NOVO STAR TRADING LIMITED

What NOVO STAR TRADING LIMITED does

Novo Star Trading Limited is a privately-held wholesale and export trading company that sources and resells a deliberately diversified mix of consumer goods to international B2B buyers. Its catalog spans five unrelated categories: new laptops (HP, Apple MacBook Air, Acer, Lenovo models), refurbished business laptops (HP EliteBook, HP ZBook, Dell Latitude, Dell XPS), women's apparel including abayas and hijabs/scarves, and branded toiletries (Harpic, Bliss, Lux, Dettol, Dove, Tresemme, NIVEA, Palmolive, Simple, Himalaya). The company is operationally anchored in Dubai (Al Dhagaya, Deira — listed as head office) with a regional office in London (Railway Arches, Dyers Hall Road, E11 4AF) intended to serve European and broader global wholesale markets.

The business model is straightforward B2B wholesale and export: the company buys branded goods in bulk and resells them to retailers and distributors for downstream resale, with pricing described as quote-based and negotiated per transaction and not publicly disclosed. Marketing is limited to a product-catalog website (novostarltd.com) and direct phone/email outreach, with no disclosed use of digital marketplaces, B2B platforms, or trade-fair channels. No certifications, proprietary technology, patents, trademarks, partnerships, or institutional investors are disclosed. Technology is explicitly listed as "Not disclosed" and the offering involves no software, AI, or platform layer.

Scale indicators are modest: the firm was founded in 2023, employs 1–10 people, has no disclosed revenue, no funding rounds, no named customers, and no management team identified in public sources. Ownership is privately held with no parent company or external investors referenced. The competitive claim rests on being a "one-stop" wholesale source across unrelated verticals, a positioning that is structurally unusual for a micro-trading entity and likely reflects an opportunistic sourcing model rather than a deep specialization in any single category.

Name

NOVO STAR TRADING LIMITED

Legal name

Novo Star Trading Limited

Website

https://novostarltd.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Novo Star Trading Limited is a privately-held wholesale and export trader based in Dubai with a London regional office, reselling new and refurbished laptops, toiletries, abayas, and scarves to international retailers and distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Product Sales: The company generates revenue through wholesale and export of toiletries, refurbished and new laptops, abayas, and scarves to global markets. Revenue is generated through bulk product transactions with retailers and distributors, likely on a per-order basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Novo Star Trading Limited specializes in the wholesale and export of a diversified product portfolio comprising new laptops, refurbished laptops, abayas, scarves/hijabs, and branded toiletries. The company sources these physical goods and sells them in bulk to retailers and distributors across global markets, operating from its Dubai head office and London regional office. Its core activity is multi-category wholesale trading rather than manufacturing, software, or branded retail.

Product overview

NOVO STAR TRADING LIMITED is a wholesale and export trading company offering a diverse portfolio of products across five main categories: New Laptops (HP, Apple MacBook Air, Acer, Lenovo models), Refurbished Laptops (HP EliteBook, HP ZBook, Dell Latitude, Dell XPS series), Abayas (Shimmer, Seagreen, Winter, Half Velvet, Black tweed, H-Blue styles), Scarves/Hijabs (Textured Lycra, Voile Cotton, Chiffon, Georgette varieties with stone work and embroidery), and Toiletries (Harpic, Bliss, Lux, Dettol, Dove, Tresemme, NIVEA, Palmolive, Simple, Himalaya brands). The company operates as a B2B wholesale supplier serving global retail and distribution markets.

Differentiator

Problem solved

Functional benefit

Products and services

• New Laptops Brand-new laptops from brands including HP, Apple MacBook Air, Acer Aspire, HP Spectre x360, Acer Predator Helios Neo, Lenovo LOQ, and HP Omen, offered at competitive wholesale pricing for retailers and distributors.
• Refurbished Laptops High-quality refurbished laptops including HP EliteBook, HP ZBook, Dell Latitude, and Dell XPS models sold at competitive wholesale prices for budget-conscious retail and distribution buyers.
• Abayas Elegant and high-quality abayas including Shimmer Abaya with Stone Details, Seagreen Shimmer Abaya, Winter abaya, Half Velvet Abaya, Black tweed abaya, and H-Blue Abaya, designed for fashion retailers seeking wholesale stock.
• Scarves Stylish and versatile scarves and hijabs including Textured Lycra Jersey, Voile Cotton Viscose Hijab, Chiffon Hijab with Stone Work, Georgette Embroidered Hijab, and Shawl Style Georgette Hijab for fashion retailers.
• Toiletries Premium branded toiletries including Harpic Toilet Cleaner, Bliss Multi-Purpose Disinfectant, Lux Dish Wash, Bliss Hand Sanitizer, Corine De Farme Baby Bath, Dettol Soap, Dove Soap, Tresemme Shampoo, NIVEA Shower Gel, Palmolive Shower Gel, Simple Face Wash, and Himalaya Face Wash, supplied in bulk for wholesale and export markets.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Modanisa: Istanbul-headquartered modest fashion e-commerce platform selling abayas, hijabs, and related apparel to a global Muslim consumer base. Adjacent comparable on the modest fashion product line, though primarily D2C/retail rather than wholesale.

Direct peers

• East Essence: US-based wholesale and retail modest fashion brand selling abayas, hijabs, and Islamic clothing globally. Directly comparable to Novo Star's abaya and scarf/hijab wholesale export business on product, customer, and geographic axis.
• Comtek Distribution: UK-based wholesale distributor of IT hardware, networking, and refurbished devices serving resellers and retailers. Directly comparable to Novo Star's UK-anchored wholesale laptop business, particularly the refurbished laptop line.
• GMG (Gulf Marketing Group): Dubai-headquartered diversified consumer goods distributor and brand operator spanning sports, food, and healthcare. Comparable as a UAE-rooted wholesale/export trading business serving global markets with multi-category consumer products.
• Reconext: Device lifecycle services and refurbished IT hardware reseller serving carriers, OEMs, and enterprises. Directly comparable to Novo Star's refurbished laptop wholesale arm focused on enterprise-class devices (EliteBook, Latitude, XPS).

Broad incumbents

• Ingram Micro: Global IT distribution giant offering wholesale of computers, peripherals, and software to resellers worldwide. Comparable on the new and refurbished laptop wholesale dimension, though operating at vastly greater scale and breadth.
• Arrow Electronics: Global distributor of electronic components and enterprise computing solutions. Comparable as a broad incumbent in B2B electronics wholesale, though focused more on components than finished laptops.
• TD SYNNEX: Global IT distributor formed via the Tech Data merger, offering wholesale of computing, peripherals, and software. Comparable on the new laptop wholesale leg as a large incumbent distributor Novo Star competes against for retailer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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