GREEN SWING LIMITED

What GREEN SWING LIMITED does

Green Swing Limited is a UK private limited company headquartered in Maidenhead, Berkshire, operating a direct-to-consumer e-commerce brand (greenswing.golf) that sells sustainable bamboo golf tees and a growing range of on-course accessories. The company's core proposition is replacing plastic and traditional wooden tees with 100% Moso bamboo products — most notably a 'Castle' tee with a graduated step design and uniform 20mm spike, available in seven colour-coded sizes (25-70mm) — alongside classic bamboo tees, personalised/engraved SKUs, limited-edition colourways, Cabretta leather gloves (Scene, Stripe, Spray collections), organic cotton headwear, Hickory wood brushes, ball markers, divot tools, and pre-curated gift sets. The business model is pure DTC via a Shopify storefront, with pay-as-you-go unit pricing (e.g., ~$10 per 30-tee box), volume discounts of 5% (3+ boxes) and 10% (5+ boxes), free UK standard shipping, and a secondary B2B inquiry channel for corporate golf days and society events; payments are processed through Shopify, PayPal, Klarna, Shop Pay, Apple Pay, Google Pay and major card networks, and fulfilment leverages Royal Mail, DPD and Evri.

The company is privately held, bootstrapped with no disclosed institutional investors, parent entity or funding rounds, and operates with two Maidenhead addresses (York House headquarters and Clyde House registered office). Go-to-market relies on a content-led approach — educational blog, email newsletter with first-purchase incentives, and active organic social on Instagram (@greenswing.golf), Facebook (@GreenSwingers) and YouTube (@greenswing.golfer) — augmented by a community sponsorship of Maidenhead United FC linked to CALM's mental-health initiative and a co-branded product with Golf Life UK. Manufacturing is in the Far East, leather sourcing is certified to Leather Working Group Gold standard, and IP is protected via a UK IPO Registered Trademark and design registrations. No revenue, headcount, founding date or leadership team is publicly disclosed, and no AI/ML capabilities are present beyond standard e-commerce tooling.

Name

GREEN SWING LIMITED

Legal name

Green Swing Limited

Website

https://greenswing.golf

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Swing Limited is a UK-based direct-to-consumer e-commerce brand selling sustainable bamboo golf tees and on-course accessories — including Castle graduated tees, personalised tees, Cabretta leather gloves, and organic cotton headwear — to individual golfers, gift buyers and corporate golf-day customers via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Golf Accessories

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Bamboo golf tees
• Golf accessories
• Eco-friendly golf products
• Personalised golf gifts
• Golf apparel and gloves

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (Direct-to-Consumer): Direct sales of bamboo golf tees and accessories through their own e-commerce platform. Products sold in boxes (30, 50, or 100 pieces). Volume discounts offered for 3+ boxes (5% off) and 5+ boxes (10% off). Free standard shipping to UK customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Swing Limited is a UK-based direct-to-consumer e-commerce retailer that designs, manufactures, and sells sustainable bamboo golf tees and golf accessories. Its core offerings include graduated-step "Castle" bamboo tees and classic bamboo tees in multiple sizes and colourways, complemented by cabretta leather golf gloves, organic cotton caps, hickory wood brushes, ball markers, divot tools, personalised tees, and pre-curated gift sets. Products are sold in their own online Shopify storefront, with bulk and custom orders available for corporate golf days and special events.

Product overview

Green Swing Limited is a UK-based direct-to-consumer e-commerce company selling sustainable bamboo golf tees and golf accessories. The core product is bamboo golf tees, offered in two main forms: Castle Golf Tees (graduated step-design for consistent tee height) and Classic Bamboo Golf Tees (traditional straight shape), each available in multiple sizes, colours, and editions. The product range is organised into four collections: Bamboo Golf Tees (including Castle, Classic, Full Colour Editions, and Limited Edition seasonal releases), Gloves/Hats/Accessories (premium cabretta leather gloves in Stripe/Spray/Scene collections, organic cotton caps, fleece bobble hats, Hickory Brush, ball markers, and divot tools), Great Golf Gifts (pre-curated gift sets and gift cards), and Personalised Golf Tees (custom engraving and printing). All products share a sustainability focus, featuring Moso bamboo, recyclable packaging, and plastic-free materials. The company operates exclusively through its Shopify-powered e-commerce store at greenswing.golf.

Differentiator

Problem solved

Functional benefit

Products and services

• Bamboo Castle Golf Tees
• Classic Bamboo Golf Tees
• Full Colour Editions Bamboo Golf Tees
• Limited Edition Bamboo Golf Tees
• Personalised Golf Tees
• Golf Gloves
• Hats (Organic Cotton Caps & Fleece Lined Bobble Hats)
• Hickory Brush 2.0
• Ball Markers & Divot Tools
• Golf Gift Sets
• Gift Cards
• Coral Edition Bamboo Golf Tees

Quantifiable outcome

• Bamboo biodegrades naturally vs 500+ years for plastic tees
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Maidenhead United FCminorStrategic or Co-development PartnerLocal community sponsorship of nearby football club. Includes pitch-side advertising hoarding with 'Time to Swing in a Corner' messaging, matchday programme presence, and participation in charity golf events. The partnership supports mental health awareness through CALM charity collaboration.
• Golf Life UKminorStrategic or Co-development PartnerCollaboration to create co-branded pink 60mm castle golf tees. The special edition product was created in partnership and sold through both brands.
• CALM (Campaign Against Living Miserably)minorOthersMental health charity partnered with Maidenhead United FC's 'United as One' initiative. Green Swing supports this initiative through their sponsorship activities, contributing to suicide prevention awareness.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Handles payment processing, order management, and website functionality.
• Royal MailminorOthersPrimary shipping carrier for UK domestic deliveries. Used for standard and express shipping services.
• Leather Working GroupminorOthersIndustry certification body for sustainable leather production. Green Swing's glove manufacturer meets LWG gold standard for sustainable leather sourcing and water-conscious tanning processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Callaway Golf: Largest golf equipment company, offering a wide range of golf accessories including gloves, hats, and tees. Comparable as a broad incumbent across golf accessories and a likely competitor if it commits to sustainable tee lines.
• FootJoy: The leading golf glove brand globally. Comparable as Green Swing expands into the glove category; FootJoy represents both an aspirational benchmark and a potential competitor given its scale, tour presence, and pro-shop distribution.
• PrideSports: One of the world's largest manufacturers of golf tees (Pride Golf Tees) and accessories. Comparable as the dominant incumbent in the golf tee category, though at significantly larger scale and broader distribution than Green Swing.
• Titleist: Acushnet Holdings-owned golf brand and dominant equipment/glove/tee player. Comparable as a broad incumbent selling golf tees, gloves, and accessories across global pro-shop and retail channels, and a likely competitive threat if it expands sustainable tee lines.
• Puma Golf: Major athletic brand's golf division selling gloves, hats, and accessories. Comparable in the glove and headwear categories Green Swing is expanding into, with much broader distribution and marketing budget.
• Under Armour Golf: Major athletic brand's golf line selling gloves, hats, and performance accessories. Comparable in the glove and headwear categories where Green Swing is now competing, with global distribution advantages.

Emerging players

• Vice Golf: D2C golf brand built on premium, design-forward balls, apparel, and accessories. Comparable as an emerging D2C disruptor in golf that bypassed traditional retail with strong branding and sustainability/efficacy messaging.

Direct peers

• G/FORE: Premium, design-led golf glove, apparel, and accessories brand. Comparable positioning to Green Swing's premium Cabretta leather glove collections (Scene, Stripe, Spray) and accessories in the style-conscious golfer segment.
• Zero Friction: Performance-focused golf accessories brand best known for golf gloves and tees, including bamboo tee offerings. Directly comparable as a D2C golf accessories brand targeting performance and design-conscious golfers.
• Brush T: Direct competitor in sustainable bamboo golf tees, offering eco-friendly tee alternatives. Closely comparable product category (bamboo golf tees) and similar D2C positioning focused on plastic-free golf accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greenswing.golfer
• Facebookfacebook.com/GreenSwingers
• Instagraminstagram.com/greenswing.golf
• LinkedInlinkedin.com/company/green-swing-golf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN SWING LIMITED