce, and digital strategy to SME and mid-market clients. Directly comparable in service mix and target customer segment to ICE COMMS.

Others

• Strawberry Design: Devon-based branding and design agency that is a strategic co-development partner of ICE COMMS, providing branding and packaging for joint client projects. Relevant as an ecosystem partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ice-comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE COMMS LTD