What Heatcom Corporation does

Heatcom Corporation A/S is a Danish manufacturer founded in 2002 and headquartered in Middelfart, Denmark, that designs, produces, and markets electric heating solutions including underfloor heating systems, thermostats, frost protection products, and snow/ice melting systems. The company employs 11–50 people and operates a broad product portfolio spanning heating cables (3–7mm diameters with 10–40 W/m output), heating mats (100–200 W/m²), WiFi-enabled smart thermostats (NGTouch, HC91), self-regulating cables for frost protection, outdoor heating mats, industrial heating cables, fan heaters, concrete-curing cables, construction-site power distribution equipment, and accessories such as insulation boards. Its underlying technology is rooted in resistive heating elements and self-regulating cable designs, with proprietary differentiators including an industry-leading 25-year warranty on embedded heating systems and a 15-year warranty on its ultra-thin AluMat dry-installation solution.

The company serves three primary customer segments: homeowners seeking comfort heating, professional installers (flooring specialists, electricians) served through its FLX Heat sub-brand, and industrial/commercial customers requiring frost protection, snow melting, and process heating. Notable project references span RAF Wainfleet (aircraft hangar heating), Edinburgh Zoo (tiger enclosure climate control), LG Arena Birmingham (2,000 m² roof de-icing with 12 km of cables), Walkers Crisps Factory (multi-zone roof heating), Hastings Pier (heritage restoration), a vineyard (83% frost damage reduction), and several luxury Passivhaus apartment developments.

Heatcom makes money through hardware sales of electric heating systems distributed globally via a multi-tier channel of building materials stores, tile retailers, flooring specialists, and electrical/plumbing wholesalers, supplemented by a wholly-owned UK subsidiary (Heatmat) and OEM/white-label partnerships. Multi-brand segmentation (Heatcom for general market, FLX Heat for professionals, Heat My Home for cost-conscious consumers) supports differentiated go-to-market motions across price and channel tiers. The company is privately held with no disclosed funding rounds or external investors, operating across Denmark, the UK, France, Sweden, Germany, Russia, and Turkey through localized websites in seven languages.

Name

Heatcom Corporation

Legal name

Heatcom Corporation A/S

Website

https://heatcom.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Heatcom Corporation A/S is a Danish manufacturer founded in 2002 that designs, produces, and markets electric underfloor heating, thermostats, frost protection, and snow/ice melting systems for homeowners, professional installers, and industrial customers across Europe via a multi-tier distributor network.

Ownership category

akta.pro rank

Product category

Electric Underfloor Heating

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial Process Furnace and Oven Manufacturing (333994)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

akta.pro secondary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

Keywords

• Electric underfloor heating
• Heating cables and mats
• Heating thermostats
• Frost protection systems
• Snow melting systems

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Electric Heating Systems: Heatcom generates revenue through the sale of electric floor heating systems, heating cables, heating mats, and accessories. Products are sold through distributors globally including building materials stores, tile stores, flooring specialists, and electrical/plumbing distributors.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Heatcom Corporation A/S designs, produces, and markets electric underfloor heating products, including heating cables, heating mats, foil heaters, thermostats, frost protection, snow melting systems, mirror heating, and pipe heating accessories. The company serves trade customers through building materials, tile, flooring, electrical, and plumbing distribution channels, with dedicated sub-brands for professional installers (FLX Heat) and cost-focused buyers (Heat My Home).

Product overview

Heatcom Corporation A/S is a Danish company that designs, manufactures, and markets electric heating solutions. The product portfolio consists of core heating products including heating cables (available in 3mm, 5mm, 6mm, and 7mm diameters with various power ratings), heating mats (100-300 W/m²), and thermostats (manual, programmable, and Wi-Fi enabled). These core products serve three main application areas: floor heating for residential and commercial buildings, frost protection for pipes, and snow/ice melting for outdoor areas. The company operates under three brand lines: Heatcom (main brand for residential, commercial, and industrial use), FLX Heat (professional sub-brand for installers), and Heat My Home (cost-effective sub-brand). Supporting products include heating foil, mirror heating, mobile winter solutions, industrial fan heaters, concrete curing cables, power distribution equipment for construction sites, and accessories such as insulation boards, connection kits, and mounting hardware.

Differentiator

Problem solved

Functional benefit

Brands

• FLX Heat: Specialized products designed and developed for professionals and the professional market with specific solutions and services to meet unique demands.
• Heat My Home

Products and services

• Heating Cables

Quantifiable outcome

• Vineyard frost protection reduced frost damage by 83%
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Heatmat (UK Subsidiary)coreStrategic or Co-development PartnerHeatmat (heatmat.co.uk) is Heatcom Group's UK subsidiary specializing in electric heating solutions. It serves the UK market with custom heating installations including underfloor heating, snow melting, and frost protection systems. Heatmat handles larger commercial and residential projects in the UK market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Uponor: Global leader in radiant underfloor heating systems (predominantly hydronic, but with electric offerings), targeting the same residential and commercial building segments as Heatcom.
• Schlüter Systems: German-based manufacturer of floor systems including electric heating mats and thermostats; comparable product mix targeting tile and flooring installers across Europe.
• Watts Water Technologies: Multi-category building products company offering radiant floor heating solutions alongside plumbing and HVAC, serving similar commercial and residential customers via distributors.
• DEVI (Danfoss): DEVI, owned by Danfoss, is a leading European brand for electric floor heating cables, mats and intelligent controls — directly comparable product line but with the scale, R&D and distribution of the Danfoss group behind it.
• Honeywell Home (Resideo): Global smart-thermostat and home controls incumbent whose connected thermostats overlap with Heatcom's NGTouch/HC91 portfolio in functionality and distribution, though at much broader scale.
• REHAU: Large building products group offering underfloor heating systems, controls and installation accessories; competes in the same European installer/specifier channels with a broader portfolio.

Direct peers

• Warmup: UK-headquartered specialist in electric underfloor heating systems, cables, mats and smart thermostats; very similar product set, channel (tile/flooring distributors) and go-to-market to Heatcom.
• nu-Heat: UK underfloor heating specialist providing heating systems, controls and design services to installers and self-builders; comparable offering and customer base, with strong overlap in the British market alongside Heatcom's Heatmat subsidiary.
• OJ Electronics: Danish manufacturer of floor heating controls and thermostats, directly overlapping with Heatcom's NGTouch/HC thermostat and cable portfolio and serving the same European professional installer channel.

Emerging players

• Salus Controls: European smart heating controls manufacturer selling thermostats, wiring centres and underfloor heating controls online and through electrical distributors — competing with Heatcom's controls range from a controls-led angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Heatcom.dk
• YouTubeyoutube.com/channel/UCA_9yBEjx1eg6aPg9DofYUA
• Facebookfacebook.com/Heatcom.dk
• LinkedInlinkedin.com/company/heatcom
• Instagraminstagram.com/heatcom.dk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatcom Corporation