PURE SYNERGY GROUP LIMITED

What PURE SYNERGY GROUP LIMITED does

Pure Synergy Group Limited is a privately held UK IT services company (Company No: 03795301) headquartered in Manchester, operating as a parent consortium of two core subsidiaries. Through Synergy Technology (founded 1997), the group delivers customised CRM, ERP, and accounting solutions built primarily on Microsoft Dynamics 365, Pegasus Opera, and SuperOffice CRM platforms. Through Citadel Technology, it provides IT support, cyber security, cloud and hosting services to small and medium-sized enterprises (SMEs) in the North West of England and across the UK.

The group's primary customer segment is SMEs that require comprehensive IT capabilities but often lack in-house technical expertise. It sells via a consultative, direct-sales approach structured around a four-stage process — discovery, recommendation, implementation, and ongoing training/support — and delivers solutions on-premises, hybrid, or cloud-based. Pricing is quote-based and not publicly disclosed.

Pure Synergy Group makes money through managed services contracts and professional services engagements covering system implementation, upgrades, business consultancy, and technical support. Distribution is direct, with subsidiary-specific websites (synergytechnology.co.uk, citadel.tech) supporting the parent brand. No funding rounds, M&A activity, headcount, revenue figures, or executive team are disclosed in the source material.

Name

PURE SYNERGY GROUP LIMITED

Legal name

PURE SYNERGY GROUP LIMITED

Website

https://puresynergy.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Pure Synergy Group Limited is a UK-based IT services consortium, delivering CRM, ERP, accounting, IT support, cyber security, and cloud hosting solutions to SMEs through its Synergy Technology and Citadel Technology subsidiaries.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industry

CRM Managed Services & Support (BPAEAGAD)

Keywords

• Managed IT services
• CRM solutions
• ERP systems
• Cyber security services
• Cloud hosting services

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Solutions and Services: Revenue generated through providing comprehensive IT services to SMEs including CRM, ERP, accounting solutions, IT support, cyber security, and cloud hosting solutions. Services include system implementation, upgrades, business consultancy, training and technical support.
2. Business Technology Consulting: Revenue from business development, growth and acquisition advisory, and technology innovation services for SMEs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pure Synergy Group is a consortium providing IT solutions for SMEs through two wholly owned subsidiaries: Synergy Technology, which delivers customised CRM, ERP, and accounting solutions built on Microsoft Dynamics 365, Pegasus Opera, and SuperOffice CRM, and Citadel Technology, which delivers IT support, cyber security, and cloud and hosting services. The group offers complete business technology solutions including system implementation, system upgrades, business consultancy, training, and ongoing technical support.

Product overview

Pure Synergy Group operates as a consortium of companies providing comprehensive IT solutions for SMEs. The portfolio consists of two subsidiary brands: Synergy Technology (providing CRM, ERP, and accounting solutions using platforms like Microsoft Dynamics 365, Pegasus Opera, and SuperOffice CRM) and Citadel Technology (providing IT support, cyber security, and cloud & hosting solutions). Together, they offer complete business solutions including system implementation, upgrades, business consultancy, and technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Technology: Provides CRM, ERP, and accounting solutions for small and medium-sized businesses. Specialises in Microsoft Dynamics 365, Pegasus Opera, and SuperOffice CRM implementations.
• Citadel Technology

Products and services

• CRM Solutions Customer Relationship Management solutions that streamline sales processes and improve customer engagement, built on Microsoft Dynamics 365 and SuperOffice CRM platforms, targeting SMEs that need to formalise and automate customer-facing workflows.
• ERP Systems Enterprise Resource Planning systems to manage finances, operations, and customer relationships with ease, built primarily on the Pegasus Opera and Microsoft Dynamics 365 platforms, for SMEs seeking to unify back-office processes.
• Accounting Solutions Financial management software that simplifies accounting processes for SMEs, delivered via Pegasus Opera and integrated with broader ERP and CRM environments.
• Managed IT Support Services Comprehensive IT support covering network maintenance, troubleshooting, data backup, disaster recovery, and ongoing technical assistance, designed for SMEs in the North West of England that lack dedicated in-house IT teams.
• Cyber Security Solutions Cyber security offerings including threat assessment, vulnerability management, firewall implementation, and employee training, designed to safeguard sensitive SME business data from evolving threats.
• Cloud and Hosting Solutions Flexible cloud and hosting options delivered through on-premises, hybrid, or cloud-based deployments to optimise performance, scalability, and cost for SMEs.
• Business Technology Consultancy Consultancy services covering business development, business growth and acquisition advisory, investments and innovation, and IT advisory for SMEs, providing strategic guidance alongside technology deployment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationSynergy Technology has extensive experience with Microsoft Dynamics 365 platform, providing CRM and ERP solutions built on Microsoft technology. This partnership enables delivery of enterprise-grade business management solutions to SMEs.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• ANS Group: UK-based managed cloud, security, and IT services provider targeting SMEs and mid-market. Closely comparable in offering (managed IT, cloud, cyber security) and customer segment (UK SMEs), operating in the same regional market.
• Daisy Group: UK IT and telecoms managed services provider serving SMEs. Comparable as a UK SME-focused IT services consolidator with bundled cloud, connectivity, and support offerings.
• Bytes Technology Group: UK software licensing and services specialist, reselling Microsoft and other enterprise software. Comparable as a UK SME-focused Microsoft Dynamics/enterprise software implementation and licensing partner overlapping Synergy Technology's offering.
• KCOM: UK managed services and cloud provider focused on mid-market and public sector. Comparable in delivering managed IT, cloud, and network services to UK regional businesses.
• Six Degrees Group: UK managed cloud, colocation, and unified communications provider. Comparable as a UK-based managed cloud and IT services firm serving mid-market customers.
• Trustack (formerly Cisilion): UK managed services and Microsoft cloud specialist focused on mid-market and enterprise. Comparable in Microsoft-centric cloud, security, and managed services delivery for UK organisations.
• Content+Cloud: UK managed services and cloud transformation specialist serving mid-market and enterprise. Comparable as a UK-based managed services firm bundling Microsoft cloud, security, and support — directly overlapping Pure Synergy's Citadel Technology offering.
• Iomart: UK-based cloud hosting and managed services provider serving SMEs and mid-market. Comparable as a UK cloud hosting and managed IT services competitor to Citadel Technology's infrastructure arm.
• Claranet: European managed cloud and IT services provider with strong UK presence serving SMEs to mid-market. Comparable in cloud hosting, managed services, and cyber security portfolio aimed at similar customer profiles.

Broad incumbents

• Capgemini: Global systems integrator with a large Microsoft Dynamics 365 and CRM/ERP implementation practice. Comparable in CRM/ERP implementation capability but operates at significantly larger scale and serves enterprise customers beyond Pure Synergy's SME niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE SYNERGY GROUP LIMITED