Heatline
Heatline OÜ is a Tallinn-based Estonian distributor of electric heating solutions, selling cables, mats, thermostats, and industrial heating equipment from brands such as nVent RAYCHEM, DEVI, and BINDER to residential, commercial, and ATEX industrial customers across Estonia via e-commerce and technical consultation.
- Company typePrivate
- Founded2018
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Heatline firmographics
Firmographics- Name
- Heatline
- Legal name
- Heatline OÜ
- Website
- https://heatline.ee
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heatline OÜ is a Tallinn-based Estonian distributor of electric heating solutions, selling cables, mats, thermostats, and industrial heating equipment from brands such as nVent RAYCHEM, DEVI, and BINDER to residential, commercial, and ATEX industrial customers across Estonia via e-commerce and technical consultation.
- Ownership category
- akta.pro rank
Heatline industry classification
Industry- Product category
- Electric Heating Equipment Distribution
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Industrial Process Furnace and Oven Manufacturing (333994), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial Process Furnaces & Ovens (3567)
- akta.pro primary industry
- Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)
- akta.pro secondary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Heatline is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Heatline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: Heatline generates revenue through direct sales of heating cables, heating mats, thermostats, and related accessories via e-commerce store and consultation channels. Products are sourced from European manufacturers and sold to both residential and industrial customers.
- Technical Consulting Services: The company provides technical support and consultation for project design and product selection, supporting customers from planning through installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard heating cables |
| Other | Multi-year contract | Industrial/custom solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Heatline product offering
Product offeringCore offering
Heatline distributes electrical heating equipment including heating cables, heating mats, thermostats, electric radiators, infrared panels, towel warmers, mirror heating films, industrial heat-tracing systems, laboratory ovens, and IBC container heaters. Products are sourced from European manufacturers such as nVent RAYCHEM, DEVI, THERMON, BINDER, Heatcom, and SNOL and sold to residential, commercial, and industrial customers through an e-commerce platform backed by phone and email technical consultation.
Product overview
Heatline OÜ is a Tallinn-based company offering a comprehensive portfolio of electric heating solutions for residential, commercial, and industrial applications. The product range centers on heating cables (Küttekaablid) and heating mats (Küttematid) as core offerings, complemented by thermostats (Termostaadid) for temperature control including WiFi smart thermostats with electricity exchange price tracking. The portfolio extends to industrial equipment including heating cables, +230°C heating mats, ATEX radiators, and custom heating elements; laboratory and industrial ovens from BINDER and SNOL brands; IBC container and drum heating solutions; infrared heating panels; and microinverters for solar installations. The company distributes products from established brands including nVent RAYCHEM, DEVI, THERMON, and BINDER alongside its own branded solutions. Technical support services include online calculators for sizing heating systems, installation guides, and project consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating Cables Electric heating cables distributed for floor heating, frost protection, and pipe tracing applications in residential and commercial settings.
- Heating Mats Pre-spaced electric heating mats designed for installation under floor surfaces in residential and light commercial floor-heating projects.
- Thermostats Temperature controllers, including WiFi-enabled models, used to regulate electric floor heating and other heating systems sold to homeowners and installers.
- Moisture-Resistant Electric Radiators Electric radiators designed for moisture-resistant use in bathrooms and other wet-room environments.
- Infrared Heating Panels Wall- or ceiling-mounted infrared heating panels sold as supplementary or primary room heating solutions for residential spaces.
- Towel Warmers Electric towel warmers distributed for bathroom use in residential and hospitality settings.
- Mirror Heating Films Electric heating films applied behind mirrors to prevent steam and condensation in bathrooms.
- Industrial Heating Equipment Industrial heat-tracing cables and accessories sourced from brands such as nVent RAYCHEM, DEVI, and THERMON for process pipe, tank, and facility heating applications.
- Laboratory and Industrial Ovens Laboratory, industrial, and drying ovens including SNOL-brand units distributed to laboratories, manufacturers, and quality-control facilities.
- Drying Cabinets Industrial drying cabinets for moisture removal from equipment, components, and materials in industrial and laboratory environments.
- IBC Container Heating Heating solutions for IBC (intermediate bulk container) tanks to maintain or raise temperature of viscous liquids in industrial processes.
- Microinverters Microinverter products distributed for solar PV installations to convert DC output from individual panels to AC.
- Surge Protectors Electrical surge protection devices distributed alongside heating systems to safeguard equipment from voltage spikes.
Quantifiable outcome
- Self-regulating cables are 20% more energy efficient than constant power cables for pipe-installation applications when combined with thermostat control
- +1 more outcomes
Companies that use Heatline
Customer profileSegments3 records
Ideal customer profiles3 records
Heatline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heatline partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- nVent RAYCHEMcorenVent RAYCHEM is a major brand in the heat tracing industry. Heatline carries their products including RAYCHEM heating cables and solutions for industrial and residential applications.
- DEVIcoreDEVI is a well-known manufacturer of electric heating systems. Heatline distributes DEVI products including heating cables and mats.
- THERMONcoreTHERMON is an industrial heat tracing equipment manufacturer. Heatline carries their products for industrial heating solutions.
- BINDERcoreBINDER manufactures laboratory ovens, heating chambers, and climate cabinets. Heatline distributes BINDER products in Estonia.
- HeatcomcoreHeatcom (heatcom.dk) manufactures heating cables including the Heatcom Aqua Safe series. Heatcom products are featured in Heatline's solution pages and product listings.
- SNOLminorSNOL manufactures heating equipment and industrial ovens. Heatline distributes SNOL products including heating devices.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Heatline competitors and assessment
Company assessmentBroad incumbents
- Uponor: Finnish global provider of heating, cooling, and plumbing solutions including underfloor heating systems. Comparable residential and commercial heating offering but at much larger scale and broader product portfolio than Heatline's.
- Danfoss: Danish global leader in heating, cooling, and electrical components, and parent of DEVI (electric floor heating). Competes as a broad incumbent that Heatline partners with as a distributor, addressing the same end markets at much greater scale.
- nVent Electric: US-listed company owning the RAYCHEM heat-tracing brand. Heatline is a downstream distributor of nVent RAYCHEM industrial heat-tracing cables, so nVent is the upstream incumbent supplying the same heat-tracing category Heatline resells.
Direct peers
- ThermoSoft: US-based electric floor heating and snow-melting solutions provider selling heating mats, cables, and controls. Overlaps directly with Heatline's floor heating, roof/gutter de-icing, and outdoor snow-melting categories.
- Sunvic: UK manufacturer of thermostats and heating controls for residential and light-commercial use. Comparable controls-product overlap to Heatline's digital programmable and WiFi thermostat line.
- Heatcom: Danish manufacturer of heating cables and mats (e.g., Heatcom Aqua Safe series). Heatline is an Estonian reseller of Heatcom products, making Heatcom a directly comparable supplier/category peer in electric resistance heating.
- Warmup: UK-headquartered specialist in electric underfloor heating systems (cables, mats, thermostats). Direct like-for-like competitor in the electric floor-heating category that Heatline distributes, with a comparable residential + light-commercial customer focus.
- Salus Controls: European manufacturer of heating controls, smart thermostats, and wiring accessories. Directly comparable to the thermostat category Heatline sells alongside its heating cables and mats.
- ProWarm: UK-based distributor of electric underfloor heating mats, cables, and thermostats for DIY and trade customers. Closely comparable product mix and e-commerce-led go-to-market to Heatline's residential heating-cable offering.
Regional players
- Elektroskandia: Leading Nordic electrical-products distributor (part of the Solar Group) selling heating cables, thermostats, and HVAC accessories across Sweden, Norway, Finland, and the Baltics. Comparable regional electrical/HVAC distribution model to Heatline but at Nordic rather than Estonian scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heatline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heatline leadership team
Management profileNumber of profiles
Heatline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heatline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heatline
What does Heatline do?
Heatline distributes electrical heating equipment including heating cables, heating mats, thermostats, electric radiators, infrared panels, towel warmers, mirror heating films, industrial heat-tracing systems, laboratory ovens, and IBC container heaters. Products are sourced from European manufacturers such as nVent RAYCHEM, DEVI, THERMON, BINDER, Heatcom, and SNOL and sold to residential, commercial, and industrial customers through an e-commerce platform backed by phone and email technical consultation.
Is Heatline a public or private company?
Heatline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heatline founded?
Heatline was founded in 2018. It employs 1 to 10 people.
Where is Heatline based?
Heatline is headquartered in Tallinn, Estonia, in the Europe region.
How does Heatline make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are technical Consulting Services.
Who are Heatline's main competitors?
Broad incumbents on record are Uponor, Danfoss and nVent Electric. Direct peers are ThermoSoft, Sunvic, Heatcom, Warmup, Salus Controls and ProWarm. Elektroskandia is listed as a regional player.
Does Heatline have an API?
No public API is recorded for Heatline.
What industry is Heatline in?
Heatline's product category is Electric Heating Equipment Distribution. Its primary akta.pro industry code is IMAHAKAD, Boilers, Furnaces & Process Heating Equipment, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 33341 and its SIC code is 3585.