Baby Bumps and Beyond Inc.

What Baby Bumps and Beyond Inc. does

Baby Bumps and Beyond Inc. operates an elective prenatal ultrasound studio under the DBA 'Baby Bumps and Beyond 4D Ultrasound Studio,' located in Greenbrier, Arkansas and serving expectant families across Central Arkansas including Clinton, Conway, and Little Rock. Founded on May 1, 2019 by sole owner-operator Tonya Belk, the studio provides 2D, 3D, 4D, HD, and 8K-enhanced ultrasound imaging, plus gender determination via ultrasound and DNA bloodwork (from 6 weeks), heartbeat recording keepsakes, printed images, and live-streamed video delivery through Baby Stream Live and BabyFlix. Operating by appointment Tuesday-Saturday, the business is positioned as a family-friendly, hospitality-led service rather than a medical diagnostic provider.

The product line is structured as tiered packages (2D Basic Bump at $50 to The Works at $215), with add-ons including the 8K Digital Edit, Heartbeat Animals ($45-$70), and Extra Prints ($7 each). Revenue is generated entirely on a transactional, one-time-payment basis from individual consumers, with bookings funneled through the Vagaro online platform and phone. The go-to-market is direct-to-consumer, with marketing reliant on the studio website, customer testimonials, image galleries, and regional award recognition (Best of Faulkner County, Best Business of Greenbrier, Arkansas Democrat-Gazette Best of the Best). The business is bootstrapped, with no disclosed external investors, parent company, or funding rounds, and remains a single-location operation five years after opening.

Name

Baby Bumps and Beyond Inc.

Legal name

Baby Bumps and Beyond Inc.

Website

https://babybumpsandbeyond4dstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Baby Bumps and Beyond Inc. is a privately held, owner-operated elective prenatal ultrasound studio in Greenbrier, Arkansas, founded in 2019 by Tonya Belk. It serves expectant families across Central Arkansas with 2D/3D/4D/HD/8K ultrasounds, early gender DNA testing, heartbeat keepsakes, and printed images on a one-time-fee basis.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Prenatal ultrasound services
• 4D ultrasound imaging
• Elective ultrasound studio
• Gender determination testing
• Prenatal imaging services

Headquarters

HQ city

Greenbrier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ultrasound Imaging Services: One-time service fees for 2D, 3D, 4D, HD, and 8K ultrasound packages. Services include various durations from 10-30 minutes, with different inclusions such as printed images, video recordings, heartbeat animals, and gender determination. Add-on services available for additional fees.
2. DNA Gender Testing: Early gender determination through DNA bloodwork starting at 6 weeks, with expedited shipping at $149

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baby Bumps and Beyond Inc. operates an elective prenatal ultrasound studio offering 2D, 3D, 4D, HD, and 8K-enhanced ultrasound imaging sessions for expectant families. Services are delivered in-person at the Greenbrier, Arkansas studio by appointment, with add-ons such as heartbeat recording plush animals, printed images, and DNA bloodwork for early gender determination starting at six weeks. The studio targets pregnant women and their families seeking enhanced bonding experiences beyond standard medical ultrasounds.

Product overview

Baby Bumps and Beyond 4D Ultrasound Studio is an elective ultrasound studio offering a portfolio of imaging services for expectant families. The core product line includes 4D/HD ultrasound packages (4D Basic Bump, The Bump HD, The Full Bump HD, The Big Bump, and The Works) ranging from $50 to $215, and 2D ultrasound packages (2D Basic Bump, 2D Basic Bump Deluxe, Pink & Blue Gender 2D Ultrasound, and 2D Heartbeat) ranging from $50 to $85. Add-on services include Heartbeat Animals ($45-$70), Extra Prints ($7 each), 8K Digital Edit, and Early Gender Determination via DNA bloodwork ($149). The studio differentiates by offering 8K digital enhancement as a premium feature and serves the greater Central Arkansas area from its Greenbrier, AR location.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Ultrasound Services Entry-level 2D prenatal ultrasound imaging services offered across various pregnancy stages from 6 weeks onward, including basic imaging, gender determination, and heartbeat recording packages for expectant parents.
• 4D/HD Ultrasound Services Premium 4D and HD prenatal ultrasound imaging services offering real-time three-dimensional views of the unborn baby, ranging from 10-30 minute sessions with various inclusions such as printed images, video recordings, heartbeat listening, and gender determination for expectant families.
• Early Gender Determination (DNA Bloodwork) DNA bloodwork service for early gender determination available from 6 weeks of pregnancy, performed in-clinic with expedited shipping, and bundled with a free 2D ultrasound for expectant parents seeking early gender results.
• 8K Digital Ultrasound Edit Advanced 8K digital enhancement applied to ultrasound images to produce the most realistic digital edit available, offered as part of 'The Works' premium package or as an add-on to any 4D/HD ultrasound package for expectant parents seeking the highest quality imaging output.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Womb Window 4D Ultrasound: Elective 4D ultrasound studio providing keepsake imaging, gender determination, and heartbeat keepsakes to expectant parents. Comparable as a regional elective ultrasound operator.
• The Ultrasound Experience: Elective 3D/4D prenatal ultrasound studio offering keepsake packages including heartbeat animals and gender determination. Comparable as a single/regional elective ultrasound competitor.
• Little Bellies Ultrasound: Elective 2D/3D/4D/HD ultrasound studio with multiple locations offering similar tiered package structures for expectant parents. Comparable in service mix, customer segment, and keepsake ultrasound positioning.
• SneakPeek: Offers early-gender DNA blood test starting at 6 weeks, a service that directly overlaps with Baby Bumps and Beyond's Early Gender Determination offering. Comparable as a competing/parallel channel for prenatal gender determination.
• First Glimpse Ultrasound: Elective ultrasound studio providing 2D/3D/4D keepsake imaging and gender determination services. Comparable in offering, target market, and tiered package structure.
• 3D Baby Vision: Elective 3D/4D ultrasound studio offering prenatal imaging packages including gender determination and heartbeat animals. Comparable as a keepsake ultrasound studio serving expectant families.
• BabyDreams Ultrasound Studio: Elective 2D/3D/4D ultrasound studio offering keepsake prenatal imaging and gender determination. Comparable as a small-format elective ultrasound studio targeting expectant families.
• Peek-a-Boo 4D Ultrasound: Multi-location elective 3D/4D ultrasound studio offering keepsake imaging packages similar to Baby Bumps and Beyond, including heartbeat animals and gender determination. Comparable business model targeting expectant families.
• Hey Baby 4D: Elective 4D ultrasound studio with multiple locations offering keepsake imaging, gender determination, and heartbeat keepsakes. Closely comparable as a multi-location elective ultrasound operator.

Emerging players

• BabyFlix: Provides a digital streaming/delivery platform for elective ultrasound studios, including the BabyFlix App that Baby Bumps and Beyond already uses to deliver videos and images. Directly comparable as an enabling platform in the elective prenatal imaging ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/babybumpsandbeyond4D

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Bumps and Beyond Inc.