What Mobire Baltic does

Mobire Baltic, legally Mobire Group OÜ, is a Tallinn-headquartered full-service mobility provider founded in 2001 and operating across Estonia, Latvia, and Lithuania. The company delivers car-as-a-service to business customers through five interconnected product lines: Full-Service Lease (12–60 month all-inclusive rentals), Fleet Management (a dedicated account-manager service for fleets of 10+ vehicles), Fleet Refinancing (buyout of existing fleets transitioning into Mobire contracts), Flexible Rental (1–12 month short-term rentals), and Used Cars Sales with Trade-In. As of November 2025 the company manages a fleet of approximately 4,800 vehicles and reported consolidated turnover of €47.4 million in 2024 under sole ownership of Inbank, an EU-licensed financial institution that completed its full acquisition on 12 November 2025.

The company's operating model revolves around a single fixed monthly payment that bundles vehicle financing, insurance, maintenance, tires, replacement vehicles, fine management, and (optionally) fuel — replacing what the company estimates as 250–300 invoices per vehicle over a five-year contract with one consolidated bill. This is enabled by a digital fleet management platform that supports vehicle selection, insurance administration, servicing coordination, and CO2 reporting, with procurement scale of more than 1,000 new vehicles and 5,000 tires per year passed through to customers as cost savings. Go-to-market is sales-led: a regional sales team, country-specific websites (mobire.ee, mobire.lv, mobire.lt), and dedicated account managers target enterprise and mid-market B2B clients, with inside-sales coverage for smaller inquiries. Distribution is reinforced by a partnership with Alphabet through the OneNet alliance, which connects Mobire to Alphabet's approximately 720,000-vehicle, 38-country fleet and provides CO2 reporting, fleet analytics, and claims processing for international clients operating in the Baltics.

Customer evidence spans construction, telecommunications, agriculture machinery, data centers, and conglomerates — Tele2, Rudus AS, ESSVE Estonia (a ~10-year customer), LUNA GROUP Estonia, Baltic Agro Machinery, Greenergy Data Centers, and Verston Eesti are publicly cited, and client outcomes are quantified through an NPS of 88 and an estimated 49,500 hours saved per year. Revenue mechanics are predominantly subscription/recurring (monthly lease and management fees) supplemented by transaction-fee income from fleet refinancing and one-time used-car sales. CEO Andrus Valma continues to lead the company through the Inbank ownership transition, maintaining independent brand and management while entering what the company frames as a new growth stage.

Name

Mobire Baltic

Legal name

Mobire Group OÜ

Website

https://mobire.eu/

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Mobire Baltic is a Tallinn-headquartered, Inbank-owned car-as-a-service provider operating across Estonia, Latvia, and Lithuania. It delivers full-service leasing (12–60 months), fleet management, fleet refinancing, and flexible rentals to B2B customers, managing approximately 4,800 vehicles.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Passenger Car Rental (532111)

akta.pro primary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

Keywords

• Full-service leasing
• Fleet management
• Vehicle leasing
• Fleet financing
• Used car sales

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Full-Service Lease: Long-term rental solutions (12-60 months) with all vehicle-related services included in one fixed monthly payment. Revenue is generated through recurring monthly fees that cover vehicle financing, insurance, maintenance, tires, and administrative services.
2. Flexible Rental: Short-term vehicle rental (1-12 months) for dynamic business needs. Revenue is generated through monthly rental fees with all-inclusive services.
3. Fleet Refinancing: Mobire purchases existing vehicle fleets from companies, paying off remaining lease balances, then provides full-service rental contracts. This generates revenue through the spread between purchase price and rental income.
4. Used Car Sales and Trade-In: Mobire sells high-quality used vehicles with verified technical condition and traceable history. Trade-in services allow customers to use their vehicle value as down payment for new leasing services.
5. Fleet Management Services: Dedicated account management services for companies with 10+ vehicles, including coordination of servicing, tire changes, insurance, and claims management through a single point of contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mobire Baltic (legal entity: Mobire Group OÜ) is a car-as-a-service provider operating across the Baltic states (Estonia, Latvia, and Lithuania). The company offers full-service vehicle leasing (12-60 months), fleet management for fleets of 10+ vehicles, fleet refinancing, flexible short-term rentals (1-12 months), and used car sales with trade-in. Mobire Baltic manages a fleet of approximately 4,700-4,800 vehicles and serves both businesses/government institutions and private individuals, generating €47.4 million in revenue in 2024.

Product overview

Mobire offers a unified car-as-a-service platform providing flexible mobility solutions primarily for business customers across the Baltics. The product portfolio consists of five interconnected service offerings: Full-Service Lease (12–60 month long-term rentals with all-inclusive pricing), Fleet Management (dedicated account manager service for fleets over 10 vehicles), Fleet Refinancing (buyout of existing fleets transitioning to Mobire management), Flexible Rental (1–12 month short-term options), and Used Cars Sales with Trade-In services. The Alphabet partnership enables international fleet management capabilities including CO₂ reporting and fleet analytics. With a fleet of over 4,700 vehicles, the company serves Estonia, Latvia, and Lithuania as the leading full-service car rental provider in the Baltics.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Lease

Quantifiable outcome

• 88 NPS score indicating high client satisfaction and recommendation
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alphabet (OneNet Alliance)coreStrategic or Co-development PartnerMobire is an official partner of Alphabet and member of the OneNet alliance. Alphabet is a leading global provider of business mobility solutions managing around 720,000 vehicles across 38 countries. This partnership enables Mobire to provide global fleet management services to Baltic businesses and serves international Alphabet clients in the Baltics. Services include vehicle rental and leasing, fine management, CO2 reporting, document management, fleet analytics, and claims processing.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sixt Leasing: Sixt Leasing offers full-service leasing and fleet management across Europe, directly comparable to Mobire's subscription-style leasing model for business customers.
• Athlon: Athlon, a Daimler/Mercedes-Benz Mobility subsidiary, provides integrated fleet leasing and management services across Europe. Its B2B full-service leasing and consultancy approach closely mirrors Mobire's offering.
• ALD Automotive: ALD Automotive (now Ayvens) is a Société Générale subsidiary and major European B2B fleet leasing player. It offers full-service leasing and fleet management very similar to Mobire's model, with broader geographic reach and deeper capital backing.
• Europcar Mobility Group: Europcar provides vehicle rental and leasing services across Europe, including corporate and business accounts. While more rental-focused, it overlaps with Mobire's flexible rental and corporate mobility offerings.
• LeasePlan (Ayvens): LeasePlan, now part of Ayvens (formerly ALD Automotive), is the largest European fleet leasing and management company with millions of vehicles. It directly competes with Mobire in the B2B full-service leasing category and serves multinational clients across Europe.
• Arval: Arval, owned by BNP Paribas, is one of the top European fleet leasing and mobility services providers. It competes directly with Mobire in B2B full-service leasing, vehicle subscription, and multi-country fleet management for enterprises.

Others

• Hertz Europe: Hertz operates corporate vehicle leasing and rental programs in Europe, including business account solutions comparable to Mobire's flexible rental and fleet services for enterprise clients.

Regional players

• Amserv Auto: Amserv is one of the largest automotive groups in the Baltics, offering vehicle sales, leasing, and fleet-related services across Estonia, Latvia, and Lithuania. It overlaps with Mobire in B2B fleet solutions.
• Modus Mobility: Modus Mobility (formerly Modus Group Mobility) operates vehicle leasing, fleet management, and car subscription services in Lithuania and the broader Baltic region, making it the most direct regional peer to Mobire.

Direct peers

• Alphabet (BMW Group): Alphabet is Mobire's strategic OneNet Alliance partner and one of Europe's largest B2B fleet management providers (~720,000 vehicles across 38 countries). It offers the same full-service leasing, fleet management, CO2 reporting, and international account servicing model as Mobire, but at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobire-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobire Baltic